Storytelling of the day. The Cheerios Effect: André, Jonathan & Raphaëlle’s Story

Watch the previous, beautiful commercials Gracie  and Nana

It seemed like André and Jonathan had it all - great careers, a beautiful home, and their love for one another. Then along came Raphaëlle.
Share your connection story at http://cheerioseffect.ca

Other beautiful stories

Cheerios Presents: The Cheerios Effect

Client: Cheerios
Agency: Cossette, Toronto
Chief Creative Officer: Glen Hunt
Creative Directors: Glen Hunt, Jennifer Wilson, Ed Lea
Art Director: Lucyed Hernandez
Copywriters: Dan Cummings, Jennifer Wilson
Agency Producer: Sharon Kosokowsky
Account Supervisor: Jamie Artkin
Group Account Director: Wendy Morgado
SVP, National Business Leader: Janis Lindenbergs
Production House: Descendants
Director: John Cullen
DOP: Kris Belchevski
Producer: Todd Huskisson
Editor: Gerrit Van Dyke
Editorial House: Soda Post
Audio House: Silent Joe
Music director: Jody Colero

Social ad of the day. A hair-raising message

Med ditt stöd kan forskningen fortsätta göra framsteg. SMS:a HOPP till 72 900 så bidrar du med 50 kronor. Varje gåva gör stor skillnad. Hjälp oss sprida filmen!

Barncancerfonden
http://www.barncancerfonden.se/

With your support, research can continue to make progress. Text HOPP to 72900 (only in Sweden) to contribute with 50 SEK. Every gift makes a big difference. Help us spread the video!

The Swedish Childhood Cancer Foundation
http://www.barncancerfonden.se/

Advertising Agency: Garbergs, Stockholm, Sweden
Creative Director: Petter Ödéen
Art Director: Sebastian Smedberg
Copywriter: Sedir Ajeenah
Photographer: Daniel Griffel
Account manager: Ida Tenggren
Digital director: Micke Ring

Eco ad of the day. SSE TV Advert – Seeing energy through fresh eyes

Watch ther beautiful reel of the director Frederic Planchon.


via themill.com
In collaboration with adam&eveDDB and director Frederic Planchon, The Mill created a photo-real CG Orangutan, who visits a city and experiences energy in all its manifestations, discovering an amazing wonderland of light, heat and sound.  
Credits via STASH

Agency: Adam&Eve DDB

Production Company: Academy
Director: Frederic Planchon

Post-Production / VFX Company: The Mill
Executive Producer: Luke Colson
VFX Producer: Beth Vander
Shoot Supervisor: Hitesh Patel, Alex Hammond, Neil Davies
2D Lead Artists: Neil Davies
3D Lead Artists: Alex Hammond, Jorge Montiel
2D Artists: Leo Costa, Gianluca Di Marco, Gary Driver
3D Artists: Sam Driscoll, Dan Moore, Peter Agg, Michael Balthazart, Amaan Akram, Rebecca Ferguson, Daniel Kmet, Philippe Moine, Paul Classens, Jimmy Glass, Sergio Xisto, Gareth Bell
Matte Painting: Melanie Climent, Can Y Sanalan
Motion Graphics: Ashley Tyas
ECD: Neil Davies

Editing Company: Assembly Rooms
Editor: Sam Rice – Edwards

Spin-off of the day. Snickers Mr Bean - "You're not you when you're hungry"

AMV BBDO

Funny ad of the day. Strongbow US - Slow Motion Horse Extended

It doesn't get any better than enjoying the world’s #1 hard cider on the
beach. At sunset. Or, does it?

Client: Strongbow, Heineken USA
Brand Director: Alejandra De Obeso
Global Marketing Manager: Olivier Darses
Senior Director, Portfolio Brands: Charles Van Es
Chief Marketing Officer: Nuno Teles
Agency: Droga5, New York
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Creative Directors: John McKelvey, Hannes Ciatti
Copywriter: Molly Jamison
Art Director: Eric Dennis
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Broadcast Producer: Verity Bullard
Chief Strategy Officer: Jonny Bauer
Digital Strategy Director: Dan Neumann
Group Account Director: Dan Gonda
Account Director: Nadia Malik
Production Company: Rattlingstick
Director: Hamish Rothwell
Director of Photography: Ben Seresin
Executive Producer: Joe Biggins
Producer: Sam Long
Editing: Workpost Editorial
Editor: Rich Orrick
Assistant Editor: Adam Witton
Executive Producer: Erica Thompson
Postproduction: The Mill
Head of Production: Sean Costelloe
Producer: Alex Fitzgerald
Colorist: Fergus McCall
Flame Artist: Nathan Kane
Music: Human
Founding Partner: Marc Altshuler
Producer: Jonathan Sandford
Sound: Sonic Union
Studio Director: Justine Cortale
Producer: Pat Sullivan
Mix Engineer: Stephen Rosen

Sport ad of the day. Foot Locker x James Harden - Horse With Harden Challenge Recap

Client: Foot Locker
Title: "Horse with Harden"

Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Chris Beresford-Hill
Executive Creative Director: Dan Lucey
ACD/Art Director: Jesse Snyder
ACD/Copywriter: Tim Wassler

Director of Integrated Production: David Rolfe
Associate Director of Digital Production: Joe Croson
Lead Producer: David Martinez
Shot Producer: Eric Bloom
Associate Producer: Courtney Fallow
Production Supervisor: Michael Gentile

Account Director: Janelle Van Wonderen
Account Manager: Nick Robbins
Assistant Account Executive: Samuel Henderson

Senior Digital Strategist: Rhys Hillman

Production Company: The Kitchen
Director: Lawrence Chen
Line Producer: Jonathan Hsu
Director of Photography: Tinx Chan

Live Broadcast Switcher: Marcus Taylor
Live Editor: Keith Vogelsong
Event Recap Video Editor: Nick Divers

Music: Apollo Studios