lunedì 15 dicembre 2014

Idea of the day. TAKEN 3 | LinkedIn “Particular Set of Skills” Contest Announcement


You’ve seen Bryan Mills take down his enemies with his particular set of skills. Now he’d like to create a one-of-a-kind video to tell the world about your skills. Learn how to enter the Taken 3 LinkedIn contest in this video, then go to http://fox.co/Taken3LinkedIn

Liam Neeson returns as ex-covert operative Bryan Mills, whose reconciliation with his ex-wife is tragically cut short when she is brutally murdered. Consumed with rage, and framed for the crime, he goes on the run to evade the relentless pursuit of the CIA, FBI and the police. For one last time, Mills must use his “particular set of skills,” to track down the real killers, exact his unique brand of justice, and protect the only thing that matters to him now – his daughter.

In Theaters - January 9, 2015

Cast: Liam Neeson, Forest Whitaker, Famke Janssen, and Maggie Grace. Also starring Dogray Scott, Sam Spruell, Leland Orser

SUBSCRIBE: http://bit.ly/FOXSubscribe

Connect with TAKEN 3 Online:
Visit the TAKEN 3 WEBSITE: http://fox.co/Tak3nWeb
Like TAKEN 3 on FACEBOOK: hhttp://fox.co/Tak3nFacebook
Follow TAKEN 3 on TWITTER: http://fox.co/Tak3nTwitter

About 20th Century FOX:
Official YouTube Channel for 20th Century Fox. Home of Avatar, Aliens, X-Men, Die Hard, Ice Age, Night at the Museum, Rio, Percy Jackson, Maze Runner, Planet of the Apes and many more.

Connect with 20th Century FOX Online:
Visit the 20th Century FOX WEBSITE: http://bit.ly/FOXMovie
Like 20th Century FOX on FACEBOOK: http://bit.ly/FOXFacebook
Follow 20th Century FOX on TWITTER: http://bit.ly/TwitterFOX

TAKEN 3 | LinkedIn Message [HD] | 20th Century FOX
http://www.youtube.com/user/FoxMovies


Project of the day. Skype Translator preview opens the classroom to the world

via techcrunch.com

We recently previewed Skype Translator to two elementary school classes—one in Washington and one in Mexico City. A few rounds of “Mystery Classroom” was all it took for these students to discover the potential of Translator to break down language barriers and bring people together. 

For more on Skype Translator: http://wp.me/p2q6gy-hL1


Animated ad of the day. Android: Slightly Longer Road Trip


There’s no telling what the future holds... but we’re pretty sure it’ll include lots of people doing their thing, loud music, and an 80s era RV.

Find out more about Android at: http://android.com

(Oh, and if you want to create and share your own Android character, head over to http://androidify.com or get the free Androidify app:http://goo.gl/CWH2NE.)


via thedrum.com

AdLand stuff of the day. HO HO NO GO - Ogilvy & Mather Advertising Paris


"At Ogilvy Paris, we’re sure that testing our ideas can occasionally help us improve them.

But for anyone who’s struggled through a particularly difficult round of focus groups, sometimes it can seem like even an idea as splendid as Christmas might barely limp its way across the testing finish line.

So whilst we can’t wish you a Merry Christmas, here’s to a holiday season full of good spirit and to another year in search of brilliant ideas…that make it through testing.

--
Chez Ogilvy Paris, nous savons que parfois, le meilleur moyen d'améliorer une idée, c'est de la tester.

Pourtant, ces séances se révèlent souvent extrêmement ennuyeuses...demandez à n'importe quel participant de ces focus groupes, il vous confirmera que même une idée aussi joyeuse que Noël peut ne pas être retenue.

Donc puisqu'on ne peut pas vous souhaiter un Joyeux Noël, nous vous souhaitons des vacances de fin d'année pleines de bonne humeur et une année prochaine remplie d'idées aussi brillantes que celle de Noël... Qui soient enfin retenues!"

--
Credits: 
Ogilvy & Mather Paris
Directeur Général: Philip Heimann
Executive Creative Director: Baptiste Clinet 
Creative Director: Paul Kreitmann 
Copywriter: Andrew Mellen 
Art Director: Bruna Gonzalez
Agency Producer: Antoine Bagot 
Illustration: Robyn Makinson, Jeremy Bouchet

Production Company: Les Télécréateurs
Director: Vincent Lobelle 
Producer: Hélène Daubert 
DOP: Martin De Chabaneix
Post Production: HOME DP
Sound/Music: SCHMOOZE

Automotive ad of the day. BMW i8 - Curiosity advert




Every revolutionary idea is born of curiosity and vision. Discover the new BMW i8: http://po.st/BMWi8
Take a look behind the scenes of the new BMW advert. Shot in the desert near Almeria, in Southern Spain by acclaimed film director, Tarsem, featuring the BMW i8. The most progressive sports car. Discover more: http://po.st/BMWi8
Agency: FCB Inferno

Story of the day. Skype - Turning the tide / Telling the stories that need to be told

via agencyspy

See how journalists Anna Therese Day and Gianluca Panella use Skype to tell the alarming story of an island nation being washed away by the rising seas of climate change. Learn more about the story of Kiribati at http://www.skype.com/together
Client: Skype, Inc.
GM, CAS Audience Marketing: Angie Hill
Director, Audience Marketing: Jackie Lee-Joe
Creative Director: Matt Sedik
Senior Campaign Manager: Vanessa Boutwell
Campaign Manager: Benjamin Lazarus
Agency: Pereira & O’Dell
Chief Creative Officer: PJ Pereira
Executive Creative Director: Jamie Robinson
Creative Director: Jonathan Woytek
Associate Creative Director: Michael Gurman
Senior Art Director: Ben Sweitzer
Senior Copywriter: Gabriel Miller
Senior Copywriter: Simon Friedlander
Art Director: Myray Reames
Copywriter: Demian Kendall
VP, Director of Production: Jeff Ferro
Executive Producer: Bill Spangler
Senior Broadcast Producer: Joanna Topetzes
Senior Integrated Producer: Jason Mar
Co-Director of Client Services: Ivy Truong
Senior Account Executive: William de Ryk
Strategy Director: Molly Cabe
Strategy Director – Media and Distribution: Jasmine Summerset
Media Strategist: Noel Aragon
Media Strategist: Katie McKinley
Production Company: Station Film
Director: Peking
Executive Producer: Caroline Gibney
Producer: Sarah McMurray
Editorial and Post: Umlaut Films
Editor: Jonathan Flookes
Executive Producer: Gina Locurcio
Producer: Kelly Gibbs
Assistant Editor: Peter Geiger
Sound Mix: One Union Recording Studios
Sound Mixer: Eben Carr