mercoledì 1 febbraio 2017

Animation of the day. For Approval


For Approval from Mainframe (North) on Vimeo.
"Hi [insert client name here],
We think we're nearly there on this. It’d be great to get your thoughts/comments and of course, let us know if you spot anything obviously wrong.
Best,
Mainframe
-
This was an experimental film put together simply as an opportunity to have a play in-between projects. After much deliberation we set ourselves a brief to create a collection of scenarios subverting the physical properties of...anything. It made for some interesting comments along the way. “That egg’s not bouncy enough, the cloth coming out of the tap needs to feel more like water, the bowling ball needs to feel heavier as it floats off…”. We suddenly realised we were playing our own client (hence the in-joke above) This is FauxPhysics_09_FINAL_V16_ForApproval_FINAL_withAudio_FINAL_1.mov ;·)
We've started lots of these projects over the years. This rare creature is one that's finally found its way out of the studio. And no, it wasn’t at all annoying to see this peach vimeo.com/191444383 appear on Vimeo half way through the process. ◔_◔
All produced in Maya 2017, rendered in Vray and composited in After Effects.
Eggs - nCloth
Bowling Ball - Rigid Body Dynamics
Light Bulbs - nCloth
Taps - nCloth
Pencils - nHair/CurveWarp/MASH
Balloons - nCloth
Milk - Bifrost
Client: Internal
Direction/Animation: Mainframe
3d Artists: Ben Black, Jack Brown
Audio: Max Greening

Anti-Trump ad of the day. Budweiser 2017 Super Bowl Commercial | “Born The Hard Way”




This is the story of our founder’s ambitious journey to America in pursuit of his dream: to brew the King of Beers.

Nice ad of the day. TV 2 | All That We Share


We live in a time where we quickly put people in boxes. Maybe we have more in common than what we think? Introducing All That We Share. The English version.

martedì 31 gennaio 2017

Creative twist of the day. Interflora “Love conquers all”


Interflora "Love conquers all" from Mikkel Elung on Vimeo.
CREATIVE AGENCY: CREATIVE DIRECTOR: Mikkel Elung ART DIRECTOR: Sigurd Bjerre CREATIVE AGENCY: Brandhouse ACCOUNT EXECUTIVE: Thomas Hedegaard ACCOUNT SUPERVISOR: Camilla Jane Bunnage MUSIC AND SOUND COMPOSER: Louise Alenius & Ben Kaniewski OFFLINE EDITOR: Peter Brandt POST PRODUCTION / VFX PRODUCER: Louise Ryge VISUAL EFFECTS ARTIST: Jonas Drehn COLOURIST: Hannibal Lang POST PRODUCTION HOUSE: Bacon X PRODUCTION COMPANY DOP: Laust Trier-Mørk PRODUCTION MANAGER: Birgitte Rask EXECUTIVE PRODUCER: Mette Jermiin PRODUCTION COMPANY: Bacon CPH

domenica 29 gennaio 2017

Copy of the day. Borders – Aeromexico





O&M Mexico

Automotive ad of the day. Mercedes-AMG GT Roadster "Easy Driver" – Directed by The Coen Brothers

via adage.com

Riding on the open road with Steppenwolf's "Born to be Wild" playing in your head. How do you make this experience any better? Hint: The legendary Peter Fonda might have an idea. Watch Peter Fonda come back for one more epic ride – this time with The Coen Brothers.

Directed by Joel and Ethan Coen
Music: "Born to be Wild" by Steppenwolf

Easy Rider © 1969, 1997 Columbia Pictures Industries, Inc. All Rights Reserved.

Mercedes-AMG GT C Roadster: [Fuel consumption, combined: 11.4 l/100 km | CO2 emissions, combined: 259 g/km | http://amg4.me/Efficiency-Statement]