Repositioning of the day. Carl Hardee Sr. Returns | Carl's Jr.

Meet “our founder”, Carl Hardee Sr. After trusting the company to his son for a few years, Carl Sr. is back to focus on what we do best: making damn tasty food. Say goodbye to women in tiny bathing suits; now it’s all about grass-fed beef, hand-breaded chicken tenders, made-from-scratch biscuits and bacon on pretty much everything. We’re Carl’s Jr. and Hardee’s. See why we’re Pioneers of the Great American Burger.
Client:



Chief Marketing Officer: Brad Haley



SVP, Product Marketing: Bruce Frazer



Director of Advertising: Brandon LaChance



VP, Field Marketing, Media & Merchandising: Steve Lemley



Director, Product Marketing & Merchandising: Christie Cooney



Product Marketing Managers: Kathy Johnson, Allison Pocino, Claire Eastburn




72andSunny Team



Founder, Creative Co-Chair: John Boiler



Executive Creative Director: Jason Norcross



Group Creative Director: Josh Fell



Sr. Designer: Jon Hall



Writer: Drew Burton



Designer: Daran Brossard



Creative Director: Mark Maziarz



Creative Director: Helena Skonieczny



Writer: Alex Schaeffer



Designer: Abbas Deidehban



Jr. Writer: Corey O’Brien



Jr. Designer: Max Matesen



Group Strategy Director: Scott Jensen



Strategy Director: Michael Lewis



Strategist: Luis Jasso



Jr. Strategist: Marquis Mahoney



Group Brand Director: Alexis Coller



Brand Director: Michal David



Sr. Brand Manager: Ali Arnold



Brand Manager: Ryan Rodriguez



Brand Coordinator: Makenna Magarity



Brand Coordinator: Lindsay Foregger



Business Affairs Director: Amy Jacobsen



Sr. Business Affairs Manager: Jennifer Jahinian



Business Affairs Coordinator: Joseph Pereira



Executive Film Producer: Molly McFarland



Sr. Film Producer: Brooke Horne



Jr. Film Producer: Nani Weinberg



Jr. Film Producer: Skyler Courter



Film Production Coordinator: Ian Donnelly




Production Company: Hungry Man



Director: Wayne McClammy



EP: Mino Jarjoura



Producer: Dave Bernstein



DP: Matthew Libatique




Editorial: Rock Paper Scissors



Editor: Christjan Jordan



Producer: Dani DuHadway




VFX: JAMM



Color: Shed



Music: Beacon Street



Sound Design/Mix: HECHO EN 72




Production Company: HECHO EN 72