venerdì 7 aprile 2017

Repositioning of the day. Carl Hardee Sr. Returns | Carl's Jr.

Meet “our founder”, Carl Hardee Sr. After trusting the company to his son for a few years, Carl Sr. is back to focus on what we do best: making damn tasty food. Say goodbye to women in tiny bathing suits; now it’s all about grass-fed beef, hand-breaded chicken tenders, made-from-scratch biscuits and bacon on pretty much everything. We’re Carl’s Jr. and Hardee’s. See why we’re Pioneers of the Great American Burger.

Chief Marketing Officer: Brad Haley

SVP, Product Marketing: Bruce Frazer

Director of Advertising: Brandon LaChance

VP, Field Marketing, Media & Merchandising: Steve Lemley

Director, Product Marketing & Merchandising: Christie Cooney

Product Marketing Managers: Kathy Johnson, Allison Pocino, Claire Eastburn

72andSunny Team

Founder, Creative Co-Chair: John Boiler

Executive Creative Director: Jason Norcross

Group Creative Director: Josh Fell

Sr. Designer: Jon Hall

Writer: Drew Burton

Designer: Daran Brossard

Creative Director: Mark Maziarz

Creative Director: Helena Skonieczny

Writer: Alex Schaeffer

Designer: Abbas Deidehban

Jr. Writer: Corey O’Brien

Jr. Designer: Max Matesen

Group Strategy Director: Scott Jensen

Strategy Director: Michael Lewis

Strategist: Luis Jasso

Jr. Strategist: Marquis Mahoney

Group Brand Director: Alexis Coller

Brand Director: Michal David

Sr. Brand Manager: Ali Arnold

Brand Manager: Ryan Rodriguez

Brand Coordinator: Makenna Magarity

Brand Coordinator: Lindsay Foregger

Business Affairs Director: Amy Jacobsen

Sr. Business Affairs Manager: Jennifer Jahinian

Business Affairs Coordinator: Joseph Pereira

Executive Film Producer: Molly McFarland

Sr. Film Producer: Brooke Horne

Jr. Film Producer: Nani Weinberg

Jr. Film Producer: Skyler Courter

Film Production Coordinator: Ian Donnelly

Production Company: Hungry Man

Director: Wayne McClammy

EP: Mino Jarjoura

Producer: Dave Bernstein

DP: Matthew Libatique

Editorial: Rock Paper Scissors

Editor: Christjan Jordan

Producer: Dani DuHadway


Color: Shed

Music: Beacon Street

Sound Design/Mix: HECHO EN 72

Production Company: HECHO EN 72

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