Harvey Nichols - Backstage
Agency: DDB, London - Copywriter: Matt Lee - Art Director: Peter Heyes - Agency Producer: Michael Parker - Production Company:: Thomas Thomas Films - Director: Jim Gilchrist - Producer: Billy Jones - Director of Photography: August Jakobsson - Editor: Amanda James - Editorial Company: Final Cut - VFX: Big Buoy, Jim Allan - Sound: Wave - Sound Designer: Parv Thind, Joe Mount
Dalla pagina Youtube http://www.youtube.com/user/HNbackstage
"Harvey Nichols brings you exclusive backstage footage from our Foodmarket AW07 catwalk show. Watch exclusive footage of the industry's top models and creatives as you've never seen them before.
Showcasing only the most fashionable food individually selected by our award-winning buyers, this season's collection includes delicately marbled Hereford beef from Lord Newborough's estate in Corwen, North Wales.
Making its runway debut this season, the famous Iberico pork from Andalusia. The Iberico pigs' acorn diet gives the meat its delicious and distinctive taste.
Then there's AW07's must have -- the Sicilian spiral pork sausage. Our latest in-house creation from rare breed pigs includes the finest ingredients like Amalfi lemons.
Visit www.harveynichols.com/backstage for more information."
Cadbury Dairy Milk - Gorilla
Agency: Fallon, London Creative: Juan Cabral - Agency Producer: Nicky Barnes - Production Company: Blink Productions, London - Director: Juan Cabral Director of Photography: Dan Bronks - VFX: Stan Winston - Post Production: MPC - Editor: Jo Guest - Sound: Wave
Vodafone - Time Theft
Agency: BBH, London - Creative Directors: Mick Mahoney and Nick Gill - Agency Planner: David Murray - Agency Producer: Helen Powlette - Production Company: Academy Films, London - Director: Frederic Planchon - Producer: Lucy Gossage - Director of Photography: Philippe Le Sourd - Voice over: Dame Judi Dench - Music: "The End of the Rainbow" by Nancy Sinatra.
Adidas - Rugby Of This Earth
Agency: 180 Amsterdam (180/TBWA) - Executive Creative Director: Andy Fackrell, Richard Bullock - Art Director: Stuart Brown - Copywriter: Nick Marzano - Executive Agency Producer: Cedric Gairard - Senior Agency Producer: Matt C. Minor - Production Company: Knucklehead, London - Director: Johnny Green - Executive Producer: Tim Katz - Producer: Bruce Williamson,Ben Stallard - Director of Photography: Adam Kimmel - Editorial Company: Robota - Editor: Filip Malasek - Post Production: MPC, London - Colorist: Jean-Clement Soret - Flame Artist: Bill McNamara
AT&T - Another Battle
Lo spot ha un prequel.
BBDO, New York - Creative Directors: Mark Wegwerth, Chris Cole - Copywriter: Matt Zaifert - Agency Producer: Sarah Ryan - Production Company: Park Pictures, New York - Director: Alison Maclean - DP: Maryse Alberti - Executive Producer: Jacqueline Kelman Bisbee - Head of Production: Dinah Rodriguez - Producer: Mary Ann Marino - Editorial: Gavin Cutler @ MacKenzie Cutler, New York
Buenos Aires Zoo - Yawns
Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires - Executive Creative Directors: Mariano Serkin, Maxi Itzkoff - Creative Director: Javier Campopiano - Art Director: Ari Senzacqua - Copywriters: Javier Campopiano, Maxi Itzkoff, Mariano Serkin - Agency Producers: Luli Dragan, Matías Perrone - Director: Adrián Aspani - Production Company: Triad - Post-production: Triad - Music: Swing Música
L'idea ha dei precedenti illustri. Oltre alla pubblicità Pepsi, il capolavoro Telecom Argentina, Gold Lion a Cannes 2001. Potete vederli tutti e due nel filmato che segue.
Pioneer - Hand
Pioneer - Heart
Pioneer - Mouth
Agency: TBWA\Chiat\Day, Los Angeles - Worldwide Creative Director: Lee Clow - Creative Director: Jerry Gentile - Copywriter: Gage Clegg - Art Director: Becca Morton - Senior Producer: Brian O'Rourke - Assistant Producer: Cia Restaino - Production Company: MJZ, Los Angeles - Director: Victor Garcia - Executive Producer: Lisa Rich - Line Producer: Debra Kent - Prod. Supervisor: Sherry Baumgart - Prod. Coordinator: Martin Silar - Dir. Of Photography: Ben Davis - Editorial Company: Union Editorial - Executive Producer: Michael Raimondi - Editor: Nicholas Wayman-Harris - Senior Post Producer: Megan Dahlman - Assistant Editor: Nick Davis - On-line Editorial Company: The Mill - Executive Producer: Helen Hughes - Visual Effects Director: Vince Baertsoen - VFX Supervisor (on shoot): Des Anwar - Flame Artists: Chris Knight & Dave Parker - Post Producers: Daniel Sapiano & Sarah Scruton - Telecine/Film Transfer: Company 3 - Colorist: Stefan Sonnenfeld - Music Company: Machine Head - Composer: Jason Moss for "Hand" - Music Producer: Vicki Ordeshook - Sound Design: Union Editorial - Sound Designers: Nicholas Wayman-Harris & Nick Davis - Audio Mixing: Eleven Audio - Mixer: Jeff Payne - Assistant Mixer: Mike Franklin
SOS Live Earth: Untitled
Production Company: Renck Åkerlund Films AB, Stockholm - Director: Johan Renck - Executive Producers: Dilly Gent & Kit Hawkins - Producer: Sarah Grey - Director of Photography: Gösta Reiland - Editor: Henrik Hanson - Copy: Anna Qvennerstedt - Titles: Johan Eghammer - Music: The Knife - Thank you: Magdalena Larsson, The Chimney Pot, Housework
BMW M3 - Test Pilot
Agency: Ireland/Davenport, Johannesburg - Creative Directors:Philip Ireland, John Davenport - Production Company: Egg Films, Cape Town - Director: Kevin Fitzgerald
martedì 4 settembre 2007
venerdì 31 agosto 2007
Ads of the week. Navarro Correas - Mountain Dew - Milwaukee's Best Light - Wendy's - Sprint - Wrigley’s.
Navarro Correas: Romance 'Round Red River
Agency: Santo - General Creative Director: Maximiliano Anselmo, Sebastian Wilhelm - Creative Director/Copywriter: Sebastian Wilhelm, Pablo Minces - Art Director: Maximiliano Anselmo - Head Of Production: Facundo Perez - Agency Producer: Marcelo Kelez - Production Company: Blue Films - Director: Pucho Mentasti - Post Production: Dynamo Post - Music: Leo Sujatovich
Mountain Dew - Defeated
Questo spot è dedicato a tutti coloro che sanno cosa si prova in certi momenti.
Agency: BBDO, New York - Chief Creative Officer: David Lubars, Bill Bruce - CD/Copywriter: Duldicio Caldeira - CD/Art Director: Cesar Finamori - Agency Executive Producer: Amy Wertheimer - Production Company: MJZ - Director: Craig Gillespie - Director of Photography: Tony Wolberg - Editing House: Nomad - Editor: Tom Muldoon - VFX: Digital Domain, Mass Market - Sound Design: Francois Blaignan
Milwaukee's Best Light
"Man should act like man, like beer should taste like beer." Questo il claim di una fortunatissima serie di spot per la birra Milwaukee's Best Light. A seguire trovate tre nuovi soggetti. Ne manca solo uno che si chiama "Shingles" e che non sono riuscito a reperire. Cliccando su questo link potete trovare tutti gli spot andati onair in passato.
Milwaukee's Best Light: Honeybuns
Client: Milwaukee's Best Light
Agency: Mother, New York - Creative Director: Linus Karlsson, Paul Malmstrom - Art Director: Rob Baird - Copywriter: Allon Tatarka - Agency Producer: Margaux Ravis - Production Company: Little Minx @ RSA Films - Director: Chris Nelson - Director of Photography: Marten Tedin - Line Producer: Linda Masse - Editorial Company: Cut & Run - Editor: Adam Jenkins - Producer (Editorial): Susan Wilis, Beth Fitzgerald - Telecine: Fergus MacCall - VFX Company: The Mill, New York - VFX Artist: Dirk Greene - Audio Design: Sound Lounge, Keith Reynaud
Milwaukee's Best Light - Soap Opera
Client: Milwaukee's Best Light - Agency: Mother, New York - Creative Director: Linus Karlsson, Paul Malmstrom - Art Director: Rob Baird - Copywriter: Allon Tatarka - Agency Producer: Margaux Ravis - Production Company: Little Minx @ RSA Films - Director: Chris Nelson - Director of Photography: Marten Tedin - Line Producer: Linda Masse - Editorial Company: Cut & Run - Editor: Adam Jenkins - Producer (Editorial): Susan Wilis, Beth Fitzgerald - Telecine: Fergus MacCall - VFX Company: The Mill, New York - VFX Artist: Dirk Greene - Audio Design: Sound Lounge, Keith Reynaud
Milwaukee's Best Light - Permission
Client: Milwaukee's Best Light - Agency: Mother, New York - Creative Director: Linus Karlsson, Paul Malmstrom - Art Director: Rob Baird - Copywriter: Allon Tatarka - Agency Producer: Margaux Ravis - Production Company: Little Minx @ RSA Films - Director: Chris Nelson - Director of Photography: Marten Tedin - Line Producer: Linda Masse - Editorial Company: Cut & Run - Editor: Adam Jenkins - Producer (Editorial): Susan Wilis, Beth Fitzgerald - Telecine: Fergus MacCall - VFX Company: The Mill, New York - VFX Artist: Dirk Greene - Audio Design: Sound Lounge, Keith Reynaud
Wendy's - Aerodynamic Burger
Agency: Saatchi & Saatchi, New York - Chief Creative Officer: Tony Granger - Executive Creative Director: Jan Jacobs, Leo Premutico - Agency Producer: Jerry Boyle - Copywriter: Pete Albores - Art Director: Aaron Adler - Production Company: Harvest - Director: Michael Downing - Executive Producer: Bonnie Goldfarb, Scott Howard - Producer: Robert Sexton - Director of Photography: Jeff Cutter - Editorial Company: Whitehouse - Editor: Adam Robinson - Executive Producer (Editorial): Melanie Klein - VFX: The Mill, New York - VFX Executive Producer: Jo Arghiris - Mix: Sound Engine
Mixer: Hilary
Sprint - Billionaire
The first $10.5M Cell Phone.
Agency: Goodby, Silverstein and Partners, San Francisco - Executive Creative Director: Rich Silverstein - Creative Director: Franklin Tipton, Ronny Northrop - Creative Director: Christian Haas - Senior Art Director: Paul Stechschulte - Art Director: Meaghan Oikawa - Copywriter: Jon Wolanske - Producer: Chris Allen - Production Company: Tool of North America, Santa Monica - Director: Geordie Stephens - Director of Photography: Mark Plummer - Executive Producers: Jennifer Siegel, Brian Latt - Line Producer: Kelly Christensen - Editor: Dave Barrett @ GSP Post - Assistant Editor: Tim McMahon - Music: Extreme Music - Audio Mix: GSP Post
Wrigley’s 5 - Rain
Wrigley’s 5 - Flare
Wrigley’s 5 - Cobalt
Agencies: AMV BBDO, London/ Energy BBDO, Chicago - Executive Creative Director: Paul Brazier - Copywriter: Barney Ashton - Art Director: Matt Ryan - Production Company: MJZ - Director: Dante Ariola - Head of TV Production: Francine Linsey - Producer: Nick Godden - Director of Film and Digital Production: Brigette Whisnant (Energy) - Editing House: Peep Show
Editor: Andrea MacArthur - Audio Post Production: Stimmung, LA/ 750, London - VFX/Online Post Production: The Mill, LA
Agency: Santo - General Creative Director: Maximiliano Anselmo, Sebastian Wilhelm - Creative Director/Copywriter: Sebastian Wilhelm, Pablo Minces - Art Director: Maximiliano Anselmo - Head Of Production: Facundo Perez - Agency Producer: Marcelo Kelez - Production Company: Blue Films - Director: Pucho Mentasti - Post Production: Dynamo Post - Music: Leo Sujatovich
Mountain Dew - Defeated
Questo spot è dedicato a tutti coloro che sanno cosa si prova in certi momenti.
Agency: BBDO, New York - Chief Creative Officer: David Lubars, Bill Bruce - CD/Copywriter: Duldicio Caldeira - CD/Art Director: Cesar Finamori - Agency Executive Producer: Amy Wertheimer - Production Company: MJZ - Director: Craig Gillespie - Director of Photography: Tony Wolberg - Editing House: Nomad - Editor: Tom Muldoon - VFX: Digital Domain, Mass Market - Sound Design: Francois Blaignan
Milwaukee's Best Light
"Man should act like man, like beer should taste like beer." Questo il claim di una fortunatissima serie di spot per la birra Milwaukee's Best Light. A seguire trovate tre nuovi soggetti. Ne manca solo uno che si chiama "Shingles" e che non sono riuscito a reperire. Cliccando su questo link potete trovare tutti gli spot andati onair in passato.
Milwaukee's Best Light: Honeybuns
Client: Milwaukee's Best Light
Agency: Mother, New York - Creative Director: Linus Karlsson, Paul Malmstrom - Art Director: Rob Baird - Copywriter: Allon Tatarka - Agency Producer: Margaux Ravis - Production Company: Little Minx @ RSA Films - Director: Chris Nelson - Director of Photography: Marten Tedin - Line Producer: Linda Masse - Editorial Company: Cut & Run - Editor: Adam Jenkins - Producer (Editorial): Susan Wilis, Beth Fitzgerald - Telecine: Fergus MacCall - VFX Company: The Mill, New York - VFX Artist: Dirk Greene - Audio Design: Sound Lounge, Keith Reynaud
Milwaukee's Best Light - Soap Opera
Client: Milwaukee's Best Light - Agency: Mother, New York - Creative Director: Linus Karlsson, Paul Malmstrom - Art Director: Rob Baird - Copywriter: Allon Tatarka - Agency Producer: Margaux Ravis - Production Company: Little Minx @ RSA Films - Director: Chris Nelson - Director of Photography: Marten Tedin - Line Producer: Linda Masse - Editorial Company: Cut & Run - Editor: Adam Jenkins - Producer (Editorial): Susan Wilis, Beth Fitzgerald - Telecine: Fergus MacCall - VFX Company: The Mill, New York - VFX Artist: Dirk Greene - Audio Design: Sound Lounge, Keith Reynaud
Milwaukee's Best Light - Permission
Client: Milwaukee's Best Light - Agency: Mother, New York - Creative Director: Linus Karlsson, Paul Malmstrom - Art Director: Rob Baird - Copywriter: Allon Tatarka - Agency Producer: Margaux Ravis - Production Company: Little Minx @ RSA Films - Director: Chris Nelson - Director of Photography: Marten Tedin - Line Producer: Linda Masse - Editorial Company: Cut & Run - Editor: Adam Jenkins - Producer (Editorial): Susan Wilis, Beth Fitzgerald - Telecine: Fergus MacCall - VFX Company: The Mill, New York - VFX Artist: Dirk Greene - Audio Design: Sound Lounge, Keith Reynaud
Wendy's - Aerodynamic Burger
Agency: Saatchi & Saatchi, New York - Chief Creative Officer: Tony Granger - Executive Creative Director: Jan Jacobs, Leo Premutico - Agency Producer: Jerry Boyle - Copywriter: Pete Albores - Art Director: Aaron Adler - Production Company: Harvest - Director: Michael Downing - Executive Producer: Bonnie Goldfarb, Scott Howard - Producer: Robert Sexton - Director of Photography: Jeff Cutter - Editorial Company: Whitehouse - Editor: Adam Robinson - Executive Producer (Editorial): Melanie Klein - VFX: The Mill, New York - VFX Executive Producer: Jo Arghiris - Mix: Sound Engine
Mixer: Hilary
Sprint - Billionaire
The first $10.5M Cell Phone.
Agency: Goodby, Silverstein and Partners, San Francisco - Executive Creative Director: Rich Silverstein - Creative Director: Franklin Tipton, Ronny Northrop - Creative Director: Christian Haas - Senior Art Director: Paul Stechschulte - Art Director: Meaghan Oikawa - Copywriter: Jon Wolanske - Producer: Chris Allen - Production Company: Tool of North America, Santa Monica - Director: Geordie Stephens - Director of Photography: Mark Plummer - Executive Producers: Jennifer Siegel, Brian Latt - Line Producer: Kelly Christensen - Editor: Dave Barrett @ GSP Post - Assistant Editor: Tim McMahon - Music: Extreme Music - Audio Mix: GSP Post
Wrigley’s 5 - Rain
Wrigley’s 5 - Flare
Wrigley’s 5 - Cobalt
Agencies: AMV BBDO, London/ Energy BBDO, Chicago - Executive Creative Director: Paul Brazier - Copywriter: Barney Ashton - Art Director: Matt Ryan - Production Company: MJZ - Director: Dante Ariola - Head of TV Production: Francine Linsey - Producer: Nick Godden - Director of Film and Digital Production: Brigette Whisnant (Energy) - Editing House: Peep Show
Editor: Andrea MacArthur - Audio Post Production: Stimmung, LA/ 750, London - VFX/Online Post Production: The Mill, LA
lunedì 27 agosto 2007
Elle Macpherson Intimates. Intelligently sexy.
Finalmente uno spot per la lingerie che mette a nudo l'intelligenza delle donne. Dopo la donna-oggetto, la donna-scimmietta che sa come allietare i maschi. Contenta Elle...
Tuba girl
Saucer girl
Joker girl
Drummer girl
Bubble girl
Bomber girl
Balloon girl
Agency: The Names Agency, Bondi Beach - Creative Director: The Glue Society - Production Company: @radical.media, New York - Director: The Glue Society - Executive Producers: Maya Brewster, Gregg Carlesimo - Producer: Alec Sash - DP: Anthony Wolberg - Editor: Ron Patane @ Outpost Digital - Post-Production: Outpost Digital
Tuba girl
Saucer girl
Joker girl
Drummer girl
Bubble girl
Bomber girl
Balloon girl
Agency: The Names Agency, Bondi Beach - Creative Director: The Glue Society - Production Company: @radical.media, New York - Director: The Glue Society - Executive Producers: Maya Brewster, Gregg Carlesimo - Producer: Alec Sash - DP: Anthony Wolberg - Editor: Ron Patane @ Outpost Digital - Post-Production: Outpost Digital
venerdì 24 agosto 2007
Crispin Porter + Bogusky. From Miami to Boulder, Colorado.
On Creativity: Alex Bogusky, Episode 1
Il Chief Creative Officer della CP+B, la Crispin Porter + Bogusky, in un'intervista rilasciata a Creativity spiega le motivazioni che hanno spinto l'agenzia ad aprire una sede nella città di Boulder, Colorado.
Una strategia rivoluzionaria nel mondo dell'advertising.
L'unica agenzia al mondo che ha vinto il Cannes Grand Prix in 5 differenti categorie: Promotion, Media, Cyber, Film, Titanium;
l’agenzia eletta “Interactive Agency of the Year” per due anni di fila;
l'agenzia più premiata al mondo;
l’agenzia insignita del titolo "Agency of the Year" per 8 volte 8 dalle testate leader di settore: Advertising Age, Creativity, ADWEEK;
l’agenzia che ha visto i suoi lavori recensiti dalle più importanti testate giornalistiche al mondo: The New York Times, The Wall Street Journal, USA Today, Business Week, Forbes, Fast Company, Time, Newsweek, Advertising Age, Creativity e Archive.
Questa agenzia sta facendo crescere una sede nel “nulla” degli Stati Uniti.
Che tanto “nulla” non è, vista l’approvazione di un ambizioso piano di crescita per il business.
Il 16 e il 17 agosto 2007 si sono tenuti i colloqui a Los Angeles.
Nella pagina internet di recruiting fate caso in alto alla voce “location”. Quel “Beautiful” messo tra parentesi prima di “Boulder” è fantastico :-)
Interessantissimo l’“Employee Handbook”, una guida universale per chiunque voglia fare advertising ad alti livelli. Potete consultarlo e scaricarlo qui.
Se ancora non lo avete, compratevi il loro libro "Hoopla".
Alcuni articoli da leggere su Mediapost e Marketwire.
Leggetevi anche l'intervista di Alex rilasciata a Ihaveanidea.org.
Il Reel dell'agenzia.
mercoledì 22 agosto 2007
Ads of the week. Philips - 1882 - Liquid Plumr - Choice FM - Coca-Cola - VW - Edge - Yahoo! Travel
Philips - Robot
Per approfondire andate sul sito e sul canale Youtube. Degna di nota la regia di Bruno Aveillan per la casa di produzione Short Films. Di lui ricorderete sicuramente lo spot Magnum 5 Senses. Sul sito della casa di produzione troverete uno spot fatto per Bridgestone, "Roadspeaker", con lo stesso stile registico.
Agency: DDB London - Creative Director: Stuart Buckley - Mark Thompson (Creative) - Dave Newbold (Creative) - Lucy Westmore (Agency Producer) - Ben Mann (Producer) - Director: Bruno Aveillan - Prod. Co.: Short Films London - Post Production Wizz in Paris
1882 – Gauchos
Client: 1882 - Agency: Madre - Production Company: Nunchaku Cine - Director: Nicolas Kasakoff - Producer: Claudio Pastorino, Patricia Butelman - Editor: Roi - Post Production: Che Revolution Post - Sound: No Problem - Music: Animal Music
L'agenzia Madre di Buenos Aires lancia 1882, un nuovo drink by Fernet, il marchio del digestivo argentino che detiene il 90% delle quote di mercato. Andate in questa pagina per vedere tutti gli spot, uno più fuori di testa dell'altro. Tanta follia è giustificata dalle intenzioni dell'agenzia di posizionare il drink come la porta di ingresso in un mondo di storie strane e divertenti. "Come fosse un codice pin che dà la possibilità di vedere cose grandi, divertenti, stupide, impressionanti, ritmiche e misteriose", come dice il direttore creativo Carlos Bayala.
Liquid Plumr: Ahem
Client: Clorox - Agency: DDB, San Francisco - Chief Creative Officer: Lisa Bennett - Creative Director: Dustin Smith - Art Director: Natalie Chambers - Copywriter: Aimee Lehto - Agency Broadcast Producer: Mark Tobin - Production Company: MJZ - Director: Steven Diller - Producer: Peter Vitale - Cinematographer: Richard Henkels - VFX: Riot, Los Angeles - VFX Producer: Andy Mac - Online Producer: Tracy Colman, Filmcore, Robert Owens, Riot - Sound Design: Stimmung - Sound Designer: Gus Koven - Mix: Jeff Fuller, Eleven, Joaby Deal, One Union
Guardate anche gli altri spot della campagna: "Am not" e "Shower Clog".
Choice FM - Kill The Gun
Agency: AMV BBDO - Copywriter: Gary Walker - Art Director: Huw Williams - Production Company: Therapy Films/Anonymous Content - Director: Malcolm Venville, Sean De Sparengo - VFX Producer: Nicola Sims - VFX: The Mill - Audio Post Production: Wave
Girato a 10.000 fps in tre take. L'arma usata è stata una calibro 22.
Coca-Cola - Happiness Factory The Movie
Dopo il meraviglioso Silver lion 2007 "Happiness Factory", un sequel con un appellativo importante: The Movie. Titanium Prediction 2008. I personaggi abbiamo già avuto modo di conoscerli in questo post.
Agency: Wieden + Kennedy, Amsterdam - Executive Creative Director/CW: Al Moseley - Executive Creative Director/AD: John Norman - Art Director: Hunter Hindman - Copywriter: Rick Condors - Agency Producer: Sandy Reay - Agency Executive Producer: Tom Dunlap - Agency Editor: Ken Rosenberg - Production Company: Psyop - Director: Todd Mueller, Kylie Matulick - Executive Producer: Boo Wong, Justin Booth-Clibborn - Producer: Mariya Shikher - Art Director/TD: David Chontos - Animation Director: Nicholas Weigel - Storyboard Artist/Designer: Ben Chan - Lighting/Rendering Lead: Saira Matthew - VFX Lead: Pete Hamilton - Compositing Lead: Jason Conradt - Post Production: Psyop - Audio Post: Sound Lounge - Live Action Production: Seven Senses - Live Action Director: Andreas Hoffman - Executive Producer (Live Action): Alvaro Weber - Producer (Live Action): Alvaro Weber - Director of Photography: David Carretero - Music: Human - Sound Design: Amber - Executive Producer (Sound): Kate Gibson - Sound Designer: Bill Chesley - Producer (Sound): Kate Gibson - Final Mix: Sound Lounge - Mixer: Philip Loeb
La movie premiere su Second Life - Starring Avril Lavigne
Volkswagen - Safety Dance
Un follow-up della campagna "Safety Happens" (derivazione del più gergale "Shit happens", un modo di dire americano per il cui esatto significato vi rimando alla pagina Wikipedia) che si è portata a casa il Gold Lion a Cannes 2007 (VW Passat Critique, VW Passat Wagon - Four Hours, VW Jetta - Like, VW Jetta - Movie)
Agency: Crispin Porter + Bogusky - Chief Creative Officer: Alex Bogusky - Executive Creative Director: Andrew Keller - Creative Director: Scott Linnen, Rob Strasberg - Interactive Creative Director: Jeff Benjamin - Art Director: Dave Swartz - Copywriter: Dave Banta - Director of Integrated Production: Rupert Samuel - Integrated Senior Producer (Broadcast): Chad Hopenwasser - Production Company: HSI - Director: Paul Hunter - Executive Producer: Kerstin Emhoff - Producer: William Green
Director of Photography: Dan Mindel - Editorial Company: Rock Paper Scissors - Editor: Adam Pertofsky - Music: Beacon Street Productions - Executive Integrated Music Producer: Bill Meadows - Finishing: Company 3 - Colorist: Stefan Sonnenfeld - Audio Mix: Pop Sound - Flame Artist: Simon Holden
Edge - Wrong Direction
Agency: MCBD, London - Creative Directors: Paul Briginshaw and Malcolm Duffy - Copywriter: Richard Stoney - Art Director Dave Hobbs - Agency Producer: Russell Taylor - Production Company: Sonny, London - Director: Fredrik Bond - Producer: Helen Kenny - Line Producer: Ran Holst - Director of Photography: Tim Morris Jones - Post Production: The Mill, London - Editor: Tim Thornton-Allen @ Marshall Street Editors - Music: 'King of the Road' published by Warner Chappell Composer: Roger Miller
Yahoo Travel - Adventure
Agency: Euro RSCG Singapore - Executive Creative Director: Charlie Blower - Associate Creative Director: Cher Campbell - Associate Creative Director: Lim Chiao Woon - Art Director: Cher Campbell - Copy Writer: Lim Chiao Woon - Production Company: Spy Films, Toronto - Executive Producer: Carlo Trulli - Director: Trevor Cornish - Producer: Marc Milliard
Yahoo Travel - Space
Yahoo Travel - Time Machine
Per approfondire andate sul sito e sul canale Youtube. Degna di nota la regia di Bruno Aveillan per la casa di produzione Short Films. Di lui ricorderete sicuramente lo spot Magnum 5 Senses. Sul sito della casa di produzione troverete uno spot fatto per Bridgestone, "Roadspeaker", con lo stesso stile registico.
Agency: DDB London - Creative Director: Stuart Buckley - Mark Thompson (Creative) - Dave Newbold (Creative) - Lucy Westmore (Agency Producer) - Ben Mann (Producer) - Director: Bruno Aveillan - Prod. Co.: Short Films London - Post Production Wizz in Paris
1882 – Gauchos
Client: 1882 - Agency: Madre - Production Company: Nunchaku Cine - Director: Nicolas Kasakoff - Producer: Claudio Pastorino, Patricia Butelman - Editor: Roi - Post Production: Che Revolution Post - Sound: No Problem - Music: Animal Music
L'agenzia Madre di Buenos Aires lancia 1882, un nuovo drink by Fernet, il marchio del digestivo argentino che detiene il 90% delle quote di mercato. Andate in questa pagina per vedere tutti gli spot, uno più fuori di testa dell'altro. Tanta follia è giustificata dalle intenzioni dell'agenzia di posizionare il drink come la porta di ingresso in un mondo di storie strane e divertenti. "Come fosse un codice pin che dà la possibilità di vedere cose grandi, divertenti, stupide, impressionanti, ritmiche e misteriose", come dice il direttore creativo Carlos Bayala.
Liquid Plumr: Ahem
Client: Clorox - Agency: DDB, San Francisco - Chief Creative Officer: Lisa Bennett - Creative Director: Dustin Smith - Art Director: Natalie Chambers - Copywriter: Aimee Lehto - Agency Broadcast Producer: Mark Tobin - Production Company: MJZ - Director: Steven Diller - Producer: Peter Vitale - Cinematographer: Richard Henkels - VFX: Riot, Los Angeles - VFX Producer: Andy Mac - Online Producer: Tracy Colman, Filmcore, Robert Owens, Riot - Sound Design: Stimmung - Sound Designer: Gus Koven - Mix: Jeff Fuller, Eleven, Joaby Deal, One Union
Guardate anche gli altri spot della campagna: "Am not" e "Shower Clog".
Choice FM - Kill The Gun
Agency: AMV BBDO - Copywriter: Gary Walker - Art Director: Huw Williams - Production Company: Therapy Films/Anonymous Content - Director: Malcolm Venville, Sean De Sparengo - VFX Producer: Nicola Sims - VFX: The Mill - Audio Post Production: Wave
Girato a 10.000 fps in tre take. L'arma usata è stata una calibro 22.
Coca-Cola - Happiness Factory The Movie
Dopo il meraviglioso Silver lion 2007 "Happiness Factory", un sequel con un appellativo importante: The Movie. Titanium Prediction 2008. I personaggi abbiamo già avuto modo di conoscerli in questo post.
Agency: Wieden + Kennedy, Amsterdam - Executive Creative Director/CW: Al Moseley - Executive Creative Director/AD: John Norman - Art Director: Hunter Hindman - Copywriter: Rick Condors - Agency Producer: Sandy Reay - Agency Executive Producer: Tom Dunlap - Agency Editor: Ken Rosenberg - Production Company: Psyop - Director: Todd Mueller, Kylie Matulick - Executive Producer: Boo Wong, Justin Booth-Clibborn - Producer: Mariya Shikher - Art Director/TD: David Chontos - Animation Director: Nicholas Weigel - Storyboard Artist/Designer: Ben Chan - Lighting/Rendering Lead: Saira Matthew - VFX Lead: Pete Hamilton - Compositing Lead: Jason Conradt - Post Production: Psyop - Audio Post: Sound Lounge - Live Action Production: Seven Senses - Live Action Director: Andreas Hoffman - Executive Producer (Live Action): Alvaro Weber - Producer (Live Action): Alvaro Weber - Director of Photography: David Carretero - Music: Human - Sound Design: Amber - Executive Producer (Sound): Kate Gibson - Sound Designer: Bill Chesley - Producer (Sound): Kate Gibson - Final Mix: Sound Lounge - Mixer: Philip Loeb
La movie premiere su Second Life - Starring Avril Lavigne
Volkswagen - Safety Dance
Un follow-up della campagna "Safety Happens" (derivazione del più gergale "Shit happens", un modo di dire americano per il cui esatto significato vi rimando alla pagina Wikipedia) che si è portata a casa il Gold Lion a Cannes 2007 (VW Passat Critique, VW Passat Wagon - Four Hours, VW Jetta - Like, VW Jetta - Movie)
Agency: Crispin Porter + Bogusky - Chief Creative Officer: Alex Bogusky - Executive Creative Director: Andrew Keller - Creative Director: Scott Linnen, Rob Strasberg - Interactive Creative Director: Jeff Benjamin - Art Director: Dave Swartz - Copywriter: Dave Banta - Director of Integrated Production: Rupert Samuel - Integrated Senior Producer (Broadcast): Chad Hopenwasser - Production Company: HSI - Director: Paul Hunter - Executive Producer: Kerstin Emhoff - Producer: William Green
Director of Photography: Dan Mindel - Editorial Company: Rock Paper Scissors - Editor: Adam Pertofsky - Music: Beacon Street Productions - Executive Integrated Music Producer: Bill Meadows - Finishing: Company 3 - Colorist: Stefan Sonnenfeld - Audio Mix: Pop Sound - Flame Artist: Simon Holden
Edge - Wrong Direction
Agency: MCBD, London - Creative Directors: Paul Briginshaw and Malcolm Duffy - Copywriter: Richard Stoney - Art Director Dave Hobbs - Agency Producer: Russell Taylor - Production Company: Sonny, London - Director: Fredrik Bond - Producer: Helen Kenny - Line Producer: Ran Holst - Director of Photography: Tim Morris Jones - Post Production: The Mill, London - Editor: Tim Thornton-Allen @ Marshall Street Editors - Music: 'King of the Road' published by Warner Chappell Composer: Roger Miller
Yahoo Travel - Adventure
Agency: Euro RSCG Singapore - Executive Creative Director: Charlie Blower - Associate Creative Director: Cher Campbell - Associate Creative Director: Lim Chiao Woon - Art Director: Cher Campbell - Copy Writer: Lim Chiao Woon - Production Company: Spy Films, Toronto - Executive Producer: Carlo Trulli - Director: Trevor Cornish - Producer: Marc Milliard
Yahoo Travel - Space
Yahoo Travel - Time Machine
martedì 21 agosto 2007
2008 USA Presidential Election. Face the candidates with Youtube+CNN.
Le tribune elettorali televisive sono preistoria. Signore e signori ecco la prima tribuna politica dell'era web 2.0 by Youtube e CNN. Insieme per iniziare una nuova era della comunicazione politica.
Dopo il successo del programma You Choose '08, un canale pensato per informare i cittadini americani sui candidati alle primarie e sui loro programmi politici, YouTube in collaborazione con CNN/YouTube Debates ha offerto ai suoi utenti la possibilità di fare video-quesiti direttamente ai potenziali presidenti.
La raccolta di video-domande il 23 luglio è stata sottoposta in diretta televisiva agli otto candidati alle primarie del partito democratico Usa. A fare da moderatore a questa rivoluzionaria tipologia di tribuna elettorale è stato chiamato l'anchorman di CNN Anderson Cooper.
Delle 3000 video-domande ne sono state scelte 39 in base ai criteri di creatività, spontaneità e semplicità. Secondo fonti Ansa Hillary Clinton è stata la più convincente.
Il 17 settembre sarà la volta delle risposte dei candidati Repubblicani.
Per approfondire: RaiNews24, Politicom, Reuters 1, e 2, Affari Italiani.
Cliccate qui per vedere tutti gli spot elettorali You Choose '08. Vi lascio con Bill e Hillary Clinton.
Dopo il successo del programma You Choose '08, un canale pensato per informare i cittadini americani sui candidati alle primarie e sui loro programmi politici, YouTube in collaborazione con CNN/YouTube Debates ha offerto ai suoi utenti la possibilità di fare video-quesiti direttamente ai potenziali presidenti.
La raccolta di video-domande il 23 luglio è stata sottoposta in diretta televisiva agli otto candidati alle primarie del partito democratico Usa. A fare da moderatore a questa rivoluzionaria tipologia di tribuna elettorale è stato chiamato l'anchorman di CNN Anderson Cooper.
Delle 3000 video-domande ne sono state scelte 39 in base ai criteri di creatività, spontaneità e semplicità. Secondo fonti Ansa Hillary Clinton è stata la più convincente.
Il 17 settembre sarà la volta delle risposte dei candidati Repubblicani.
Per approfondire: RaiNews24, Politicom, Reuters 1, e 2, Affari Italiani.
Cliccate qui per vedere tutti gli spot elettorali You Choose '08. Vi lascio con Bill e Hillary Clinton.
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