XFINITY recently surprised a couple customers who are Fast & Furious super fans by taking them on the ride of their lives, and straight “into a scene” from the latest installment of the franchise, The Fate of the Furious. Watch them as they go on a furious ride complete with the same cars from the movie, explosive stunts and the same high-speed chase as seen in the latest film between Dominic (Vin Diesel) and Letty (Michelle Rodriguez).
Directed by Jeff Tremaine (Jackass and Bad Grandpa) and featuring Stunt Coordinator Oakley Lehman (Batman v Superman: Dawn of Justice, Iron Man), Stunt Driver Ken Gushi (MotorClub, Pure Drifting), Picture Car Coordinator Dennis McCarthy (Batman Begins, La La Land) and Special Events Coordinator Jim Schwalm (Ted 2, Transformers). The entire experience was shot live in one take. The crew rehearsed for days to ensure the two fans really had no idea what was coming.
Client: Comcast – Xfinity
SVP, Brand Marketing: Todd Arata
Senior Director, Brand Experience: Sherri Davis
Senior Manager, Brand Experience: Catherine Huffman
Campaign: XFINITY Fast & Furious 8 Drive-Out Cinema
Title of Creative Work: XFINITY Fast & Furious 8 Drive-Out Cinema
Ad Agency: Goodby Silverstein & Partners
Creative
Co-chairman: Jeff Goodby, Rich Silverstein
Chief Creative Officer/Partner: Margaret Johnson
Creative Directors: Jeff Gillette, Jens Waernes, Jon Wolanske
Associate Creative Directors: Rohan Cooke and Laura Petruccelli
Copywriters: Laura Petruccelli and Craig Shervin
Art Directors: Rohan Cooke, Charles Lee and Louis Xinran Li
Production
Director of Broadcast Production: Tod Puckett
Executive Broadcast Producer: James Horner
Broadcast Producer: Stephanie DeNatale
Assistant Broadcast Producer: Samantha Tarde
Account Services
Managing Partner: Leslie Barrett
Group Account Director: Jason Bedecarre
Account Director: Georgia Newton
Account Manager: Perry Kayla Fox
Asst. Account Manager: Emily Kelly
Brand Strategy
Group Brand Strategy Director: John Thorpe
Brand Strategy Director: Andrew Mak
Business Affairs
Director of Business Affairs: Judy Ybarra
Business Affairs Associate Manager: Rodney Hameroff
Production Company
Production Company: HeLo
Director: Jeff Tremaine
Executive Producer/Co-Founder: Justin Moore-Lewy
Gorilla Flicks Executive Producer: Shanna Newton
Managing Director/Co-Founder: Brendan Kiernan
Executive Producer: Andrew Oppenheimer
Line Producer: Tina Nakane
Director of Photography: Wyatt Troll
Production Designer- Robb Buono
SFX Supervisor- Jim Schwalm
Stunt Coordinator- Oakley Lehman
Editorial
Cut+Run
Editor: Pete Koob
Assistant Editors: Christopher Kasper and Andy Berner
Managing Director: Michelle Eskin
Executive Producer: Deanne Mehling
Producer: Sara Stasinos
Color Grade
Company 3
Colorist: Sean Coleman
Senior Producer: Matt Moran
Online
CT-SF
Executive Producer: Melanie Bass
Producer: Felicia Libby
Flame Artists: Zac Dych and David Valencic
Sound Design
LSD
Sound Designer: Michael Anastasi
Mix
Lime
Audio Mixer: Rohan Young
Audio Assistant: Ben Tomastik
Producer: Kayla Phungglan
Executive Producer: Susie Boyajan
Graphics
Animator: Natasha Candelaria
Creative Director: Mike Landry
Executive Post Producer: John Dutton
Director of Post Production: Michael Damiani
—Behind the Scenes
Client: Comcast/Xfinity
SVP, Brand Marketing: Todd Arata
Executive Director, Social Marketing: Nader AliHassan
Manager, Brand Social Marketing: Cortney Boothman
Campaign: XFINITY Fast & Furious 8 Drive-Out Cinema Behind the Scenes
Campaign Website: Facebook.com/Xfinity
Production
Director of Broadcast Production: Tod Puckett
Executive Broadcast Producer: James Horner
Broadcast Producer: Stephanie DeNatale
Assistant Broadcast Producer: Samantha Tarde
Production Company
Production Company: HeLo
Camera Operator: Donny Anderson
Production Company: Goodby Silverstein & Partners
Additional Camera Operator: Michael Miller
Additional Sound Mixer: Mark Sandhoff
Editorial/Online
Cut+Run
Managing Director: Michelle Eskin
Editor: Christopher Kasper
Executive Producer: Deanne Mehling
Producer: Sara Stasinos
Color Grade
Mission Film & Design
Colorist: Chris Martin
Sound Design/Mix
One Union
Sound Designer: Matt Wood
Audio Mixer: Matt Wood
Audio Assistant: Isaac Olsen
Producer: Cienna Patmont
Executive Producer: Lauren Mask
Graphics
Animator: Natasha Candelaria
Creative Director: Mike Landry
Executive Post Producer: John Dutton
Director of Post Production: Michael Damiani
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