sabato 29 marzo 2014

UK ad of the day. The Call - Vodafone


77% of the emergency services use Vodafone. Our latest TV advert highlights the everyday heroism of our emergency services. 

No actors, no CGI, just real firefighters doing what they do every day. 

We're proud that those who we rely on use Vodafone.

Music: Fragments of Self by Tom Hodge and Max Cooper





Agency: Grey London
Brand Marketing and Communications Director: Daryl Fielding
Spot: "The Call"
Executive Creative Director: Nils Leonard
Creative Directors: Vicki Maguire, Jonathan Marlow
Agency Producers: Ange Eleini, Joe Arojojoye
Creative Producer: Stephen Kessell
Account Management: Natalie Graeme, Sophie Fredheim, Morwenna White-Thomson
Planning: Leo Rayman, Rachel Woolley
Media Agency: OMD
Production Company: Academy
Director: Marcus Söderlund
Editor: Tom Lindsay
Producer: Medb Riordan
Director of Photography: Barry Ackroyd
Music: Fragments of Self by Tom Hodge, Max Cooper
Postproduction: Electric Theatre
Audio Postproduction: 750

Social ad of the day. WALL STREET AUCTION - #StopTheNightmare

via agencyspy

There are over 27 million people being trafficked into slavery today.

www.freedomforall.org

4.4 million women and men are victims of sex traffickers in the US alone. 

The average age of a sex trafficking victim is 12 years old.

Women, men, girls and boys in slavery today are often deceived by dishonest labor brokers promising a better life and salary, or pimps posing as a boyfriend.

People often do not realize they have been trafficked until it's too late. The slave holders steal passports. The victims are not paid, and work under the threat of violence without the ability to walk away. 

The average cost of a slave in the 1800s was over $50,000 USD. 

Today, you can buy a slave for as little as $90 USD.

Today, slavery is illegal everywhere, but happening all around us. Modern Day Slavery is hidden in plain sight. 

Learn what you can do to end slavery in your communities. 
www.freedomforall.org 

Share this video with your social media communities.
Help us #StopTheNightmare



Freedom For All Foundation CEO
Katie Ford

Director
Kim Dempster
Editorial
Ntropic
Steve Zourntos, Creative Director
Kathrin Lausch, Executive Producer
Kara Holmstrom, Head of Production
Casting
Beth Melsky
Cameras
Greg Ramsey
Dave Carol
Michelle McCabe
Jimi Jones
Kevin Tadge
Sound
Jake Magher
DIT
Anthony Hechanova
Martin Romero-Clark
Stills Photographer
Wendy Nadler
Production
Tim Hawkings
Production Assistants
Carly Robinson
Rachel Goldman

venerdì 28 marzo 2014

Parody ad of the day. Upside: Anything is Possible / Ford vs Cadillac

via adfreak

Why do we work so hard? There are a lot of opinions. Pashon Murray, founder of Detroit Dirt (http://www.detroitdirt.org) explains that for some of us, it's about trying to make the world a better place. #Upside

Ford's agency, Team Detroit

giovedì 27 marzo 2014

AdLand stuff of the day. The Secret Science Of Advertising


Basically, we're all brainwashed.

Post to Facebook: http://on.fb.me/1dqth0T
Like BuzzFeedVideo on Facebook: http://on.fb.me/1ilcE7k
Post to Twitter: http://bit.ly/1dqtiSy

Music:
"Ouroboros" by Kevin MacLeod
http://incompetech.com/

Sources: 

http://kut.org/post/how-advertising-w... 
http://www.theatlantic.com/business/a... 
http://www.psychologytoday.com/blog/w... 
http://home.olemiss.edu/~egjbp/comp/a...
http://www.scienceofpeople.com/2013/0... 
http://voices.yahoo.com/marketing-tip... 
http://psychology.about.com/od/sensat... 
http://dailyinfographic.com/logos-a-l... 
http://business-applications.finances... 
http://www.emarketer.com/Article/US-T... 
http://ddrewdesign.com/blog/the-10-mo...
http://blog.hubspot.com/blog/tabid/63... 

PICTURES:

Weasel Words / WikiMedia Commons
http://commons.wikimedia.org/wiki/Fil... 

Vintage Ad #1,111: Life in the Fresh Lane
http://www.flickr.com/photos/jbcurio/... 

Euphoria - Richmond upon Thames
http://www.flickr.com/photos/dominics... 

Bovril Advert: Actress Mary Lawson eats a sandwich in an advert for Bovril. 
Hulton Archive / Getty Images

Chris Bosh Unveils Got Milk? Ad
Christopher Polk  / Getty Images

93rd Indianapolis 500 Practice
Jonathan Ferrey/ Getty Images

"Got Milk?" Campaign Launches Cookie-Scented Ads
Justin Sullivan/ Getty Images

FOOTAGE:

Film Footage courtesy of Shutterstock, Inc., Used by Permission

Times Square by Dexter Calleja, Director of Photography
https://vimeo.com/19463818 

McDonalds Television Ad - c. 1970's / Jarrod Reid
https://www.youtube.com/watch?v=XKR1S...

Samuel L. Jackson Capital One Commercial - Cashback Card / What's In Your Wallet / New TV Commercials
https://www.youtube.com/watch?v=nprv4... 

Newport Cigarette Commercial #4 / Archive Footage
https://archive.org/details/newport_4 

Ideal Doll Commercial #2 / Archive Footage
https://archive.org/details/ideal_dol... 

Monkeys Uncle Toy Commercial / Archive Footage
https://archive.org/details/monkeys_u... 

Labatts Beer Commercial / Archive Footage
https://archive.org/details/labatts_beer 

Kodak Instamatic Commercial / Archive Footage
https://archive.org/details/kodak_ins... 

With This Ring (1954) / Archive Footage
https://archive.org/details/0310_With... 

Help Yourself (1939) / Archive Footage
https://archive.org/details/help_your... 

Television Commercials (1950s-1960s) (ca. 1950s - 1960s) / Archive.org
https://archive.org/details/Televisi1960 

Classic Television Commercials (Part VI) (1948) / Archive.org
https://archive.org/details/ClassicT1... 

[Oakland Oaks Baseball Season Opens] (1918) / Archive.org
https://archive.org/details/OaklandO1918 

Alcohol and the Human Body (1949) / Archive.org
https://archive.org/details/Alcohola1949 

Joy Dishwashing Liquid Commercial / Archive Footage
https://archive.org/details/Joy_2

Nice ad of the day. MOO Printfinity

via creativereview.co.uk
MOO Printfinity from KK Outlet on Vimeo.
Say Hello With Moo”
Moo, the innovative online printing company worked with KesselsKramer to devise and launch a new, playfully epic campaign for US market.
This edit closes with and alternative ending which showcases MOO’s Printfinity option where the MOO customer can print a different image on every card in the pack. It can be used to show off their portfolio or range of super skills.
The campaign, that will run across TV, radio, digital and OOH, builds on Moo’s dedication to quality and the irreverent outlook of both brand and agency.
The main TV advert and digital spot features a re-imagined business card production process of fantastical proportions. KesselsKramer commissioned the build of a low-fi but functional printing machine, complete with a paper feed treadmill, dedicated screen printer and confetti bellow.
Creatives: Dave Bell & Freddy Taylor
Directors: Karim Zarrifa & Bob Partington
Production: Field Trip

Music video of the day. MISTER D. x ANJA RUBIK - CHLEB


MISTER D. https://www.facebook.com/pages/Mister...
TELEDYSK https://www.facebook.com/glebokioff
ALBUM MISTER D. http://rastergallery.com/publikacje/m...

ALBUM DOSTĘPNY 
https://itunes.apple.com/pl/album/spo...
https://play.spotify.com/album/2PlcjB...

----

Premiera kolejnego teledysku do piosenki Mister D. odbędzie się w sobotę, 29 III 2014 w Galerii Raster w Warszawie od godz. 18 do 21 - będzie to jednocześnie finisaż wystawy "Społeczeństwo jest niemiłe"
https://www.facebook.com/events/14187...

----

written & directed by KRZYSZTOF SKONIECZNY (głębokiOFF)
dop / postproduction : KACPER FERTACZ
editor : SEBASTIAN MIALIK
set designer : MICHAŁ KORCHOWIEC
in co-operation with : WOJCIECH CICHECKI / KAROLINA SULICH
costume designer : ZOFIA URSZULA KOMASA
make-up : POLA JAKIEL
Anja's make-up : MARIANNA YURKIEWICZ
Anja's hair styling: KACPER RĄCZKOWSKI
production manager : OLGA BIBIK
2nd production manager : KATARZYNA WROŃSKA
production : głębokiOFF http://www.facebook.com/glebokioff

starring :
DOROTA MASŁOWSKA as DRESIARA
ANJA RUBIK as PRINCESS DRESIARA
KAROL NIEZWIESTNY as SUPER DRESIARZ
RAFAŁ GARNECKI as DRESIARZ
MACIEJ NOWAK as JEGO STARA
BARTŁOMIEJ TOCZEK as B-BOY
JAKUB ŻULCZYK as B-BOY
PIOTR ŻURAWSKI as BRUDNY TUREK
KUBA WANDACHOWICZ as DEPESZ
PIOTR GWADERA as OSIEDLOWY EKSHIBICJONISTA
KACPER FERTACZ as DAWID OGRODNIK
JANUSZ CHABIOR as KSIĄDZ
PAWEŁ SAKOWICZ as MINISTRANT
KAROL TYMIŃSKI as MINISTRANT
HALINA LIPKA KADAJ as PACJENTKA OIOMu
WANDA MITURA as PACJENTKA OIOMu
MARIANNA OSZEWSKA as PACJENTKA OIOMu
EMILIA STRACHOTA as PACJENTKA OIOMu
MALINA i MATYLDA as TRUSKAWECZKI
ZESPÓŁ TANECZNY RIVIERA
JAMNIK CZAPS

production manager assistant : PRZEMYSŁAW BŁAŻEJEWSKI
costume designer assistants : JANA ŁĄCZYŃSKA / LENA CHROŚCICKA
make-up assistant : PAULINA HERMAŃSKA
focus puller : PAWEŁ KRAWCZYK
gaffer : MIKOŁAJ PAPROCKI
best boy : IRENEUSZ CHOJNACKI
set construction :ARTUR PIEKARSKI
stagehand : LICHO / MICHAŁ (YELLOWÓZ)
runner : JAKUB SOLARZ
help : TOMASZ WRÓBEL / POLA MOCZYŃSKA
set manager : JAKUB WIELECKI
set photos : KLAUDIUSZ CHROSTOWSKI / KONRAD DOBRZYŃSKI
light : HELIOGRAF
camera equipment : FILM CYFROWY

SPECIAL THANKS:
Teatr Rozmaitości Warszawa
Sensi Studio sensistudio.pl
Nowe Hollywood Studio nowehollywood.pl
Przychodnia Bar przychodniabar.pl
MPO w Warszawie
& everyone who helped us let it happen

https://www.facebook.com/glebokioff
https://www.facebook.com/pages/Mister...
https://www.facebook.com/anjarubikoff...

MISTER D. publisher : RASTER GALLERY

głębokiOFF 2014