Making Future Magic: iPad light painting.

Making Future Magic: iPad light painting from Dentsu London on Vimeo.

More info at Dentsu London Blog

Ads of the week. Armani IBM The National Lottery Schweppes EA Games Sony Ericsson Dulux Nissan Orange NSPCC Vodafone IKEA.

Armani - The Tip


Armani - Housekeeping

# Creative Director: Emanuele Del Fabbro; Robin Derrick
# Director: Johan Renck
# Production: Advanced Room
# Producer: Jean-Claude Thibaut
# Director of Photography: Eric Gautier
# Post Production: Advanced Room
# Editor: Danny Tull
# Music: Deadmono, Stockholm
# Brand: Armani
# Agency: Giorgio Armani
# Service Companies: Serial Pictures, L.A/Twenty-Four Seven TV, Madrid

IBM: Henry

# Agency: Ogilvy & Mather
# Agency Country: France
# Creative: Elmi Badenhorst; Lyall Coburn
# Director: Daniel Levi
# Production: Velocity Films
# Producer: Carmen Amos
# Director of Photography: Clive Sacke
# Editor: Willie Saayman
# Music: Simon Ringrose

The National Lottery: Rainbow

# Agency: DDFH & B
# Agency Country: Ireland
# Agency Producer: Aisling O'Dwyer
# Creative Director: Paudge Donaghy
# Creative: Ted Barry; Marcus Hartung
# Director: Steven Green
# Producer: Andy Bradford
# Director of Photography: Simon Richards
# Post Production: Screen Scene
# Editor: Jake Walshe (Screen Scene)
# Music: Pocketful of Rainbows by Elvis Presley
# Brand: The National Lottery
# Production Company: Sweet Media, Dublin

Schweppes Australia: Spring Fever

# Creative Director: Ben Coulson; Ben Couzens; Jim Ingram; Laurent Ledru
# Creative: Paul Meates; Evan Roberts
# Director: Psyop
# Production: PSYOP Inc
# Producer: Alyssa Evans; Neysa Horsburgh; Romanca Jasinski; Cally Morton
# Editor: Brett Nicholetti
# Music: Spring Fever, Elvis Presley
# Brand: Schweppes Australia
# Agency: Y&R Melbourne

EA Games: Alice: Madness Returns

# Director: Shy The Sun
# Production: Strange Beast
# Producer: Nicola Finn; Samantha Plaisted
# Music: Markus Smit - Composer/ Sound design

Sony Ericsson: Real Life - Models
Watch the other commercials of the campaign here.

# Agency: Dare Films
# Agency Country: UK
# Agency Producer: Sally Alekna
# Creative Director: Brian Cooper
# Creative: Summer Cui; Anna Kalimbert
# Director: Henry-Alex Rubin
# Production: Smuggler
# Producer: Chris Barrett; Drew Santarsario
# Director of Photography: Matthew Woolf
# Post Production: Prime Focus Broadcast UK
# Editor: John Smith (The Whitehouse, London)

Dulux Valentine (Groupe AkzoNobel): Walls Are Dancing

# Agency: BETC Euro RSCG
# Agency Country: France
# Creative Director: Olivier Apers
# Creative: Julien Deschamps; Jordan Lemarchand
# Producer: Julien Pasquier; Michel Teicher
# Music: Christophe Caurret @ BETC Music,
Monsieur Monsieur @ GUM
# Brand: Dulux Valentine (Groupe AkzoNobel)
# Production Company: RITA Films

Nissan: Polar Bear

# Agency: TBWA\Chiat\Day Los Angeles
# Agency Country: USA
# Agency Producer: Richard O'Neill
# Creative Director: Chris Adams; Patrick Almaguer; Margaret Keene; Chris Lynch
# Creative: Patrick Almaguer; Chris Lynch
# Director: Daniel Kleinman
# Production: Epoch Films
# Producer: Michael Stanish
# Brand: Nissan
# VFX Company: MPC

Orange: Apology Nico

# Agency: Saatchi & Saatchi
# Agency Country: Switzerland
# Creative Director: Derek Green; Steve O'Leary
# Creative: Daniel Chandler; Nicolas Ermakoff
# Director: Lemon
# Production: La Pac
# Producer: Alexandra Sieger
# Director of Photography: Carlos Ritter
# Post Production: Ultra Images
# Editor: Aurélien Dupont
# Music: Nylon Studios, New York
# Brand: Orange
# TV Producer: Scott McBurnie

NSPCC: Everyday Choices

# Agency: Razorfish
# Agency Country: UK
# Creative Director: Tim Wild
# Creative: Paul Stoeter; Tim Wild
# Director: Luke Losey
# Producer: James Heath; Cheryl Kitson
# Director of Photography: Serge Teulon
# Editor: Simon Hargood
# Brand: NSPCC
# Production Company: Epoch Republic
# Sound: Tim Harrison

Vodafone: Mobile Home Phone

# Agency: Colenso BBDO
# Agency Country: New Zealand
# Agency Producer: Mary Wall
# Creative Director: Levi Slavin; Nick Worthington
# Creative: Jae Morrison; Mick Stalker
# Director: Helena Brooks
# Production: Flying Fish
# Producer: Sam Attenborough; James Moore
# Director of Photography: Crighton Bone
# Editor: Nathan Pickles
# Music: Russell Fitzgibbon, Fishing/OOOO

IKEA: Happy Inside

# Agency: Mother
# Agency Country: UK
# Agency Producer: Mother
# Creative: Mother
# Director: Adam Berg
# Production: Stink
# Producer: Ben Croker
# Director of Photography: Richard Stewart
# Post Production: Absolute Post
# Editor: Paul Hardcastle (Trim)
# Music: Russell Fitzgibbon, Fishing/OOOO
# Brand: IKEA
# Audio Post Production: Factor

Viral of the week. Newsday for iPad.

Ads of the week. Mini Tipp-Ex Voyages-sncf.com Peugeot Chanel VB Philips Littlewoods VW Cadbury Audi Halo Orange Renault Nike

MINI: Flow

Agency:
BSUR, Amsterdam
Client:
MINI
Creative Director:
Jason Schragger
Creative Director:
Paulo Martins
Copywriter:
Gian Carlo Lanfranco
Copywriter:
Ben Tucker
Art Director:
Rolando Cordova
Art Director:
Rob Phillips
Agency Producer:
Corey Bartha
Planning Supervisor:
Stein Janssen
Account Supervisor:
Mia Drexl-Schegg
Account Executive:
Thijs van Dam
Production Company:
Smuggler
Director:
Brian Beletic
Partner/Executive Producer:
Brian Carmody
Partner/Executive Producer:
Patrick Milling-Smith
Chief Operating Officer/EP:
Lisa Rich
Head of Production:
Laura Thoel
Line Producer:
Tim Kerrison
Post Producer:
Franny Faull
Post Production:
Sway Studio
Executive Producer:
Jason Cohon
Visual Effects Supervisor:
Aaron Powell
Comp Supervisor/Lead Flame Artist:
Pilon Lectez
CG Supervisor:
Art Sayan
Producer:
Alex Thiesen
Production Coordinator:
Andrew Gilson
Flame Artist:
Todd Hemsley
Nuke Artist:
Lawrence Littleton
Nuke Artist:
Ken Littleton
Nuke Artist:
Scott Hale
Lead CG Artist/Modeler:
Art Sayan
Animator:
Cesar Chavez
Lead Lighter:
Nathan Millsap
Lighter:
Art Sayan
Lighter:
Cesar Chavez
Animation Development:
Cesar Chavez
Pre-Visualization:
Robert Glazaer
FX Artist:
Rob Valdivia
FX Artist:
Steve Wang
Tracking Lead:
Marco Maldonado
Tracking:
Steve Hansen
Lead Roto Artist:
Elissa Bello
Roto Artist:
Kenneth Lui
Roto Artist:
Billy Robinson
Editorial:
Rock Paper Scissors
Editor:
Adam Pertofsky
Executive Producer:
Carol Lynn Weaver
Producer:
Juliet Batter
Assistant Editor:
Neil Meiklejohn
Music:
The Rumor Mill
Sound Design:
Brian Emrich

Tipp-Ex: Bear

Agency:
Buzzman, France,
Client:
Tipp-Ex
Creative Director:
Georges Mohammed-Cherif
General Manager:
Thomas Granger
Copywriter:
Tristan Daltroff
Art Director:
Louis Audard
Project Manager:
Bastien Chanot
Project Manager:
Antoine Ferrari
TV Producer:
Elodie Jonquille
Digital Production Manager:
Melanie Rohat-Meheust
Community Manager:
Xavier Le Boullenger
Community Manager:
Nicolas Mirguet
Film Production:
Eleganz
Film Producer:
Willy Morence
Director:
Olivier Bennoun
Web Production:
Grouek

Voyages-sncf.com

Agency:
DDB, Paris
Client:
Voyages-sncf.com
Executive Creative Director:
Alexandre Herve
Creative Director:
Alexander Kalchev
Creative Director:
Siavosh Zabeti
Copywriter:
Alexander Kalchev
Copywriter:
Siavosh Zabeti
Art Director:
Alexander Kalchev
Art Director:
Siavosh Zabeti
Director:
The Glue Society
Production Company:
Moonwalk Films
Post Production:
Nightshift
Music Production:
THE


Peugeot: Rain

# Agency: BETC Euro RSCG
# Agency Country: France
# Agency Producer: Solene Frank
# Creative Director: Anne-Cécile Tauleigne
# Director: Zeitguised
# Production: Stink France
# Producer: Greg Panteix
# Director of Photography: Thomas Stokowski
# Post Production: Nightshift
# Music: BOT'OX, Blue Steel

Chanel: Bleu de Chanel

# Director: Martin Scorsese
# Production: RSA Films

VB: Real

# Agency: Droga5
# Agency Country: Australia
# Agency Producer: Paul Johnston
# Creative Director: Duncan Marshall; David Nobay
# Director: Steve Rogers
# Production: Revolver Film
# Producer: Michael Ritchie
# Director of Photography: Russell Boyd
# Editor: Jack Hutchings (The Butchery)

Philips 3D TV: The Foundling (Trailer)

# Agency: DDB UK
# Agency Country: UK
# Director: Barney Cokeliss
# Production: RSA Films

Littlewoods: Nice Boots Camp

# Agency: Leo Burnett Ltd
# Agency Country: UK
# Agency Producer: Tamsin Corrie
# Creative Director: Jim Bolton
# Creative: Rik Brown; John Fox
# Director: Guy Manwaring
# Production: Sonny
# Producer: Alie Grant
# Director of Photography: Lasse Frank
# Post Production: Finish
# Editor: Mark Edinoff (The Quarry)

Volkswagen Golf: Phobias

# Agency: DDB Barcelona
# Agency Country: Spain
# Agency Producer: Vicky Moñino
# Creative Director: Juan Ramón Alfaro; José M Roca de Viñals
# Creative: Edouard Cubel; Jaume Rufach
# Director: Pep Bosch
# Production: Agosto
# Producer: Julia Carrasco
# Director of Photography: Manel Ruiz
# Post Production: Infinia Barcelona
# Music: BSO

Cadbury: The Tumbles Machine

# Agency: Promise Brand Specialists
# Agency Country: South Africa
# Creative Director: Marc Watson
# Creative: Wynand Janse van Rensburg
# Director: Erik van Wyk
# Production: Bouffant
# Producer: Melina McDonald
# Director of Photography: Peter Tischauser
# Post Production: Left Post Production
# Editor: Saki Bergh
# Music: Library

Audi: The Next Big Audi

# Agency: Heimat
# Agency Country: Germany
# Creative Director: Ove Gley; Guido Heffels
# Director: Acne; Alphabetical Order
# Production: Tempomedia Filmproduktion
# Producer: Christopher Keks; Vera Portz
# Director of Photography: Fredrik Bäckar
# Post Production: SWISS
# Editor: Tom Seil (NHB Berlin)

Halo Reach: Deliver Hope

# Agency: agencytwofifteen
# Agency Country: USA
# Agency Producer: Joyce Chen
# Creative Director: Scott Duchon; John Patroulis
# Creative: Joe Rose; Ben Wolan
# Director: Noam Murro
# Production: Biscuit Filmworks
# Producer: Jay Veal
# Post Production: Method Studios
# Editor: Angus Wall (Rock Paper Scissors)
# Music: Human

Orange: Gulliver’s Travels

# Agency: Fallon London
# Agency Country: UK
# Agency Producer: Tracey Stokes
# Creative Director: Richard Flintham; Sam Hibbard
# Creative: Phil Cockrell; Graham Storey
# Director: Jeremy Konner
# Production: Partizan London
# Producer: David Stewart
# Director of Photography: Alex Mellman
# Post Production: MPC (The Moving Picture Company)
# Editor: John Smith (The Whitehouse)

The Megane Experiment

# Agency: Publicis London; Publicis Modem
# Agency Country: UK; USA
# Agency Producer: Joe Bagnall; Ken Blake; Leona Fitzgerald; Luisa Mioni
# Creative: Rob Amstell; Paul Belford; Dave Hillyard; Chris Horsfall; Matt Lancod; Ed Robinson; Ian Sweeney
# Director: Henry-Alex Rubin
# Production: Smuggler
# Producer: Ray Leakey; Drew Santarsiero
# Editor: Tim Thornton-Allan (Marshall Steet Editors); James Wright (Marshall Steet Editors)
# Editing Company: tenthree
# Executive Creative Director (Publicis): Tom Ewart
# Digital Creative Director (Modem): Alix Pennycuick

Nike Air Max 90: I am the Rules

# Agency: Factory Films; Wieden+Kennedy London
# Agency Country: UK; UK
# Creative: Simon Clancy; Frank Ginger; Tessa Hewson; Karen Jane; Darren Wright
# Director: Alexandliane
# Producer: Jon Adams
# Director of Photography: Will E. Bex
# Post Production: The Mill London
# Editor: Suzy Davis (Final Cut)

Ads of the week. BBC Agent Provocateur VW Unicef Carlton Sprint Casemate Scottish Gov Cadbury K-Swiss Wallpaper Mentos Axe W&S Bank Coop Puma

BBC: Adventure

Agency: RKCR/Y&R
Agency Country: UK
Creative Director: Damon Collins
Creative: Andy Forrest; Nicola Hawes
Director: Yann Demange
Production: Red Bee Media
Producer: Phil Barnes; Bridie Harrison
Director of Photography: Tom Townend

Agent Provocateur: Betty Sue

Director: Johan Renck
Production: RSA Films
Producer: Cindy Burnay; Annabel Ridley
Director of Photography: Simon Chaudoir
Post Production: Absolute Post
Editor: Danny Tull
Music: Krister Linder@750mph
Brand: Agent Provocateur
Executive Producer: Melody Sylvester
Creative Director: Sarah Shotton
Telecine: MPC

Volkswagen: The Letter

Agency: Try Reklamebyra
Agency Country: Norway
Agency Producer: Morten Polmar; Catherine Wennersten# Creative Director: Petter Bryde; Thorbjorn Ruud
Creative: Thorbjorn Ruud
Director: Morten Tyldum
Production: Einar Film & Fortellinger
Producer: Guri Neby
Director of Photography: Anders Flatland
Post Production: Storyline Studios

Unicef: Is This Right?

Director: Adrian Moat
Production: RSA Films
Producer: Debbie Garvey
Director of Photography: Mark Patten
Music: Radiohead

Carlton: Go Slow

Agency: Clemenger BBDO Melbourne
Agency Country: Australia
Creative Director: Ant Keogh
Director: Paul Middleditch
Production: PLAZA

Sprint: Restaurant

Agency: Goodby Silverstein & Partners
Agency Country: USA
Agency Producer: Ed Galvez
Creative Director: Jamie Barrett; Icaro Doria; Christian Haas
Creative: Rus Chao; Kevin Koller
Director: David Shane
Production: O Positive Films
Producer: Marc Grill; Ken Licata
Director of Photography: Eric Tremi
Editor: Geoff Hounsell (Arcade Edit)
Brand: Sprint
Graphics Company: Brand New School

Casemate: 2010: A Case Odyssey

Creative: Michael Langan
Director: Michael Langan
Production: Mekanism
Producer: Matt Lundberg; Stef Smith
Post Production: Mekanism
Music: Michael Langan

Scottish Government - Road Safety Scotland: Wish Narrative

Agency: The Union Advertising Agency
Agency Country: UK
Agency Producer: Peter Thornton
Creative: Martin Hartley; Ruth Yee
Director: Cris Mudge
Production: MTP; Mustard
Producer: Simon Mallinson
Director of Photography: Kenneth Simpson
Post Production: Serious Facilities
Editor: John Sackey

Cadbury: Flying Ostrich

Agency: Saatchi & Saatchi Johannesburg
Agency Country: South Africa
Creative Director: Adam Wittert
Creative: Keisha Meyerson; Bruce Murphy
Director: Peter Truckel
Production: Catapult Commercials
Music: Hey Pappa Legiond, Freqncy

K-Swiss: Tubes

Agency: 72andSunny USA
Agency Country: USA
Creative Director: Glenn Cole; Barton Corley; Matt Murphy
Creative: Matt Heath
Director: Jody Hill
Production: Caviar LA
Producer: Saima Awan; Jennifer Barrons; BP Cooper; Matt Murphy; Michael Sagol; Jennifer Suttlemyer; Jasper Thomlinson
Post Production: Motion Theory
Editor: Graham Turner (Final Cut)
Music: "Rock You Like a Hurricane" by Scorpions

Wallpaper: Egg

Creative: Max Bellhouse
Director: Vernie Yeung
Production: RSA Films
Producer: Nick Ferguson
Director of Photography: Simon Chaudoir
Post Production: Big Buoy
Music: Callum Johnson; James Lucas
Brand: Wallpaper
Executive Producer: Melody Sylvester

Mentos: Spider

Agency: Bartle Bogle Hegarty (BBH)
Agency Country: UK
Agency Producer: Ben Davies
Creative Director: Rik Brown; Jon Fox; David Monk; Matt Waller
Creative: Nadine Akle; Alex Ball
Director: Brian Lee Hughes
Production: Stink
Producer: Simon Eakhurst
Director of Photography: Ulrik Boel Bentzen
Post Production: The Mill London
Editor: Spencer Ferszt (Marshall Street Editors)

BBC: Weather

Agency: RKCR/Y&R
Agency Country: UK
Agency Producer: Ella Littlewood
Creative Director: Damon Collins; Mark Roalfe
Creative: Mike Boles; Jerry Hollens
Production: Studio AKA

Axe: Premature Perspiration

Agency: Ponce Buenos Aires
Agency Country: Argentina
Agency Producer: Brenda Morrison Fell
Creative Director: Ricardo Armentano; Joaquin Cubria; Analia Rios
Creative: Juan Montero; Rafael Santamarina
Director: Nico & Martin
Production: Primo Buenos Aires
Producer: Carolina Cordini
Director of Photography: Javier Julia
Post Production: Pickle
Editor: Pablo Colella

Western & Southern Financial Group: Strength

Creative Director: Carey McGuire; Jeffery Warman
Director: Christian Bevilacqua
Production: Anonymous Content
Producer: Paul Ure
Post Production: Framestore NY
Editor: Al Sinclair
Brand: Western & Southern Financial Group
Agency: Northlich

Bank Coop: Evolution

Creative Director: Danielle Lanz
Creative: Markus Ruf
Director: Ole Peters
Production: Markenfilm Schweiz; Sehsucht GmbH Hamburg
Producer: Stephan Reinsch; Uli Scheper
Music: Alex Kirschner, Kirschnermusic GmbH
Brand: Bank Coop
Agency: Ruf Lanz Werbeagentur AG, Zurich/Switzerland

Puma: After Hours Athlete

Agency: Droga5
Agency Country: USA
Agency Producer: Dana May
Creative Director: Ted Royer
Creative: Kevin Brady; Amanda Clelland; Jesse Juriga
Director: Ringan Ledwidge
Production: Smuggler
Producer: Brian Carmody; Sally Humphries; Allison Kunzman; Patrick Milling Smith; Lisa Rich
Director of Photography: Ben Seresin
Post Production: The Mill New York
Editor: Richard Orrick (Spot Welders)

Ads of the week. Cadbury - Drench - Dickies - Specsavers - DirecTV - Target - Skandia - Bulmers - Orange.

Cadbury: Spots v Stripes TVC

Agency: Fallon, London

Drench: Cubehead

Agency: CHI & Partners
Client: Drench
Creative: Ed Edwards
Creative: Dave Masterman
Production Company: Smith and Jones
Director: Ulf Johansson
Editorial Company: The Whitehouse
Editor: John Smith
Post Production: MPC
Audio Post Production: Wave

Dickies - Chopper

Agency: Goodby Silverstein & Partners
Client: Dickies
Co-Chairman/Creative Director: Rich Silverstein
Executive Creative Director: Rick Condos
Executive Creative Director: Hunter Hindman
Associate Creative Director: Marc Sobier
Copywriter: Jonathan Graham
Copywriter: Ryan Hoercher
Art Director: Tim Semple
Art Director: Matt McFaden
Executive Producer: Hilary Coate
Broadcast Producer: Jon Drawbaugh
Worldwide Account Director: John Coyne
Production Company: MJZ
Director: Dante Ariola
Director of Photography: Greig Fraser
Executive Producer: Jeff Scruton
Producer: Natalie Hill
Editorial Company: Lost Planet
Editor: Hank Corwin
Executive Producer: Gary Ward
Producer: Bill Fortney
Post Production/EFX Company: Ntropic
Post Production/EFX Company: Ntropic
VFX Creative Director: Nathan Robinson
Executive Producer: Dana Townsend
Producer: Melissa Warhaftig
Telecine Company: Company 3
Colorist: Stefan Sonnenfeld
Animation Company: Woodshop Studios
Executive Producer:Sam Swisher
Creative Director: Trevor Shepard

Specsavers: Garage

Agency: Specsavers Creative
Client: Specsavers
Creative Director: Graham Daldry
Creative: Simon Bougourd
Creative: Neil Brush
Creative: Michael Hutchinson
Creative: Aaron Scoones
Agency Producer: Sam Lock
Media: Gary Caranay
Director: Cris Mudge
Production Company: Mustard
Editor: Ben Stephens
Editing Company: The Whitehouse
Post Production: Golden Square
Post Production: Framestore
Audio Post Production: Ben Leeves
Audio Post Production: Grand

DirecTV: Opulence

Agency: Grey, New York
Chief Creative Officer: Tor Myhren
Client: DirecTV
Executive Creative Director: Todd Tilford
Creative Director: Luis Romero
Associate Creative Director: Jon Kallus
Copywriter: Jon Kallus
Art Director: Luis Romero
Director of Broadcast Production: Bennett McCarroll
Agency Producer: Matthew Flaherty
Director of Music Production: Josh Rabinowitz
Music Producer: Don McNally
Production Company: Biscuit Filmworks
Director: Tim Godsall
Director of Photography: Darko Suvak
Editor: Geoff Hounsell
Editorial Company: Arcade Edit
Animation: The Mill
Creative Director: Ben Smith
Sound Design: Sound Lounge
Sound Designer: Phillip Loeb
Talent: Tim Murphy
Senior Executive Producer: Shawn Lacy
Executive Producer: Holly Vega
Line Producer: Rick Jarjoura

Target: A Better Bullseye

Production Company: Motion Theory
Director: Chris Riehl

Skandia: Olympic Calculations

Agency: St Luke's
Agency Country: UK
Agency Producer: Russell Taylor
Creative Director: Julian Vizard; Al Young
Director: Howard Greenhalgh
Production: Therapy Films
Producer: Genevieve Simmers
Director of Photography: Mark Patten
Post Production: MPC (The Moving Picture Company)
Editor: Matthew McKinnon (Peepshow)

Bulmers: Summer HQ

Agency: St Luke's
Agency Country: UK
Creative Director: Julian Vizard; Alan Young
Creative: Julian Vizard; Alan Young
Director: Mark Denton
Post Production: MPC (The Moving Picture Company)
Editor: Joel Miller (Nomad)
Brand: Bulmers
Production Company: Coy!
Post-production: Matthew Unwin

Orange: Phone Fund

Agency: Fallon London
Agency Country: UK
Agency Producer: Tracey Stokes
Creative: Sam Hibbard; Filip Tyden; Dan Watts
Director: Megaforce
Producer: Malachy McAnenny
Director of Photography: Arnaud Potier
Post Production: MPC (The Moving Picture Company)
Editor: Amanda Jones
Brand: Orange
Production: Irene @ Eponymous