martedì 11 giugno 2013
Interactive video of the day. Skittles Figurines.
Use my special Rainbow-Active Technology to see what Tommy discovers at his grandma's house! Smash the Rainbow. Taste the Rainbow.
Agency: DDB, Chicago
Ewan Paterson: Chief Creative Officer
Mark Gross: ECD
Alex Zamiar: ACD/Art Director
Jonathan Richman: ACD/Copywriter
Will St. Clair: Exec. Producer
Jon Ellis: Exec. Digital Producer
Matt Green: Producer
Scott Terry: Production Manager
Director: Harold Einstein, Station Film
Editorial: Beast Editorial
Online campaign of the day. Musée de la grande guerre - Facebook 1914.
Facebook 1914 - Case Study from CampaignsOnline on Vimeo.
Agency:
DDB Paris
Client:
Museum of the Great War
Executive Creative Director:
Alexandre Herve
Copywriter:
Jean-Francois Bouchet
Art Director:
Emmanuel Courteau
Art Director Assistant:
Alice Labau
Community Manager:
Marion Meyer
Community Manager:
Jean-Christophe Graebling
lunedì 10 giugno 2013
Creatives of the day. Platige Image.
visit their site
ANOTHER DAY OF LIFE Trailer from Platige Image on Vimeo.
ANOTHER DAY OF LIFE Trailer from Platige Image on Vimeo.
We present the trailer of "Another Day Of Life".
The film is based on the book of the same title written by Ryszard Kapuściński, an account of the writer’s experiences during the Angolan Civil War in 1975. The movie id directed by Damian Nenow and Raul de la Fuente.
The film is based on the book of the same title written by Ryszard Kapuściński, an account of the writer’s experiences during the Angolan Civil War in 1975. The movie id directed by Damian Nenow and Raul de la Fuente.
The trailer presents the features that will make our movie unique, including an innovative combination of two filming techniques (computer animation and film stock) and original visuals.
PLATIGE FILMS, a subsidiary company of Platige Image SA established to produce feature films, is the movie’s main producer. Spanish, German, and Belgian companies serve as co-producers
The project was presented at multiple trade events and film festivals, including the Berlin International Film Festival, Annecy International Animated Film Festival, and Cartoon Movie in Lyon.
Producer: Ole Wendorff-Ostergaard, Jarosław Sawko
Director: Raul de La Fuente & Damian Nenow
CG Supervisor: Olga Szablewicz-Pisuk
Production Manager: Katarzyna Jarzyna, Alicja Kseń
Public finance applications: Agnieszka Piechnik, Wojciech Stuchlik
Production Coordinator: Paulina Machalica, Monika Paćkowska
Concept Artist: Rafał Wojtunik, Katarzyna Niemczyk, Jakub Jabłoński
Lead Composition Artist: Marcin Stępień
Additional Composition Artist: Jakub Knapik, Tadeusz Chmiel
Character Animator: Olga Szablewicz-Pisuk, Oleh Raziel
Layout: Damian Nenow, Michał Kaleniecki
Mattepainter: Damian Nenow, Rafał Wojtunik, Michał Niewiara, Marek Madej
Modeler: Konrad Kiełczykowski, Radosław Nowakowski, Marcin Klicki, Łukasz Rzeszot, Jakub Bogacki, Piotr Tatar, Bartłomiej Walendziak
Texture Artist: Tomasz Zaborek
Character TD: Bartosz Opatowiecki, Mateusz Popławski
Simulation TD: Łukasz Sobisz, Marek Sulęcki, Bartosz Grzybowski, Piotr Suchodolski
Lighting Artist: Marcin Stępień, Michał Gryn, Michał Firek
Storyboard artist: Krzysztof Brojek, Michał Lisowski
Colorist: Piotr Dutkiewicz
Additional art: Migacz Michał, Szymon Kuczmierczyk, Adam Kałuski
Motion Capture Performers: Magdalena Zalewska, Bartek Nowicki , Maciej Kwiatkowski , Tomasz Lewandowski
Motion Capture Session: Sointeractive Studio Piotr Gamracy
Sound:Genetix Jarosław Wójcik
Sound Editor: Marcin Kardach, Paweł Piechura, Jarosław Smak
Voice Cast: Piotr Strzelecki, Michael Ditrich
Sound Producer: Agnieszka Dobrołowicz
Director: Raul de La Fuente & Damian Nenow
CG Supervisor: Olga Szablewicz-Pisuk
Production Manager: Katarzyna Jarzyna, Alicja Kseń
Public finance applications: Agnieszka Piechnik, Wojciech Stuchlik
Production Coordinator: Paulina Machalica, Monika Paćkowska
Concept Artist: Rafał Wojtunik, Katarzyna Niemczyk, Jakub Jabłoński
Lead Composition Artist: Marcin Stępień
Additional Composition Artist: Jakub Knapik, Tadeusz Chmiel
Character Animator: Olga Szablewicz-Pisuk, Oleh Raziel
Layout: Damian Nenow, Michał Kaleniecki
Mattepainter: Damian Nenow, Rafał Wojtunik, Michał Niewiara, Marek Madej
Modeler: Konrad Kiełczykowski, Radosław Nowakowski, Marcin Klicki, Łukasz Rzeszot, Jakub Bogacki, Piotr Tatar, Bartłomiej Walendziak
Texture Artist: Tomasz Zaborek
Character TD: Bartosz Opatowiecki, Mateusz Popławski
Simulation TD: Łukasz Sobisz, Marek Sulęcki, Bartosz Grzybowski, Piotr Suchodolski
Lighting Artist: Marcin Stępień, Michał Gryn, Michał Firek
Storyboard artist: Krzysztof Brojek, Michał Lisowski
Colorist: Piotr Dutkiewicz
Additional art: Migacz Michał, Szymon Kuczmierczyk, Adam Kałuski
Motion Capture Performers: Magdalena Zalewska, Bartek Nowicki , Maciej Kwiatkowski , Tomasz Lewandowski
Motion Capture Session: Sointeractive Studio Piotr Gamracy
Sound:Genetix Jarosław Wójcik
Sound Editor: Marcin Kardach, Paweł Piechura, Jarosław Smak
Voice Cast: Piotr Strzelecki, Michael Ditrich
Sound Producer: Agnieszka Dobrołowicz
Paths of Hate - is the short movie from Damian Nenow, polish director.
Official page: http://www.platige.com/#search=PATHS%...
Here is the song: https://soundcloud.com/genetix-sound-...
Ненависть разрушает человека изнутри, превращая его в свой инструмент, пораждая саму себя. И в конце не останется ничего.
Official page: http://www.platige.com/#search=PATHS%...
Here is the song: https://soundcloud.com/genetix-sound-...
Ненависть разрушает человека изнутри, превращая его в свой инструмент, пораждая саму себя. И в конце не останется ничего.
Cool stuff of the day. Photoshop Live - Street Retouch Prank. #creativedays
via fastcocreate.com
One Photoshop magician, one bus stop and lots of hidden cameras. For more creativity in action visithttp://www.adobecreativedays.com/sv?s... to see the event live online at Adobe Creative Day on June 11, 2013, at 9.00 (Finland 10.00).
Speakers include Malik Bendjelloul, director of Searching for Sugarman, National Geographic photographer Paul Nicklen, creative technologist Ellen Sundh, fashion designer Henrik Vibskov, and Adobe evangelists Paul Trani & Jason Levine.
The whole day of inspiring sessions can also be seen On Demand from June 12. Want to be there live on the 11th? Register here:http://www.adobecreativedays.com/sv?s...
Follow the event on Twitter: #CreativeDay
Adobe Creative Day - a part of Create Now World Tour
Agency: Abby Norm
Starring: Erik Johansson - Photographer & Retouch Artist
Music by: Hannes Lidén & Bessem Bedziri
Production company: We Are Digital Sthlm
Film production: Autoboys
One Photoshop magician, one bus stop and lots of hidden cameras. For more creativity in action visithttp://www.adobecreativedays.com/sv?s... to see the event live online at Adobe Creative Day on June 11, 2013, at 9.00 (Finland 10.00).
Speakers include Malik Bendjelloul, director of Searching for Sugarman, National Geographic photographer Paul Nicklen, creative technologist Ellen Sundh, fashion designer Henrik Vibskov, and Adobe evangelists Paul Trani & Jason Levine.
The whole day of inspiring sessions can also be seen On Demand from June 12. Want to be there live on the 11th? Register here:http://www.adobecreativedays.com/sv?s...
Follow the event on Twitter: #CreativeDay
Adobe Creative Day - a part of Create Now World Tour
Agency: Abby Norm
Starring: Erik Johansson - Photographer & Retouch Artist
Music by: Hannes Lidén & Bessem Bedziri
Production company: We Are Digital Sthlm
Film production: Autoboys
domenica 9 giugno 2013
Idea of the day. Unicef - #NoNameMatch.
#NoNameMatch from TBWA\ONIRIA on Vimeo.
The Situation
Paraguay has a high number of children under 1 year old without birth certificate. 24% are not enrolled in civil registration, and this number grows to 35% at indian children.
In essence, this means they have no official identity. With the upcoming presidential election, our job was to work with UNICEF, to make our candidates commit to this.
Paraguay has a high number of children under 1 year old without birth certificate. 24% are not enrolled in civil registration, and this number grows to 35% at indian children.
In essence, this means they have no official identity. With the upcoming presidential election, our job was to work with UNICEF, to make our candidates commit to this.
The Goal
In Paraguay, social awareness is not as respected as the law. So, Unicef needs the commitment of presidential candidates to work in children registration if they were elected.
In Paraguay, social awareness is not as respected as the law. So, Unicef needs the commitment of presidential candidates to work in children registration if they were elected.
The Strategy
Soccer is the favorite sport in Paraguay. The Paraguayan soccer selection matches has high rating in tv and radios. The strategy was send a message throws a soccer match.
In association with 2 tv channels and 4 radios which conveyed the party Uruguay vs Paraguay for Brazil 2014 world cup qualifying, Unicef send a big message to presidential candidates.
Soccer is the favorite sport in Paraguay. The Paraguayan soccer selection matches has high rating in tv and radios. The strategy was send a message throws a soccer match.
In association with 2 tv channels and 4 radios which conveyed the party Uruguay vs Paraguay for Brazil 2014 world cup qualifying, Unicef send a big message to presidential candidates.
Execution
Unicef generated “No name match”: during the opening minutes of Uruguay vs Paraguay soccer match (Paraguayan last chance to keep alive the chances to go to Brazil 2014 World Cup), 2 tv channels and 4 highest rated radios broadcasted live the game without saying the player´s names.
After that, our message was reveal:
Like these players, we all need a name and nationality.
In Paraguay, before the year, 1 of 4 children is not enrolled in the civil registration
What does your candidate think about that? Ask him
Once the message was sent, we activate celebrities on social media to reply the same message using #nonamematch
Unicef generated “No name match”: during the opening minutes of Uruguay vs Paraguay soccer match (Paraguayan last chance to keep alive the chances to go to Brazil 2014 World Cup), 2 tv channels and 4 highest rated radios broadcasted live the game without saying the player´s names.
After that, our message was reveal:
Like these players, we all need a name and nationality.
In Paraguay, before the year, 1 of 4 children is not enrolled in the civil registration
What does your candidate think about that? Ask him
Once the message was sent, we activate celebrities on social media to reply the same message using #nonamematch
Results:
- It was viewed by 4.000.000 from 7.000.000 Paraguayans
- With an investment of U$S 5.000, we got a U$S 800.000 worth of earned media
- Free Publicity worth U$S 200.000
- UNICEF got to an agreement with the presidential candidates, where each one of them committed to generate specific actions for children and teenagers if they were to be elected.
- It was viewed by 4.000.000 from 7.000.000 Paraguayans
- With an investment of U$S 5.000, we got a U$S 800.000 worth of earned media
- Free Publicity worth U$S 200.000
- UNICEF got to an agreement with the presidential candidates, where each one of them committed to generate specific actions for children and teenagers if they were to be elected.
Agency: ONIRIA/TBWA
Country: Paraguay
Client: UNICEF Paraguay
Chief Executive Officer: Camilo Guanes
Executive Creative Director: Daniel Achával
Creative Director: Jorge Tercarioli, Arturo Valiente
Creative: Jorge Tercarioli, Daniel Achával, Camilo Guanes, Arturo Valiente, René López, Jorge Collar, Sergio Sevega
Planner: Rodrigo Weiberlen
Producer: Poli Achával
Country: Paraguay
Client: UNICEF Paraguay
Chief Executive Officer: Camilo Guanes
Executive Creative Director: Daniel Achával
Creative Director: Jorge Tercarioli, Arturo Valiente
Creative: Jorge Tercarioli, Daniel Achával, Camilo Guanes, Arturo Valiente, René López, Jorge Collar, Sergio Sevega
Planner: Rodrigo Weiberlen
Producer: Poli Achával
Other Credits: Metropolis Films, El Bagre Productora, Elemental, LFZ, Inthependiente
Sexist campaign of the day. Andes Beer - Hurricane.
Watch also Martha
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