mercoledì 4 marzo 2020

Great automotive ad of the past. Volkswagen Polo - Protection - directed by Jonathan Glazer



Director Jonathan Glazer Play Reel Production Co. Academy Editor John McManus Johnny Bongo DP Stephen Keith-Roach Executive Management Post Smoke & Mirrors London Producer Nick Morris Academy AGENCY Ad Agency BMP DDB/London CD Tony Cox CD Jeremy Craigen Producer Howard Spivey

lunedì 2 marzo 2020

Contaminated ad of the day. Stella Artois "Good doctor"



Read more about the ad on wikipedia

Part of the long-running "reassuringly expensive" campaign that started in 1982, "good doctor" premiered on British TV and in cinemas 20 years later, on 15 February 2002. The seventh ad in the long-running Stella Artois "reassuringly expensive" campaign 
The ad, produced by Lowe Lintas Partners in London, is the seventh piece in the Jean de Florette-inspired campaign. The 100-second spot, involves a doctor treating victims of cholera and being shunned by the villagers until a priest demands that he be given a Stella Artois. To achieve the ad’s characteristic weathered look, three copies of the film stock were graded separately to emphasize the grain of the film and the earthen tones of the subjects. The ad picked up a Cannes Gold Lion and a D&AD Silver for cinematography that year and was nominated in several other D&AD categories. The spot also picked up a Bronze at the IPA Effectiveness Awards in the same year, and has received several other accolades since.
Client: Stella Artois
Agency: Lowe London
Director: Ivan Zacharias
Producer: Nick Landon
Editor: Filip Malasek
Director of Photography: Jan Velicky



Great ads of the past. Fox Sports - the more hockey you watch the tougher you get.

Fox Sports Network - NHL “Anti Freeze”

Fox Sports Network - NHL "Anti Freeze" from Cutwater on Vimeo.

Fox Sports Network - NHL “Dumpster”

Fox Sports Network - NHL "Dumpster" from Cutwater on Vimeo.

Fox Sports Network - NHL “Iron”

Fox Sports Network - NHL "Iron" from Cutwater on Vimeo.

Fox Sports Network - NHL “Nose Hair”

Fox Sports Network - NHL "Nose Hair" from Cutwater on Vimeo.

Cutwater

venerdì 21 febbraio 2020

Nice idea of the day. Amazon / #AmazonBingeShopping


"The brand worked with agency Herezie, Paris, to create #AmazonBingeShopping, a 24-hour initiative that coincided with the launch of season 2 of its original series, Jack Ryan, in November last year.
On its Twitter page, Amazon Prime Video​​​​​​​ invited viewers to identify objects that could be found on Amazon.fr that were also in Jack Ryan episodes. Viewers would then screenshot the items and post them to Twitter using the hashtag #AmazonBingeShopping to be in with a chance of winning them." Find out more here

giovedì 20 febbraio 2020

Ad of the day. Coca-Cola - 'Open'

It feels like the world is being torn apart. But it's never too late to start making things better.
W+K LONDON CREATIVE DIRECTOR: Joe De Souza, Juan Sevilla CREATIVES: Ben Shaffery, Molly Wilkof CONTRIBUTING CREATIVE: Carlos Font SENIOR DESIGNER: Simon Elvins EXECUTIVE CREATIVE DIRECTORS: Tony Davidson & Iain Tait GROUP ACCOUNT DIRECTOR: Nick Owen ACCOUNT DIRECTOR: Alex Fitch ACCOUNT MANAGER: Abi Devine PLANNING DIRECTOR: Stuart Parkinson TV PRODUCER: Matthew Ellingham TV PRODUCTION ASSISTANT: Aran Patterson PRINT PRODUCER: Rashel Tashchian BUSINESS AFFAIRS: Helena Tomas TV PRODUCTION PRODUCTION COMPANY: Somesuch DIRECTOR: Steve Rogers EXECUTIVE PRODUCER: Seth Wilson LINE PRODUCER: Lee Groombridge DIRECTOR OF PHOTOGRAPHY: Daniel Landin EDITORIAL COMPANY: Work Post Editorial EDITOR: Rich Orrick VFX COMPANY: Time Based Arts VFX SUPERVISOR: Sheldon Gadrner, Francois Roisen SOUND DESIGN: 750mph SOUND DESIGNER: Sam Ashwell MUSIC PRODUCER: Leon Hamilton MUSIC COMPANY: SMC Europe TRACK NAME: SLIM WHITMAN‘A FOOL SUCH AS I’ WRITERS: Slim Whitman POST PRODUCTION EXECUTIVE PRODUCER: Tom Johnson POST PRODUCTION PRODUCER: Sean Ewins VFX SUPERVISORS: Sheldon Gardner & Francois Roisin 2D LEAD: Sheldon Gardner CG LEAD: François Roisin 2D ARTISTS: Adam Paterson, Grant White, Luke Todd, Manolo Perez, Matt Jackson, Matt Shires, Ollie Ramsey, Sheldon Gardner, Stephen Grasso, Thiago Dantas, Will Robinson CG ARTISTS: Ben Cantor, Ben Oliver, Bernardo Yang, David Loh, Emma Malric, Fabrice Le Nezet, Federico Vanone, Florentina Perez, James Spillman, Magali Barbe, Matt Evans, Mike Battcock, Nick Smalley, Nigel Timms, Sam Osborne, Tim Philips, Tom Di Stasio, Vincent Techer, Walter How, Zoeì Sottiaux, Tom Robinson CONCEPT ARTISTS: Yibi Hu COLOURIST: Simone Grattarola ILLUSTRATION + ANIMATION ILLUSTRATOR (CANS + PACKAGING + POS + TVC ENDFRAME ANIMATION): Alva Skog ANIMATION PROD CO. (TVC ENDFRAME + DOOH): Jelly Kitchen ILLUSTRATOR (PRINT + OOH): Nimura Daisuke

venerdì 7 febbraio 2020

Director of the day. David Dearlove / Women's Aid – 160,000 Children

further info here

Trigger warning: domestic abuse An estimated 160,000 children in England are currently living in households where domestic abuse is taking place, according to new data released by Women’s Aid today. Yet since 2010 there has been a 16% reduction in the provision of dedicated children and young people’s domestic abuse services. Donate to Women's Aid now so we can make a better future for these children - https://www.womensaid.org.uk/donate/ Full credits: Client: Women’s Aid Agency: WCRS Executive Creative Director: Billy Faithfull Creative Directors: Christopher Ringsell Creatives: David Dearlove Agency Producer: Joseph Pawsey Asst Producer: Lois Laxton Account Handling: Rosa Stanley, Henry Davies Media Agency: DCM Production Company:  Riff Raff Director: David Dearlove Editor: Joe Guest