venerdì 7 aprile 2017

Repositioning of the day. Carl Hardee Sr. Returns | Carl's Jr.





Meet “our founder”, Carl Hardee Sr. After trusting the company to his son for a few years, Carl Sr. is back to focus on what we do best: making damn tasty food. Say goodbye to women in tiny bathing suits; now it’s all about grass-fed beef, hand-breaded chicken tenders, made-from-scratch biscuits and bacon on pretty much everything. We’re Carl’s Jr. and Hardee’s. See why we’re Pioneers of the Great American Burger.
Client:



Chief Marketing Officer: Brad Haley



SVP, Product Marketing: Bruce Frazer



Director of Advertising: Brandon LaChance



VP, Field Marketing, Media & Merchandising: Steve Lemley



Director, Product Marketing & Merchandising: Christie Cooney



Product Marketing Managers: Kathy Johnson, Allison Pocino, Claire Eastburn




72andSunny Team



Founder, Creative Co-Chair: John Boiler



Executive Creative Director: Jason Norcross



Group Creative Director: Josh Fell



Sr. Designer: Jon Hall



Writer: Drew Burton



Designer: Daran Brossard



Creative Director: Mark Maziarz



Creative Director: Helena Skonieczny



Writer: Alex Schaeffer



Designer: Abbas Deidehban



Jr. Writer: Corey O’Brien



Jr. Designer: Max Matesen



Group Strategy Director: Scott Jensen



Strategy Director: Michael Lewis



Strategist: Luis Jasso



Jr. Strategist: Marquis Mahoney



Group Brand Director: Alexis Coller



Brand Director: Michal David



Sr. Brand Manager: Ali Arnold



Brand Manager: Ryan Rodriguez



Brand Coordinator: Makenna Magarity



Brand Coordinator: Lindsay Foregger



Business Affairs Director: Amy Jacobsen



Sr. Business Affairs Manager: Jennifer Jahinian



Business Affairs Coordinator: Joseph Pereira



Executive Film Producer: Molly McFarland



Sr. Film Producer: Brooke Horne



Jr. Film Producer: Nani Weinberg



Jr. Film Producer: Skyler Courter



Film Production Coordinator: Ian Donnelly




Production Company: Hungry Man



Director: Wayne McClammy



EP: Mino Jarjoura



Producer: Dave Bernstein



DP: Matthew Libatique




Editorial: Rock Paper Scissors



Editor: Christjan Jordan



Producer: Dani DuHadway




VFX: JAMM



Color: Shed



Music: Beacon Street



Sound Design/Mix: HECHO EN 72




Production Company: HECHO EN 72

mercoledì 5 aprile 2017

Clever ad of the day. Autocorrect - It's On Us

via adweek.com



Don't ignore the subtext. It's On Us to intervene. Commit to being part of the solution and take the pledge → itsonus.org/#pledge

martedì 4 aprile 2017

Fast&Furious ad of the day. XFINITY Drive-Out Cinema





XFINITY recently surprised a couple customers who are Fast & Furious super fans by taking them on the ride of their lives, and straight “into a scene” from the latest installment of the franchise, The Fate of the Furious. Watch them as they go on a furious ride complete with the same cars from the movie, explosive stunts and the same high-speed chase as seen in the latest film between Dominic (Vin Diesel) and Letty (Michelle Rodriguez).

Directed by Jeff Tremaine (Jackass and Bad Grandpa) and featuring Stunt Coordinator Oakley Lehman (Batman v Superman: Dawn of Justice, Iron Man), Stunt Driver Ken Gushi (MotorClub, Pure Drifting), Picture Car Coordinator Dennis McCarthy (Batman Begins, La La Land) and Special Events Coordinator Jim Schwalm (Ted 2, Transformers). The entire experience was shot live in one take. The crew rehearsed for days to ensure the two fans really had no idea what was coming.

Client: Comcast – Xfinity
SVP, Brand Marketing: Todd Arata
Senior Director, Brand Experience: Sherri Davis
Senior Manager, Brand Experience: Catherine Huffman
Campaign: XFINITY Fast & Furious 8 Drive-Out Cinema

Title of Creative Work: XFINITY Fast & Furious 8 Drive-Out Cinema

Ad Agency: Goodby Silverstein & Partners

Creative
Co-chairman: Jeff Goodby, Rich Silverstein
Chief Creative Officer/Partner: Margaret Johnson
Creative Directors: Jeff Gillette, Jens Waernes, Jon Wolanske
Associate Creative Directors: Rohan Cooke and Laura Petruccelli
Copywriters: Laura Petruccelli and Craig Shervin
Art Directors: Rohan Cooke, Charles Lee and Louis Xinran Li

Production
Director of Broadcast Production: Tod Puckett
Executive Broadcast Producer: James Horner
Broadcast Producer: Stephanie DeNatale
Assistant Broadcast Producer: Samantha Tarde

Account Services
Managing Partner: Leslie Barrett
Group Account Director: Jason Bedecarre
Account Director: Georgia Newton
Account Manager: Perry Kayla Fox
Asst. Account Manager: Emily Kelly

Brand Strategy
Group Brand Strategy Director: John Thorpe
Brand Strategy Director: Andrew Mak

Business Affairs
Director of Business Affairs: Judy Ybarra
Business Affairs Associate Manager: Rodney Hameroff

Production Company
Production Company: HeLo
Director: Jeff Tremaine
Executive Producer/Co-Founder: Justin Moore-Lewy
Gorilla Flicks Executive Producer: Shanna Newton
Managing Director/Co-Founder: Brendan Kiernan
Executive Producer: Andrew Oppenheimer
Line Producer: Tina Nakane
Director of Photography: Wyatt Troll
Production Designer- Robb Buono
SFX Supervisor- Jim Schwalm
Stunt Coordinator- Oakley Lehman

Editorial
Cut+Run
Editor: Pete Koob
Assistant Editors: Christopher Kasper and Andy Berner
Managing Director: Michelle Eskin
Executive Producer: Deanne Mehling
Producer: Sara Stasinos

Color Grade
Company 3
Colorist: Sean Coleman
Senior Producer: Matt Moran

Online
CT-SF
Executive Producer: Melanie Bass
Producer: Felicia Libby
Flame Artists: Zac Dych and David Valencic

Sound Design
LSD
Sound Designer: Michael Anastasi

Mix
Lime
Audio Mixer: Rohan Young
Audio Assistant: Ben Tomastik
Producer: Kayla Phungglan
Executive Producer: Susie Boyajan

Graphics
Animator: Natasha Candelaria
Creative Director: Mike Landry
Executive Post Producer: John Dutton
Director of Post Production: Michael Damiani

—Behind the Scenes

Client: Comcast/Xfinity
SVP, Brand Marketing: Todd Arata
Executive Director, Social Marketing: Nader AliHassan
Manager, Brand Social Marketing: Cortney Boothman
Campaign: XFINITY Fast & Furious 8 Drive-Out Cinema Behind the Scenes
Campaign Website: Facebook.com/Xfinity

Production
Director of Broadcast Production: Tod Puckett
Executive Broadcast Producer: James Horner
Broadcast Producer: Stephanie DeNatale
Assistant Broadcast Producer: Samantha Tarde

Production Company
Production Company: HeLo
Camera Operator: Donny Anderson
Production Company: Goodby Silverstein & Partners
Additional Camera Operator: Michael Miller
Additional Sound Mixer: Mark Sandhoff

Editorial/Online
Cut+Run
Managing Director: Michelle Eskin
Editor: Christopher Kasper
Executive Producer: Deanne Mehling
Producer: Sara Stasinos

Color Grade
Mission Film & Design
Colorist: Chris Martin

Sound Design/Mix
One Union
Sound Designer: Matt Wood
Audio Mixer: Matt Wood
Audio Assistant: Isaac Olsen
Producer: Cienna Patmont
Executive Producer: Lauren Mask

Graphics
Animator: Natasha Candelaria
Creative Director: Mike Landry
Executive Post Producer: John Dutton
Director of Post Production: Michael Damiani

domenica 2 aprile 2017

Great ad of the past. DFT - THINK! - "Switch it off"

via luerzersarchive.com
video

Clever idea of the day. INTRODUCING TEDDY GUN - Illinois Council Against Handgun Violence


Introducing Teddy Gun. An Illinois Council Against Handgun Violence product that aims to shine a light on the nonsensical lack of gun regulations, and ultimately put pressure on
Congress for common sense gun laws. Learn more at https://goo.gl/bs1eQE.

Agency: FCB Chicago
Liz Taylor: Chief Creative Officer
Max Geraldo: SVP, Executive Creative Director
Bruno Mazzotti: Creative Director
Dean Paradise: Creative Director
Gustavo Dorietto: Creative Director
John Bleeden: SVP, Executive Creative Producer
Lindsay Tyler: Executive Integrated Producer
Ben Flaherty: SVP, Creative Director
Roman Mendez: Director, Motion Design
Ky Anderson: Account Supervisor
Katie Roach: Executive Producer
Steve Immer: Senior Editor
Michael Chesta: Sr. Manager Digital Development
John Skibicki: Lead Developer
Morgan Bates: Sr. Developer
Erik Christianson: Tech Lead
Derek Tucker: Business Analyst
Mamo Arima: Sr. Project Manager
Greg Olsen: Sr. Retoucher
Scott Wulf: Sr. Retoucher
Mike Norgard: Social Manager
Eduardo Borges: 3D Artist, Lauré Studio
Hero Solutions: Fabricator
Alexis Valenti: VP, Current Lifestyle Marketing and Public Relations
Virginia Devlin: President, Current Lifestyle Marketing and Public Relations
Colleen Daley: Executive Director, Illinois Council Against Handgun Violence