sabato 14 novembre 2015

Christmas ad of the day. Sainsbury’s OFFICIAL Christmas Advert 2015 – Mog’s Christmas Calamity


Presenting the new Sainsbury’s Christmas Advert. Mog sets off a chain of unfortunate events which almost ruin Christmas for the Thomas family. Can she pull it all back to save the day? 

This year, we worked in partnership with HarperCollins Children's Books and world renowned author and illustrator Judith Kerr to create a Christmas story based on her much loved character Mog. We hope that families will come together this Christmas to enjoy this very special story #ChristmasIsForSharing

If you enjoyed the story, you can buy the beautifully illustrated book here. Every penny of the profit from sales of the book will be donated to Save the Children to be used towards improving child literacy in the UK

Take a look behind the scenes of our 2015 Christmas advert: https://youtu.be/_TKU7U6jkY8

To find out more: http://www.sainsburys.co.uk/christmas...

via adfreak

giovedì 12 novembre 2015

Side by Side of the day. Then and Now - Towards Zero

via agencyspy

Together, we can change road safety for good
http://www.towardszero.vic.gov.au/
Towards Zero is a vision for a future free of deaths and serious injuries on our roads.

It acknowledges that as humans, we make mistakes. But when those mistakes happen on our roads we come off second best, because our bodies aren't designed to absorb high impact speeds. They never have been and never will be.

That's why we need to ensure we have a safe road system in place. A system that protects us from our own mistakes and those of others. A system that will change road safety for good.

To see how we are making progress visit: http://www.towardszero.vic.gov.au/
Transport Accident Commission Victoria.
http://www.tac.vic.gov.au
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mercoledì 11 novembre 2015

Nice ad of the day. Come home to play | IKEA Wonderful Everyday


Bring play into your every day. 

The next installment of the Wonderful Everyday campaign encourages adults and children to play together more. Our fantastical story explores the world of children’s imaginations, sparked by the IKEA LATTJO play range and a home designed to provide endless opportunities to play. 

It’s a world where sofas can become impressive mountain ranges, everyday pillows can turn into billowing clouds and even rusty robots can learn how to fly again. 


To discover the new IKEA LATTJO play range visit http://www.ikea.co.uk/wonderfuleveryday
Subscribe to the IKEA UK YouTube channel: https://www.youtube.com/IKEAUK
Like us on Facebook: https://www.facebook.com/IKEAUK 
Follow us on UK on Instagram: http://www.instagram.com/IKEAUK 
Follow us on Pinterest: http://www.pinterest.com/IKEAUK

The spot was directed by Daren Rabinovitch from Encyclopedia Pictura

The soundtrack is ‘Rolls Bayce (Hudson Mohawke Remix)’ by Battles.
Written and performed by David Konopka, Ian Williams and John Stanier.
Remix and additional production by Hudson Mohawke.
Courtesy of Warp Records & Warp Publishing.

Client: Ikea
Agency: Mother, London
VFX Company: MPC
VFX Producer: Jakub Chilczuk
3D/Motion Design: Tom Robinson, Steven Ross
2D: Rod Norman
Colorist: Richard Fearon
Sound studio: 750mph
Editing: The Whitehouse
Editor: James Norris


Scent of the day. Air Wick: Give the Gift of Home


Scent is a powerful trigger of memory. When we learned these seniors were preparing to leave their longtime homes, we knew our team of perfumers could help with their transitions.
This holiday season, we’re partnering with Habitat for Humanity to help benefit families and their homes. Join our effort: http://bit.ly/1NfBn82

Client: Air Wick
Campaign: Give the Gift of Home
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Group Creative Director: Tim Gordon
Group Creative Director: Nick Klinkert
Copywriter: Craig Gerringer
Art Director: Conner Tobiason
Copywriter: Nic Bauman
Art Director: Sean Park
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Group Integrated Production Manager: Topher Lorette
Producer: Leah Donnenberg
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Jonathan Gadd
Strategy Director: Deaglan McFarland
Sr. Brand Strategist: Danielle Travers
Brand Strategist: Graham Jones
Sr. Social Strategist: Calvin Stowell
Comms Strategy Director: Samantha Deevy
Sr. Comms Strategist: Bryn Little
Data Strategy Director: Lily Ng
Group Account Director: Angela Kosniewski
Account Director: Michelle Feeley
Account Manager: Sara Fletcher
Account Manager: Trace Schlenker
Project Manager: Andrea Verenes
Client: Reckitt Benckiser
General Manager, US Marketing: Christopher Tedesco
Marketing Director: Maureen Valdes
Sr. Brand Manager: Heather Santos
Brand Manager: Harish Phadke
Production Company: Ways & Means
Director: Zachary Heinzerling
DOP: Stuart Winecoff
Executive Producer: Lana Kim
Executive Producer: Jett Steiger
Producer: Lia Mayer-Sommer
Editorial: Cut & Run New York
Editor: Akiko Iwakawa
Assistant Editor: Joe Simmons
Executive Producer: Rana Martin
Producer: Ellen Lavery
Post Production: Roma VFX
Flame Artist: Vincent Roma
Music: Martin Crane
Sound: Sonic Union
Mixer: Rob McIver

Campaign of the day. Johnsonville & Uber present: The Sausage Nonnas





On November 8, the Sausage Nonnas are coming to Chicago. Johnsonville has partnered with Uber to deliver real Italian grandmas (in tiny grandma homes) to cook for lucky families on Sausage Sunday.

Request a Sausage Nonna through your Uber app from 2pm-6pm this Sunday.

Client: Johnsonville Sausage, LLC
Campaign: Sausage Sunday
Title: "Sausage Nonnas"
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Group Creative Director: Scott Bell
Senior Copywriter: Chris Colliton
Senior Art Director: Kevin Weir
Junior Copywriter: Ryan Snyder
Junior Art Director: Katie Willis
Design Director: Rich Greco
Designer: Dan Kane
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Senior Broadcast Producer: Anders Hedberg
Head of Interactive Production: Niklas Lindstrom
Senior Interactive Producer: Tasha Cronin
Associate Interactive Producer: Alyssa Cashman
Associate Social Producer: Gabrielle Nicoletti
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Aaron Wiggan
Senior Strategist: Candice Chen
Senior Data Strategist: Lily Ng
Communications Strategy Director: Brian Nguyen
Communications Strategist: Stuart Augustine
Group Account Director: Julia Albu
Account Director: Dave Murphy
Account Manager: Kate Tyler Monroe
Project Manager: Rayna Lucier
Client: Johnsonville Sausage, LLC
Sr. Director of Marketing: Ryan Pociask
Group Marketing Director: Jim Mueller
Marketing Creative Director: Tony Rammer
Public Relations & Social Media Manager: Stephanie Dlugopolski
Partner: Uber
Business Development & Experiential Marketing: Ryan Foutty
Communications: Sarah Maxwell
Global Marketing Operations: Heidi Vance
Marketing Manager: Deirdre Dellaportas
Marketing Manager: Amanda Middlebrooks
Production Company: D5 Films
Editorial & Post Production: D5 Studios
Experiential Production Company: NA Collective


Cute ad of the day. Unlikely Best Friends - Kleenex


A man finds companionship in a dog that faces the same struggles as he does. By giving him a chance, the two overcome life’s obstacles together. kleenex.com/messagesofcare