sabato 14 novembre 2015

Christmas ad of the day. Sainsbury’s OFFICIAL Christmas Advert 2015 – Mog’s Christmas Calamity

Presenting the new Sainsbury’s Christmas Advert. Mog sets off a chain of unfortunate events which almost ruin Christmas for the Thomas family. Can she pull it all back to save the day? 

This year, we worked in partnership with HarperCollins Children's Books and world renowned author and illustrator Judith Kerr to create a Christmas story based on her much loved character Mog. We hope that families will come together this Christmas to enjoy this very special story #ChristmasIsForSharing

If you enjoyed the story, you can buy the beautifully illustrated book here. Every penny of the profit from sales of the book will be donated to Save the Children to be used towards improving child literacy in the UK

Take a look behind the scenes of our 2015 Christmas advert:

To find out more:

via adfreak

giovedì 12 novembre 2015

Side by Side of the day. Then and Now - Towards Zero

via agencyspy

Together, we can change road safety for good
Towards Zero is a vision for a future free of deaths and serious injuries on our roads.

It acknowledges that as humans, we make mistakes. But when those mistakes happen on our roads we come off second best, because our bodies aren't designed to absorb high impact speeds. They never have been and never will be.

That's why we need to ensure we have a safe road system in place. A system that protects us from our own mistakes and those of others. A system that will change road safety for good.

To see how we are making progress visit:
Transport Accident Commission Victoria.
"Copyright in the material on this website is owned by the TAC and may only be used for non-commercial personal or educational purposes. You may not modify, transmit or revise the contents of this website without the prior written permission of the TAC."

Comments may not be published if they do not add to the discussion, are offensive, repetitious, illegal or meaningless, contain clear errors of fact or are in poor taste.

mercoledì 11 novembre 2015

Nice ad of the day. Come home to play | IKEA Wonderful Everyday

Bring play into your every day. 

The next installment of the Wonderful Everyday campaign encourages adults and children to play together more. Our fantastical story explores the world of children’s imaginations, sparked by the IKEA LATTJO play range and a home designed to provide endless opportunities to play. 

It’s a world where sofas can become impressive mountain ranges, everyday pillows can turn into billowing clouds and even rusty robots can learn how to fly again. 

To discover the new IKEA LATTJO play range visit
Subscribe to the IKEA UK YouTube channel:
Like us on Facebook: 
Follow us on UK on Instagram: 
Follow us on Pinterest:

The spot was directed by Daren Rabinovitch from Encyclopedia Pictura

The soundtrack is ‘Rolls Bayce (Hudson Mohawke Remix)’ by Battles.
Written and performed by David Konopka, Ian Williams and John Stanier.
Remix and additional production by Hudson Mohawke.
Courtesy of Warp Records & Warp Publishing.

Client: Ikea
Agency: Mother, London
VFX Company: MPC
VFX Producer: Jakub Chilczuk
3D/Motion Design: Tom Robinson, Steven Ross
2D: Rod Norman
Colorist: Richard Fearon
Sound studio: 750mph
Editing: The Whitehouse
Editor: James Norris

Scent of the day. Air Wick: Give the Gift of Home

Scent is a powerful trigger of memory. When we learned these seniors were preparing to leave their longtime homes, we knew our team of perfumers could help with their transitions.
This holiday season, we’re partnering with Habitat for Humanity to help benefit families and their homes. Join our effort:

Client: Air Wick
Campaign: Give the Gift of Home
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Group Creative Director: Tim Gordon
Group Creative Director: Nick Klinkert
Copywriter: Craig Gerringer
Art Director: Conner Tobiason
Copywriter: Nic Bauman
Art Director: Sean Park
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Group Integrated Production Manager: Topher Lorette
Producer: Leah Donnenberg
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Jonathan Gadd
Strategy Director: Deaglan McFarland
Sr. Brand Strategist: Danielle Travers
Brand Strategist: Graham Jones
Sr. Social Strategist: Calvin Stowell
Comms Strategy Director: Samantha Deevy
Sr. Comms Strategist: Bryn Little
Data Strategy Director: Lily Ng
Group Account Director: Angela Kosniewski
Account Director: Michelle Feeley
Account Manager: Sara Fletcher
Account Manager: Trace Schlenker
Project Manager: Andrea Verenes
Client: Reckitt Benckiser
General Manager, US Marketing: Christopher Tedesco
Marketing Director: Maureen Valdes
Sr. Brand Manager: Heather Santos
Brand Manager: Harish Phadke
Production Company: Ways & Means
Director: Zachary Heinzerling
DOP: Stuart Winecoff
Executive Producer: Lana Kim
Executive Producer: Jett Steiger
Producer: Lia Mayer-Sommer
Editorial: Cut & Run New York
Editor: Akiko Iwakawa
Assistant Editor: Joe Simmons
Executive Producer: Rana Martin
Producer: Ellen Lavery
Post Production: Roma VFX
Flame Artist: Vincent Roma
Music: Martin Crane
Sound: Sonic Union
Mixer: Rob McIver

Campaign of the day. Johnsonville & Uber present: The Sausage Nonnas

On November 8, the Sausage Nonnas are coming to Chicago. Johnsonville has partnered with Uber to deliver real Italian grandmas (in tiny grandma homes) to cook for lucky families on Sausage Sunday.

Request a Sausage Nonna through your Uber app from 2pm-6pm this Sunday.

Client: Johnsonville Sausage, LLC
Campaign: Sausage Sunday
Title: "Sausage Nonnas"
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Group Creative Director: Scott Bell
Senior Copywriter: Chris Colliton
Senior Art Director: Kevin Weir
Junior Copywriter: Ryan Snyder
Junior Art Director: Katie Willis
Design Director: Rich Greco
Designer: Dan Kane
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Senior Broadcast Producer: Anders Hedberg
Head of Interactive Production: Niklas Lindstrom
Senior Interactive Producer: Tasha Cronin
Associate Interactive Producer: Alyssa Cashman
Associate Social Producer: Gabrielle Nicoletti
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Aaron Wiggan
Senior Strategist: Candice Chen
Senior Data Strategist: Lily Ng
Communications Strategy Director: Brian Nguyen
Communications Strategist: Stuart Augustine
Group Account Director: Julia Albu
Account Director: Dave Murphy
Account Manager: Kate Tyler Monroe
Project Manager: Rayna Lucier
Client: Johnsonville Sausage, LLC
Sr. Director of Marketing: Ryan Pociask
Group Marketing Director: Jim Mueller
Marketing Creative Director: Tony Rammer
Public Relations & Social Media Manager: Stephanie Dlugopolski
Partner: Uber
Business Development & Experiential Marketing: Ryan Foutty
Communications: Sarah Maxwell
Global Marketing Operations: Heidi Vance
Marketing Manager: Deirdre Dellaportas
Marketing Manager: Amanda Middlebrooks
Production Company: D5 Films
Editorial & Post Production: D5 Studios
Experiential Production Company: NA Collective

Cute ad of the day. Unlikely Best Friends - Kleenex

A man finds companionship in a dog that faces the same struggles as he does. By giving him a chance, the two overcome life’s obstacles together.

Idea of the day. Apple fans didn’t see this one coming - Reborn to be alive vzw


Some people wait for a gadget, others wait for their life.

And you, what are you waiting for? Become an organ donor today on

agency Duval Guillaume

martedì 10 novembre 2015

Sport ad of the day. Runner. Cartoonist. Cake Lover. - A Seeker Story

The story of Matthew Inman, creator of, inventor of the record breaking kickstarter-funded card game - Exploding Kittens, and founder of the Beat The Blerch race series.

Watch all our Seeker Stories at

Client: Saucony
Richie Woodworth, President
Mary O'Brien, VP Global Marketing
Sean Robbins, Director of Digital Marketing
Mechanica, Newburyport, Mass.
Libby DeLana, Creative Director
Ted Jendrysik, Creative Director
Julie Carney, Brand Director
Megan Ward, Brand Manager
Persuade & Influence Content, Los Angeles
Co.Lab, Directors Jeremy Power Regimbal & Justin Close
Eric Tu, Executive Producer, Head of Content Development
Jessica Law, Producer
Jamie Basset, Assistant Production Supervisor
Drew Bienemann, Director of Photography
Ian Bates, AC/DIT
Todd Schmidt, Sound
Jarett Sitter, Animator
Kate Rielly, Prop Master
Jerry Solomon, Managing Partner
Deana Juskys, Production Manager
Amy Martz, Office Manger
Matthew Inman, Talent & Cartoonist
Editorial: Therapy Studios, West Los Angeles, Calif.
Lenny Mesina, Editor
Wren Waters, Color
Jeff Fuller, Mix

Experiment of the day. THE LAB: DECOY - A portrait session with a twist

A photograph is shaped more by the person behind the camera than by what's in front of it. 
To prove this we invited six photographers to a portrait session with a twist. ‘Decoy’ is one of six experiments from The Lab, designed to shift creative thinking behind the lens. Want to be part of future The Lab experiments? Register your interest here:

Special thanks to the photographers who participated in this experiment: Chris Meredith, Jin Lim, Lyndal Irons, Kate Disher-Quill, Franky Tsang & Tristan Stefan Edouard.

via adfreak

Digital stuff of the day. MINI John Cooper Works YouTube Race

MINI John Cooper Works YouTube Race from Kinetic Singapore on Vimeo.
The new MINI John Cooper Works is MINI’s most powerful car ever. How do we creatively communicate this online? We decided to target people who love speed, people who race every day — against the YouTube pre-roll ad.
Knowing that everyone wants to skip the annoying 5 seconds fast, we created the MINI John Cooper Works YouTube Race, and got viewers to pit themselves against our car.
As the countdown begins, viewers are challenged to skip the ad before the car blasts off, turning the usually boring pre-roll ad into a virtual battle of speeds.

Funny ad of the day. Harvey Nichols Christmas 2015 - Avoid #GiftFace


Ad of the day. Star Wars: Battlefront Live Action Trailer – Become More Powerful

The official live action Star Wars™ Battlefront™ trailer featuring Anna Kendrick. Let's play Star Wars 11.17.15.

Subscribe to be the first to see more trailers and gameplay:
Pre-Order And be the first to battle on the Planet of Jakku:

Electronic Arts, Star Wars Battlefront, "Become More Powerful"
Agency: Heat, San Francisco
Chairman, Executive Creative Director: Steve Stone
Creative Directors: Anna Rowland, Warren Cockrel
Associate Creative Director, Art Director: Jeff Fang
Associate Creative Director, Writer: Ryan Hartsfield
Producer: Melissa Nagy
Director of Production: Brian Coate
Director of Account Services: Aaron Lang
Account Director: J.T. Pierce
Account Manager: Kevin John
Assistant Account Manager: Rachel Majors
Business Affairs Director: Julie Petruzzo
Client: Electronic Arts
Vice President, Global Creative: Dana Marineau
Senior Director, Global Creative Strategy: Dustin Shekell
Director, Global Creative: Eddie Garabedian
Senior Manager, Global Creative: Doug Harakal
Media, Postproduction Director: Mattias Lindahl, EA DICE
Vice President, Marketing: Lincoln Hershberger
Brand Creative Lead: Neel Upadyhe
Senior Video, Media Director, Editor: Randy Evans, EA DICE
Senior Animator: Cameron Scott, FIDO
Production Company: MJZ
Director: Dante Ariola
Director of Photography: Hoyte Van Hoytema
Senior Executive Producer: Eriks Krumins
Line Producer: Natalie Hill
Production Designer: Quito Cooksey
Production Service Company: Bohemian Pictures, Prague
Editing: No6
Editor: Andrea Macarthur
Assistant Editors: Colin Guthrie, Andrew Manne
Executive Producer: Crissy DeSimone
Post Producer: Yole Barrera
Visual Effects: The Mill
Executive Producer: Sue Troyan
Producer: Dan Roberts
Production Coordinators: Chris Lewis, Anwei Chen
Shoot Supervisors: Chris Knight, Koen Vroeijenstijn
2-D Lead Artist: Chris Knight
3-D Lead Artist: Koen Vroeijenstijn
3-D Artists: Jacob Bergman, Jason Jansky, Steven Olson, Monique Espinoza, Blake Guest, Berk Hakguder, Michael Archambault, Cory Cosper, Majid Esmaeili
2-D Artists: Ben Smith, Scott Wilson, Robert Murdock, Tim Robbins
Art Department: Brett Lopinsky, Kelsey Napier, Matthew Dobrez
Motion Graphics: Kyle Moore, Vinicius Naldi, Greg Park
Colorist: Adam Scott
Executive Producer: Thatcher Peterson
Color Producer: Ali Struck
Audio Mix: Lime Studios
Audio Engineer: Rohan Young
Live Action Sound Design: Rohan Young, Lime Studios
In-Game Sound Design: Charles Deenan, Source Sound
Music Composed and Orchestrated by Gordy Haab
Music Arranged and Edited by Samuel Smythe
Original Star Wars Music by John Williams

Funny ad of the day. TEMPTATIONS™ – Say sorry for the holidays

Help them forgive and forget. Say sorry for the holidays with America’s number 1 cat treat, Temptations. #SaySorry
Client: Mars
Brand: Temptations
Vice President, Marketing, Mars Petcare U.S.: Craig Neely
Brand Managers, Mars Petcare U.S.: Melodie Bolin, Arren Beach
Project: "Say Sorry for the Holidays"
Agency: adam&eveDDB, London
Chief Creative Officer: Ben Priest
Executive Creative Directors: Ben Tollett, Richard Brim
Copywriter: Rory Hall
Art Director: Steph Ellis
Agency Producer: Catherine Cullen
Planning Partner: Jess Lovell
Senior Planner: Enni-Kukka Tuomala
Managing Partner: Fiona McArthur
Business Director: Amelia Blashill
Account Director: Jaimee Kerr
Account Manager: Jo Lorimer
ATL Media Buying, Planning Agency: Mediacom
BTL Media Buying Agency: Starcom
Production Company: Rattling Stick
Producer: Kelly Spacey
Director: Austen Humphries
Directors of Photography: Austen Humphries, Jim Jolliffe
Editing Company: Speade
Editor: Gareth McEwen
Postproduction: The Mill
Post Producer: Carl Phillips
Colorist: Mick Vincent
Flame Artist: James Pratt
Audio Postproduction: Factory
Sound Engineer: Phil Bolland
Soundtrack, Composer: "Sorry Seems to Be the Hardest Word" written by Elton John and Bernie Taupin, recorded by Elton John
Music Consultant: Thomas Wright @ Soundlounge
—Print Credits
Client: Mars
Brand: Temptations
Vice President, Marketing, Mars Petcare U.S.: Craig Neely
Brand Managers, Mars Petcare U.S.: Melodie Bolin, Arren Beach
Project: "Say Sorry for the Holidays"
Agency: adam&eveDDB, London
Chief Creative Officer Ben Priest
Executive Creative Directors: Ben Tollett, Richard Brim
Creative Director: Richard Brim
Creative Team: Steph Ellis, Rory Hall
Agency Producer: Amanda Davies
Planning Partner: Jessica Lovell
Senior Planner: Enni-Kukka Tuomala
Managing Partner: Fiona McArthur
Business Director: Amelia Blashill
Account Director: Jaimee Kerr
Account Manager: Jo Lorimer
Designers: Alex Fairman, Luke Ridgeway
Media Planner, Agency: Mediacom
Photographer: Tim Flach @ Peter Bailey
Set Designer: Jessica Dance

lunedì 9 novembre 2015

Parody of the day. John Lewis Christmas Advert Parody 2015 - #ManOnTheMoon

"Here's how the new John Lewis Christmas Advert should have ended..."

Ad of the day. Unicef - These children's lives will never be the same

This family’s trip to the park was totally normal... until their world was turned upside down.
Behind each turn in this film are the real stories of children whose lives have been turned upside down by war or natural disaster. 

Children are facing more devastating wars and disasters than ever before. When an emergency hits, children’s worlds are turned upside down. Children are being killed while studying in the classroom. They are being forced to become soldiers. Many have been orphaned by emergencies.

Whilst protecting children from violence is life-saving in emergencies, just like water, shelter and medicine, it isn’t prioritised in the same way.

Ahead of the first ever World Humanitarian Summit in May, we can change how the world responds in emergencies. Please sign the petition telling David Cameron to make protection from violence a priority at the summit. He can do this by committing his Government to protecting children from extreme violence, protecting the schools that keep them safe and protecting children who are torn from their families by wars and disasters.

Add you voice at

Brand: Unicef UK
Title: World Upside Down
Agency: Don't Panic London
Agency Website:
Creative Director: Richard Beer
Account Director: Sam Adams
Additional Credits: Agency Producer: Ellie Moore
Executive Producer: Philippa Thomas
Director/ Production Co: Karen Cunningham/Thomas Thomas Films
Producer: Trent Simpson
Editor and Edit House: Owen Oppenheimer / The Quarry
Post Production Time: Based Arts
Sound Design Engineer: Mark Hellaby/ Studio: 750mph
Director of Production:Callan Green

Automotive ad of the day. The Eye. (Full length version). Experience the all-new Audi R8

What does it feel like behind the wheel of the all-new Audi R8? Mesmerising and totally absorbing, as this one minute film demonstrates.

Discover the R8 at More focus, more drive.

Get more from Audi:

Brand: Audi
Title(s): The Eye
Agency: BBH, London
Agency website:
Creative Director: Ian Heartfield
Strategy Director: Will Lion
Chief Strategy Officer: Jason Gonsalves
Business Lead: Polly McMorrow
Account Manager: Natasha Thirlby
Account Director: Caroline Shortt, Naphtali Torrance
Film Credits: Creative Team: Sam Oliver, Shishir Patel, Ian Heartfield Creative Director: Ian Heartfield
Additional Credits: Producer: Chris Styring
Assistant Producer: Jen Wood
Production Company: Friend London
Director: Mike Alderson - Man vs Machine
Executive Producer: Luke Jacobs
Producer: Richard Fenton DoP: Alex Barber
Post Production: Simon Reeves
Editor/Editing House: Analogue Studio, The Mill
Visual Effects House: Analogue Studio, ETC, Framestore
Sound: Will Cohen & Andy Stewart @ String & Tins
Sound Producer: Sam Brock
Print and Digital Credits: Creative: Vinny Olimpio
Creative Director: Ian Heartfield
Producer: Aine Donovan
Photographer: Benedict Redgrove
Artists: Sebastian Preschoux, Onishi Yasuaki

Funny ad of the day. FedEx TV Ad: North Pole

Ship with FedEx Ground at FedEx Office. It’s how the holidays arrive.
Advertising Agency: BBDO, New York, USA Chief Creative Officers: David Lubars, Greg Hahn Executive Creative Directors: Peter Kain, Gianfranco Arena Creative Director / Copywriter: Peter Alsante Creative Director / Art Director: Matt Nall Director of Integrated Production: David Rolfe Group Executive Producer: Amy Wertheimer Managing Director: Kirsten Flanik Senior Account Director: Kathryn Brown Director: Amanda Cruz Account Manager: Cailin Gibbons Assistant Account Executive: Taylor Baird Production Company: Biscuit Filmworks Director: Aaron Stoller Managing Director: Shawn Lacy Executive Producer: Holly Vega Head of Production: Mercedes Allen-Sarria, Rachel Glaub Producer: Mala Vasan Editor: No6 Editor: Jason MacDonald Producer: Malia Rose Colorist: Tim Masick from Company 3 Mixer and Sound Designer: Keith Reynaud / Heard City