My Predictions.

mercoledì 24 aprile 2013

Branded content of the day. Jaguar F-TYPE presents Desire.

via http://www.mediabistro.com/

One man. One job. But in the desert, nothing is simple. Presenting Desire, created in collaboration with Ridley Scott Associates - starring Golden Globe winner Damian Lewis, Shannyn Sossamon, Jordi Mollà, and featuring music by BRIT award winner Lana Del Rey.

Find out more about Desire and the Jaguar F-TYPE at https://f-type.jaguar.com/gl/en/desire/

Print ad of the day. Guitar Player Magazine: "Nothing goes right when music goes wrong."

Via fastcocreate.com

Agency Leo Burnett Tailor Made
Country Brazil
Executive Creative Director Marcelo Reis
Creative Director Guilherme Jahara
Art Director Raphael Taira
Art Director Alessandro Bernardo
Copywriter Vinicius Stanzione

Promo of the day. Mandible - 2013 Newport Beach Film Festival.

A short film created by ad agency RPA and Tool of NA directing duo, Erich Joiner and DP Robert Richardson, three-time Academy Award®-winner (Django Unchained, Inglourious Basterds, Shutter Island, Kill Bill: Vol. 1 & 2), and acclaimed screenwriter Lee Aronsohn (Two and a Half Men, Big Bang Theory). Famous for playing against the Orange County conservative stereotype, the Newport Beach Film Festival continues to build a distinctive personality for itself as a powerful player in the national film festival circuit. This year's advertising breaks away from the traditional 60-second format. Evolving into a six-minute showpiece. Graphic, intense and unlike anything film festival goers are prepared for, this hard-hitting short film takes the audience into a heightened state and then reminds them to relax — this is not real life — just particles of light on a screen, a demonstration of the incredible power of film.

Agency: RPA
EVP/CCO: Joe Baratelli
GCD: Pat Mendelson
CD: Scott McDonald
AD: Brian Farkas
CW: Tylynne McCauley
Agency Sr. Executive Producer, Content: Gary Paticoff
Agency Senior Producer: Selena Pizarro
Agency Assistant Producer: Ryan Radley

Production: Tool of North America
Directors: Erich Joiner, Robert Richardson
DP: Robert Richardson
Writer: Lee Aronsohn
President, Brian Latt
Executive Producer: Oliver Fuselier
Head of Production: Amy Delossa
Line Producer: Joby Ochsner + Kelly Christensen
Production Supervisor: Geno Imbriale
Production Designer: Justin Trask
Post Coordinator: Joshua Hamilton

Actors
Dentist: Timothy Murphy
Patient: Ronald Blevins
Simone: Jessie O'Donohue

Editorial Company: Lost Planet
Editor: Chris Kursel
Assistant Editor: Trevor Schulte and Federico Brusilovsky
Executive Producer: Gary Ward
Producer: Jaclyn Paris

Visual Effects: The Mill
VFX Producer: Gabriel Libitsky
Lead Flame Artist: James Allen
3D Lead: Gawain Liddiard
Production Coordinator: Antonio Hardy
2D Artist: Daniel Lang - Patrick Munoz - Tim Bird
3D Artist: Meng Yang Lu - Matt Longwell - Tom Graham - Phil Mayer -- Miguel Guerrero

Special Makeup Effects: Legacy Effects
Effects Supervisor: J. Alan Scott
Lead Artists: Vance Hartwell - Dave Monzingo - Mark Maitre - Mike O'Brien
Artists: Chris Zega - Jacob Roanhaus
Technicians: Laura Palazzolo - Cory Czekaj - Ken Culver

Title Design: Laundry!
Creative Director: Tony Liu
Executive Producer: Michael Bennett
Head of Production: Eric Badros
Producer: Kirsten Collabolletta
Title Design: Tony Liu
Title Animation: Tony Liu, Yongmin Park, Julie Lenoble

Telecine Company: Efilm
Production Supervisor: Chris Taft
Digital Colorist : Ben Estrada
DI Producer: Vanessa Galvez
Post Production Supervisor: Erica Frauman
DI Editor: Curtis Lindersmith

Audio Post Company: Margarita Mix
Audio Post Mixer: Jeff Levy
Post Supervisor: Michele Millard

Poetic video of the day. Malick // Fire & Water.

Malick // Fire & Water from kogonada on Vimeo.
twitter.com/kogonada
missingozu.tumblr.com

Other beautiful videos by kogonada:
Kubrick // One-Point Perspective from kogonada on Vimeo.

2012 BIFA // 15 Years from kogonada on Vimeo.

Sounds of Aronofsky from kogonada on Vimeo.

Tarantino // From Below from kogonada on Vimeo.

Ozu // Passageways from kogonada on Vimeo.

Wes Anderson // From Above from kogonada on Vimeo.

Breaking Bad // POV from kogonada on Vimeo.

Idea of the day. #Scribebillboard, the whole story.

Lots of things happen when one artist lives during 10 days in a billboard to paint it by hand. A lot more than we could've thought.

http://scribebillboard.com/

Background: How to make Scribe, a Mexican notebooks brand with 50 years of tradition, become once more beloved by the people and, especially, the newer generations? By reconnecting with the adult consumer, awakening their inner child and starting a dialogue with the newer generations. With this thought, a new brand essence -“Spaces for your inspiration”- was created, and a new image and positioning consequently. We wanted the brand to become inspirational more than aspirational, and to bring the notebook’s consumers to the experience.

Case description: The ScribeBillboard was an interactive live action billboard located on one of the most important streets in Mexico City. It housed the artist Cecilia Beaven during 10 days, with the only purpose to transform a huge white canvas into a work of art filled with color and the ideas that she received from Twitter. Everything that happened during these days was available for tracking on social networks, a blog, webisodes and live streamings. Tv celebrities and other artists visited her, and Molotov (mexican band) played live from the billboard. As she painted, other billboards were completed at the same time all over the city. The whole story was also brought to movie theaters and television. Small billboard replicas were printed for those whose requests were drawn by Cecilia.

Results: In just 10 days, impacts on Twitter went over 100 million (resource: topsy.com), 12,000 drawings were requested, more than 65,000 users were logged at the same time for the live streaming and 99% of the conversation was positive. National and international media talked about the action and radio stations broadcasted from our location.

Advertising Agency: La Agencia Viva! & La Doblevida, Ciudad de México, México
General Creative Directors: Juan Pablo Manazza, Manuel Camacho
Art Directors: Roberto Flores, Xavier Fajardo, Ivan Mayorquín
Copywriters: Eduardo García, Carlos Perez
Account Services Director: Miguel Mendiola
Project Leader: Claudia Caballero
Illustrator: Cecilia Beaven / Billboard Artist
Account: Ezequiel Daneri
Account Director: Pilar Gilbert
Account excecutive: Alejandra Vera
Producers: Nancy Vilchis, Iza Peñafiel
Digital Producer: Adriana Dreves
Planner: Ariana Gonzales
Published: March 2013