giovedì 14 giugno 2007

Cannes Lion Grand Prix. Vote, vote, vote.


Which ad do you think should win the Cannes Lion Grand Prix? Vote here.

mercoledì 13 giugno 2007

Bob Garfield. Predictions vs. Predictions.

Bob Garfield nella sua rubrica "Ad Review" su Advertising Age commenta le campagne pubblicitarie e anche lui ovviamente non poteva che lanciarsi nelle Cannes Predictions di quest'anno. In questo articolo (se non riuscite ad accedere alla pagina potete scaricarlo qui) pronostica il vincitore del Grand Prix di quest'anno: Dove Evolution. Ecco la mia risposta (pubblicata sulla stessa pagina dell'articolo, in fondo):

I don't think Dove Evolution deserves the 2007 Cannes Grand Prix.

The idea is pretty good, but technically the commercial reminds a lot of videos you can watch in Youtube (just type "Everyday" in the search engine and you will understand what I'm saying).

The real pretender to the Grand Prix could be "Happydent - Palace" for its excellent crafting. The idea perhaps is "old" (we have already seen a lot of tv and print campaigns with light-ening teeth) but expressed in a way we have never seen before. I think this spot is almost perfect. Good direction, good music (Big, big Nusrat Fateh Ali Khan...), good everything.

The alternative is Smooth-E. Mad ideas brought togheter by Thanonchai Sornsriwichai's perfect direction. And Jeh United of course.

I think the Grand Prix this year should come from East.

What about Carlton Draught Flashbeer? I think that gold is enough.
:-)

Regards,

federicorusso.blogspot.com

martedì 12 giugno 2007

Leo Burnett Cannes Predictions 2007.

A seguire trovate le Cannes Prediction di Leo Burnett, un classico ormai da anni. Quest'anno ho battuto la mia ex agenzia sul tempo facendovi vedere in queste pagine quasi tutti gli spot proposti da Leo. Una gravissima omissione è stata non inserire Carlton Draught "Flash Beer", per me Gold Lion 2007 al 100%.

Coca-Cola Happiness Factory


BBC Radio 2 – Elvis


Honda Museum – Asimo


Vaseline – Sea


National Geographic – Heavy Head


Volkswagen – Like


Volkswagen – Movie


Volkswagen – Critique


Centraal Beheer Commercial: Acupuncture


Johnnie Walker – Android


Burger King – Stuff of legends


Bangkok Life Assurance – Salesman 1


Bangkok Life Assurance – Salesman 2


Bangkok Life Assurance – Salesman 3


Interflora - Haircut


Interflora – Party


Lux – Neon Girl


Altoids Sours – Fruit Pants


Volkswagen - Horse's Mouth


Volkswagen – Tea


Volkswagen – Hidden Camera


Dove – Evolution


Nike – Defy


G4 TV - Midnight Spank - "Bedroom" / "Kidney"


American Express – Animals


Quiksilver - Dinamite Surfing


Paolo Grassi Acting School – Registration is open


Lynx – Billions


Mountain Dew – Master


Axe – Crashes


Axe – Fishes


Levi's - Dangerous Liaisons


Ace – Scared babies


Happydent White – Palace


Coca Cola – Birdman


Toyota Tacoma - Robosaurus


Toyota Tracoma Nessie


Travelers – Snowball


Shera Flexy Board – Jing-Jok


Napcan – Children see. Children do.


Xbox – Cops and robbers


Tfl Motorcycle Safety - The Day You Went To Work


Smart - Backseat


Nike – I Feel Pretty


Levi’s News Story


First For Women Car Insurance – Taking The Piss


Red Stripe Beer - Foot Doctor


Red Stripe Beer – Large Headed Friend


MTV/Auto Trader – Idiots


Energizer – Immortal


Motorola – Cut Through


Coca-Cola Videogame


Aol Time Warner Turner Classic Movies - Close Encounters


Aol Time Warner Turner Classic Movies – Pulp Fiction


AIDES - Love Stories


Adidas – David Beckham


Foster's – Wedding.

Sul sito www.crackopenafriendly.com potete vedere gli altri soggetti.

Smooth E – Trailer


Smooth E – Foam


Smooth E – Daddy


Smooth E – Materialism


Impulse – Plane


Impulse – Train


Banco Hipotecario - 44 Cuadras y Una Baguette


Sony Bravia – Paint

lunedì 11 giugno 2007

Aspettando Cannes 2007.

Quelli che seguono sono gli spot più meritevoli di attenzione che ho mandato alla mia mailing list i mesi precedenti l'apertura del blog. Tutti candidati a vincere al Cannes Lions 2007 - 54th International Advertising Festival - oltre a quelli che già avete avuto modo di vedere su queste pagine.

Pepsi Pinball

Agency: BBDO - New York - Chief Creative Officer: David Lubars Bill Bruce - Executive Creative Director: Don Schneider - CD/Copywriter: Brad Roseberry - CD/Art Director: John Leu - Executive Music Producer: Loren Parkins - Production Company: Partizan - Director: Traktor - Director of Photography: Matty Libatique - Executive Producer: Amy Wertheimer - Editorial Company: Lost Planet Editorial - Editor: Paul Martinez - Visual Effects: Method - Santa Monica - VFX Producer: Rich Rama - Music Company: Asche & Spencer - Technical Director: Andrew Bell CG Technical Supervisor: Gil Baron - Lead VFX Artist: Alex Frisch - CG Creative Director: Laurent Ledru

3 – Expo

Agency: WCRS/London - Creative Director: Luke Williamson Yan Elliott - Copywriter: Yannakis Jones - Agency Producer:
James Lethem - Production Company: Partizan - Director: Traktor Director of Photography: Tim Maurice Jones - Production Designer: Joel Collins - Editorial Company: Final Cut – London - Editor: Rick Russell

Axe – Rolling
Versione censurata. In quella andata in onda non c’è una scena dove lei si mette sopra lui ed è stato tagliato il bacio tra le due ragazze. Il solito perbenismo ben pensante.

Agency: Bartle Bogle Hegarty - New York - Executive Creative Director: Kevin Roddy - Creative Director: William Gelner - Copywriter: Adam Reeves - Art Director: Bill Moulton - Senior Agency Producer: Jessica Dierauer - Production Company: Partizan - Director: Traktor - Director of Photography: Tim Maurice Jones - Producer: Rani Melendez - Editorial Company: MacKenzie Cutler Editorial - New York - Editor: Jun Diaz - Assistant Editor: Staley Dietrich - Visual Effects: FrameStore - New York - Audio Engineer: Philip Loeb - Music Supervision: Search Party Executive Producer (Editorial): Melissa Miller - Post Facility: Company 3 - Senior Flame Artist: Maryanne Lauric - Head of TV: Bruce Wellington - Audio Design: Sound Lounge - New York - Telecine Artist: Tim Masick - Senior Producer (Effects): James Razzall

Sony Bravia – Paint

Agency: Fallon – London - Writer: Juan Cabral Richard Flintham Jonathan Glazer - Production Company: Academy Films – London - Director: Jonathan Glazer - Producer: Nicky Barnes - Editorial Company: Quarry - Editor: Paul Watts - VFX: Asylum – London - Post Production: MPC – London - Sound: Wave. Il making of

Johnnie Walker – Human alias Android

Il making of.
Agency: Bartle Bogle Hegarty – London - Creative Director: John Hegarty - Copywriter: Justin Moore - Art Director:
Steve Robertson - Agency Producer: Kristin Armstrong - Production Company: MJZ – London - Director: Dante Ariola - Director of Photography: Philippe Lesourd - Executive Producer: Debbie Turner - Producer: Natalie Hill - Editor: Andrea McArthur - VFX: The Mill – London - Lead Animator: Russell Tickner - Telecine: Jean-Clement Sorent - Music Company: A Bomb LTD - Audio Post Production: Wave - Song: "Zane Gort" - Lead Flame Artist: Chris Knight - Android Designer: Christopher Glass

Travelers Snowball
Meccanismo identico a Médecins Sans Frontières - Human Ball uscito nel 2005. (Client:Médecins Sans Frontières - Agency: Duval Guillaume – Bruxelles – Creative Director: Katrien Bottez Peter Ampe Xavier Bouillon - Copywriter: Tiny Nys – Art Director: Alexander Cha'ban - Agency Producer: Marc Van Buggenhout Dieter Lebbe Roxane Lemaire - Production Company: Caviar - Director: Andreas Hasle - Producer: Kato Maes Ingrid Maes - VFX: Grid - Music Company: Doctor Swing - Composer: Marie Daulne - Music Producer: Philippe Bokken)

Agency: Fallon – Minneapolis - Creative Director: Todd Riddle - Copywriter: James Bray - Art Director: James Zucco - Agency Executive Producer: Kate Talbott - Head of Broadcast Production: Vic Palumbo - Production Company: MJZ - Los Angeles - Director: Dante Ariola - Director of Photography: Toby Irwin - Executive Producer: Jeff Scruton Sue Dawson - Producer: Natalie Hill Joni Wright - Line Producer: Natalie Hill - Assistant Producer: Jim Haight - Editorial Company: the Whitehouse - Editor: Russell Icke - Assistant Editor: Joanna Manning James Turner - Colorist: Stefan Sonnenfeld - Special Effects: Weta Digital – Wellington - VFX Producer: Eileen Moran - VFX Supervisor: Dan Lemon - Animation Supervisor: Paul Story - Flame Artist: Verdi Sevenhuysen - Telecine: Company 3 - Sound Design: 740 Sound Design - Santa Monica - Sound Designer: Eddy Kim - Music: Human - Mix Engineer: Robert Feist - On-Line: Syndicate – Stockholm - Mix: RavensWork – Venice - Digital Producer: Kevin Sherwood Marvin Young - Digital FX Supervisor: Chris White - FX Editor: Matt Holmes Lucas Putnam

Xbox Cops and Robbers Commercial

Agency: McCann Erickson - San Francisco Executive - Creative Director: Rob Bagot John McNeil Creative Director: Scott Duchon Geoff Edwards - Copywriter: Rick Herrera - Art Director: Ben Wolan - Agency Producer: Matthew Winks - Production Company: Anonymous Content - Culver City - Director: Garth Davis - Director of Photography: Greig Fraser - Executive Producer: Andy Traines - Producer: Dan Brimer Carol Lynn Weaver Mark Kurtz - Line Producer: Karen Sproul - Head of Production (Prod.Co.): Sue Ellen Claire - Editorial Company: Rock Paper Scissors - Los Angeles - Editor: Angus Wall - Colorist: Stefan Sonnenfeld - Visual Effects: A52 - Los Angeles - Executive Producer (Effects): Mark Tobin - Telecine:
Company 3 - Sound Designer: Jeff Payne - Music/Sound Design: Elias Arts - Composer: Nate Morgan - Inferno Artist: Justin Blaustein Carlos Morales - Executive Producer (Editorial): Dave Sellars Linda Carlson - Final Mix: Eleven Sound - Music Executive Producer: Ann Haugen - Lead Inferno Artist: Patrick Murphy - Music Creative Director: David Gold - Executive Producer (Telecine): Missy Papageorge - Audio Post Executive Producer: DJ Fox-Engstrom

Dove – Evolution

Agency: Ogilvy & Mather - Toronto - Creative Director: Janet Kestin Nancy Vonk - Copywriter: Tim Piper - Art Director:
Mike Kirkland Tim Piper - Production Company: Reginald Pike – Toronto - Director: Yael Staav - Editor: Paul Gowan - Online Editor: Kevin Gibson - Photographer: Gabor Jurina - Sound Design: Vapor - Music: Vapor - Post Producer:
Stefani Kouverianos - Retoucher: Edward Cha - Graphics: Eric Makila Bob Zagorskis - Agency Broadcast Producer: Brenda Surminski - Makeup Artist: Diana Carreiro

Greenpeace – Breathe In, Breath Out.

Agency: Publicis Mojo - Copywriter: Nick Worthington Lachlan McPherson - Art Director: Nick Worthington Lachlan McPherson - Agency Producer: Jodie Hari Corey Esse Colin Hickson – Production Company: Revolver Film - Director: Rey Carlson - Director of Photography: Rey Carlson - Executive Producer: Michael Ritchie - Producer: Erin Olsen - Line Producer:
Marge McInnes - Assistant Producer: Taryn Gold - Editorial Company: the Whitehouse - Editor: Richard Learoyd - Sound Designer: Peter Miller Steve Finnigan Colin Simkins - Digital Post: Animal Logic – Sydney - Concept Editor: Justin Harwood

Leiras - Headplayer

Agency: Bob Helsinki - Helsinki - Copywriter: Kari Eiola - Art Director: Jaakko Veijola Zoubida Benkhellat - Agency Producer:
Mary Lee Sjönell - Production Company: Flodellfilm - Stockholm - Director: Tomas Jonsgården - Director of Photography:
Richard Rericha - Producer: Magnus Åckerstedt - Editorial Company: Nostromo - Editor: Gregers Dohn - VFX: The Chimney Pot – Oslo

Renault – Slow is ugly

Agency: Lowe Mexico - Mexico City - Creative Director: Humberto Polar - CD/Copywriter: Flavio Pantigoso
CD/Art Director: Agustín Esteban - Agency Producer: Rosa Maria Gutierrez - Production Company: Cineconcepto - Mexico City - Director: Fred Clapp - Director of Photography: Serguei Tanaca - Producer: Juan Mancera - Editorial Company: The Filter - Mexico City - Editor: Celina Moreno - VFX: The Filter - Mexico City - Music: Rodrigo Barberá - Music Company: Prado Sur Audio

Nike - Pretty

Agency: Wieden + Kennedy - Portland - Creative Director: Steve Luker - Copywriter: Alberto Ponte Sheena Brady - Art Director: Mira Kaddoura - Agency Producer: Robyn Boardman - Production Company: Smuggler - Director: Ivan Zacharias - Executive Producer: Nick Landon Patrick Milling Smith Brian Carmody - Editor: Filip Malasek - VFX: The Mill - New York