Created by AlmapBBDO, “Fishes,” the new institutional campaign for VEJA magazine, demonstrates what happens when you go deep in a particular topic. The aim is to position the publicationas a brand that seeks out information wherever it may be, showing its position as a critical vehicle that listens, probes, researches, and investigates indepth, without worrying about whether what it turns up will be pretty or not.
Credits – “Fishes”
Advertiser: Editora Abril
Title: Fishes
Product: Revista VEJA
General Creative Director:Luiz Sanches
Executive Creative Director:Bruno Prosperi
Creative Directors: Pernil,André Gola
Copywriter: Rodrigo Resende
Art Director: Renato Butori
Production: Clan VFX
Audio Producer: Cabaret
RTVC: Vera Jacinto, Diego Villas Boas, Fernando Yamanaka
Client Services: FernandaAntonelli, Ana Clara Grana, Beatriz Almonacid, Beatriz Sztamfater
Planning: Cintia Gonçalves,Sergio Katz, Denis Camargo, Ana Beatriz Nunes
Media: Cassiano Oliva,Thabata Hidalgo, Dener Lages
Approval: Walter Longo, TiagoAfonso, Andrea Abelleira, Keila Arciprete
