‘The Message from the Lungs’ introduced the world’s first ink made from smokers’ lungs. By cooperating with Faculty of Medicine, Chulalongkorn University, we are successfully extracted black substance from smokers’ donated lungs and made it into ink. Then bottled and distributed them in public space for people, especially current and potential smokers to see how smoking can harm their lungs and their bodies, and also convince them to quit sooner.
Fashion for a bargain - that‘s what everyone wants. A t-shirt for 2€ or jeans for less than 10€ isn‘t inconceivable nowadays. Unfortunately, people don‘t often consider who is paying the real price.
We placed a bright turquoise vending machine, offering t-shirts for 2 Euros, at Alexanderplatz in Berlin, to test whether people would still buy it when they are confronted with the conditions in which it was produced.
April 24th is Fashion Revolution Day. It‘s held in memory of the 1,129 workers killed in 2013 when the Rana Plaza garment factory in Bangladesh collapsed.
Lets challenge brands and retailers to take responsibility for the individuals and communities for which their business depends. Ask #whomademyclothes and start a #FashRev.
Client: Volkswagen of America President, CEO: Michael Horn Vice President, Marketing: Vinay Shahani General Manager, Brand, Communications: Jennifer Clayton Marketing Analyst: Steve Kuzemchak
Agency: Deutsch L.A. Chief Creative Officer, North America: Pete Favat Executive Vice President, Executive Creative Director: Todd Riddle Senior Vice President, Group Creative Director: Heath Pochucha Vice President, Creative Director: Paul Oberlin Partner, Director of Integrated Production: Vic Palumbo Vice President, Executive Integrated Producer: Erik Press Integrated Producer: Kaitlin Moore Associate Integrated Producer: Alex Saevitz Music Director: Dave Rocco
Executive Vice President, Group Account Director: Tom Else Senior Vice President, Group Account Director: Monica Jungbeck Vice President, Account Director: Alex Gross Account Supervisor: Aleks Rzeznik Account Executive: Ashley Broughman Vice President, Director of Product Information: Jason Clark Product Information Supervisor: Eddie Chae Chief Strategic Officer: Colin Drummond Group Planning Director: Susie Lyons
Director of Integrated Business Affairs: Abilino Guillermo Group Director Integrated Business Affairs: Gabriela Farias Business Affairs Manager: Jade McAdams Director or Broadcast Traffic: Carie Bonillo Broadcast Traffic Manager: Courtney Tylka
CEO, North America: Mike Sheldon President, Los Angeles: Kim Getty
Live Action Production Company: Hungry Man Director: Hank Perlman Executive Producer: Nancy Hacohen Executive Producer, Director of Sales: Dan Duffy Line Producer: Caleb Dewart
Editing Company: Spot Welders Editor: Haines Hall Assistant Editor: Oliver Hecks Managing Partner: David Glean Executive Producer, Director of Development: Victoria Guenier Executive Producer: Carolina Sanborn Producer: Evan Hunningham
Color Correction: Apache Executive Producer, Managing Director: LaRue Anderson Producer: Caitlin Forrest Senior Colorist: Steve Rodriguez
Postproduction, Visual Effects: Arsenal FX Executive Producer: Ashley Hydrick Senior Producer: Pravina Sippy Lead Flame Artist: Matt Motal Flame Artist: Jeff Aquino
Track: "Mammas Don't Let Your Babies Grow Up to Be Cowboys" Performed by Waylon Jennings and Willie Nelson Composed by Ed Bruce and Patsy Bruce Courtesy of Sony Music Entertainment By arrangement with Sony ATV Music Publishing
Audio Post Company: Lime Studios Executive Producer: Susie Boyajan Mixer: Mark Meyuhas Assistant Mixer: Matt Miller
Littering and excess waste is an ongoing problem that needs to be faced, once and for all. Taking this statement literally, the Hong Kong Cleanup used DNA phenotyping to put a face to litterbugs. The campaign can be seen around the city, warning people not to litter, at the risk of becoming the next face of the campaign.
Learn more: http://www.ecozine.com/article/the-fa... Join the Hong Kong Cleanup: HKcleanup.org Hong Kong, April 22, 2015 – Ogilvy & Mather Hong Kong (Ogilvy) has launched a city-wide campaign for the Hong Kong CleanUp Initiative organised by Ecozine and The Nature Conservancy. The campaign, entitled ‘The Face of Litter’, has launched in conjunction with Global Earth Day.
With a staggering sixteen thousand tons of waste dumped in Hong Kong every day, the campaign aims to raise awareness of the extent of littering across the city, pinpoint those responsible and encourage people to change their behaviour.
Turning to science for answers, Ogilvy has targeted key locations in Hong Kong to collect, analyse and create DNA-based composites of the perpetrators. By combining the expertise of US-based research centres and advanced Snapshot™ DNA phenotyping provided by ParabonNanoLabs, data has been used to create a visual representation of the person who has littered. Because age is impossible to determine through DNA alone, but still integral in creating an accurate portrait, DNA data has been combined with other factors, such as demographics based on the type of litter and where it was collected to determine the approximate age of the litterer.
Reed Collins, Chief Creative Officer Ogilvy & Mather Group Hong Kong, said, “This campaign is one of a kind. It’s interactive. It’s innovative. It’s our own science experiment that we’re using to create social change. Litter is such a major problem in Hong Kong and thanks to newly available DNA technology we can now put a face to this anonymous crime and get people to think twice about littering.”
Lisa Christensen, Founder and CEO of The Hong Kong Cleanup said, "We are thrilled to be part of this innovative campaign, which is sure to have a positive impact on people and the community. Last year, during the six-week Hong Kong Cleanup Challenge, 418 teams comprising 51,064 participants, collected a total of 3,894,000 kgs of litter from city streets, coastal area's and country trails. Sadly, we suffer from a serious 'pick up after me' mentality, and this simply must change."
Rafael Guida, Executive Creative Director OgilvyOne Hong Kong, added, “While this method may not identify specific individuals, it will be enough to make people think twice about littering. The campaign combines a public service message with science and technology, enabling us to communicate with Hongkongers in a very different way.”
Poster portraits of perpetrators will be placed across the city as well as online. To create further awareness, Ogilvy will also be promoting a video that demonstrates the experiment and warns people not to litter at the risk of becoming the next face of the campaign.
