Experiment of the day. Sony - The Great Phone Swap.

Advertising Agency: CP+B, Sweden
Executive Creative Director: Gustav Martner
Creative Directors: Jonas Wittenmark, Tobias Carlson
Art Directors: Jonas Wittenmark, Tobias Carlson
Copywriters: Jimmy Hellkvist, Jonas Wittenmark, Tobias Carlson
Designer: Mattias Nordenham
Motion: David Forss
Motion: Daniel Svärd
Event agency: Grandins Flying Circus