sabato 28 febbraio 2015

Automotive ad of the day. Audi - Mechanics

Client: Audi
Title: "Mechanics"
Agency: Thjink Berlin GmbH
Executive Creative Director: Stefan Schulte
Creative Director: Siyamak Seyedasgari
Account: Nicole Bierwolf, Hendrik Heine
Director: Sebastian Strasser
Production Company: RadicalMedia berlin
dop: Roman Vasyanov
Producer: Christoph Petzenhauser, Kathy Rhodes, Yan Schoenefeld
Casting: Julia Kim (US), Francesca Green (UK)
Editor: Paul Hardcastle, Trim Editing
Colorist: George K, MPC London
Score: Robert Cairns
VFX: Time Based Arts, London
VFX Supervisor: James Allen
VFX Lead Artists: James Allen, Sheldon Gardner, Steven Grasso

venerdì 27 febbraio 2015

Smart ad of the day. GLAAD / GMHC - Celibacy Challenge

Sign GLAAD and GMHC’s petition at to pressure the FDA to screen all prospective blood donors based on risk, regardless of their sexual orientation or gender identity.

The FDA recently announced that gay and bisexual men may finally be allowed to donate blood after being banned for life since the ’80s — but only if they remain celibate for one year.

So straight guys can have safe sex with woman after woman and still donate blood. But gay and bi men who have had safe sex for an entire year — even with a monogamous partner — would still be banned. Sounds like discrimination to us.


For more information about GLAAD's work, please visit,http://facebook...., and

For more information about GMHC’s work, please visit http://gmhc.org, and

Advertising Agency: Saatchi & Saatchi, New York, USA
Chief Creative Officer: Jay Benjamin
Creative Director / Art Director: Johnnie Ingram
Creative Director / Copywriter: Chris Skurat
Designer: Juan Saucedo
Art Directors: Mete Erdogan, Matilda Kahl
Copywriters: Callum Spencer, Vik Angwald
Chief Production Officer: Tanya LeSieur 
Director of Content Production: John Doris 
Executive Producer: Dani Stoller
Integrated Producer: Matt Micioni
Lead Creative Technologist: Steve Nowicki
Digital Strategist: Shae Carroll
Information Architect: Robert Moon, Kelly Redzack
Head of Art Buying: Maggie Sumner
Lead Retoucher: Yan Apostolides
Proof Reader: Ed Stein
Talent Director: Akash Sen
Account Director: Rebecca Robertson
Associate Director / Business Development: Jamie Daigle
Account Supervisor: Carly Wallace 
Project Manager: Bridget Auerbach
Production Company: Bullitt  
Director: Ari Sandel
Director of Photography: Warren Kommers, Alan Cumming
Executive Producer: Todd Makurath
Line Producer: Nathaniel Greene
Editing House: Arcade Edit
Editor: Jeff Ferruzzo
Assistant Editor: Mark Popham 
Producer: Fanny Cruz
Executive Producer: Sila Soyer
Music House: Nylon
Producer: Christina Carlo
Audio: Sound Lounge
Mixer: Glen Landrum
Post House/Telecine: Company 3
Colorist: Tom Poole

Digital stuff of the day. The Music Selfie Experiment - Lincoln Motor Co #MusicSelfie


You are one in a million, and we want to write a song to celebrate that. Head to to create your own unique song using facial detection technology. #MusicSelfie

mercoledì 25 febbraio 2015

Nice ad of the day. Samsung - New Angle

Production company Giants & Toys 
Director Henrik Sundgren

Generous ad of the day. Coca-Cola - A Generous World

No matter who you are, or whatever life throws at you, there's always someone out there who could use a Coke a little more than you. Who would you share one with?
Client: The Coca-Cola Company
Spot: "Generous World"
Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Hal Curtis / Jeff Gillette / Antony Goldstein
Copywriter: Neil Ramanan
Art Director: Gianmaria Schonlieb
Producer: Jennifer Hundis
Account Team: Brian Mead
Business Affaires: Teresa Lutz
Executive Creative Directors: Joe Staples / Mark Fizloff
Head of Production: Ben Grylewicz
Production Company: MJZ
Director: Dante Ariola
Head of Production: Scott Howard
Line Producer: Natalie Hill
Director of Photography: Philippe Le Sound
Editorial Company: Rock Paper Scissors
Editor: Adam Pertofsky
Assistant Editor: Marjorie Sacks
Post Producer: Shada Shariatzadeh
Post Executive Producer: Angela Dorian
Final Online & Effects: The Mill, Chris Harlow
Color Correction : Company 3, Stefan Sonnenfield
Music Company: We Are Walker
Executive Producer : Sara Matarazzo
Audio Post and Sound Design Company: Eleven Sound, Jeff Payne

Connected stuff of the day. Elemental Path presents CogniToys - KickStarter Video


"Recognizing a clear gap in truly smart educational toys, we set out on a journey to redefine the way kids play with their favorite toys. We've built a patent pending technology that allows kids to directly engage in intelligent conversation with their toys. The technology allows toys to listen, speak and simultaneously evolve, learn and grow with your child; bringing a new element of personalized, educational play to children. 

With your help, we are launching Elemental Path's first product: CogniToys – a cute cuddly dinosaur that is fun, playful and smart." Visit the Kickstarter page of the project

Outdoor of the day. SNICKERS® - What’s Up With Marcia?

via adfreak

Watch how SNICKERS transformed Marcia Brady into Danny Trejo on a New York City billboard, then tell us who YOU are when you’re hungry. #EatASNICKERS #WhatsUpWithMarcia

Who are you when you’re hungry?

Make your hungry meme here:

Show us who you are when you’re hungry, and your content could take over the YouTube homepage for a day!

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE CHANCES OF WINNING. Contest begins at Noon ET on 2/20/15. All entries must be received by 11:59:59 PM ET on 4/17/15. To enter, visit Contest is open to individual legal residents of 50 United States and D.C., age of majority or older (age 21 in Mississippi, age 19 in Alabama and Nebraska, and age 18 in all other states and D.C.) at time of entry. Voting begins at Noon on 5/11/15 and ends at 11:59:59AM ET on 7/15/15. Voting is open to individual legal residents of 50 United States and D.C., age 13 or older at time of voting. Additional terms and restrictions apply. For prizing and complete details, see Official Rules: Contest is void outside 50 United States and D.C. and where prohibited. Federal, state and local law, rules and regulations apply. Sponsor: Mars Chocolate North America, LLC.

martedì 24 febbraio 2015

Animation of the day. Original / Short from Vucko

Original / Short from Vucko on Vimeo.
This is a short piece that explores the concept of originality.
The topic is full of wonder, conflict, excitement, and subjectivity. For many, originality means drawing inspiration from a variety of sources to create a new idea. The script for “Original” is meant to be an adaptation of this belief; proving that unique ideas can be inspired by existing concepts, objects and experiences. This piece achieves this by combining influential quotes from the world’s most creative minds over the past five decades (Pablo Picasso, Jim Jarmusch, Woodrow, Wilson, Lincoln Steffens, Dieter Rams, Jean Luc Godard etc.) to create a single narrative that defines what it means to be original.
Random prints available here:
Direction/Design/Animation: Andrew Vucko
Sound Design & Music : CypherAudio
Production/Direction/Mix : John Black
Composers : Tobias Norberg, John Black
Sound Design : Jeff Moberg, John Black
Voiceover: Chris Kalhoon
Thank you: Ryan Dadoun, Nicolas Girard, Luis Campos, Chris Bahry

Nice ad of the day. Postpartum: The Musical - Hello Flo @HelloFlo #PostPartum

More about the ad here is a women's health company dedicated to helping women and girls navigate all stages of life. 

Special thanks to our sponsors Always, LUNA, and Bamboobies.

Production Company: Senza Pictures
Written by Sara Saedi
Produced by Brandi Savitt
Casting by Wulf Casting
Music & Lyrics by Found Objects
Director of Photography Mark Schwartzbard
Editor David Fishel
Art Director & Wardrobe Ally Nesmith
First Assistant Director Lenny Payan
Production Coordinator Julia Brady
Hair & Makeup Rebecca Levine
Script Supervisor Leslie Zak
Assistant Editor Elizabeth Theis
Assistant Camera Cory Stambler
Gaffer GT Womack
Key Grip Ben Hunt
Sound Mixer Wil Masisak
Boom Operator Matt King
Assistant Art Director Nelson Mestril
Production Assistant Jordan Bush

Mira Leah Curney
Dancer#1 Amy Lattimore
Dancer#2 Mollie Downes
Dancer #3 Jade Eshete
The Doctor Richard Ercole

Masterpiece of the past. Alejandro Gonzalez Inarritu - BMW Films - The Hire - Powder Keg


The Hire is a series of short films made by BMW together with some of the worlds best directors.
Powderkeg - starring Clive Owen, Lois Smith, Stellan Skarsgard and the BMW X5. Directed by Alejandro Gonzalez Inarritu.

lunedì 23 febbraio 2015

Inspiring ad of the day. Make a film with iPad Air 2 – Everything changes with iPad (Oscars 2015 TV Commercial)

via "Martin Scorsese's commencement speech to the NYU Tisch School of the Arts Class of 2014, narrated by Scorsese himself."

"You can't do your work according to the people's values. I'm not talking about 'following your dream,' either. I never like the inspirational value of that phrase. Dreaming is a way of trivializing the process, the obsession that carries you through the failure as well as the successes which could be harder to get through.
If you're dreaming, you're sleeping. It's important and imperative to always be awake to your feelings, your possibilities, your ambitions. But you also know this, for your work, for your passions, every day is a rededication.
Painters, dancers, writers, filmmakers, it's the same for all of you, all of us. Every step is a first step, every brush stroke is a test, every scene is a lesson, every shot is a school. So, let the learning continue."

iPad is the ultimate tool for independent filmmakers. It lets them chase their ambitions and dive deeper into the work they’re so passionate about. Learn how students at Los Angeles County High School for the Arts relied on the power and versatility of iPad to write, produce, shoot, score, and edit their films in a matter of days.

Italian ad of the day. The Rarest Ones - Dompé #ICareAboutRare

"Suppose I were a wolf. Suppose I were a seal. Suppose I were a hawk or an eagle. Suppose I were a bat. Suppose I were a penguin, a dolphin or a whale. Suppose I were a gorilla or a panda. Suppose I were a polar bear. To be an animal, and rare, is to be important. But I am just a man with a rare disease. And to be rare like me is to be ignored.
We care about diseases that few care about. Dompé. Research for rare diseases." Share, if you care too. #ICareAboutRare

Does being rare mean to be ignored?

Watch the heartbreaking experience of Tommy, a 22-year-old suffering from Hyperphenylalaninemia, getting naked in the wild to stand out for people affected by rare diseases.

Support the VIII Rare Disease Day on the 28th February 2015.
Share the story of Tommy, if you care too.

Learn more about Tommy:

Watch the backstage video:

More about Dompé and its commitment in rare diseases on

Client: Dompé - Eugenio Aringhieri, Alessandro Aquilio, Laura Sprea, Benedetta Bitozzi
Agency: Saatchi & Saatchi
Regional Creative Director EMEA: John Pallant
Executive Creative Director: Agostino Toscana
Creative Director: Alessandro Orlandi, Manuel Musilli
Art Director: Alessandro Orlandi, Manuel Musilli
Copywriter: Antonio Di Battista, Leonardo Cotti
Account manager: Francesca Bertocco
Senior Digital Strategist: Stefano Caridi
TV Producer: Erica Lora-Lamia

Starring: Tommaso Galluppi

Production Company: Al One Srl 
Director: Roberto Saku Cinardi
Dop: Luca Esposito
Executive Producer: Alan Vele
Editor: Marcello Saurino 
Music: Guido Smider e Michele Caiati
Sound design: Guido Smider
Color correction: Claudio Beltrami - colorist - and Andrea Bomba - producer - for BAND (Milan)
GFX: Luca Della Grotta
Line Producer: Riccardo Cesarini 
Production Manager: Domiziana De Fulvio
Production Coordinator: Silvia Dragonetti
Focus Puller: Lorenzo Casadio
Best Boy: Silvia Tarchini
Data manager: Jonathan Ozan
Production Assistant: Riccardo Pinzari
Camera Technician: Valter Cardinali (AMG International) 
1st Diver: Pippo Cappellano
2nd Diver: Marco Pasquini
Photographer: Simone Cerio
Driver: Paolo Di Nepi
Off Road Driver: Andrea Wlderk
Snowmobile Driver: Stefano Di Marzio
Canary Islands Fixer: Giulio Cappellano
Canary Island Driver: Jimena Garcia

In collaboration with: UNIAMO F.I.M.R. Onlus

PR Agency: MSL Group

Social Media Agency: Ambito5


Production thanks to:
Medio Ambiente - Cabildo de Fuerteventura - Spain
Medio Ambiente - Cabildo de Lanzarote - Spain
Ayuntamiento de Pájara - Fuerteventura - Spain
Ayuntamiento de La Oliva - Fuerteventura - Spain
Ayuntamiento de Yaiza - Lanzarote - Spain
Agriturismo Tenuta Monte La Guardia - Bracciano (RM) - Italy
Azienda agricola Terre di Tuscia - Manziana (RM) - Italy
Università Agraria di Manziana (RM) - Italy
Manziana Mantus cooperativa sociale (RM) - Italy
Comune di Lucoli (AQ) - Italy - and the Mayor Valter Chiappini
Rifugio Alantino - Campo Felice (AQ) Italy

Learn more about Tommy, the 22-years-old suffering from Hyperphenylalaninemia, protagonist of The Rarest Ones video and official ambassador of the #ICareAboutRare campaign, developed by the Italian biopharmaceutical company Dompé under the patronage of the Italian Federation for Rare Diseases, UNIAMO F.I.M.R. Onlus, on the occasion of the World Rare Disease Day. 

In this special contents video Tommy tells the story of his life, not only as a man suffering from a rare disease, but as a human being carrying out a mission far in the world.

Photos, video, editing: Simone Cerio
E-motion graphic: Marco Di Vincenzo

Watch and share The Rarest Ones video:

Watch the backstage video: