via adrants.com
Draftfcb Brazil
To prove that Hellmann's goes with anything, we created Hellmann's Food Slot.
Just pull the lever and the machine will randomly combine the ingredients in the display. Look at what you've won, collect your recipe and get your hot and fresh delicious food sample made with the real mayonnaise.
Ogilvy Brazil
DDB Latina Puerto Rico
www.jovenesenriesgo.org
venerdì 31 maggio 2013
Social ad of the day. Superformula to Fight Cancer.
Versão em portugues: http://www.youtube.com/watch?v=Y9_TMt...
JWT Brazil introduces: "Superformula" to fight cancer.
The first step in the fight against cancer is believing in the cure. But the chemotherapy treatment is difficult, especially for a child. To help them believe, we worked with the A.C.Camargo Cancer Center and another client of the agency, Warner Bros., to create an idea capable of changing their negative perception of the treatment:
Transform the chemotherapy into a "Superformula."
We made covers for intravenous bags based on characters from the 'Justice League.' Creating, for the first time, a child-friendly version of the treatment. Co-developed with doctors, the covers are easy to sterilize and handle and meet all hospital hygiene standards. To give these covers a more powerful meaning, we started to produce a special series of cartoons and comic books in which the superheroes go through experiences similar to those of kids with cancer, and recover their strength, thanks to this "Superformula."
An experience that went far beyond the covers by also providing a new look to the entire Children'sWard: the game room was turned into the Hall of Justice, corridors and doors were decorated in the same theme, and the exterior acquired an exclusive entrance for these little heroes.
An idea which, since it has been up and running, is helping the children in their own struggle against one of the real world's greatest villains.
Client: Hospital A.C.Camargo Cancer Center
CCO: Ricardo John
Head of Art: Fabio Simões
Creative Director: Hernan Rebalderia & Santiago Dulce
Art Director: Guilherme Sakosigue
Copywriter: Fabio Ozorio
Account Team: Luciana Rodrigues, Yves Rodrigues
Planing: Fernand Alphen, Isabella Mulholland, Stella Pirani
Media: Aline Moda, João Dabbur, André Sanchez
Advertiser Supervisor: Irlau Machado Filho, Adriana Seixas Braga e Luciana Del Nero
Broadcast Director: Marcia Lacaze
Art Buyer: Paula Ferrari
Graphic Producer: Flavio Schaefer / Flavio Colella
Photographer: Regis Fernandez
Animation Production Company: Vetorzero
Executive Production: Eliza Flores
Director: Andre Sernaglia
C0-Director: Marcelo Fahd
Illustration: Marcelo Fahd, Felipe Kimio, Fernando Ricciopo
Animation: Fernando Ricciopo
Pos Production - Animation: Fernando Ricciopo, Marcelo Akira
Videocase Prodction Company: HungryMan
Director: Gualter Pupo
Mounting: Ricardo Mehedff
Sound Production Company: Shuffle
Videocase - Finishing: HungryMan
Social campaign of the day. DJ Fresh & Mindtunes: A track created only by the mind.
Download the track "Mindtunes" here: http://bit.ly/10zvhvi. Proceeds go directly to the Queen Elizabeth's Foundation for disabled people. Find out more about QEF on http://qef.org.uk/
Mindtunes is a track created by Andy, Jo and Mark, 3 physically disabled music fans, using only one instrument: their mind. The track was produced by DJ Fresh. Watch the music video:http://bit.ly/18tDipD
At Smirnoff we believe there's a creator in everyone of us. All you need are the means to get it out there, for everyone to see.
You have a mind, you can create. #yoursforthemaking
Special thanks to guest member Matthew.
Made with Emotiv EPOC technology.
giovedì 30 maggio 2013
Trash music video of the day. Major Lazer - Bubble Butt (feat. Bruno Mars, 2 Chainz, Tyga & Mystic) - Directed by Eric Wareheim.
SUBSCRIBE to Eric: http://bit.ly/ERICsubscribe
Buy this song: http://smarturl.it/BubbleButtRemix
CHECK OUT THE REST OF JASH:
JASH: http://bit.ly/JASHChannel
Sarah Silverman: http://bit.ly/SarahChannel
Michael Cera: http://bit.ly/MichaelCeraChannel
Tim and Eric: http://bit.ly/TimandEricChannel
Reggie Watts: http://bit.ly/ReggieWattsChannel
Buh: http://bit.ly/buhChannel
----------------------------------------
Check out Major Lazer: http://www.youtube.com/majorlazer
JASH COMEDY WEEK VIDEOS
Sarah Silverman:
Perfect Night - http://www.youtube.com/watch?v=h2KYHL...
Voices of Learning: Ep 2 - http://www.youtube.com/watch?v=feD2OY...
Michael Cera:
Gregory Go Boom - http://www.youtube.com/watch?v=LE8kTP...
Tim and Eric:
Goatee - http://www.youtube.com/watch?v=vKTLU7...
Reggie Watts:
Reggie Rolled - http://www.youtube.com/watch?v=I6OXjn...
Buh:
Catherine - http://www.youtube.com/watch?v=iMwIBk...
Dax Flame - http://www.youtube.com/watch?v=GPku7R...
The ArScheerio Paul Show: Episode 2 -http://www.youtube.com/watch?v=VhVPxf...
You and Your Fucking Coffee - http://www.youtube.com/watch?v=x4PIbu...
Bass Face - http://www.youtube.com/watch?v=qvdpu8...
----------------------------------------
About JASH:
JASH is a comedy collective featuring original content by partners Michael Cera, Tim & Eric, Sarah Silverman, Reggie Watts and producer Daniel Kellison (Jimmy Kimmel, David Letterman) with additional contributions from their many friends.
JASH on YouTube Comedy Week:
YouTube Comedy Week, a special event from May 19 through May 25, will showcase the best of comedy with live events, video premieres and creative collaborations from the world's funniest people. YouTube Comedy Week will bring together the biggest names in comedy on YouTube and beyond, including Vince Vaughn, Rainn Wilson, Ryan Higa, Smosh, Sarah Silverman and Michael Cera of JASH, The Lonely Island, Seth Rogen, Tim and Eric, Nerdist, Ed Helms, Ken Jeong, Norm Macdonald, Craig Robinson, The Gregory Brothers, The Onion, CollegeHumor, Epic Meal Time, Rhett & Link, Epic Rap Battles of History and more, to create a one of a kind experience for comedy fans.
----------------------------------------
CREDITS:
Starring: Major Lazer
Directed by: Eric Wareheim
Executive producers: Daniel Kellison
Executive Producer: Doug Deluca
Executive Producer: Mickey Meyer
Head of production: AJ Tesler
Senior Producer: Debbie Chesebro
Producer: Hillary Calhoun
Production Supervisor: Craig Sherwood
1st Assistant Director: Travis Gold
1st Assistant Director: Sean Tippins
2nd AD: Tiffany Soto
Director of Photography: Aaron Platt
1st Assistant Camera: Zac Adams
2nd Assistant Camera/Data Wrangler: Toby Theirman
Post Production Supervisor: Josh Kurz
Editor: Eric Notarnicola
VFX Supervisor: David Lewandowski
Colorist: Quinn Alvarez
Sound Designer - Jamie Vance
VFX Artists: Chris Schoenman, Rich Seemueller, William Mendoza ,Alexander Lehnert
Additional VFX: Eric Epstein ,Josh Johnson
Crane Operator: Scott Capulo
Gaffer: Randy Newman
Best Boy Electric: Fernando Morales, Jr.
Electric Board Operator: Juan Torres
Key Grip: Stu Brumbaugh
Best Boy Grip: Jay Guffey
Grip: Robert "Stripper Bob" Toombs
Director's Assistant: Caroline Bader
Grip: John Day
Stylist: Mindy Le Brock
Stylist: Diana Contreras
Tailor: Marie
Hair/MU:Kendel Shannon
Hair/MU: Tina Cohen
Body Paint: Will Lemon
Production Designer: Melanie Mandl
Leadman: Marty Van Diest
Set Decorator: Georgia Walker
Set Dresser: Michael Reynaud
Set Dresser: Kelly Jo Tinny
Set Dresser: Roberto Ramirez
Club Lighting Designer: Tim Palmer
Office Production Assistant: Kat Castillo
Production Assistant: Richie Cabral
Production Assistant: Gabe Zepeda
Production Assistant: Eric Leja
Production Assistant: Hannah Getz
Production Assistant: Natalie Darrah
Director's Assistant: Caroline Bader
Choreographer: Nina McNeely
Set Medic: Tony Cullen
Prosthetics: Charles Sowles
Starring:
Buttzilla - Sultry Simone
Loft Girl - Denna Thompson
Samantha Sitzman
Elke The Stallion
Jasmine Matthews
Khristine Monroe
Lexi Hulme
Jamie Donovan
Melissa Bourkas
Natalia Oliver
Krystal Ellsworth
Jillian Shmitz
Jeanet LE
Julia "JUJU" LE
Special thanks to Jerry Garcia and Supperclubhttp://www.supperclub.com/html/losang...
Intro Song: "$ E A ~ P V N K" by ideaot
Major Lazer - Bubble Butt (feat. Bruno Mars, 2 Chainz, Tyga & Mystic) - Directed by Eric Wareheim
http://www.youtube.com/user/JashNetwork
Idea of the day. Coca-Cola Sharing Can.
For years, Coke has encouraged people to share happiness—and has given them lots of surprising ways to share a Coke. This time, they've taken the classic Coca-Cola 330ml can and designed it for two persons. Twist, turn and share—"yes", the Coca-Cola can itself.
Ogilvy Paris, Ogilvy Singapore
Emotional ad of the day. Quit Victoria - Last Dance.
via lbbonline.com
Quit Victoria's latest campaign depicts a man dying of a smoking-caused disease sharing a tender moment with his wife as she cares for him during the final stages of his illness. The aim of the campaign is to encourage smokers to consider the impact not quitting will have on their lives, now and in the future by showing the consequences of not quitting now.
Quit Victoria's latest campaign depicts a man dying of a smoking-caused disease sharing a tender moment with his wife as she cares for him during the final stages of his illness. The aim of the campaign is to encourage smokers to consider the impact not quitting will have on their lives, now and in the future by showing the consequences of not quitting now.
JWT Melbourne.
Executive Creative Director: Richard Muntz
Copywriter/Creative Director: Jim Ritchie
Art Director/Creative Director: Rob Beamish
Agency Producer: Sherry Harvey
Account Supervisor: Peter Randeria
Senior Account Director: Peter Chapman
Account Manager: Cara Roberts
Planner: Angela Morris
Production Company: The Sweetshop
Director: Luci Schroder
DOP: Jeremy Rouse
Executive Producer: Wilf Sweetland
Producer: Fiona King and Edward Pontifex
Post Production: Method Studios
Post Production Producer: Catherine Park
Editing Company: The Butchery
Editor : Johanna Scott
Music Studio: Electric Dreams
Creative Director: Cornel Wilczek
Composer/Producer: Jojo Petrina and Pascal Babare
Producer: Danny Thiris
Vocals: Marita Dyson (The Orbweavers)
Copywriter/Creative Director: Jim Ritchie
Art Director/Creative Director: Rob Beamish
Agency Producer: Sherry Harvey
Account Supervisor: Peter Randeria
Senior Account Director: Peter Chapman
Account Manager: Cara Roberts
Planner: Angela Morris
Production Company: The Sweetshop
Director: Luci Schroder
DOP: Jeremy Rouse
Executive Producer: Wilf Sweetland
Producer: Fiona King and Edward Pontifex
Post Production: Method Studios
Post Production Producer: Catherine Park
Editing Company: The Butchery
Editor : Johanna Scott
Music Studio: Electric Dreams
Creative Director: Cornel Wilczek
Composer/Producer: Jojo Petrina and Pascal Babare
Producer: Danny Thiris
Vocals: Marita Dyson (The Orbweavers)
Sport video of the day. nitrocharge -- adidas football.
via lbbonline.com
Winning never quits, play like The Engine.
Nitrocharge your game: http://www.adidas.com/nitrocharge
Discover adidas football:
http://www.twitter.com/adidasfootball
http://adidasfootball.tumblr.com/
http://www.facebook.com/adidasfootball
http://www.youtube.com/adidasfootballtv
Music: https://soundcloud.com/adidasfootball...
Winning never quits, play like The Engine.
Nitrocharge your game: http://www.adidas.com/nitrocharge
Discover adidas football:
http://www.twitter.com/adidasfootball
http://adidasfootball.tumblr.com/
http://www.facebook.com/adidasfootball
http://www.youtube.com/adidasfootballtv
Music: https://soundcloud.com/adidasfootball...
Automotive campaign of the day. Subaru Let's Do That / Nature Painting.
A portrait of the artist as a young Subaru owner. In this commercial, a surprise gift awakens a man's passion to capture the beauty he sees from the driver's seat of his Symmetrical All-Wheel Drive Outback.
Music: "The Grandeur Of Silver Sky" by Curiouser & Curiouser
Should. Could. Did. In this commercial, a young couple's Symmetrical All-Wheel Drive Legacy helps them turn the proverbial corner from talking about doing stuff, to actually doing it.
Music: "Happy Go Lucky" by Aubrey Haynie
Agency: Carmichael Lynch, Minneapolis
—Spot: "Let's Do That"
Chief Creative Officer: Dave Damman
Exec Creative Director: Randy Hughes
Senior Writer: William Bloomfeld
Art Director, Associate Creative Director: Brad Harrison
Director of Integrated Production: Joe Grundhoefer
Exec Senior Producer: Brynn Hausmann
Business Manager: Vicki Oachs
Account Service Team: David Eiben, Krista Kelly
Exec Creative Director: Randy Hughes
Senior Writer: William Bloomfeld
Art Director, Associate Creative Director: Brad Harrison
Director of Integrated Production: Joe Grundhoefer
Exec Senior Producer: Brynn Hausmann
Business Manager: Vicki Oachs
Account Service Team: David Eiben, Krista Kelly
Production Company: Park Pictures
Director: Lance Acord
Executive Producer: MaryAnn Marino
Line. Producer: Aristides McGarry
Director of Photography: Lance Acord
Director: Lance Acord
Executive Producer: MaryAnn Marino
Line. Producer: Aristides McGarry
Director of Photography: Lance Acord
Edit House: Whitehouse Post, LA
Editor: Rick Lawley
Assistant Editor: Brandon Porter
VFX House / Online Artist(s): Volt, Minneapolis / Steve Medin
Telecine: Sean Coleman, Company 3
Audio Mix: Brahmstedt White Noise
Sound Design: Brahmstedt White Noise
Editor: Rick Lawley
Assistant Editor: Brandon Porter
VFX House / Online Artist(s): Volt, Minneapolis / Steve Medin
Telecine: Sean Coleman, Company 3
Audio Mix: Brahmstedt White Noise
Sound Design: Brahmstedt White Noise
Music: "Happy Go Lucky" (Aubrey Hainie)
Music Supervisor: Jonathan Hecht
Music Supervisor: Jonathan Hecht
On-camera talent: Kevin Christy, Lauren Burns
Voiceover talent: Kevin Christy (man), Justin Beere (announcer)
Voiceover talent: Kevin Christy (man), Justin Beere (announcer)
—Spot: "Nature Painting"
Chief Creative Officer: Dave Damman
Exec Creative Director: Randy Hughes
Senior Writer: William Bloomfeld
Art Director, Associate Creative Director: Brad Harrison
Director of Integrated Production: Joe Grundhoefer
Exec Senior Producer: Brynn Hausmann
Business Manager: Vicki Oachs
Account Service Team: David Eiben, Krista Kelly
Exec Creative Director: Randy Hughes
Senior Writer: William Bloomfeld
Art Director, Associate Creative Director: Brad Harrison
Director of Integrated Production: Joe Grundhoefer
Exec Senior Producer: Brynn Hausmann
Business Manager: Vicki Oachs
Account Service Team: David Eiben, Krista Kelly
Production Company: Park Pictures
Director: Lance Acord
Executive Producer: MaryAnn Marino
Line. Producer: Aristides McGarry
Director of Photography: Lance Acord
Director: Lance Acord
Executive Producer: MaryAnn Marino
Line. Producer: Aristides McGarry
Director of Photography: Lance Acord
Edit House: Whitehouse Post, LA
Editor: Steve Jess
Assistant Editor: Tim Quackenbush
VFX House / Online Artist(s): Volt, Minneapolis / Steve Medin
Telecine: Sean Coleman, Company 3
Audio Mix: Brahmstedt White Noise
Sound Design: Brahmstedt White Noise
Editor: Steve Jess
Assistant Editor: Tim Quackenbush
VFX House / Online Artist(s): Volt, Minneapolis / Steve Medin
Telecine: Sean Coleman, Company 3
Audio Mix: Brahmstedt White Noise
Sound Design: Brahmstedt White Noise
Music: "The Grandeur of Silver Sky" (Rebecca Gibson)
Music Supervisor: Jonathan Hecht
Music Supervisor: Jonathan Hecht
On-camera talent: Aimee Shynn, Sean Dwyer
Voiceover talent: Aimee Shynn (woman), Justin Beere (announcer)
Voiceover talent: Aimee Shynn (woman), Justin Beere (announcer)
mercoledì 29 maggio 2013
Site of the day. Pawfect Pets.
Visit the site here. Via www.fastcocreate.com
"Created by Singapore-based animal welfare groups and digital agency Yolk"
Fail of the day. PUMA Football: Flashmob for Borussia Dortmund.
PUMA served up a special surprise for Champions League finalists Borussia Dortmund at London Stansted airport before they returned back to Germany.
Promo video of the day. IBIZIOUS ! Matinée @ Amnesia Ibiza 2013 - Official Video.
martedì 28 maggio 2013
Animal Spot of the day. First Direct: The unexpected bank.
Join the Facebook Group of Animal Spot, the first International Advertising Festival on and with Animals.
via www.brandrepublic.comJWT London
Production Outsider
Director Dom and Nic
Executive Creative Director Russell Ramsey
Creative Director Jason Berry
Copywriter Miles Bingham
Art Director Kevin Masters
Agency Producer Sian Parker
Planning Director (creative agency): Guy Murphy
Planner (creative agency): Chien-Wen Tong
Business Director in Charge: Caitlin Blewett
Account Director: Phil Ridsdale
Media agency: Mindshare
Media planner: Nikki Gunning
Production Company Producer: John Madsen
Post-production and VFX: MPC. Lead Animator â Tim Van Hussen, CG Supervisor â Anthony Bloor, VFX Supervisor â Chrys Aldred
Editor: Struan Clay, Final Cut
Sound: Gary Walker & Phil Bolland, 750mph
Music video of the day. Kids & Explosions - Swear Words.
Kids & Explosions - Swear Words from Agence Cumulus on Vimeo.
Production: Agence Cumulus
Direction Artistique: Agence Cumulus
Réalisation: Thomas Vernay et Yann Wallaert
Graphiste: Mattis Dovier
Montage: Thomas Vernay
Remerciements: Julien Royer et Thibaud Allemand
Direction Artistique: Agence Cumulus
Réalisation: Thomas Vernay et Yann Wallaert
Graphiste: Mattis Dovier
Montage: Thomas Vernay
Remerciements: Julien Royer et Thibaud Allemand
Inspiré des GIF, le clip relate l'absurdité des clichés américains que représente la pensée chrétienne, l'amour de la nation et les dérives auxquelles celle ci est confrontée.
Inspired by GIF, this video clip is about the clichés of american antagonisms :
Christian thought, homeland love and excesses of the USA.
Christian thought, homeland love and excesses of the USA.
© Kids & Explosions
© Cumulus
© Cumulus
Ambient of the day. All eyes on the S4.
http://www.all-eyes-on-s4.ch - Find out how people in Zurich used their eyes to win a Samsung Galaxy S4 of their own. It's inbuilt Smart Pause function means the S4 knows when someone is looking at it. The longer a participant stares at the screen, the bigger the discount is. But watch out! The game ends the moment eye contact ends. An S4 was handed out for free after 60 minutes.
Agency: Heimat Berlin / Perfect Fools
lunedì 27 maggio 2013
Google Chrome extension of the day. Dictionary of Numbers, Putting Numbers in Human Terms.
via www.fastcocreate.com
Dictionary of Numbers is a Google Chrome extension to help you make sense of numbers. It turns "300,000 acres" into "≈ the area of Los Angeles" and "315 million people" into "≈ the population of the United States". It provides inline explanations for web pages, instant search, and as-you-type explanations when writing (beta).
Learn more and download at http://dictionaryofnumbers.com
Song is https://soundcloud.com/weareoliver/bl...
Dictionary of Numbers is a Google Chrome extension to help you make sense of numbers. It turns "300,000 acres" into "≈ the area of Los Angeles" and "315 million people" into "≈ the population of the United States". It provides inline explanations for web pages, instant search, and as-you-type explanations when writing (beta).
Learn more and download at http://dictionaryofnumbers.com
Song is https://soundcloud.com/weareoliver/bl...
Ad of the day. Google+ Hangouts - Same sex marriage - Case study.
via fastcocreate.com
Google +'s technologies can change people's lives and help society progress. We promoted Google +'s most iconic & differentiating feature, Google Hangouts : a unique technology allowing 10 people to be on a video call simultaneously.
We wanted to put Google +'s hangouts at the service of a greater cause - the most debated issue in France at the time: same-sex marriage.
We partnered with the association "Tous Unis Pour l'Egalité" and created the first social same-sex marriage.
We made it possible for French gay couples to get married in France via Hangout, with a Mayor from Belgium where same-sex marriage is law. The ceremony was witnessed online by family and friends and broadcasted live on YouTube for the whole world to see.
These first social same-sex weddings gave a new venue for thousands of French gay couples to be heard and to speak out about their rights. We helped the debate progress in France by giving a voice to the many supporters of marriage equality.
Since we did this operation, the law is passed in France. It's now possible for same sex couples to marry in France. But we still have a long way to go as we take this initiative further than France. If your country is still deliberating the Bill and the Law is not yet passed, please be in touch with us : mariage@tousunispourlegalite.com
and we will marry you, from France, live on the Internet via Google Hangouts.
----------------------------------------
Google+ peut changer la vie des gens et aider la société à avancer.
Nous avons donc souhaité promouvoir la plus iconique des technologies Google+, Google Hangouts : une technologie unique permettant jusqu'à dix personnes d'être ensemble sur la même vidéo conférence.
Nous avons utilisé le Hangouts de Google+ en faveur d'une grande cause, un débat qui faisait rage en France à ce moment là : le mariage de personnes du même sexe.
Nous avons fait en sorte de pouvoir marier des couples homosexuels en France, via Google Hangouts, par un maire Belge où le mariage de personnes du même sexe est légal.
Les amis et les familles ont pu être témoins de ces unions, diffusées live sur Youtube, aux yeux du monde entier.
Ces premiers mariages sociaux de même sexe donnèrent l'opportunité à des milliers de couples homosexuels français d'être entendus, et de pouvoir parler de leurs droits. Nous pensons avoir modestement participé à la progression du débat en France, en donnant une voix à ceux qui soutenaient le mariage pour tous.
Depuis cette opération, la loi en France a été votée. Il est donc désormais possible pour les couples de même sexe de se marier en France. Mais nous souhaitons désormais étendre cette opération aux pays dans lesquels la loi est toujours en débat, et n'est donc pas encore passée. Contactez-nous : mariage@tousunispourlegalite.com, et nous vous marierons, depuis la France, via Google Hangouts.
----------------------------------------
Credits :
Announcer : Google, Google+ and TOUS UNIS POUR L'EGALITE
Advertising agency : Ogilvy Paris, France
Chief Creative Officer : Chris Garbutt
Creative Director : Frederic Levron
Copywriters: Benjamin Dessagne/Stephane Santana
Art Directors: Stephane Santana/Benjamin Dessagne
Art Director Assistants : Bruno Bicalho Carvalhaes / Jeremy Bouchet / Robyn Makinson /
Elise Richardson / Paul Brandeth / Thomas Defert / David Diankanguila
Advertiser's Supervisor : Kristell Schuber / Raphael Goumain
Association Supervisior : Vincent Viollain
Account Supervisor : Benoit de Fleurian / Myriam Nouicer
Account Management : Myriam Nouicer / Sandra Petrus / Lucie Le Squerren / Lucie Gillot/ Louis Le Mouel
Strategic Planning : Marc-Antoine Jarry / Alexandra Mimoun
Head Agency Producer: Laure Bayle
Agency Producer : Diane de Bretteville
Producer : David Atrakchi, Boris Mendza, Gaël Cabouat
Executive Producer : Nicolas Marcellak
Director: Jonathan Millet
DOP/cameraman : Charles-Hubert Morin
Second Cameraman : Tristant Bensaid
Sound engineer : Mikael Kandelman / Jean Barthelemy / Cedric Moreau
Film Editor : Lola Norymberg
Webdesign : Fabien Gavinet
Web Developement : Fabien chasseigneux / Loïc Vincho
Google +'s technologies can change people's lives and help society progress. We promoted Google +'s most iconic & differentiating feature, Google Hangouts : a unique technology allowing 10 people to be on a video call simultaneously.
We wanted to put Google +'s hangouts at the service of a greater cause - the most debated issue in France at the time: same-sex marriage.
We partnered with the association "Tous Unis Pour l'Egalité" and created the first social same-sex marriage.
We made it possible for French gay couples to get married in France via Hangout, with a Mayor from Belgium where same-sex marriage is law. The ceremony was witnessed online by family and friends and broadcasted live on YouTube for the whole world to see.
These first social same-sex weddings gave a new venue for thousands of French gay couples to be heard and to speak out about their rights. We helped the debate progress in France by giving a voice to the many supporters of marriage equality.
Since we did this operation, the law is passed in France. It's now possible for same sex couples to marry in France. But we still have a long way to go as we take this initiative further than France. If your country is still deliberating the Bill and the Law is not yet passed, please be in touch with us : mariage@tousunispourlegalite.com
and we will marry you, from France, live on the Internet via Google Hangouts.
----------------------------------------
Google+ peut changer la vie des gens et aider la société à avancer.
Nous avons donc souhaité promouvoir la plus iconique des technologies Google+, Google Hangouts : une technologie unique permettant jusqu'à dix personnes d'être ensemble sur la même vidéo conférence.
Nous avons utilisé le Hangouts de Google+ en faveur d'une grande cause, un débat qui faisait rage en France à ce moment là : le mariage de personnes du même sexe.
Nous avons fait en sorte de pouvoir marier des couples homosexuels en France, via Google Hangouts, par un maire Belge où le mariage de personnes du même sexe est légal.
Les amis et les familles ont pu être témoins de ces unions, diffusées live sur Youtube, aux yeux du monde entier.
Ces premiers mariages sociaux de même sexe donnèrent l'opportunité à des milliers de couples homosexuels français d'être entendus, et de pouvoir parler de leurs droits. Nous pensons avoir modestement participé à la progression du débat en France, en donnant une voix à ceux qui soutenaient le mariage pour tous.
Depuis cette opération, la loi en France a été votée. Il est donc désormais possible pour les couples de même sexe de se marier en France. Mais nous souhaitons désormais étendre cette opération aux pays dans lesquels la loi est toujours en débat, et n'est donc pas encore passée. Contactez-nous : mariage@tousunispourlegalite.com, et nous vous marierons, depuis la France, via Google Hangouts.
----------------------------------------
Credits :
Announcer : Google, Google+ and TOUS UNIS POUR L'EGALITE
Advertising agency : Ogilvy Paris, France
Chief Creative Officer : Chris Garbutt
Creative Director : Frederic Levron
Copywriters: Benjamin Dessagne/Stephane Santana
Art Directors: Stephane Santana/Benjamin Dessagne
Art Director Assistants : Bruno Bicalho Carvalhaes / Jeremy Bouchet / Robyn Makinson /
Elise Richardson / Paul Brandeth / Thomas Defert / David Diankanguila
Advertiser's Supervisor : Kristell Schuber / Raphael Goumain
Association Supervisior : Vincent Viollain
Account Supervisor : Benoit de Fleurian / Myriam Nouicer
Account Management : Myriam Nouicer / Sandra Petrus / Lucie Le Squerren / Lucie Gillot/ Louis Le Mouel
Strategic Planning : Marc-Antoine Jarry / Alexandra Mimoun
Head Agency Producer: Laure Bayle
Agency Producer : Diane de Bretteville
Producer : David Atrakchi, Boris Mendza, Gaël Cabouat
Executive Producer : Nicolas Marcellak
Director: Jonathan Millet
DOP/cameraman : Charles-Hubert Morin
Second Cameraman : Tristant Bensaid
Sound engineer : Mikael Kandelman / Jean Barthelemy / Cedric Moreau
Film Editor : Lola Norymberg
Webdesign : Fabien Gavinet
Web Developement : Fabien chasseigneux / Loïc Vincho
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