Social media activation of the day. Buried in Gigabytes / Fi Network

via contagious.com

Animation of the day. BAVURE, by Donato Sansone

Sound design: Enrico Ascoli

Idea of the day. Dagoma - Toy Rescue Case Study

TBWA/ Paris
"The Toy Rescue campaign enables Dagoma to showcase the value of 3D printing technology. Instead of positioning a 3D printer as an expense, the campaign shows how it can help people create less waste and stop them buying more toys. By creating a network to help people who don’t have access to a 3D printer print the part, Dagoma is also weaponising its audience of existing customers, turning them into advocates for the brand and the technology."

Previously, Dagoma and TBWA Paris worked together to tackle gun violence and the sale of 3D-developed black market guns by creating blueprints for weapons that were purposely faulty. For both this campaign and the Toy Rescue campaign, Dagoma relied on its community to bolster the initiatives.
read more at contagious.com

Dagoma - Harmless Guns

Headline of the day. Nike – Kylian Mbappé: Love Your Dream Until it Loves You Back

Champion of Bondy. Champion of the world. Still the same kid playing the game he loves. From his neighborhood to the greatest pitches in the world, Kylian Mbappe has stayed true to his dream. #nikefootball #nikesoccer

Christmas ad of the day. Chilly's – Gift Responsibly

AGENCY Uncommon/London PRODUCTION COMPANY Biscuit Filmworks/UK DIRECTOR Aaron Stoller EDITOR The Quarry POST PRODUCTION The Mill/London AUDIO POST Soundtree Music MANAGING DIRECTOR/EXECUTIVE PRODUCER Rupert Reynolds-MacLean HEAD OF PRODUCTION/PRODUCER Samantha Chitty DP Jakob Ihre PRODUCTION DESIGNER Sarah Jenneson

Sport ad of the day. Nike ‘Qiang Diao’

NIKE - "Qiang Diao is Earned" from M Skibiak on Vimeo.
Nike 'Qiang Diao' from planbfree.com on Vimeo.
CREW Director Finn Keenan Production Co. Riff Raff DP Arnau Valls Coloner Music We Are Walker Audio Producer Arthur Monnet Production Manager Kate Brady Assistant Director Ben Glickman Executive Producer Natalie Arnett Producer Francois Larpin Production Designer Marco Puig Editor Jono Griffith Play Reel Service Producer Wolfie Wong Service Production Playfull Colourist Mark Gethin Colour Producer Chris Li VFX Supervisor Barry Greaves 3D Lead Christian Kalata Post Production MPC/Shanghai Sound Designer Charles Monnet Sound Design Big Knows AGENCY Ad Agency Wieden + Kennedy/Shanghai Art Director Josh King Creative Director Matt Skibiak Creative Director Jeff Fang Executive Creative Director Ian Toombs Executive Creative Director Vivian Yong Executive Producer Bernice Wong Producer Raymond Lau Senior Copywriter Matt Meszaros