The last living Northern White Rhino cannot mate naturally and we needed a source of funding for research into Artificial reproductive techniques, to enable him to breed through Southern white Rhino surrogates. The campaign dubbed " The World's Most Eligible Bachelor" created a Tinder Profile where users could swipe right and donate to his cause.
Credits:
Advertised brand: Ol Pejeta Conservancy
Advertising Agency: Ogilvy & Mather Africa, Nairobi, Kenya
Regional Creative Director:
Joao Espirinto Santo
Regional Managing Director:
Mathieu Plassard
Creative Director:
Alemu Emuron, Kwame Ny’ongo, Max Ngari
Art Director:
Sid Tomkins, Peter Hahn
Copywriter:
Alemu Emuron, Chris Wall
Photographer:
Black Bean Productions,
Churchill Oele
Agency Producer
Heeral Gandhi
Programmers
Vimal Kaul, John Nguru
PR Team
Naomi Mutua, Catherine Karongo
Ogilvy London PR, Ogilvy Mumbai PR
Sound Design
Supersonic
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