Self promotion of the week. Miguel Durão, copywriter.

Back For The Future.

It was an ordinary evening at Lone Pine Mall. All Kevin Durant wanted was a new pair of shoes. Then the space-time continuum showed up.

Bill Hader, Christopher Lloyd, Tinker Hatfield, Donald Fullilove and KD star in a film about the most famous shoes never made, in an effort to support the Michael J. Fox Foundation for Parkinson's research.

To learn more, go to www.back4thefuture.com. To bid on the 2011 Nike MAG shoes, go to www.nikemag.ebay.com.

Together, we can help make Parkinson's disease a thing from the past