My Predictions.

lunedì 5 maggio 2014

Idea of the day. Meet "ELO", a special teddy bear from Amaral Carvalho Hospital in Brazil (english version)

Advertising Agency: DM9Rio, Brazil
Creative: Álavaro Rodrigues
Creative Directors: Álvaro Rodrigues, Diogo Mello
Art Director: Guilherme Cunha
Copywriter: Otto Pajunk
Account Services: Renato Fachim
Project Manager: Monique Lima
Technology: 3bits
Image Production: Trator Filmes
Film Director: Will Mazzola
Sound Production: Sonido
Partner: FOM
Approved by/Client: Antonio Luis Navarro
via creativity-online.com

Social ad of the day. The Drinkable Book - Water is Life

The Drinkable Book is a life saving tool that filters water and teaches proper sanitation & hygiene to those in the developing world.

Each book is printed on technologically advanced filter paper, capable of killing deadly waterborne diseases. Each page is coated with silver nanoparticles, whose ions actively kill diseases like cholera, typhoid and E. coli.

Once water is passed through the filter, bacteria count is reduced by over 99.99%, making the filtered water comparable to tap water in the United States of America.

This filter paper will revolutionize water purification. It costs only pennies to produce, making it by far the cheapest option on the market. Each filter is capable of giving someone up to 30 days worth of clean water, and each book is capable of providing someone with clean water for up to 4 years.
DDB New York

Outdoor of the day. UTEC - Air purifying billboard / Panel que purifica el aire

UTEC está construyendo un nuevo campus universitario en Barranco. Con el objetivo de contrarrestar los efectos negativos de la obra (riesgo de que obreros y residentes contraigan graves enfermedades) e inspirar al público a buscar soluciones prácticas a problemas del mundo a través de la ingeniería, UTEC, de la mano de la agencia de publicidad Mayo Draft FCB, instaló en la obra el primer panel publicitario que purifica el aire como lo harían más de 1200 árboles.

UTEC, seguiremos cambiando el mundo a través de la ingeniería.

Client: UTEC
Managing Directors: Carlos Heeren, Jessica Rúas
Marketing Supervisor: Denise Dianderas

Agency: FCB Mayo
Chief Creative Officer: Humberto Polar
Creative Director: Juan Donalisio
Copywriters: Rafael García, Renato Farfán
Art Director: Keni Mezarina
Account Director: Valeria Malone Lo Presti
Production Team: Geoffrey Yahya, Juan Pablo Ezeta, Rodrigo Tovar

Media: BPN/Media Connection
General Manager: Gloria Herrera
Media Planners: Rafael Gutiérrez, Jessica Arizmendi

Plan B (Case Study Video)
Design Director: Kurt Gastulo
Editor: Alex Ocaña

La Sonora
Audio Producers: Alonso Del Carpio, Willy Wong

All Awards (Case consultant)
Senior Consultant: Juan Christmann

Their previous work - UTEC - Potable Water Generator

Eco ad of the day. Greenpeace - NewBees

via MAA

NewBees -- The future is already here
www.robobees.info

If we carry on with chemically intensive agriculture model, it is quite possible that we may affect our pollinating insects to such a degree that we reach a global "pollination crisis".
This is the imaginary future we do not want. This future where bees and the biodiversity they help maintain, have finally fallen victim to chemically intensive industrial agriculture.

So, here is the question: should we create a new world or save our own?

Take action to save the bees and agriculture as part of Greenpeace's international "Save The Bees" campaign.

Sign the SaveTheBees petition today : http://po.st/SaveTheBees

Experiment of the day. living with lag - lag view / ume.net

You wouldn't accept lag offline, so why do it online? ume.net, a fiber broadband provider that offers up to 1000 Mbit/s, performed an experiment. Four volunteers got to experience internet's biggest disturbance in real life - lag.
via adweek.com