tag:blogger.com,1999:blog-25214381915856048182024-03-18T08:48:05.383+01:00My Predictions.I'm an advertising lover.Federico Russohttp://www.blogger.com/profile/16920667830593904989noreply@blogger.comBlogger4166125tag:blogger.com,1999:blog-2521438191585604818.post-72741051670139108992020-09-02T15:30:00.012+02:002020-09-02T15:33:13.644+02:00Sport ad of the day. You Can’t Stop Sisters | Nike<p><span style="background-color: black; color: white; font-family: helvetica;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="background-color: black; color: white; font-family: helvetica;"><br /></span></div><div class="separator" style="clear: both; text-align: center;"><span style="background-color: black; color: white; font-family: helvetica;"><iframe allowfullscreen="" class="BLOG_video_class" height="266" src="https://www.youtube.com/embed/WAzyS4grlnw" width="320" youtube-src-id="WAzyS4grlnw"></iframe></span></div><span style="background-color: black; color: white; font-family: helvetica;"><br /> <iframe width="560" height="315" src="https://www.youtube.com/embed/WAzyS4grlnw" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></span><p></p><p><span style="background-color: black; color: white; font-family: helvetica;">Wieden+Kennedy Portland</span></p><p><span style="background-color: black; color: white; font-family: helvetica;"><span class="style-scope yt-formatted-string" dir="auto" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; padding: 0px; white-space: pre-wrap;">Sister. Mentor. Competitor. Supporter. Advocate.
Being sisters isn’t one thing. It’s everything for Venus & Serena Williams.
And the more we lift each other, the harder we are to stop.
</span><a class="yt-simple-endpoint style-scope yt-formatted-string" dir="auto" href="https://www.youtube.com/results?search_query=%23YouCantStopUs" style="cursor: pointer; display: inline-block; text-decoration: var(--yt-endpoint-text-regular-decoration, none); white-space: pre-wrap;">#YouCantStopUs</a><span class="style-scope yt-formatted-string" dir="auto" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; padding: 0px; white-space: pre-wrap;">
Join Us. </span><a class="yt-simple-endpoint style-scope yt-formatted-string" dir="auto" href="https://www.youtube.com/redirect?q=https%3A%2F%2Fgo.nike.com%2Fk39beTY22_E&v=WAzyS4grlnw&redir_token=QUFFLUhqbkxDWWQ3ZUFBNmwxSzBPUU5rUzI5QVcyejN0d3xBQ3Jtc0trdDc1UXNPMHBUVGV2OW9QZWQzRnl1M0ZmMzh4bzF6RWZJejBkcHVSMGxKcTcxWHNNeEZyZjRoa042MGM5Tm0yUGY4NWo1Qm93TXdOR3BHbzBGYXdEZ3hIRURRMnpzT3BnV0VIeE8tMmJFNGpoZ2ZtVQ%3D%3D&event=video_description" rel="nofollow" style="cursor: pointer; display: inline-block; text-decoration: var(--yt-endpoint-text-regular-decoration, none); white-space: pre-wrap;" target="_blank">https://go.nike.com/k39beTY22_E</a><span class="style-scope yt-formatted-string" dir="auto" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; padding: 0px; white-space: pre-wrap;">
Subscribe to our channel! </span><a class="yt-simple-endpoint style-scope yt-formatted-string" dir="auto" href="http://youtube.com/nike" rel="nofollow" style="cursor: pointer; display: inline-block; text-decoration: var(--yt-endpoint-text-regular-decoration, none); white-space: pre-wrap;">http://youtube.com/nike</a><span class="style-scope yt-formatted-string" dir="auto" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; padding: 0px; white-space: pre-wrap;">
Nike strives to bring innovation and inspiration to every athlete* in the world. (* If you have a body, you are an athlete.)
Our mission is what drives us to do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.
</span></span></p><p><span style="background-color: black; color: white; font-family: helvetica;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="background-color: black; color: white; font-family: helvetica;"><a href="https://1.bp.blogspot.com/-furCYcsyv1s/X0-eXhsy_wI/AAAAAAAF4ZE/itWhUpdbFvkRLVdQx4ppmLF9OvQLHoeCwCLcBGAsYHQ/s2048/Schermata%2B2020-09-02%2Balle%2B15.29.23.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1133" data-original-width="2048" src="https://1.bp.blogspot.com/-furCYcsyv1s/X0-eXhsy_wI/AAAAAAAF4ZE/itWhUpdbFvkRLVdQx4ppmLF9OvQLHoeCwCLcBGAsYHQ/s640/Schermata%2B2020-09-02%2Balle%2B15.29.23.png" width="640" /></a></span></div><span style="background-color: black; color: white; font-family: helvetica;"><br /><span class="style-scope yt-formatted-string" dir="auto" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; padding: 0px; white-space: pre-wrap;"><br /></span></span><p></p><div><span class="style-scope yt-formatted-string" dir="auto" style="background-attachment: initial; background-clip: initial; background-color: black; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; padding: 0px; white-space: pre-wrap;"><span style="color: white; font-family: helvetica;"><br /></span></span></div><div><span class="style-scope yt-formatted-string" dir="auto" face="" style="background: rgb(249, 249, 249); border: 0px; color: #030303; font-size: 14px; margin: 0px; padding: 0px; white-space: pre-wrap;"><br /></span></div>Federico Russohttp://www.blogger.com/profile/16920667830593904989noreply@blogger.com0Rome, Metropolitan City of Rome, Italy41.9027835 12.496365513.592549663821153 -22.6598845 70.213017336178837 47.652615499999996tag:blogger.com,1999:blog-2521438191585604818.post-47536209351160361342020-07-21T15:41:00.003+02:002020-07-21T15:43:11.590+02:00Idea of the day. Burger King / King of the Stream<font color="#ffffff" face="arial">via <a href="https://www.contagious.com/io/article/king-of-the-stream-burger-king-twitch?utm_campaign=Weekly%20I%2FO%20newsletter&utm_medium=email&_hsmi=91704649&_hsenc=p2ANqtz-_u1mW07Aa-2W5BuX8G0z0H1tk8sJrk-uaxeXgEgHj6-HRJPa9b5WYkI8fs2Pad1kbILNwLHUK-meoZI7ptBCPZI3lnoQ&utm_content=91660752&utm_source=hs_email" target="_blank">contagious</a></font><div><font color="#ffffff" face="arial"><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="266" src="https://www.youtube.com/embed/pVhMZZcxFSo" width="320" youtube-src-id="pVhMZZcxFSo"></iframe></div><iframe width="560" height="315" src="https://www.youtube.com/embed/pVhMZZcxFSo" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></font></div><div><font color="#ffffff" face="arial"><span style="background-color: whitesmoke;">agency </span><span style="-webkit-tap-highlight-color: transparent; background-color: whitesmoke; box-sizing: inherit; font-weight: 700;">David Madrid</span></font></div><div><font color="#ffffff" face="arial"><a href="https://www.contagious.com/io/article/king-of-the-stream-burger-king-twitch?utm_campaign=Weekly%20I%2FO%20newsletter&utm_medium=email&_hsmi=91704649&_hsenc=p2ANqtz-_u1mW07Aa-2W5BuX8G0z0H1tk8sJrk-uaxeXgEgHj6-HRJPa9b5WYkI8fs2Pad1kbILNwLHUK-meoZI7ptBCPZI3lnoQ&utm_content=91660752&utm_source=hs_email"></a>For streamers on live streaming video platform Twitch, the main source of income is donations made by viewers. When a viewer makes a donation, they can add a personalised message that is read aloud by a bot during the live stream. Last week, Burger King USA hijacked this feature and made small donations to streamers under the username The_King_Of_Stream_US. Each donation matched the price of a summer promotional offer, such as $1 for a mini-shake or $5 for a Whopper.</font></div>Federico Russohttp://www.blogger.com/profile/16920667830593904989noreply@blogger.com1tag:blogger.com,1999:blog-2521438191585604818.post-16118334621312480052020-04-21T17:22:00.000+02:002020-04-21T17:22:00.108+02:00Ad of the day. Heineken - #backthebars<span style="background-color: black;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><iframe allow="autoplay; fullscreen" allowfullscreen="" frameborder="0" height="360" src="https://player.vimeo.com/video/410184025" width="640"></iframe></span></span><br />
<span style="background-color: black;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><a href="https://vimeo.com/410184025">Heineken - #backthebars</a> from <a href="https://vimeo.com/user38259005">mrsbrebenel</a> on <a href="https://vimeo.com/">Vimeo</a>.</span></span><br />
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<a href="https://1.bp.blogspot.com/-P4MbsHVewsQ/Xp8Pfup0XtI/AAAAAAAF1cE/U9dSfYDVUwop3OiaeZoVcrNV3GABouLGgCLcBGAsYHQ/s1600/Screenshot%2B2020-04-21%2B17.21.08.png" imageanchor="1" style="background-color: black; margin-left: 1em; margin-right: 1em;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img border="0" data-original-height="663" data-original-width="1600" height="264" src="https://1.bp.blogspot.com/-P4MbsHVewsQ/Xp8Pfup0XtI/AAAAAAAF1cE/U9dSfYDVUwop3OiaeZoVcrNV3GABouLGgCLcBGAsYHQ/s640/Screenshot%2B2020-04-21%2B17.21.08.png" width="640" /></span></a></div>
<br />Federico Russohttp://www.blogger.com/profile/16920667830593904989noreply@blogger.com0tag:blogger.com,1999:blog-2521438191585604818.post-58233395076042600792020-04-16T09:19:00.000+02:002020-04-16T09:26:02.391+02:00Campaign of the day. CGU: ABN Rescue<span style="background-color: black; color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">via <a href="https://campaignbrief.com/the-work-2020-contenders-the-monkeys/">campaignbrief.com</a></span><br />
<span style="background-color: black; color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">More info <a href="https://www.lbbonline.com/news/cgu-insurance-rescues-australias-ambition-in-brand-relaunch-via-the-monkeys">here</a></span><br />
<span style="background-color: black; color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/kSR4CWTX-Cc" width="560"></iframe></span><br /></span>
<span style="white-space: pre-wrap;"><span style="background-color: black; color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The film tells the story of Domuts, showing dogs from everywhere making the pilgrimage to Dogtopia, where Domuts blossom.</span></span><br />
<span style="white-space: pre-wrap;"><span style="background-color: black; color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Watch the integrated case <a href="https://vimeo.com/402065297/10d491bdef">here</a></span></span><br />
<span style="background-color: black; color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Watch the activation case <a href="https://vimeo.com/402068616/50abe97f5f">here</a></span><br />
<span style="background-color: black; color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">CLIENT: CGU Insurance CHIEF MARKETING OFFICER: Brent Smart MARKETING DIRECTOR: Sally Kiernan CONTENT & DIGITAL DIRECTOR: Zara Curtis CONTENT CREATIVE LEAD: Simeon Bartholomew CREATIVE LEAD: Cath Bosson DIGITAL LEAD: Cath Carrington CREATIVE SPECIALIST: Mark Pearson CREATIVE AGENCY: The Monkeys, Part of Accenture Interactive GROUP CCO/CO-FOUNDER: Scott Nowell CCO: Scott Nowell EXECUTIVE CREATIVE DIRECTOR: Vince Lagana CREATIVE DIRECTOR: Jay Morgan CREATIVE TEAM: Danny Pattison, Barnaby Packham, Michael Canning. BUSINESS STRATEGY DIRECTOR: Hugh Munro PLANNER: Henry Bilson DIGITAL STRATEGIST: Tim Smith DIGITAL PRODUCER: Tamara Wohl LEAD DIGITAL DESIGNER: Eva Godeny DIGITAL DESIGNERS: Lauren Elliot, Laura Ives DESIGNER: Mel Watson GROUP CONTENT DIRECTOR: Katie Wong-Hee SENIOR CONTENT MANAGER: Fizzy Keeble CONTENT MANAGER: Sophie Finckh AGENCY PRODUCERS: Simone O’Connor, Katie Bassett EARNED MEDIA & INFLUENCER AGENCY: Thinkerbell EARNED MEDIA STRATEGY: Cath King INFLUENCER ENGAGEMENT: Georgie Cavanagh IAG MEDIA TEAM: Lisa Jarvis, Tom Dodd MEDIA AGENCY: Mindshare STRATEGIST: Rebecca Alexander PLANNER: Louise Blackwood MEDIA BUYING: Lee Dobbins, Alexandra Carroll, Isabelle Wall PRODUCTION DOMUTS TVC: Rabbit DIRECTOR: Jeff Low EXECUTIVE PRODUCERS: Lucas Jenner & Alex Hay PRODUCER: Marcus Butler DOP: Simon Duggan EDITOR: Adam Wills POST: Blackbird PRODUCTION SHOPFRONT: Scoundrel POST: The Editors</span><br />
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<a href="https://1.bp.blogspot.com/-LPSvqkabpmg/XpgGuyRyoNI/AAAAAAAF1bM/Wd-hseZdIuoYE8GyIkbHqmIKgFaE2oGzACLcBGAsYHQ/s1600/domuts.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="background-color: black; color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img border="0" data-original-height="533" data-original-width="1280" height="266" src="https://1.bp.blogspot.com/-LPSvqkabpmg/XpgGuyRyoNI/AAAAAAAF1bM/Wd-hseZdIuoYE8GyIkbHqmIKgFaE2oGzACLcBGAsYHQ/s640/domuts.jpg" width="640" /></span></a></div>
Federico Russohttp://www.blogger.com/profile/16920667830593904989noreply@blogger.com0tag:blogger.com,1999:blog-2521438191585604818.post-59750378934612662322020-04-09T17:31:00.002+02:002020-04-09T17:31:32.617+02:00Premonition of the day. Lexus Rome empty streets - 2002 commercial<span style="background-color: black;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/QJ8qXPoMGx8" width="560"></iframe></span></span><br />
<span style="background-color: black; white-space: pre-wrap;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Production company: Rsa Films, London, United Kingdom
Advertising Agency: Saatchi & Saatchi, London, United Kingdom
Creative Director: David Droga
Copywriter: Gavin Kellett
Art Director: Nik Studzinski
Agency Producer: Sally-Ann Dale
Account Supervisor: Jamie Lewis
Advertisers Supervisor: David Brimson
Director: Carl Erik Rinsch
Producer: Dickie Jeffares
Lighting Cameraman: John Mathieson</span></span><br />
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<a href="https://1.bp.blogspot.com/-6OMO-aUFxsY/Xo8_r1C1Z3I/AAAAAAAF1DA/Oha3PWSgsVYcuB4TX6bqQnCllLPmAJafACLcBGAsYHQ/s1600/Screenshot%2B2020-04-09%2B17.28.39.png" imageanchor="1" style="background-color: black; margin-left: 1em; margin-right: 1em;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img border="0" data-original-height="638" data-original-width="1600" height="254" src="https://1.bp.blogspot.com/-6OMO-aUFxsY/Xo8_r1C1Z3I/AAAAAAAF1DA/Oha3PWSgsVYcuB4TX6bqQnCllLPmAJafACLcBGAsYHQ/s640/Screenshot%2B2020-04-09%2B17.28.39.png" width="640" /></span></a></div>
<br />Federico Russohttp://www.blogger.com/profile/16920667830593904989noreply@blogger.com0tag:blogger.com,1999:blog-2521438191585604818.post-35992931114414919072020-04-09T17:09:00.001+02:002020-04-09T17:09:21.633+02:00Automotive ad of the day. Honda #StayHome - Until we drive again. The first car commercial written, directed, edited entirely from home.<span style="background-color: black; color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/V7CwWyUseCM" width="560"></iframe></span><br />
<span style="background-color: black; color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span class="style-scope yt-formatted-string" dir="auto" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; padding: 0px; white-space: pre-wrap;">The new Honda car commercial has been made without leaving home.
• This new ad piece takes </span><a class="yt-simple-endpoint style-scope yt-formatted-string" dir="auto" href="https://www.youtube.com/results?search_query=%23StayHome" spellcheck="false" style="cursor: pointer; display: inline-block; text-decoration-line: none; white-space: pre-wrap;">#StayHome</a><span class="style-scope yt-formatted-string" dir="auto" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; padding: 0px; white-space: pre-wrap;"> a step further, while showing to the world how an automotive brand can even adapt given the current events.
• To make this possible, Honda UAE together with Memac Ogilvy, Dubai used a Honda Civic miniature car.
Monday 6th April 2020. Since Covid-19 started, the activity of many brands has been significantly altered. One sector that is being affected is automotive. Brands are investing less on traditional advertising, while some are going completely dark. That is why, we felt that automotive brands should adapt as soon as possible.
And how is it possible to create a car commercial when it’s impossible to go outside due to lockdowns? Honda UAE together with Memac Ogilvy Dubai found a way to craft the ad doing everything from home (written, directed, edited and watched), relating it back to </span><a class="yt-simple-endpoint style-scope yt-formatted-string" dir="auto" href="https://www.youtube.com/results?search_query=%23StayHome" spellcheck="false" style="cursor: pointer; display: inline-block; text-decoration-line: none; white-space: pre-wrap;">#StayHome</a><span class="style-scope yt-formatted-string" dir="auto" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; padding: 0px; white-space: pre-wrap;"> and using the Honda Civic.
But not a regular Civic. For its new commercial, Trading Enterprises – Honda used a full-scale miniature car. The camera shots managed to fool the eye so that at all times you feel like you're watching a real car commercial.
Throughout this piece we can read: “This might be the first car commercial to be written, directed, edited and watched entirely from home”. A message of adaptation, commitment and encouragement, showing what we can continue to do from home. Closing with "Until we drive again", the Japanese brand sends a message of desire to the world to drive again as soon as possible.
With this piece, Honda UAE demonstrating everything we can still do through what seemed impossible: a car commercial made entirely from home.
CREDITS:
Agency Memac Ogilvy Dubai
Chief Creative Officer / Juggi Ramakrishnan
Creative Director / Jean-Pierre De Villiers
Creative Team / Nicolas Lopez and Fernando Montero
Client Team Lead / Hadi Ballout
Senior Account Manager / Kenneth Monis
Account Manager / Firas Rehimi
Head of Production / Amin Soltani
Director / Amin Soltani
Junior Producer / Ann Vaas
Client
Grant Bowring / Head of Marketing & Brand Operations
Rohit Bedekar / Marketing Communication Executive
Emad Hassan / Digital Marketing Manager</span></span><br />
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<a href="https://1.bp.blogspot.com/-dqrnw-Ign1w/Xo86jRRQkkI/AAAAAAAF1Cw/fVMzVGODXXorT5lv2xqSS2K0z4kgx8bPQCLcBGAsYHQ/s1600/Screenshot%2B2020-04-09%2B17.08.47.png" imageanchor="1" style="background-color: black; margin-left: 1em; margin-right: 1em;"><span style="color: white;"><img border="0" data-original-height="590" data-original-width="1600" height="234" src="https://1.bp.blogspot.com/-dqrnw-Ign1w/Xo86jRRQkkI/AAAAAAAF1Cw/fVMzVGODXXorT5lv2xqSS2K0z4kgx8bPQCLcBGAsYHQ/s640/Screenshot%2B2020-04-09%2B17.08.47.png" width="640" /></span></a></div>
<span style="background-color: black;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span class="style-scope yt-formatted-string" dir="auto" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; padding: 0px; white-space: pre-wrap;"><br /></span></span></span>Federico Russohttp://www.blogger.com/profile/16920667830593904989noreply@blogger.com0tag:blogger.com,1999:blog-2521438191585604818.post-12658695651091021662020-03-31T09:33:00.001+02:002020-03-31T09:35:31.700+02:00Ad of the day. Budweiser | One Team<span style="background-color: black;"><span style="color: white;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/3_t9niMNkdg" width="560"></iframe></span><br /></span></span>
<span style="background-color: black; color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span class="style-scope yt-formatted-string" dir="auto" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; padding: 0px; white-space: pre-wrap;">In uncertain times, there’s one thing that remains certain: we are </span><a class="yt-simple-endpoint style-scope yt-formatted-string" dir="auto" href="https://www.youtube.com/results?search_query=%23OneTeam" spellcheck="false" style="cursor: pointer; display: inline-block; text-decoration-line: none; white-space: pre-wrap;">#OneTeam</a><span class="style-scope yt-formatted-string" dir="auto" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; padding: 0px; white-space: pre-wrap;">.
Let’s come together in support of the heroes on the front line of the health crisis.
Learn how you can join us and the </span><a class="yt-simple-endpoint style-scope yt-formatted-string" dir="auto" href="https://www.youtube.com/channel/UC0aMPje3ZACnQPKM_qzY0vw" spellcheck="false" style="cursor: pointer; display: inline-block; text-decoration-line: none; white-space: pre-wrap;">@American Red Cross</a><span class="style-scope yt-formatted-string" dir="auto" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; padding: 0px; white-space: pre-wrap;"> at </span><a class="yt-simple-endpoint style-scope yt-formatted-string" dir="auto" href="https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.budweiser.com%2FOneTeam&event=video_description&v=3_t9niMNkdg&redir_token=Zm12ymELFTnnVfbcqYHz6jB9Xp58MTU4NTcyNTg2M0AxNTg1NjM5NDYz" rel="nofollow" spellcheck="false" style="cursor: pointer; display: inline-block; text-decoration-line: none; white-space: pre-wrap;" target="_blank">https://www.budweiser.com/OneTeam</a><span class="style-scope yt-formatted-string" dir="auto" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; padding: 0px; white-space: pre-wrap;">.</span></span><br />
<span style="color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span class="style-scope yt-formatted-string" dir="auto" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; padding: 0px; white-space: pre-wrap;"><span style="display: block; float: left; font-family: arial; font-size: 12px; white-space: normal; width: 100px;"><span style="background-color: black;">Agency</span></span><span style="background-color: black;">DAVID Miami</span></span></span><br />
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<a href="https://1.bp.blogspot.com/-rUgNivJ8Pp4/XoLyHo8G35I/AAAAAAAF0Yw/TI04N-67LHAU2OEQW5278GotXCF6KOZ6QCLcBGAsYHQ/s1600/Screenshot%2B2020-03-31%2B09.32.24.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="background-color: black; color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="878" data-original-width="1600" height="350" src="https://1.bp.blogspot.com/-rUgNivJ8Pp4/XoLyHo8G35I/AAAAAAAF0Yw/TI04N-67LHAU2OEQW5278GotXCF6KOZ6QCLcBGAsYHQ/s640/Screenshot%2B2020-03-31%2B09.32.24.png" width="640" /></span></a></div>
<span class="style-scope yt-formatted-string" dir="auto" style="background: rgb(249 , 249 , 249); border: 0px; color: #030303; font-family: "roboto" , "arial" , sans-serif; font-size: 14px; margin: 0px; padding: 0px; white-space: pre-wrap;"><br /></span>Federico Russohttp://www.blogger.com/profile/16920667830593904989noreply@blogger.com0tag:blogger.com,1999:blog-2521438191585604818.post-77196505941303836122020-03-20T16:21:00.001+01:002020-03-20T16:21:12.084+01:00Fun ad of the day. Thai Health Promotion Foundation - Gunfight<span style="background-color: black;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/ND50fgjZXCE" width="560"></iframe></span></span><br />
<span style="background-color: black;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">AGENCY Alpha 245/Bangkok PRODUCTION COMPANY Factory 01 DIRECTOR Wuthisak Anarnkaporn CHIEF CREATIVE OFFICER Sompat Trisadikun EXEC CREATIVE DIRECTOR Ariyawat Juntaratip CREATIVE DIRECTOR Sarut Yungcharoen ART DIRECTOR Sompat Trisadikun ART DIRECTOR Ariyawat Juntaratip ART DIRECTOR Sarut Yungcharoen PRODUCER Sompetch Nuntasinlapachai EDITOR Sippanart Olarnsaritkul DP Pasit Tandaechanurat</span></span><br />
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<a href="https://1.bp.blogspot.com/--C8efniJP0Y/XnTfU5CjAZI/AAAAAAAF0AI/0LEE3ksDPqYlYzG4EM1SsWTkOt3k7qfLACLcBGAsYHQ/s1600/Screenshot%2B2020-03-20%2B16.20.37.png" imageanchor="1" style="background-color: black; margin-left: 1em; margin-right: 1em;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img border="0" data-original-height="883" data-original-width="1600" height="352" src="https://1.bp.blogspot.com/--C8efniJP0Y/XnTfU5CjAZI/AAAAAAAF0AI/0LEE3ksDPqYlYzG4EM1SsWTkOt3k7qfLACLcBGAsYHQ/s640/Screenshot%2B2020-03-20%2B16.20.37.png" width="640" /></span></a></div>
<br />Federico Russohttp://www.blogger.com/profile/16920667830593904989noreply@blogger.com2tag:blogger.com,1999:blog-2521438191585604818.post-28463039975213291782020-03-16T09:42:00.000+01:002020-03-16T09:42:25.887+01:00Animation of the day. ROBHOT by Donato Sansone<span style="background-color: black;"><span style="color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/bkfpnAUccN0" width="560"></iframe></span></span><br />
<span style="background-color: black;"><span style="color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span class="style-scope yt-formatted-string" dir="auto" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; padding: 0px; white-space: pre-wrap;">By Donato Sansone</span></span></span><br />
<span style="background-color: black;"><span style="color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span class="style-scope yt-formatted-string" dir="auto" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; padding: 0px; white-space: pre-wrap;">Sound Design Enrico Ascoli
France / 2017 / 6’13 / No dialogues
Production : Autour de Minuit
Une banale scène de ménage se transforme en combat organique et surréaliste entre deux robots humanoïdes.
An ordinary domestic dispute turns into an organic and surrealist fight opposing two humanoid robots.
Rerouvez les autres films de Donato Sansone ici : </span><a class="yt-simple-endpoint style-scope yt-formatted-string" dir="auto" href="https://www.youtube.com/playlist?list=PLL5_tWulc05bxgOqB90vl1kD2TGuiLpx_" rel="nofollow" spellcheck="false" style="cursor: pointer; display: inline-block; text-decoration-line: none; white-space: pre-wrap;">https://www.youtube.com/playlist?list...</a><span class="style-scope yt-formatted-string" dir="auto" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; padding: 0px; white-space: pre-wrap;">
Discover the other films made by Donato Sansone here : </span><a class="yt-simple-endpoint style-scope yt-formatted-string" dir="auto" href="https://www.youtube.com/playlist?list=PLL5_tWulc05bxgOqB90vl1kD2TGuiLpx_" rel="nofollow" spellcheck="false" style="cursor: pointer; display: inline-block; text-decoration-line: none; white-space: pre-wrap;">https://www.youtube.com/playlist?list...</a></span></span><br />
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<a href="https://1.bp.blogspot.com/-h0XDBIfVt48/Xm87yW3aOhI/AAAAAAAFz84/mMtkVdw52D05SqKHgQP2rvY7xTj_maXRwCLcBGAsYHQ/s1600/Screenshot%2B2020-03-16%2B09.37.33.png" imageanchor="1" style="background-color: black; margin-left: 1em; margin-right: 1em;"><span style="color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="868" data-original-width="1600" height="346" src="https://1.bp.blogspot.com/-h0XDBIfVt48/Xm87yW3aOhI/AAAAAAAFz84/mMtkVdw52D05SqKHgQP2rvY7xTj_maXRwCLcBGAsYHQ/s640/Screenshot%2B2020-03-16%2B09.37.33.png" width="640" /></span></a></div>
<br />Federico Russohttp://www.blogger.com/profile/16920667830593904989noreply@blogger.com0tag:blogger.com,1999:blog-2521438191585604818.post-64926261973909596922020-03-12T14:41:00.001+01:002020-03-12T14:41:03.924+01:00Nice idea of the day. National Union of Journalists of the Philippines #StopTheSpread<span style="background-color: black;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/KwvKv1DAZ14" width="560"></iframe></span></span><br />
<span style="background-color: black;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">"NUJP’s #Stopthespread campaign was created alongside the Center for Media Freedom and Responsibility (CMFR) as well as BBDO Guerrero in Manila." via <a href="https://www.contagious.com/io/article/stopthespread">contagious.com</a></span></span><br />
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<a href="https://1.bp.blogspot.com/-L_NlUjRdI6E/Xmo71zJPo5I/AAAAAAAFyu4/Kx5ASSEeaRsGaQQ4QA783a9EFRiIiX-rwCLcBGAsYHQ/s1600/Screenshot%2B2020-03-12%2B14.40.30.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="background-color: black; color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img border="0" data-original-height="885" data-original-width="1600" height="352" src="https://1.bp.blogspot.com/-L_NlUjRdI6E/Xmo71zJPo5I/AAAAAAAFyu4/Kx5ASSEeaRsGaQQ4QA783a9EFRiIiX-rwCLcBGAsYHQ/s640/Screenshot%2B2020-03-12%2B14.40.30.png" width="640" /></span></a></div>
<br />Federico Russohttp://www.blogger.com/profile/16920667830593904989noreply@blogger.com0tag:blogger.com,1999:blog-2521438191585604818.post-24882823902843645632020-03-09T18:26:00.000+01:002020-03-09T18:26:08.559+01:00Automotive ad of the day. Honda Civic Feel More vs Honda Everyday<span style="background-color: black;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><iframe allow="autoplay; fullscreen" allowfullscreen="" frameborder="0" height="360" src="https://player.vimeo.com/video/386458932" width="640"></iframe></span></span><br />
<span style="background-color: black;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><a href="https://vimeo.com/386458932">Honda - Civic - Feel More</a> from <a href="https://vimeo.com/peterbrowse">Peter Browse</a> on <a href="https://vimeo.com/">Vimeo</a>.</span></span><br />
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<span style="background-color: black;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">It reminds me this, Honda Everyday</span></span><br />
<span style="background-color: black;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/HJArpj4JO5E" width="560"></iframe></span></span><br />
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<span style="background-color: black;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Client: Honda Project Name: Feel More Media Channels: TV, Online, OOH Client Name: Fabrice Estève, Jonathan Allee Launch Date: February 2020 Markets: Europe Agency: Wieden + Kennedy London Creative Director: Joe De Souza Creatives: Max Batten, Pete Browse Executive Creative Directors: Tony Davidson, Iain Tait Group Account Director: Nick Owen Account Director: James McHoull, Sam Hunton Planner: Georgia Challis TV Producer: Matt Ellingham TV Production Assistant: Aran Patterson Production Company: MJZ Director: Juan Cabral Production Company Producer: Sookie Foster Editor: Russel Icke VFX Company: TBA Sound Company: 750mph Sound Designer: Sam Ashwell Music Company - Mr Pape Music Supervisor / Producer - John Connon Composer - Rohan De Livera</span></span><br />
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<a href="https://1.bp.blogspot.com/-sobWAMTYS3A/XmZ7EHRwwuI/AAAAAAAFyuI/axQ32hEwwfo0FEFl8ruIiCoUsvtSmOK-QCLcBGAsYHQ/s1600/Screenshot%2B2020-03-09%2B18.21.04.png" imageanchor="1" style="background-color: black; margin-left: 1em; margin-right: 1em;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img border="0" data-original-height="900" data-original-width="1600" height="360" src="https://1.bp.blogspot.com/-sobWAMTYS3A/XmZ7EHRwwuI/AAAAAAAFyuI/axQ32hEwwfo0FEFl8ruIiCoUsvtSmOK-QCLcBGAsYHQ/s640/Screenshot%2B2020-03-09%2B18.21.04.png" width="640" /></span></a></div>
<br />Federico Russohttp://www.blogger.com/profile/16920667830593904989noreply@blogger.com0tag:blogger.com,1999:blog-2521438191585604818.post-68456813872454535822020-03-04T10:20:00.000+01:002020-03-04T10:20:46.689+01:00Great automotive ad of the past. Volkswagen Polo - Protection - directed by Jonathan Glazer<span style="background-color: black;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/Xq3xMVZa2KI" width="560"></iframe></span></span><br />
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<iframe allowfullscreen="true" frameborder="0" mozallowfullscreen="true" src="//sourcecreative.extremereach.com/Creative/SpotPlayerPartial/47031" style="height: 100%; left: 0; position: absolute; top: 0; width: 100%;" webkitallowfullscreen="true"></iframe></div>
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<span style="background-color: black;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Director Jonathan Glazer Play Reel Production Co. Academy Editor John McManus Johnny Bongo DP Stephen Keith-Roach Executive Management Post Smoke & Mirrors London Producer Nick Morris Academy AGENCY Ad Agency BMP DDB/London CD Tony Cox CD Jeremy Craigen Producer Howard Spivey</span></span><br />
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<a href="https://1.bp.blogspot.com/-Tts68u9Z0Uc/Xl9y3gfEM_I/AAAAAAAFys4/XhMcagJHOiUzcnGxtkKW60STqXZ6xFaiwCLcBGAsYHQ/s1600/Screenshot%2B2020-03-04%2B10.18.30.png" imageanchor="1" style="background-color: black; margin-left: 1em; margin-right: 1em;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img border="0" data-original-height="879" data-original-width="1600" height="350" src="https://1.bp.blogspot.com/-Tts68u9Z0Uc/Xl9y3gfEM_I/AAAAAAAFys4/XhMcagJHOiUzcnGxtkKW60STqXZ6xFaiwCLcBGAsYHQ/s640/Screenshot%2B2020-03-04%2B10.18.30.png" width="640" /></span></a></div>
<br />Federico Russohttp://www.blogger.com/profile/16920667830593904989noreply@blogger.com0tag:blogger.com,1999:blog-2521438191585604818.post-19749150500548413412020-03-02T12:34:00.002+01:002020-03-02T12:41:50.615+01:00Contaminated ad of the day. Stella Artois "Good doctor"<span style="background-color: black;"><span style="color: white;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/NRan8h9Mt2o" width="560"></iframe></span><br /></span></span>
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<span style="background-color: black;"><span style="color: white;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Read more about the ad on <a href="https://en.wikipedia.org/wiki/Good_Doctor_(advertisement)">wikipedia</a></span></span></span><br />
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<span style="background-color: black; color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Part of the long-running "reassuringly expensive" campaign that started in 1982, "good doctor" premiered on British TV and in cinemas 20 years later, on 15 February 2002. The seventh ad in the long-running Stella Artois "reassuringly expensive" campaign </span><br />
<span style="background-color: black; color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">The ad, produced by Lowe Lintas Partners in London, is the seventh piece in the <a href="https://en.wikipedia.org/wiki/Jean_de_Florette">Jean de Florette</a>-inspired campaign. The 100-second spot, involves a doctor treating victims of cholera and being shunned by the villagers until a priest demands that he be given a Stella Artois. To achieve the ad’s characteristic weathered look, three copies of the film stock were graded separately to emphasize the grain of the film and the earthen tones of the subjects. The ad picked up a Cannes Gold Lion and a D&AD Silver for cinematography that year and was nominated in several other D&AD categories. The spot also picked up a Bronze at the IPA Effectiveness Awards in the same year, and has received several other accolades since.</span></div>
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<span style="background-color: black; color: white;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="letter-spacing: 0.16px;">Client: Stella Artois</span><br style="box-sizing: border-box; letter-spacing: 0.16px;" /><span style="letter-spacing: 0.16px;">Agency: Lowe London</span><br style="box-sizing: border-box; letter-spacing: 0.16px;" /><span style="letter-spacing: 0.16px;">Director: <a href="https://stinkfilms.com/director/ivan-zacharias/">Ivan Zacharias</a></span><br style="box-sizing: border-box; letter-spacing: 0.16px;" /><span style="letter-spacing: 0.16px;">Producer: Nick Landon</span><br style="box-sizing: border-box; letter-spacing: 0.16px;" /><span style="letter-spacing: 0.16px;">Editor: Filip Malasek</span><br style="box-sizing: border-box; letter-spacing: 0.16px;" /><span style="letter-spacing: 0.16px;">Director of Photography: Jan Velicky</span></span><span style="font-family: "helvetica neue" , "helvetica" , "arial" , sans-serif; font-size: 14px; letter-spacing: 0.16px;"><br /></span></span></div>
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<a href="https://1.bp.blogspot.com/-PD2HiHqN3Uo/XlzvOxU9U_I/AAAAAAAFyrg/62o688sgG7cw2SidpFmIIEuNovAQ7RasQCLcBGAsYHQ/s1600/Screenshot%2B2020-03-02%2B12.34.02.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="background-color: black; color: white;"><img border="0" data-original-height="865" data-original-width="1600" height="344" src="https://1.bp.blogspot.com/-PD2HiHqN3Uo/XlzvOxU9U_I/AAAAAAAFyrg/62o688sgG7cw2SidpFmIIEuNovAQ7RasQCLcBGAsYHQ/s640/Screenshot%2B2020-03-02%2B12.34.02.png" width="640" /></span></a></div>
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Federico Russohttp://www.blogger.com/profile/16920667830593904989noreply@blogger.com0tag:blogger.com,1999:blog-2521438191585604818.post-55888867160987161502020-03-02T10:41:00.000+01:002020-03-02T10:41:43.907+01:00Great ads of the past. Fox Sports - the more hockey you watch the tougher you get.<span style="background-color: black;"><span style="color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Fox Sports Network - NHL “Anti Freeze”</span></span><br />
<span style="background-color: black;"><span style="color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><iframe allow="autoplay; fullscreen" allowfullscreen="" frameborder="0" height="480" src="https://player.vimeo.com/video/41815133" width="640"></iframe></span></span><br />
<span style="background-color: black;"><span style="color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><a href="https://vimeo.com/41815133">Fox Sports Network - NHL "Anti Freeze"</a> from <a href="https://vimeo.com/cutwatersf">Cutwater</a> on <a href="https://vimeo.com/">Vimeo</a>.</span></span><br />
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<span style="background-color: black;"><span style="color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Fox Sports Network - NHL “Dumpster”</span></span><br />
<span style="background-color: black;"><span style="color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><iframe allow="autoplay; fullscreen" allowfullscreen="" frameborder="0" height="480" src="https://player.vimeo.com/video/41814722" width="640"></iframe></span></span><br />
<span style="background-color: black;"><span style="color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><a href="https://vimeo.com/41814722">Fox Sports Network - NHL "Dumpster"</a> from <a href="https://vimeo.com/cutwatersf">Cutwater</a> on <a href="https://vimeo.com/">Vimeo</a>.</span></span><br />
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<span style="background-color: black;"><span style="color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Fox Sports Network - NHL “Iron”</span></span><br />
<span style="background-color: black;"><span style="color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><iframe allow="autoplay; fullscreen" allowfullscreen="" frameborder="0" height="480" src="https://player.vimeo.com/video/41814504" width="640"></iframe></span></span><br />
<span style="background-color: black;"><span style="color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><a href="https://vimeo.com/41814504">Fox Sports Network - NHL "Iron"</a> from <a href="https://vimeo.com/cutwatersf">Cutwater</a> on <a href="https://vimeo.com/">Vimeo</a>.</span></span><br />
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<span style="background-color: black;"><span style="color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Fox Sports Network - NHL “Nose Hair”</span></span><br />
<span style="background-color: black;"><span style="color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><iframe allow="autoplay; fullscreen" allowfullscreen="" frameborder="0" height="480" src="https://player.vimeo.com/video/41812543" width="640"></iframe></span></span><br />
<span style="background-color: black;"><span style="color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><a href="https://vimeo.com/41812543">Fox Sports Network - NHL "Nose Hair"</a> from <a href="https://vimeo.com/cutwatersf">Cutwater</a> on <a href="https://vimeo.com/">Vimeo</a>.</span></span><br />
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<span style="background-color: black;"><span style="color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Cutwater</span></span><br />
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Federico Russohttp://www.blogger.com/profile/16920667830593904989noreply@blogger.com0tag:blogger.com,1999:blog-2521438191585604818.post-2341043049311229012020-02-21T15:30:00.000+01:002020-02-21T15:30:35.983+01:00Nice idea of the day. Amazon / #AmazonBingeShopping<span style="background-color: black;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/lRM3A52vmiU" width="560"></iframe><br />"The brand worked with agency Herezie, Paris, to create #AmazonBingeShopping, a 24-hour initiative that coincided with the launch of season 2 of its original series, Jack Ryan, in November last year. <br />On its Twitter page, Amazon Prime Video <a href="https://twitter.com/PrimeVideoFR/status/1191634819274477568?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1191634819274477568&ref_url=https%3A%2F%2Flareclame.fr%2Fherezie-bilan-amazonprimevideo-230084">invited viewers</a> to identify objects that could be found on Amazon.fr that were also in Jack Ryan episodes. Viewers would then screenshot the items and post them to Twitter using the hashtag #AmazonBingeShopping to be in with a chance of winning them." Find out more <a href="https://www.contagious.com/io/article/binge-shopping">here</a></span></span><div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-qydXEd4iL1Q/Xk_peVKroLI/AAAAAAAFyWI/Wj5VHSo5uwE7ScaNBXc0OF2JCbzeD6oUwCLcBGAsYHQ/s1600/Screenshot%2B2020-02-21%2B15.30.04.png" imageanchor="1" style="background-color: black; margin-left: 1em; margin-right: 1em;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img border="0" data-original-height="833" data-original-width="1600" height="332" src="https://1.bp.blogspot.com/-qydXEd4iL1Q/Xk_peVKroLI/AAAAAAAFyWI/Wj5VHSo5uwE7ScaNBXc0OF2JCbzeD6oUwCLcBGAsYHQ/s640/Screenshot%2B2020-02-21%2B15.30.04.png" width="640" /></span></a></div>
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Federico Russohttp://www.blogger.com/profile/16920667830593904989noreply@blogger.com0tag:blogger.com,1999:blog-2521438191585604818.post-2952506111689735692020-02-20T09:50:00.000+01:002020-02-20T09:50:36.851+01:00Ad of the day. Coca-Cola - 'Open' <span style="background-color: black;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/6h0H_LXS-yE" width="560"></iframe><span style="white-space: pre-wrap;">It feels like the world is being torn apart. But it's never too late to start making things better.</span></span></span><br />
<span style="background-color: black;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">W+K LONDON CREATIVE DIRECTOR: Joe De Souza, Juan Sevilla CREATIVES: Ben Shaffery, Molly Wilkof CONTRIBUTING CREATIVE: Carlos Font SENIOR DESIGNER: Simon Elvins EXECUTIVE CREATIVE DIRECTORS: Tony Davidson & Iain Tait GROUP ACCOUNT DIRECTOR: Nick Owen ACCOUNT DIRECTOR: Alex Fitch ACCOUNT MANAGER: Abi Devine PLANNING DIRECTOR: Stuart Parkinson TV PRODUCER: Matthew Ellingham TV PRODUCTION ASSISTANT: Aran Patterson PRINT PRODUCER: Rashel Tashchian BUSINESS AFFAIRS: Helena Tomas TV PRODUCTION PRODUCTION COMPANY: Somesuch DIRECTOR: Steve Rogers EXECUTIVE PRODUCER: Seth Wilson LINE PRODUCER: Lee Groombridge DIRECTOR OF PHOTOGRAPHY: Daniel Landin EDITORIAL COMPANY: Work Post Editorial EDITOR: Rich Orrick VFX COMPANY: Time Based Arts VFX SUPERVISOR: Sheldon Gadrner, Francois Roisen SOUND DESIGN: 750mph SOUND DESIGNER: Sam Ashwell MUSIC PRODUCER: Leon Hamilton MUSIC COMPANY: SMC Europe TRACK NAME: SLIM WHITMAN‘A FOOL SUCH AS I’ WRITERS: Slim Whitman POST PRODUCTION EXECUTIVE PRODUCER: Tom Johnson POST PRODUCTION PRODUCER: Sean Ewins VFX SUPERVISORS: Sheldon Gardner & Francois Roisin 2D LEAD: Sheldon Gardner CG LEAD: François Roisin 2D ARTISTS: Adam Paterson, Grant White, Luke Todd, Manolo Perez, Matt Jackson, Matt Shires, Ollie Ramsey, Sheldon Gardner, Stephen Grasso, Thiago Dantas, Will Robinson CG ARTISTS: Ben Cantor, Ben Oliver, Bernardo Yang, David Loh, Emma Malric, Fabrice Le Nezet, Federico Vanone, Florentina Perez, James Spillman, Magali Barbe, Matt Evans, Mike Battcock, Nick Smalley, Nigel Timms, Sam Osborne, Tim Philips, Tom Di Stasio, Vincent Techer, Walter How, Zoeì Sottiaux, Tom Robinson CONCEPT ARTISTS: Yibi Hu COLOURIST: Simone Grattarola ILLUSTRATION + ANIMATION ILLUSTRATOR (CANS + PACKAGING + POS + TVC ENDFRAME ANIMATION): Alva Skog ANIMATION PROD CO. (TVC ENDFRAME + DOOH): Jelly Kitchen ILLUSTRATOR (PRINT + OOH): Nimura Daisuke</span></span><br />
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<a href="https://1.bp.blogspot.com/-HiBbZgeiTgg/Xk5ID2ThnJI/AAAAAAAFyV4/C2bYY_8FHu4JQYPYI4Hvcay3gwfzhV4LwCLcBGAsYHQ/s1600/Screenshot%2B2020-02-20%2B09.48.44.png" imageanchor="1" style="background-color: black; margin-left: 1em; margin-right: 1em;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img border="0" data-original-height="674" data-original-width="1600" height="268" src="https://1.bp.blogspot.com/-HiBbZgeiTgg/Xk5ID2ThnJI/AAAAAAAFyV4/C2bYY_8FHu4JQYPYI4Hvcay3gwfzhV4LwCLcBGAsYHQ/s640/Screenshot%2B2020-02-20%2B09.48.44.png" width="640" /></span></a></div>
<br />Federico Russohttp://www.blogger.com/profile/16920667830593904989noreply@blogger.com0tag:blogger.com,1999:blog-2521438191585604818.post-31382624867592194642020-02-07T14:04:00.000+01:002020-02-07T14:04:14.523+01:00Director of the day. David Dearlove / Women's Aid – 160,000 Children<span style="background-color: black;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">further info <a href="https://shots.net/news/view/new-director-of-the-year-david-dearlove">here</a></span></span><br />
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<span style="background-color: black;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Trigger warning: domestic abuse An estimated 160,000 children in England are currently living in households where domestic abuse is taking place, according to new data released by Women’s Aid today. Yet since 2010 there has been a 16% reduction in the provision of dedicated children and young people’s domestic abuse services. Donate to Women's Aid now so we can make a better future for these children - https://www.womensaid.org.uk/donate/ Full credits: Client: Women’s Aid Agency: WCRS Executive Creative Director: Billy Faithfull Creative Directors: Christopher Ringsell Creatives: David Dearlove Agency Producer: Joseph Pawsey Asst Producer: Lois Laxton Account Handling: Rosa Stanley, Henry Davies Media Agency: DCM Production Company: Riff Raff Director: David Dearlove Editor: Joe Guest</span></span><br />
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<a href="https://1.bp.blogspot.com/-RnX9ECW-_BM/Xj1gI3GtqKI/AAAAAAAFyQs/vc5FLJXCdYgDo7P3ts9l5iMeHwuU5T1JACLcBGAsYHQ/s1600/Screenshot%2B2020-02-07%2B14.02.50.png" imageanchor="1" style="background-color: black; margin-left: 1em; margin-right: 1em;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img border="0" data-original-height="671" data-original-width="1600" height="268" src="https://1.bp.blogspot.com/-RnX9ECW-_BM/Xj1gI3GtqKI/AAAAAAAFyQs/vc5FLJXCdYgDo7P3ts9l5iMeHwuU5T1JACLcBGAsYHQ/s640/Screenshot%2B2020-02-07%2B14.02.50.png" width="640" /></span></a></div>
<br />Federico Russohttp://www.blogger.com/profile/16920667830593904989noreply@blogger.com0tag:blogger.com,1999:blog-2521438191585604818.post-34907081770993244692020-01-27T16:57:00.001+01:002020-01-27T16:57:55.696+01:00Social media activation of the day. Buried in Gigabytes / Fi Network<span style="background-color: black; color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/348J6ZB-6E8" width="560"></iframe></span><br />
<span style="background-color: black; color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">via <a href="https://www.contagious.com/io/article/buried-in-gigabytes">contagious.com</a></span><br />
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<a href="https://1.bp.blogspot.com/-C354myVKWvA/Xi8IYru71eI/AAAAAAAFyNA/umW2VuAEqeowZVL2sm7QOPJnCne0RseQgCLcBGAsYHQ/s1600/Screenshot%2B2020-01-27%2B16.57.13.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="background-color: black; color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img border="0" data-original-height="872" data-original-width="1600" height="347" src="https://1.bp.blogspot.com/-C354myVKWvA/Xi8IYru71eI/AAAAAAAFyNA/umW2VuAEqeowZVL2sm7QOPJnCne0RseQgCLcBGAsYHQ/s640/Screenshot%2B2020-01-27%2B16.57.13.png" width="640" /></span></a></div>
<br />Federico Russohttp://www.blogger.com/profile/16920667830593904989noreply@blogger.com0tag:blogger.com,1999:blog-2521438191585604818.post-32540467396913284382020-01-08T09:49:00.001+01:002020-01-08T09:49:49.264+01:00Animation of the day. BAVURE, by Donato Sansone<span style="background-color: black;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/QELntTatYEE" width="560"></iframe></span></span><br />
<span style="background-color: black;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Sound design: Enrico Ascoli</span></span><br />
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<a href="https://1.bp.blogspot.com/-jbws_rEk1CY/XhWXmnzg_gI/AAAAAAAFyGM/VGrybSwd-8MK6DRnnArRuj6UwsBZa7D7gCLcBGAsYHQ/s1600/Screenshot%2B2020-01-08%2B09.49.09.png" imageanchor="1" style="background-color: black; margin-left: 1em; margin-right: 1em;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img border="0" data-original-height="864" data-original-width="1600" height="344" src="https://1.bp.blogspot.com/-jbws_rEk1CY/XhWXmnzg_gI/AAAAAAAFyGM/VGrybSwd-8MK6DRnnArRuj6UwsBZa7D7gCLcBGAsYHQ/s640/Screenshot%2B2020-01-08%2B09.49.09.png" width="640" /></span></a></div>
<br />Federico Russohttp://www.blogger.com/profile/16920667830593904989noreply@blogger.com0tag:blogger.com,1999:blog-2521438191585604818.post-24496564329849069652019-12-18T13:02:00.001+01:002019-12-18T13:02:18.871+01:00Idea of the day. Dagoma - Toy Rescue Case Study <span style="background-color: black;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/tl9Ufu-yMRY" width="560"></iframe><br /></span></span><div>
<span style="background-color: black;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">TBWA/ Paris<br />"The Toy Rescue campaign enables Dagoma to showcase the value of 3D printing technology. Instead of positioning a 3D printer as an expense, the campaign shows how it can help people create less waste and stop them buying more toys. By creating a network to help people who don’t have access to a 3D printer print the part, Dagoma is also <a href="https://www.contagious.com/io/article/weaponising-your-audience">weaponising its audience</a> of existing customers, turning them into advocates for the brand and the technology."<br /><br />Previously, Dagoma and TBWA Paris worked together to tackle gun violence and the sale of 3D-developed black market guns by creating blueprints for weapons that were purposely faulty. For both this campaign and the Toy Rescue campaign, Dagoma relied on its community to bolster the initiatives. <br />read more at <a href="https://www.contagious.com/io/article/toy-rescue?utm_campaign=Weekly%20Newsletter&utm_source=hs_email&utm_medium=email&utm_content=80829072&_hsenc=p2ANqtz-_RRra2WLAmdNh26ViuLQd-pIJci1FhrxQeFd9iP-OynrwlcCMoWjhDc8dq7xC9MZChzb1ehjOt3mAciVSj6Isxq5-b_A&_hsmi=80864273">contagious.com</a><br /><br />Dagoma - Harmless Guns<br /><iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/L_HjwJCsjkU" width="560"></iframe><br /><br /><a href="https://1.bp.blogspot.com/-qNc2I3zx-PE/XfoVJwvjs5I/AAAAAAAFyD0/d-JTDbJlzeQXJJdM0blojlD9bZf7toDiQCLcBGAsYHQ/s1600/Screenshot%2B2019-12-18%2B13.01.30.png"><img border="0" height="347" src="https://1.bp.blogspot.com/-qNc2I3zx-PE/XfoVJwvjs5I/AAAAAAAFyD0/d-JTDbJlzeQXJJdM0blojlD9bZf7toDiQCLcBGAsYHQ/s640/Screenshot%2B2019-12-18%2B13.01.30.png" width="640" /></a></span></span></div>
Federico Russohttp://www.blogger.com/profile/16920667830593904989noreply@blogger.com0tag:blogger.com,1999:blog-2521438191585604818.post-10625524802123951562019-12-16T17:01:00.001+01:002019-12-16T17:01:34.709+01:00Headline of the day. Nike – Kylian Mbappé: Love Your Dream Until it Loves You Back<span style="background-color: black;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/HSlKqYpdvlg" width="560"></iframe></span></span><br />
<span style="background-color: black;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="white-space: pre-wrap;">Champion of Bondy. Champion of the world. Still the same kid playing the game he loves.
From his neighborhood to the greatest pitches in the world, Kylian Mbappe has stayed true to his dream.
</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/results?search_query=%23nikefootball" spellcheck="false" style="cursor: pointer; display: inline-block; text-decoration-line: none; white-space: pre-wrap;">#nikefootball</a><span style="white-space: pre-wrap;"> </span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/results?search_query=%23nikesoccer" spellcheck="false" style="cursor: pointer; display: inline-block; text-decoration-line: none; white-space: pre-wrap;">#nikesoccer</a></span></span><br />
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<a href="https://1.bp.blogspot.com/-7fTu48xi6QU/XfeqS7leFGI/AAAAAAAFyC8/SLvMusK8BQUUz1tUKN0P8qJioC3xBsPDACLcBGAsYHQ/s1600/Screenshot%2B2019-12-16%2B17.01.04.png" imageanchor="1" style="background-color: black; margin-left: 1em; margin-right: 1em;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img border="0" data-original-height="766" data-original-width="1600" height="306" src="https://1.bp.blogspot.com/-7fTu48xi6QU/XfeqS7leFGI/AAAAAAAFyC8/SLvMusK8BQUUz1tUKN0P8qJioC3xBsPDACLcBGAsYHQ/s640/Screenshot%2B2019-12-16%2B17.01.04.png" width="640" /></span></a></div>
<br />Federico Russohttp://www.blogger.com/profile/16920667830593904989noreply@blogger.com0tag:blogger.com,1999:blog-2521438191585604818.post-60346018273466265832019-12-16T16:42:00.000+01:002019-12-16T16:42:09.840+01:00Christmas ad of the day. Chilly's – Gift Responsibly<span style="background-color: black;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/Vpx6D_ik0uM" width="560"></iframe></span></span><br />
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<span style="background-color: black;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">AGENCY Uncommon/London PRODUCTION COMPANY Biscuit Filmworks/UK DIRECTOR Aaron Stoller EDITOR The Quarry POST PRODUCTION The Mill/London AUDIO POST Soundtree Music MANAGING DIRECTOR/EXECUTIVE PRODUCER Rupert Reynolds-MacLean HEAD OF PRODUCTION/PRODUCER Samantha Chitty DP Jakob Ihre PRODUCTION DESIGNER Sarah Jenneson</span></span><br />
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<a href="https://1.bp.blogspot.com/-AFMQA6V7yUA/XfelvoFergI/AAAAAAAFyCw/9fqgz17t0wQ8vdWodUR0YupXqy8umc2FACLcBGAsYHQ/s1600/Screenshot%2B2019-12-16%2B16.41.10.png" imageanchor="1" style="background-color: black; margin-left: 1em; margin-right: 1em;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img border="0" data-original-height="813" data-original-width="1600" height="324" src="https://1.bp.blogspot.com/-AFMQA6V7yUA/XfelvoFergI/AAAAAAAFyCw/9fqgz17t0wQ8vdWodUR0YupXqy8umc2FACLcBGAsYHQ/s640/Screenshot%2B2019-12-16%2B16.41.10.png" width="640" /></span></a></div>
<br />Federico Russohttp://www.blogger.com/profile/16920667830593904989noreply@blogger.com0tag:blogger.com,1999:blog-2521438191585604818.post-7121107096088120572019-12-13T16:39:00.001+01:002019-12-13T16:42:01.571+01:00Sport ad of the day. Nike ‘Qiang Diao’<span style="background-color: black;"><iframe allow="autoplay; fullscreen" allowfullscreen="" frameborder="0" height="360" src="https://player.vimeo.com/video/372025273" width="640"></iframe></span><br />
<span style="background-color: black;"><a href="https://vimeo.com/372025273">NIKE - "Qiang Diao is Earned"</a> from <a href="https://vimeo.com/mskibiak">M Skibiak</a> on <a href="https://vimeo.com/">Vimeo</a>.</span><br />
<span style="background-color: black; color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><a href="https://vimeo.com/378497323">Nike 'Qiang Diao'</a> from <a href="https://vimeo.com/pbfree">planbfree.com</a> on <a href="https://vimeo.com/">Vimeo</a>.</span><br />
<span style="background-color: black; color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">CREW Director Finn Keenan Production Co. Riff Raff DP Arnau Valls Coloner Music We Are Walker Audio Producer Arthur Monnet Production Manager Kate Brady Assistant Director Ben Glickman Executive Producer Natalie Arnett Producer Francois Larpin Production Designer Marco Puig Editor Jono Griffith Play Reel Service Producer Wolfie Wong Service Production Playfull Colourist Mark Gethin Colour Producer Chris Li VFX Supervisor Barry Greaves 3D Lead Christian Kalata Post Production MPC/Shanghai Sound Designer Charles Monnet Sound Design Big Knows AGENCY Ad Agency Wieden + Kennedy/Shanghai Art Director Josh King Creative Director Matt Skibiak Creative Director Jeff Fang Executive Creative Director Ian Toombs Executive Creative Director Vivian Yong Executive Producer Bernice Wong Producer Raymond Lau Senior Copywriter Matt Meszaros</span><br />
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<a href="https://1.bp.blogspot.com/-5Q_I3YvZb2k/XfOwmFVJJwI/AAAAAAAFyCQ/N1VCkkZVlSoOxJo7bqYljlAOJ5KjHOF9ACLcBGAsYHQ/s1600/Screenshot%2B2019-12-13%2B16.38.43.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="background-color: black; color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="593" data-original-width="1600" height="236" src="https://1.bp.blogspot.com/-5Q_I3YvZb2k/XfOwmFVJJwI/AAAAAAAFyCQ/N1VCkkZVlSoOxJo7bqYljlAOJ5KjHOF9ACLcBGAsYHQ/s640/Screenshot%2B2019-12-13%2B16.38.43.png" width="640" /></span></a></div>
<br />Federico Russohttp://www.blogger.com/profile/16920667830593904989noreply@blogger.com0tag:blogger.com,1999:blog-2521438191585604818.post-17980585502976414062019-11-12T09:21:00.002+01:002019-11-12T09:24:30.255+01:00Sport ad of the day. Nike | Just Do It Germany: Helden<span style="background-color: black; color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">via <a href="https://lbbonline.com/news/nikes-first-just-do-it-ad-for-germany-is-a-rousing-anthem/?mc_cid=400c6f0c74&mc_eid=32f2274f07">lbbonline.com</a></span><br />
<span style="background-color: black;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">"Nike believes in the unique power of sport to move the world forward. Nike's mission as a company is to bring the world together through sports, to strengthen active communities, and to create equal opportunities for all athletes. However, Germany and many other countries are facing a challenge: kids give up any sporting activity at an alarming rate. To make sport and play regain their importance, Nike dedicates the new chapter of its Just Do It campaign, titled 'Du tust es nie nur für dich' ('You never do it just for yourself') to those communities and athletes that go beyond the next goal or medal. The campaign from Wieden+Kennedy Amsterdam portrays Germany's new heroes and their inspiring stories. The hero spot was directed by John Hillcoat through Serial Pictures x Somesuch.</span></span><br />
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<span style="background-color: black;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">While many people see athletes winning and competing, Nike sees heroes who help to advance, enrich and inspire society.</span></span></div>
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<span style="background-color: black;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">When athletes like Léon Schäfer go beyond their limits, both physically and mentally, they do so not just for themselves, but for a whole generation of athletes and an inclusive sports culture.</span></span></div>
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<span style="background-color: black;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">When a female boxer like Zeina Nassar fights in a hijab for the first time, she is not doing it for herself, but for a whole generation of girls who dare to pursue their dreams. And when players like Leroy Sané go their own way, they inspire a generation of kids who aim to leave their own footprint on the world."</span></span></div>
<span style="white-space: pre-wrap;"><span style="background-color: black; color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Helden features a new generation of German athletes, who work hard on and off the pitch, on the track and in their communities. They go beyond winning to pave the way for others.
We believe in a world in which everyone can become a hero, leveraging the powerful platform sport provides to those who speak up.
You never do it just for yourself.
Just do it.
Click here and find out more: www.nike.com/de/just-do-it
The music is based on David Bowie’s “Helden“, written by David Bowie & Brian Eno, arranged by Hans Zimmer, using Bowie’s original vocals.</span></span><br />
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<span style="background-color: black; color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">AGENCY: WIEDEN+KENNEDY AMSTERDAM EXECUTIVE CREATIVE DIRECTOR: Eric Quennoy, Mark Bernath CREATIVE DIRECTOR: Craig Williams, Evgeny Primachenko ART DIRECTOR: Jeffrey Lam COPYWRITER: Alex Bower HEAD OF BROADCAST PRODUCTION: Joe Togneri EXECUTIVE PRODUCER: Jaime Tan ASSISTANT PRODUCER: Eline De Roo GROUP ACCOUNT DIRECTOR: Kathryn Addo ACCOUNT DIRECTOR: Franky Wardell ACCOUNT MANAGER: Margot Paquien PLANNING DIRECTOR: Reid Schilperoort PLANNER: Alex Janneau HEAD OF COMMS & DIGITAL STRATEGY: Dani Pak COMMS PLANNING DIRECTOR: Elsa Stahura STUDIO DIRECTOR: Lizzie Murray MOTION DESIGNER: Soren Danielsen LEAD MOTION DESIGNER: Gustav von Platen STUDIO ARTIST: Noa Redero PROJECT MANAGER: Caroline Kosse BUSINESS AFFAIRS: Michael Graves, Marie Hernandez FILM PRODUCTION PRODUCTION COMPANY: Serial Pictures x Somesuch DIRECTOR: John Hillcoat DIRECTOR OF PHOTOGRAPHY: Philippe Le Sourd ADDITIONAL PHOTOGRAPHY: Benjamin Loeb MANAGING DIRECTOR: Seth Wilson PRODUCER: Fran Thompson PRODUCTION MANAGER: Hannah Fowles-Pazdro PRODUCTION DESIGNER: Marco Bittner Rosser COSTUME DESIGNER: Natalie Humphries SPORTS CHOREOGRAPHY: Andy Ansah PRODUCTION SERVICE SERVICE COMPANY: Anorak EDIT EDITING COMPANY: Trim Editing EDITOR: Ross Hallard, Tom Lindsay EDIT PRODUCER: Tatyana Alexandra AUDIO POST AUDIO POST: Grand Central Recording Studios SOUND DESIGNER/MIXER: Raja Sehgal MUSIC ARTIST / TITLE: 'Helden' By David Bowie WRITTEN BY: David Bowie & Brian Eno ARRANGED BY: Hans Zimmer MUSIC COMPANY: Courtesy of The RZO Companies, Sony ATV and Universal Music Publishing POST PRODUCTION POST: Glassworks Amsterdam FLAME: Kyle Obley VFX SUPERVISOR: Kyle Obley 3D: Darren MacPherson, Matthijs Joor NUKE: Maxence Peillon EXECUTIVE PRODUCER: Chris Kiser POST PRODUCER: Dave Moore GRADE COLOUR GRADING: MPC COLOURIST: Mark Gethin COLOR ASSIST: Nate Seymour EXECUTIVE PRODUCER: Meghan Lang COLOR PRODUCER: Diane Valera</span><br />
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<a href="https://1.bp.blogspot.com/-TTEKirJDS7E/XcprAU__dMI/AAAAAAAFx0Y/huu6hs8hhGETMDMB7iv9iSkIx62iALVqgCLcBGAsYHQ/s1600/Screenshot%2B2019-11-12%2B09.18.56.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="background-color: black; color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img border="0" data-original-height="916" data-original-width="1600" height="366" src="https://1.bp.blogspot.com/-TTEKirJDS7E/XcprAU__dMI/AAAAAAAFx0Y/huu6hs8hhGETMDMB7iv9iSkIx62iALVqgCLcBGAsYHQ/s640/Screenshot%2B2019-11-12%2B09.18.56.png" width="640" /></span></a></div>
<br />Federico Russohttp://www.blogger.com/profile/16920667830593904989noreply@blogger.com0tag:blogger.com,1999:blog-2521438191585604818.post-20258572562417427452019-10-31T09:07:00.001+01:002019-10-31T09:07:37.725+01:00Campaign of the day. THE MISSING PAGE / SAFORELLE / VIDEO CASE / SERVICEPLAN FRANCE<span style="background-color: black;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/wRQrSRvnz9s" width="560"></iframe></span></span><br />
<span style="background-color: black;"><span style="color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Agency: Serviceplan Health & Life France<br style="box-sizing: inherit; outline: 0px !important;" />Client: Fondation FondaMental<br style="box-sizing: inherit; outline: 0px !important;" />Agency: Benjamin Chevrier, Céline Demarsan, Karen Bulfon<br style="box-sizing: inherit; outline: 0px !important;" />Director: Daniel Perez<br style="box-sizing: inherit; outline: 0px !important;" />Co-Creative Director Serviceplan Paris : Daniel Perez<br style="box-sizing: inherit; outline: 0px !important;" />Director of Production: Frank Willocq<br style="box-sizing: inherit; outline: 0px !important;" />Production : Blaise Izard, Badass</span></span><br />
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<span style="background-color: white; color: rgba(0, 0, 0, 0.8); font-family: "Crimson Text", serif; font-size: 22.5px;"><br /></span>Federico Russohttp://www.blogger.com/profile/16920667830593904989noreply@blogger.com0