"Nike believes in the unique power of sport to move the world forward. Nike's mission as a company is to bring the world together through sports, to strengthen active communities, and to create equal opportunities for all athletes. However, Germany and many other countries are facing a challenge: kids give up any sporting activity at an alarming rate. To make sport and play regain their importance, Nike dedicates the new chapter of its Just Do It campaign, titled 'Du tust es nie nur für dich' ('You never do it just for yourself') to those communities and athletes that go beyond the next goal or medal. The campaign from Wieden+Kennedy Amsterdam portrays Germany's new heroes and their inspiring stories. The hero spot was directed by John Hillcoat through Serial Pictures x Somesuch.
While many people see athletes winning and competing, Nike sees heroes who help to advance, enrich and inspire society.
When athletes like Léon Schäfer go beyond their limits, both physically and mentally, they do so not just for themselves, but for a whole generation of athletes and an inclusive sports culture.
When a female boxer like Zeina Nassar fights in a hijab for the first time, she is not doing it for herself, but for a whole generation of girls who dare to pursue their dreams. And when players like Leroy Sané go their own way, they inspire a generation of kids who aim to leave their own footprint on the world."
Helden features a new generation of German athletes, who work hard on and off the pitch, on the track and in their communities. They go beyond winning to pave the way for others.
We believe in a world in which everyone can become a hero, leveraging the powerful platform sport provides to those who speak up.
You never do it just for yourself.
Just do it.
Click here and find out more: www.nike.com/de/just-do-it
The music is based on David Bowie’s “Helden“, written by David Bowie & Brian Eno, arranged by Hans Zimmer, using Bowie’s original vocals.AGENCY: WIEDEN+KENNEDY AMSTERDAM EXECUTIVE CREATIVE DIRECTOR: Eric Quennoy, Mark Bernath CREATIVE DIRECTOR: Craig Williams, Evgeny Primachenko ART DIRECTOR: Jeffrey Lam COPYWRITER: Alex Bower HEAD OF BROADCAST PRODUCTION: Joe Togneri EXECUTIVE PRODUCER: Jaime Tan ASSISTANT PRODUCER: Eline De Roo GROUP ACCOUNT DIRECTOR: Kathryn Addo ACCOUNT DIRECTOR: Franky Wardell ACCOUNT MANAGER: Margot Paquien PLANNING DIRECTOR: Reid Schilperoort PLANNER: Alex Janneau HEAD OF COMMS & DIGITAL STRATEGY: Dani Pak COMMS PLANNING DIRECTOR: Elsa Stahura STUDIO DIRECTOR: Lizzie Murray MOTION DESIGNER: Soren Danielsen LEAD MOTION DESIGNER: Gustav von Platen STUDIO ARTIST: Noa Redero PROJECT MANAGER: Caroline Kosse BUSINESS AFFAIRS: Michael Graves, Marie Hernandez FILM PRODUCTION PRODUCTION COMPANY: Serial Pictures x Somesuch DIRECTOR: John Hillcoat DIRECTOR OF PHOTOGRAPHY: Philippe Le Sourd ADDITIONAL PHOTOGRAPHY: Benjamin Loeb MANAGING DIRECTOR: Seth Wilson PRODUCER: Fran Thompson PRODUCTION MANAGER: Hannah Fowles-Pazdro PRODUCTION DESIGNER: Marco Bittner Rosser COSTUME DESIGNER: Natalie Humphries SPORTS CHOREOGRAPHY: Andy Ansah PRODUCTION SERVICE SERVICE COMPANY: Anorak EDIT EDITING COMPANY: Trim Editing EDITOR: Ross Hallard, Tom Lindsay EDIT PRODUCER: Tatyana Alexandra AUDIO POST AUDIO POST: Grand Central Recording Studios SOUND DESIGNER/MIXER: Raja Sehgal MUSIC ARTIST / TITLE: 'Helden' By David Bowie WRITTEN BY: David Bowie & Brian Eno ARRANGED BY: Hans Zimmer MUSIC COMPANY: Courtesy of The RZO Companies, Sony ATV and Universal Music Publishing POST PRODUCTION POST: Glassworks Amsterdam FLAME: Kyle Obley VFX SUPERVISOR: Kyle Obley 3D: Darren MacPherson, Matthijs Joor NUKE: Maxence Peillon EXECUTIVE PRODUCER: Chris Kiser POST PRODUCER: Dave Moore GRADE COLOUR GRADING: MPC COLOURIST: Mark Gethin COLOR ASSIST: Nate Seymour EXECUTIVE PRODUCER: Meghan Lang COLOR PRODUCER: Diane Valera
