Viral of the week. Specsaver - Lynx "Billions" Parody.

"Specsavers Creative has again teamed up with uber-director, Daniel Kleinman, to produce a hilarious new TV commercial that parodies Lynxs famous 2006 spot, Billions. The campaign brings together two of the most well-known and powerful advertising straplines. It broke on national UK TV on 14th March 2010.

Lynx Billions

Cannes Film Lions 2007 Shortlist
Advertising Agency: BBH, London, UNITED KINGDOM
Creative Director: Rosie Arnold
Copywriter: Alex Grieve
Art Director: Adrian Rossi
Agency Producer: Olly Chapman
Production Company: MJZ, London, UNITED KINGDOM
Director: Frederik Bond