mercoledì 2 settembre 2020

Sport ad of the day. You Can’t Stop Sisters | Nike

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Wieden+Kennedy Portland

Sister. Mentor. Competitor. Supporter. Advocate. Being sisters isn’t one thing. It’s everything for Venus & Serena Williams. And the more we lift each other, the harder we are to stop. #YouCantStopUs Join Us. Subscribe to our channel! Nike strives to bring innovation and inspiration to every athlete* in the world. (* If you have a body, you are an athlete.) Our mission is what drives us to do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.

martedì 21 luglio 2020

Idea of the day. Burger King / King of the Stream

via contagious

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agency David Madrid
For streamers on live streaming video platform Twitch, the main source of income is donations made by viewers. When a viewer makes a donation, they can add a personalised message that is read aloud by a bot during the live stream. Last week, Burger King USA hijacked this feature and made small donations to streamers under the username The_King_Of_Stream_US. Each donation matched the price of a summer promotional offer, such as $1 for a mini-shake or $5 for a Whopper.

giovedì 16 aprile 2020

Campaign of the day. CGU: ABN Rescue

More info here

The film tells the story of Domuts, showing dogs from everywhere making the pilgrimage to Dogtopia, where Domuts blossom.
Watch the integrated case here
Watch the activation case here
CLIENT: CGU Insurance CHIEF MARKETING OFFICER: Brent Smart MARKETING DIRECTOR: Sally Kiernan CONTENT & DIGITAL DIRECTOR: Zara Curtis CONTENT CREATIVE LEAD: Simeon Bartholomew CREATIVE LEAD: Cath Bosson DIGITAL LEAD: Cath Carrington CREATIVE SPECIALIST: Mark Pearson CREATIVE AGENCY: The Monkeys, Part of Accenture Interactive GROUP CCO/CO-FOUNDER: Scott Nowell CCO: Scott Nowell EXECUTIVE CREATIVE DIRECTOR: Vince Lagana CREATIVE DIRECTOR: Jay Morgan CREATIVE TEAM: Danny Pattison, Barnaby Packham, Michael Canning. BUSINESS STRATEGY DIRECTOR: Hugh Munro PLANNER: Henry Bilson DIGITAL STRATEGIST: Tim Smith DIGITAL PRODUCER: Tamara Wohl LEAD DIGITAL DESIGNER: Eva Godeny DIGITAL DESIGNERS: Lauren Elliot, Laura Ives DESIGNER: Mel Watson GROUP CONTENT DIRECTOR: Katie Wong-Hee SENIOR CONTENT MANAGER: Fizzy Keeble CONTENT MANAGER: Sophie Finckh AGENCY PRODUCERS: Simone O’Connor, Katie Bassett EARNED MEDIA & INFLUENCER AGENCY: Thinkerbell EARNED MEDIA STRATEGY: Cath King INFLUENCER ENGAGEMENT: Georgie Cavanagh IAG MEDIA TEAM: Lisa Jarvis, Tom Dodd MEDIA AGENCY: Mindshare STRATEGIST: Rebecca Alexander PLANNER: Louise Blackwood MEDIA BUYING: Lee Dobbins, Alexandra Carroll, Isabelle Wall PRODUCTION DOMUTS TVC: Rabbit DIRECTOR: Jeff Low EXECUTIVE PRODUCERS: Lucas Jenner & Alex Hay PRODUCER: Marcus Butler DOP: Simon Duggan EDITOR: Adam Wills POST: Blackbird PRODUCTION SHOPFRONT: Scoundrel POST: The Editors

giovedì 9 aprile 2020

Premonition of the day. Lexus Rome empty streets - 2002 commercial

Production company: Rsa Films, London, United Kingdom Advertising Agency: Saatchi & Saatchi, London, United Kingdom Creative Director: David Droga Copywriter: Gavin Kellett Art Director: Nik Studzinski Agency Producer: Sally-Ann Dale Account Supervisor: Jamie Lewis Advertisers Supervisor: David Brimson Director: Carl Erik Rinsch Producer: Dickie Jeffares Lighting Cameraman: John Mathieson

Automotive ad of the day. Honda #StayHome - Until we drive again. The first car commercial written, directed, edited entirely from home.

The new Honda car commercial has been made without leaving home. • This new ad piece takes #StayHome a step further, while showing to the world how an automotive brand can even adapt given the current events. • To make this possible, Honda UAE together with Memac Ogilvy, Dubai used a Honda Civic miniature car. Monday 6th April 2020. Since Covid-19 started, the activity of many brands has been significantly altered. One sector that is being affected is automotive. Brands are investing less on traditional advertising, while some are going completely dark. That is why, we felt that automotive brands should adapt as soon as possible. And how is it possible to create a car commercial when it’s impossible to go outside due to lockdowns? Honda UAE together with Memac Ogilvy Dubai found a way to craft the ad doing everything from home (written, directed, edited and watched), relating it back to #StayHome and using the Honda Civic. But not a regular Civic. For its new commercial, Trading Enterprises – Honda used a full-scale miniature car. The camera shots managed to fool the eye so that at all times you feel like you're watching a real car commercial. Throughout this piece we can read: “This might be the first car commercial to be written, directed, edited and watched entirely from home”. A message of adaptation, commitment and encouragement, showing what we can continue to do from home. Closing with "Until we drive again", the Japanese brand sends a message of desire to the world to drive again as soon as possible. With this piece, Honda UAE demonstrating everything we can still do through what seemed impossible: a car commercial made entirely from home. CREDITS: Agency Memac Ogilvy Dubai Chief Creative Officer / Juggi Ramakrishnan Creative Director / Jean-Pierre De Villiers Creative Team / Nicolas Lopez and Fernando Montero Client Team Lead / Hadi Ballout Senior Account Manager / Kenneth Monis Account Manager / Firas Rehimi Head of Production / Amin Soltani Director / Amin Soltani Junior Producer / Ann Vaas Client Grant Bowring / Head of Marketing & Brand Operations Rohit Bedekar / Marketing Communication Executive Emad Hassan / Digital Marketing Manager