New Zealanders are born to defy. It is in our DNA.
Meet William Trubridge, 15 x World Champion FreeDiver and proud New Zealander, defying the world's expectations 101m at a time
Agency: DDB
Executive Creative Director – Shane Bradnick
Creative Director – Chris Schofield
Senior Art Director – James Conner
Senior Copywriter – Christie Cooper
Copywriter – Guy Denniston
Group Account Director – Scott Wallace
Senior Account Manager – Jonathan Rea
Head of Planning – Lucinda Sherborne
Planning Director – Rupert Price
Agency Executive Producer – Judy Thompson
Agency Producer – Rosie Grayson
Client: Lion
Marketing Director – Craig Baldie
Category Director – Ben Wheeler
Senior Brand Manager – Michael Taylor
Assistant Brand Manager – Alison Futcher
Media: Zenith Optimedia
Business Director – Alex Lawson
Business Manager – Andrea Glidden
Senior Media Buyer – Kate Gamble/Henry Rowley
Production Company: ROBBER’S DOG
Executive Producer – Mark Foster
Director – Adam Stevens
Producer – Helen Hendry
DOP – Pete Zuccarini
Post Production – BLOCKHEAD
Editor – Tim Mauger
Colourist – Vincent Taylor
Online – Stefan Coory
Composer – Cam Ballantyne
Sound Mix – Jon Cooper
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