Cannes Prediction 2009. Environmental Defense Fund: Polar Bears.

Agency: Ogilvy, New York - Vice-Chairman, Creative: Chris Wall - Group Creative Directors: Chris Mitton, Terry Finley Senior Art Director: Dustin Duke Senior - Copywriter: Jon Wagner Agency Producer: Carrie Simon Tim Godsall, Director Production Company: Biscuit Filmworks USA, Los Angeles - Sr. Executive Producer: Shawn Lacy Executive Producer: Holy Vega Line Producer: Jon Messner - Artist: Josh Harris - DP: Bryan Newman - Editorial: Geoff Hounsell, Lost Planet - Director: Tim Godsall - Musical Artist: Stars of the Lid

Ads of the summer. Samsung - Axe - Toyota - Nurofen - Old Spice - EA - Tooheys - KFC.

Samsung: Unboxed

Agency: The Viral Factory, London - Creatives: The Viral Factory - Production Company: The Viral Factory, London - Producer: Jon Stopp - Directors: Jake Lunt & Ben Wheatley - Lighting Cameraman: Luke Palmer - Offline Edit: Unit Post Production - Offline Editor: Rob Hill - Post Production House: The Mill - Post Production Producer Lucy Reid
Flame Operator: Ant Walsham - Audio Post Production: Unit Post Production - Senior Dubbing Mixer: Kim Storey

Axe: Passing By

Agency: BBH New York - Creatives: Kevin Roddy (Executive Creative Director) William Gelner, Matt Ian, Amee Shah (Creative Director) Andre Massis (Art Director) Jordan Kramer (Copywriter) Joe Calabrese (Agency Producer) - Director(s): Frank Budgen - Production Company: Gorgeous Enterprises, London/Anonymous Content

Toyota: Every Bit Brilliant

Agency: Publicis Mojo Australia - Creative Director: Micah Walker - Creative Team: Paul Sharp, Jon Rosen, Mike Burdick - TV Production: Sacha Loverich - Production Company: Academy Films, London - Director: Nick Gordon - DP: Olivier Cariou - Producers: Sally Campbell, Laura Kanerick - Line Production Company: GoodOil, Sydney - Animation & Post-Production: Fuel VFX, Sydney - Photographer: Greg White, London

Nurofen: Ned Kelly

Agency: Euro RSCG, Sydney - CD: Rowan Dean - Agency producer: John Lamble - Production company: Filmgraphics, Sydney - Director: David Deneen - Executive producer: Anna Fawcett

Old Spice Swagger: LL Cool J

Agency: Wieden+Kennedy, Portland - Executive Creative Directors: Mark Fitzloff, Susan Hoffman - Creative Director: Mark Fitzloff - Copywriter: Michael Illick - Art Director: Eric Baldwin - Agency Producer: Fran O'Connor - Agency Executive Producer Ben Grylewicz - Production Company: Furlined, New York - Director: The Perlorian Brothers - Executive Producer: David Thorne - Producer: Timory King - Director of Photography Bryan Newman - Editor: Corky Devault - Post-Production: Joint Editorial - Audio Post-Prod. company: Lime - VFX: Ring of Fire

EA - Tiger Woods PGA Tour '09: Walk on Water

Agency: Wieden+Kennedy, Portland - Creative Directors: Jed Alger, Aaron Allen - Copywriter: Eric Samsel - Art Director: Rob Kendall - Producer: Ben Grylewicz, Jeff Selis - Executive Creative Directors: Jelly Helm, Steve Luker - Agency Executive Producer: Ben Grylewicz - Production Company: Motion Theory - Director: Mathew Cullen
Executive Producer: Javier Jimenez - Producer: Stanny Park - Editor: Motion Theory - Post-Production company: Motion Theory - Audio Post-Prod. Co.: Joint Editorial - Special Effects Co.: Motion Theory - Sound Designer: Charlie Keating

Tooheys: Beer Relay - Jose

Agency: Saatchi & Saatchi AU - Executive Creative Director: Steve Back - Creative Director: David Bowman - Senior Copywriter: Steve Jackson - Senior Art Director: Vincent Lagnana - Agency Producer: William Doig - Production Company: @radical.media
Director: The Glue Society - Executive Producer: Rob Galluzzo - Producer: Catherine Chapple - DP: Danny Ruhlmann - Editor: Cut & Run - Adam Jenkins - Visual Effects: Fuel
Production Designer: Deborah RIley - Music: Nylon Studios

KFC: Motivation

Agency: BBH, London - Creative Director: Marc Hatfield - Creatives: Adam Arber/Andy Drugan - Agency Producer: Ben Davies - Production Company: Knucklehead, London - Director: Ben Gregor - Producer: James Bland - DP: Steve Keith Roach - Post House & Producer: Absolute/ Sally Philips - Edit House/ Editor: Whitehouse / Alaster Jordan - Sound House/ Engineer: Wave, London

Microsoft, CP+B, Seinfeld. The battle against Apple starts on 4th September.

From Adweek: "BOSTON Iconic TV comedian Jerry Seinfeld will appear as a pitchman in an upcoming $300 million Microsoft ad campaign, according to a report in today's Wall Street Journal."

Read the article "Can Hotshot Ad Guy Alex Bogusky Make Microsoft Cool?" at fastcompany.com. More info about Seinfeld: italian - english.
Read also "Ten reasons why the Seinfeld-Microsoft partnership doesn't work", by Seth Wintraub @ Computer World.
Trovate un articolo interessante in italiano su Apple Lounge.

Sexy ads of the week. Jim Beam.

More info here.

The tragedy


The girlfriend


The party

Ads of the summer. Huggies - Nissan- Lenovo - United Airlines - Himani - NAF - British Heart Foundation - Wendy's - Smack - Subaru.

Huggies - Inside The Diaper

Agency: JWT New York - Creatives: Will Znidaric (Editor) Walt Connelly (Executive Creative Director) Richie Glickman (Creative Director) Vikas Bhalla (Art Director) Shelly Lubbers, Kirsten Larson (Agency Producer) - Director: Bryan Buckley, Keith Musli Production Company: Hungry Man New York

Nissan: Qashqai Car Games 2

Agency: TBWA/London - Creatives: Adam Chiappe, Matt Saunby (Art Director) Adam Chiappe, Matt Saunby (Copywriter) Lucy Wood (Agency Producer) - Director(s): Lionel Goldstein - Production Company: Stink and Czar

Lenovo: Sumo

Agency: Ogilvy & Mather - Creative Director: Rod Vallis - Copywriter: Rajesh Mani - Producer: Porus Khareghat - Production Company: Luscious International, Sydney - Director: Tina Bull - Producer: Tim Berriman - Executive Producer: Andrew Morris - DP: Simon Duggan - Post-Production: Emerald City - Edit House/Editor: Velocity, John Buck

United Airlines: Sea Orchestra
Watch the other beautiful commercials of the campaign here.

Agency: Barrie D'Rozario Murphy, Minneapolis - Exec. Creative Directors: Stuart D'Rozario, Bob Barrie - Copywriter: Phil Calvit - Art Director: James Zucco - Agency Producers: Holly Stone, Jack Steinmann - Production Company: DUCK Studios, Los Angeles
Animator: Shy the Sun - Exec Producer: Mark Medernach - Producer: Nina Pfeiffer - Music Arrangement: Trivers & Myers - Sound Design/ Mix: Ken Chastain, Pixel Farm

Himani: Man Made Machines

Agency: Publicis Ambience, Mumbai - Agency Producer: Hozefa Alibhai - Creative Directors: Ashish Khazanchi, Prasanna Sankhe - Copywriter/Lyricist: Ashish Khazanchi
Art Director: Prasanna Sankhe, Prashant Godbole, Akash Das - Director: Ram Madhvani - Production Company: Equinox Films, Mumbai - Line Producer: Manoj Shroff - Director Of Photography: Kartik Vijay - Production Designer: Sahrudananda Sahoo/Anna Ipe - Vfx Supervisor: Khvafar Vakharia - Graphics, Post Production & City: Tata Elexi, Mumbai - Editor, & Company: Anshuman Gokel, Pixion, Mumbai - Music & Music Publisher: Vishal & Shekhar

NAF: Nudists

Agency: Futatsu, Oslo - Production Company: Motion Blur, Oslo - Director: Bobbie Peers - Producer: Espen Horn - DOP: Gaute Gunnari - Post Production: Motion Blur, Oslo

British Heart Foundation: Heart Attack Simulator

Agency: Grey, London - Creative Director: Jon Williams - Copywriter: Joanna Perry - Art Director: Damon Troth - Agency Producer: Rebecca Pople - Production Company: RSA Films, London - Director: Brett Foraker - Post Production Company: MPC - Sound Studio: Envy

Wendy's: Lettuce
Watch it here.

Agency: Kirshenbaum Bond + Partners, New York - Network Creative Director: Izzy DeBellis - Creative Director: Gail Barlow - Copywriter: Aaron Robnett - Art Director: Daniel Shapiro - Agency Producer: Allyson McEvoy - Production Company: Paranoid US, Los Angeles - Director: Nieto - Executive Producers: Claude Letessier, Phillip Detchmendy - Head of production: Cathleen O'Conor - Producer: Anne Lifshitz - Lead After FX: Damien Martin - Food Stylist: Serge Roux

Smack: Customs' Officer
Watch it here

Agency: DDB, Oslo - Production Company: Motion Blur, Oslo - Director: Nic & Sune - Producer: Richard Patterson - DOP: Nic Osborne - Post Production: Fragments, Oslo

Subaru: Unstoppable
Watch it here

Agency: Futatsu, Oslo - Production Company: Motion Blur, Oslo - Director: Liff - Producer: Richard Patterson - DOP: Jo Eken Torp - Post Production: Chimney Pot & Toxic, Oslo

Ads of the summer. Jeep - Land Rover - Nesfrappe - Levi's - Mercedes - Nokia - Guinness - Army RTA - Lexus.

Jeep: Rollercoaster

Agency: Cutwater - ECD: Chuck McBride - GCD/art director: Joe Kayser - Agency exec. producer: Tom Wright - Asst. producer: Bill Spangler - Production Company: Supply & Demand - Director: Josh Taft - EP: Kira Carstensen - DP: Don Davis - Head of production: Kristen Wageman - Producer: John Bick - Post-production: Spy Post/Plank Editorial - VFX: Spy Post - Editor: Nathan Petty - Asst. editor: Nick Rondeau - Sr. Producer: Rowena Cape - EP: Lori Joseph - Colorist: Chris Martin - Online + VFX: Darrin Orr - Mix house: One Union - Mixer: Joaby Deal

Land Rover: Location Scout

Agency: Rainey Kelly Campbell Roalfe Y&R, London - Creative Director: Mark Roalfe - Art Director: Steve Williams - Copywriter: Adrian Lim - Agency Producer: Jason Ayers - Production Company: Epoch Films, London - Director: Stacy Wall - Producer: Rob Godbold
DP: Peter Donahue - Post-Production: MPC - Editor: Lisa Gunning @ The Whitehouse - Sound Studio: Jungle, Composer: Yellow Boat

Nesfrappe: Army

Agency: Vegaolmosponce - General Creative Directors: Walter Aregger/ Hernan Ibarra / Hernan Ponce - Art Director: Grabriel Huici - Copywriter: Juan Pablo Lufrano - Head of TV: Roberto Carsillo - Production Company: Landia - Director: Andy Fogwill - Executive Producers: Claudio Amoedo, Juan Carlos Ferro - Art Director: Daniela Podcaminsky - Editor: Carla Muzykantski - Post-production: Che Revolution - Music: Animal Music - Sound: La Casa Post

Nesfrappe: Debate

Agency: Vegaolmosponce - General Creative Directors: Walter Aregger/ Hernan Ibarra / Hernan Ponce - Art Director: Grabriel Huici - Copywriter: Juan Pablo Lufrano - Head of TV: Roberto Carsillo - Production Company: Landia - Director: Andy Fogwill - Executive Producers: Claudio Amoedo, Juan Carlos Ferro - Art Director: Daniela Podcaminsky - Editor: Carla Muzykantski - Post-production: Che Revolution - Music: Animal Music - Sound: La Casa Post

adidas: Game Time
Watch it here.
Agency: TBWA\Shanghai - Director: Ne-o - Exec. Creative Director: Yang Yeo - Creative Director: Elvis Chau - Production Company: Stink, London - Agency producer: Diana Chew - Executive producer: Daniel Bergmann - Producer: Juliet Naylor - DOP: Mattias Montero - Post Production Supervisor: Diego Vasquez-Lozano

Levi's: Secrets and Lies

Agency: BBH, London - Exec Creative Directors: Sir John Hegarty, Nick Gill - Creative Team: Rik Brown, Jon Fox - Exec Agency Producer: Davud Karbassioun - Production Company: Sonny, London - Director: Jeff Labbē - Producers: Helen Kenny, Ran Holst - Director of Photography: Alwin Küchler - Post Production: Absolute Post, London - Sound: Aaron Reynolds (Wave recording Studios) - Editing Company & Editor: Richard Orrick (Work post) - Music: Isobel Campbell & Mark Lanegan '(Do you wanna) come walk with me'

Levi's: First Time

Agency: BBH, London - Exec Creative Directors: Sir John Hegarty, Nick Gill - Creative Team: Kris Wixom, Alisa Wixom (BBH New York) - Exec Agency Producer: Davud Karbassioun - Production Company: Sonny, London - Director: Fredrik Bond - Producers: Helen Kenny, Ran Holst - Director of Photography: Alwin Küchler - Post Production: Absolute Post, London - Sound: Aaron Reynolds (Wave recording Studios) - Editing Company & Editor: Tim Thornton Allan (Marshall Street Editing) - Music: John Gold, 'It's Going'

Levi's: Slinky

Agency: Cutwater, SF - Executive Creative Director: Chuck McBride - Creative Director: Marty Senn - Agency Exec. Producer: Jennifer Golub - Asst. Producer: Bill Spangler Copywriter: Jake Schrier - Production Company: Park Pictures - Directors: Jake Schrier, Steve Mottershead - Exec. Producers: Jackie Kelman, Dan Gozzi - DP: Aaron Wesner - Visual Effects Company: Woolgathering - Lead Flame: Steve Mottershead - Asst. Flame: Hardave Grewal - Puppeteering: Jeremy Westphal - Post-Production Supervisor: Leslie McCartney

Mercedes Benz: Ambition

Agency: AMV BBDO, London - Creative: Tim Riley, Paul Brazier - Agency Producer: Yvonne Chalkley - Production Company: Knucklehead, London - Director: Johnny Green - Producer: James Bland - Directors of Photography: Joost Van Gelder, Stuart Graham - Post Production: Glassworks, London - Post Producer: Misha Stanford-Harris - Flame Operator: Duncan Horn - Telecine Operator: Ben Rogers - Editorial Company: The Quarry, London - Editor: Ted Guard - Sound: Jungle - Engineer: Owen Griffiths - Music Artist: Nick Cave

Nokia: Pac Man

Agency: Work Club, London - Creative Directors: Ben Mooge & Andy Sandoz - Creatives: Ben Mooge, Eloise Smith, Greg Mutton - Agency Producers: Emmalou Johnson & Jo Dillon - Prod Co: Kog Industries, London - Director: Richard Ayoade - Post Production: Framestore CFC - Editor: Adam Windmill - Audio Post Production: Anthony Moore @ Factory - Composer: Adelphoi Music - Exposure: Online

Guinness (Ireland): Light Show

Agency: Irish International BBDO - Creative Director: Mal Stevenson - Concept: Jason Hynes, Catherine Lennon - Copywriter: Sophie Farquhar - Agency Producer: Noel Byrne - Production company: GORGEOUS ENTERPRISES - Director: Peter Thwaites - Producer: Anna Hashmi - Director of Photography: Alwin Kuchler - Service company: Sofa, Prague - Editor: Rick Russell @ Final Cut - Post production: The Mill - Music: Alpha 4 by Soundtree Music

Army RTA: Waiting to Happen
Watch it here.
Agency: COI/Golley Slater, London - Head of TV: Simon Devine - Agency Producer: Sinead Phillips - Creatives: David Abbott and Paul Williams - Production Company: Academy Films, London - Director: Seb Edwards - Producer: Simon Cooper
DOP: Martin Ruhe - Service Prod Co: Markenfilm - Post Production: MPC, London - Editor: Sam Rice-Edwards, Nik Hindson Editing - Sound Designer: Andy Humphreys, 750 MPH

Lexus: Lift Off

Group Creative Directors: Jon Pearce, Gavin Lester - Chairman, CEO: Jack Mickle ACDs: Kevin R. Smith, Dave Horton - Senior Producer: Jennifer Weinberg - Executive Producer: Jack Epsteen - Production Company: MJZ - Executive Producer: Eric Stern - Director: Rupert Sanders - DP: Wally Pfister - Line Producer: Kathy Rhodes - Telecine: R!OT - Steve Rodriguez - Editorial: Butcher Editorial Editor: Dave Henegar Executive Producer: Rob Van - Visual Effects: Mass Market Flame Artist: Sarah Eim Producer: Luissa Murray - ADR (sound effects): 740 - Sound Design/ Engineer: Eddie Kim