Subscribe to the GE Channel: http://invent.ge/1eGgvZK At GE, we're not just imagining a world where brilliant women are the stars – we're helping create it. We know that a company that works to change the world, should reflect the world. In that spirit, GE has set goals of having 20,000 women in STEM roles by 2020 and obtaining 50:50 representation for all our technical entry-level programs. That is how we will balance the equation.
GE works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works.
Connect with GE Online: Visit GE's Website: http://invent.ge Find GE on Google +: http://invent.ge/1dPUUN5 Find GE on Tumblr: http://invent.ge/17syCNf Find GE on Facebook: http://invent.ge/1929rzT Follow GE on Twitter: http://invent.ge/XJAX15 Follow GE on Pinterest: http://invent.ge/16JjInY Follow GE on Instagram: http://invent.ge/1a9XZGb Find GE on LinkedIn: http://invent.ge/1gtUi3e Agency: BBDO New York Client: GE Title: Celebrate the Real Heroes Chief Creative Officer, Worldwide: David Lubars Chief Creative Officer, New York: Greg Hahn Executive Creative Director: Michael Aimette Creative Director: Gary Du Toit Creative Director: Lance Vining Executive Producer: George Sholley Senior Content Producer: Angela Narloch Head of Music Production: Rani Vaz Senior Account Director: Kathryn Brown Account Director: Lindsey Cash Account Executive: Joslyn Dunn Assistant Account Executive: Frank Cunningham Group Communications Planning Director: Yin Chung Production Company: Bob Industries Director: Nicole Holofcener DOP: Danny Moder Executive Producer: Chuck Ryant Line Producer: Brian Etting Editorial: Whitehouse Post Editor: Charlie Harvey Assistant Editor: Theo Mercado Executive Producer: Lauren Hertzberg Senior Producer: Alejandra Alarcon Music & Sound Design: Human Composer: Morgan Visconti Sound Designer: Michael Jurasits Executive Producer: James Dean Wells Visual Effects: Carbon VFX Senior VFX Supervisor: Kieran Walsh Executive Producer: Frank Devlin Senior Producer: Paul O’Beirne Sound Mix: Sonic Union Mixer: Michael Marinelli Color: Carbon VFX Colorist: Maria Carretero Executive Producer: Paul O’Beirne
Director — Rankin Creative — The Full Service Copywriter — Ralph Mathers Talent — Pamela Anderson Fashion Editor — Anna Hughes-Chamberlain Make-up — Andrew Gallimore Editor — Gary Coogan Colourist - Simona Cristea @ Rushes Hair — Jonathan Connelly BTS Photographer — Christopher Espinosa Fernandez
The full, uncut 84 Lumber Super Bowl promotional film. See a mother and daughter’s symbolic migrant journey towards becoming legal American citizens. Contains content deemed too controversial for the original ad and banned from broadcast.