My Predictions.: 03/04/16

sabato 9 aprile 2016

Automotive ad of the day. Highway Robbery | Volvo XC90 T8 Twin Engine Hybrid

The all-new XC90 T8 is the first hybrid luxury SUV to be powered by gas, electric energy and other cars.

Learn more at http://www.volvocars.com/us/buy/shopp...

Like us on Facebook: https://www.facebook.com/VolvocarUSA
Follow us on Twitter: https://twitter.com/VolvoCarUSA
Follow us on Instagram: https://www.instagram.com/volvocarusa
Client: Volvo
Spot Title: Highway Robbery
Agency: Grey New York
Chief Creative Officer: Andreas Dahlqvist
Executive Creative Director: Matt O'Rourke
Group Creative Directors: João Coutinho, Marco Pupo
ACD/Art Director: Rodrigo Burdman
CD/Copywriter: Natalie Rose
Copywriter: Jason Goldshteyn
Agency Producer: Stephen Samelko
Agency Music Producer: Ben Dorenfeld
Production Company: 1stAveMachine
Director: Bob Partington, Jordan Fein, Hunter Baker
DP: Hunter Baker
Post Production: 1stAveMachine
Editor: Colin Laughlin
Sound Mix: Gramercy Post

Social ad of the day. Dream Adventures Film | Expedia + St. Jude Children's Research Hospital

via startupitalia.eu

For kids at St. Jude Children’s Research Hospital who can’t travel and see the world, Expedia used 360° camera technology to bring the world to them, live.

Share the power of travel with kids who need it most by donating your Expedia+ points at http://www.expedia.com/stjude.

Ad of the day. Mein Kampf - gegen Rechts (My struggle - against right-wing extremism and racism).

Mein Kampf - gegen Rechts (My struggle - against right-wing extremism and racism)

Campaign: Mein Kampf – gegen Rechts
Agency: Ogilvy & Mather Berlin
Exec. Creative Directors: Tim Stübane, Birgit van den Valentyn
Creative Directors: Björn Kernspeckt, Sebastian Kraus, Daniela Schmidt, Stese Wagner
Art Directors: Matthias Bauer, Philipp Bertisch, Andreas Richter, Stephan Westerwelle, Joschka Wolf, Collja Lorig, Michael Mogk
Copywriters: Janne Sachse, Anke Roell
Client Service Director: Stephen Kimpel
Account: Iskra Velichkova, Carsten Kaiser, Patricia Podewin
Editor: Lutz Meier
Art Buyer: Martina Diederichs
Photographer Dominik Butzmann
Agency Producer: Georg Ilse
Postproduction Press: Simon Geis/vividgreyde, Schröderstraße 9, 10115 Berlin
Film Production: Tony Petersen Film GmbH, Brunnenstraße 181, 10119 Berlin
Regie/Director: Florian Baeker
Social Media Strategy: Rochus Landgraf
Programmer: Robert Georgi
Publishing House: Europa Verlag, Berlin/München/Wien
Publisher: Christian Strasser
Public Relations: Claus-Martin Carlsberg, Barbara Stang
Ogilvy Public Relations: Anna-Karina Berels, Anna-Lena Daniels, Laura Kolb, Julia Steckel

Media Planning/Buying: Mindshare/Christian Scholz, Dietmar Birkner/Kinetic Worldwide Germany GmbH

Guerrilla of the day. STRONGBOW FIRST ACT, GOLD APPLE REMIX JOHANNESBURG, SA

more info and full credits at theinspirationroom.com

Grab a shovel, some seeds and remix nature with the city. Let’s be guerrilla gardeners and pimp the pavement with apple trees!

We want nature back in the urban scene. Let’s help nature feed us its sparkling energy. Let’s pimp an abandoned building and give it new life. Let branches break walls and indifference. Let’s plant an urban orchard at its feet and laugh, dance and celebrate nature.

DISCOVER NATURE REMIX : https://www.strongbow.com

All over the planet guerrilla gardeners and green rebels are remixing nature back into their city sceneries! Be inspired by this amazing movement and check out the Nature Remix acts on https://www.strongbow.com

Music Track : Crystal Fighters - Follow
Label PIAS
Publishing : Universal Music

http://po.st/CFightersSpotify

Animation of the day. “The Old New World”

"The Old New World" (Photo-based animation project) from seccovan on Vimeo.
"The Old New World" is a Photo-based animation project.
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It's a travel back in time with a little steampunk time machine.
The main part of this video was made with Camera projection based on photos.
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Source photos by shorpy.com
Music: Al Bowlly - "Guilty"
Still frames and illustrations: behance.net/gallery/35310703/The-Old-New-World-Photo-based-animation-project

venerdì 8 aprile 2016

Funny ad of the day. HeavyBubbles™

Find out who's behind the launch: https://www.youtube.com/watch?v=5Ur_n...

To be more like “Thor” visit http://www.heavybubbles.com
HeavyBubbles™ sparkling water weights are a revolutionary new product in the fitness / bodybuilding market. Just ask Game of Thrones’ Thór Björnsson and he will tell you that HeavyBubbles is for people who don’t take liquids lightly.

#heavybubbles #GoT #sparklingwater #gameofthrones

For more details - www.sodastreamusa.com
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Credits -

Concept By: Matti Yahav and Allenby Concept House
Director, Screenwriter and Editor: Vania Heymann
Story By: Yoash Foldesh, Guy Assif and Ronen Harten
Producers: Aya Hecht and Natan Schottenfels

Featuring: Thor Björnsson

SodaStream: Daniel Birnbaum, Matti Yahav, Mascha Zaksh and Itai Bichler

Allenby
Executive Producers: Guy Assif, Srulik Einhorn and Eli peer
Allenby VP Creative: Yoash Foldesh
Creative and Design: Ronen Harten
Produced by: Allenby.co.il

Cinematography: Roman Linetsky
VFX: Geronimo Post&Design
Original soundtrack: Assa Raviv
Assistant Directors: Natan Schottenfels
Sound design: Omri Angel

Additional Music:
Local Forecast - Elevator Kevin MacLeod (incompetech.com)

Radioaktivefilm
Executive Producer: Darko Skulsky
Producer: Sasha Bevko
Art Director: Vladimir Radlinskiy
1st AD: Dennis Sonin
PM: Nick Semko
PA: Julia Sotnikova

Cast
Koverda Serhiy
Yanchinova Zulaikha
Kozlova Iryna
Ostapenko Dmytro
Ostapenko Andriy

Sport ad of the day. Nike Football Presents: Spark Brilliance ft. Blaise Matuidi

It only takes one move to ignite the game and inspire a nation.

For Blaise Matuidi it all started with a moment of magic by Jay Jay Okocha. Who ignited your game? Spark Brilliance.

Join us at www.Nike.com/Football

Client: Nike
Ed Collin: Senior Brand Communication Director, Nike EMEA
Nick Kettelhake: Brand Communications Director, Nike WE
Jean-Luc Bragard: Brand Communications Manager, Nike WE

Agency: Wieden + Kennedy Amsterdam
Executive Creative Director: Eric Quennoy, Mark Bernath
Creative Director: Craig Williams, David Smith
Art Director: Sébastien Partika
Copywriter: Edouard Olhagaray
Head of Broadcast Production: Joe Togneri
Broadcast Producer: Elissa Singstock
Planner: Stéphane Missier
Communications Planner: Josh Chang
Digital Strategist: Greg White
Group Account Director: Kathryn Addo
Account Director: Tim Ryan
Account Manager: Jorge Fesser
Project Manager: Loes Poot
Business Affairs: Kacey Kelley

Production Company: Division Films
Director: Fleur+Manu
Director of Photography: Steve Annis
Producer: Jules de Chateleux
Executive Producer: Jules de Chateleux

Editing Company: Whitehouse Post London
Editor: Russell Icke

Audio Post: Wave Studios Amsterdam/ Grand Central Recording Studios London
Sound Designer/Mixer: Alex Nicholls Lee/ Raja Sehgal

Music:
Title: "Shining Star" (Sebastian Remix)
Original Artist / Remix Artist: Earth, Wind & Fire (Remixed by Sebastian)
Publishing & Master Recording: Sony/ATV & Sony Music Entertainment
Remix : Ed Banger Records

Postproduction: Glassworks Amsterdam
Flame: Morten Vinther (Head of 2d) Kyle Obley (VFX Sup/ Flame)
3D: Rudiger Kaltenhauser
Telecine: Daniel de Vue
Producer: Anya Kruzmetra, Christian Downes

Partner Agencies:
Media Agency: Mindshare Paris
Digital Agency: RGA London

Idea of the day. The Swedish Number | +46 771 793 336

via adfreak

250 years ago, in 1766, Sweden became the first country in the world to introduce a constitutional law to abolish censorship. To honour this anniversary, Sweden is now the first country in the world to introduce its own phone number. Call +46 771 793 336 and get connected to a random Swede, anywhere in Sweden and talk about anything you want.

http://theswedishnumber.com/

Are you living in Sweden and would like to answer calls for Sweden?

Download the app ”The Swedish Number” from your phone's app store.

App Store
https://itunes.apple.com/se/app/the-s...

Google play
https://play.google.com/store/apps/de...

Inspiring ad of the day. SK-II: Marriage Market Takeover

Watch how single women in China courageously #changedestiny by standing up against the pressure of being labelled “Sheng Nu”, or “leftover woman”. Learn more about SK-II’s #changedestiny movement: http://www.sk-ii.com.sg/en/changedest...

Today, Chinese women face immense pressure to get married before they turn 27. In many Chinese cities, so called marriage markets are a common sight, where parents go to post and match personal ads. A number of brave Chinese women have finally stood up to speak their mind against society’s labels and their parents' pressures. A marriage market in Shanghai’s People’s park was taken over by personal messages from hundreds of independent women, stating that they want to control their own destiny.

Find out what these women courageously say to reconstruct the mutual respect between generations and increase society’s understanding to finally change their destiny in the film.
via mashable.com

Digital stuff of the day. The Posting Tail by Pedigree ®

English versione here

Saatchi & Saatchi, Madrid
Presentamos The Posting Tail by Pedigree ® un dispositivo capaz de interpretar lo que le gusta a tu perro y compartirlo. ¡Ahora puedes saber todo acerca de tu mejor amigo! Pruébalo en http://www.pedigree.es

giovedì 7 aprile 2016

Funny ad of the day. HORNBACH Spring 2016

via creativereview

HORNBACH Spring 2016 from Thomas Berlin on Vimeo.

directed Tom Noakes, produced Partizan, Agency Heimat Berlin

Project of the day. The Next Rembrandt - ING

more info at: theguardian.com and campaignlive
Agency JWT Amsterdam

Can technology and data bring back to life one of the greatest painters of all time?

On 5 April 2016 The Next Rembrandt has been unveiled in Amsterdam: a 3D printed painting, made solely from data of Rembrandt’s body of work. Thus bringing the Master of Light and Shadow back to life to create one more painting. Only this time, data is the painter, and technology the brush.

More at https://www.nextrembrandt.com