sabato 29 marzo 2014

UK ad of the day. The Call - Vodafone


77% of the emergency services use Vodafone. Our latest TV advert highlights the everyday heroism of our emergency services. 

No actors, no CGI, just real firefighters doing what they do every day. 

We're proud that those who we rely on use Vodafone.

Music: Fragments of Self by Tom Hodge and Max Cooper





Agency: Grey London
Brand Marketing and Communications Director: Daryl Fielding
Spot: "The Call"
Executive Creative Director: Nils Leonard
Creative Directors: Vicki Maguire, Jonathan Marlow
Agency Producers: Ange Eleini, Joe Arojojoye
Creative Producer: Stephen Kessell
Account Management: Natalie Graeme, Sophie Fredheim, Morwenna White-Thomson
Planning: Leo Rayman, Rachel Woolley
Media Agency: OMD
Production Company: Academy
Director: Marcus Söderlund
Editor: Tom Lindsay
Producer: Medb Riordan
Director of Photography: Barry Ackroyd
Music: Fragments of Self by Tom Hodge, Max Cooper
Postproduction: Electric Theatre
Audio Postproduction: 750

Social ad of the day. WALL STREET AUCTION - #StopTheNightmare

via agencyspy

There are over 27 million people being trafficked into slavery today.

www.freedomforall.org

4.4 million women and men are victims of sex traffickers in the US alone. 

The average age of a sex trafficking victim is 12 years old.

Women, men, girls and boys in slavery today are often deceived by dishonest labor brokers promising a better life and salary, or pimps posing as a boyfriend.

People often do not realize they have been trafficked until it's too late. The slave holders steal passports. The victims are not paid, and work under the threat of violence without the ability to walk away. 

The average cost of a slave in the 1800s was over $50,000 USD. 

Today, you can buy a slave for as little as $90 USD.

Today, slavery is illegal everywhere, but happening all around us. Modern Day Slavery is hidden in plain sight. 

Learn what you can do to end slavery in your communities. 
www.freedomforall.org 

Share this video with your social media communities.
Help us #StopTheNightmare



Freedom For All Foundation CEO
Katie Ford

Director
Kim Dempster
Editorial
Ntropic
Steve Zourntos, Creative Director
Kathrin Lausch, Executive Producer
Kara Holmstrom, Head of Production
Casting
Beth Melsky
Cameras
Greg Ramsey
Dave Carol
Michelle McCabe
Jimi Jones
Kevin Tadge
Sound
Jake Magher
DIT
Anthony Hechanova
Martin Romero-Clark
Stills Photographer
Wendy Nadler
Production
Tim Hawkings
Production Assistants
Carly Robinson
Rachel Goldman

venerdì 28 marzo 2014

Parody ad of the day. Upside: Anything is Possible / Ford vs Cadillac

via adfreak

Why do we work so hard? There are a lot of opinions. Pashon Murray, founder of Detroit Dirt (http://www.detroitdirt.org) explains that for some of us, it's about trying to make the world a better place. #Upside

Ford's agency, Team Detroit

giovedì 27 marzo 2014

AdLand stuff of the day. The Secret Science Of Advertising


Basically, we're all brainwashed.

Post to Facebook: http://on.fb.me/1dqth0T
Like BuzzFeedVideo on Facebook: http://on.fb.me/1ilcE7k
Post to Twitter: http://bit.ly/1dqtiSy

Music:
"Ouroboros" by Kevin MacLeod
http://incompetech.com/

Sources: 

http://kut.org/post/how-advertising-w... 
http://www.theatlantic.com/business/a... 
http://www.psychologytoday.com/blog/w... 
http://home.olemiss.edu/~egjbp/comp/a...
http://www.scienceofpeople.com/2013/0... 
http://voices.yahoo.com/marketing-tip... 
http://psychology.about.com/od/sensat... 
http://dailyinfographic.com/logos-a-l... 
http://business-applications.finances... 
http://www.emarketer.com/Article/US-T... 
http://ddrewdesign.com/blog/the-10-mo...
http://blog.hubspot.com/blog/tabid/63... 

PICTURES:

Weasel Words / WikiMedia Commons
http://commons.wikimedia.org/wiki/Fil... 

Vintage Ad #1,111: Life in the Fresh Lane
http://www.flickr.com/photos/jbcurio/... 

Euphoria - Richmond upon Thames
http://www.flickr.com/photos/dominics... 

Bovril Advert: Actress Mary Lawson eats a sandwich in an advert for Bovril. 
Hulton Archive / Getty Images

Chris Bosh Unveils Got Milk? Ad
Christopher Polk  / Getty Images

93rd Indianapolis 500 Practice
Jonathan Ferrey/ Getty Images

"Got Milk?" Campaign Launches Cookie-Scented Ads
Justin Sullivan/ Getty Images

FOOTAGE:

Film Footage courtesy of Shutterstock, Inc., Used by Permission

Times Square by Dexter Calleja, Director of Photography
https://vimeo.com/19463818 

McDonalds Television Ad - c. 1970's / Jarrod Reid
https://www.youtube.com/watch?v=XKR1S...

Samuel L. Jackson Capital One Commercial - Cashback Card / What's In Your Wallet / New TV Commercials
https://www.youtube.com/watch?v=nprv4... 

Newport Cigarette Commercial #4 / Archive Footage
https://archive.org/details/newport_4 

Ideal Doll Commercial #2 / Archive Footage
https://archive.org/details/ideal_dol... 

Monkeys Uncle Toy Commercial / Archive Footage
https://archive.org/details/monkeys_u... 

Labatts Beer Commercial / Archive Footage
https://archive.org/details/labatts_beer 

Kodak Instamatic Commercial / Archive Footage
https://archive.org/details/kodak_ins... 

With This Ring (1954) / Archive Footage
https://archive.org/details/0310_With... 

Help Yourself (1939) / Archive Footage
https://archive.org/details/help_your... 

Television Commercials (1950s-1960s) (ca. 1950s - 1960s) / Archive.org
https://archive.org/details/Televisi1960 

Classic Television Commercials (Part VI) (1948) / Archive.org
https://archive.org/details/ClassicT1... 

[Oakland Oaks Baseball Season Opens] (1918) / Archive.org
https://archive.org/details/OaklandO1918 

Alcohol and the Human Body (1949) / Archive.org
https://archive.org/details/Alcohola1949 

Joy Dishwashing Liquid Commercial / Archive Footage
https://archive.org/details/Joy_2

Nice ad of the day. MOO Printfinity

via creativereview.co.uk
MOO Printfinity from KK Outlet on Vimeo.
Say Hello With Moo”
Moo, the innovative online printing company worked with KesselsKramer to devise and launch a new, playfully epic campaign for US market.
This edit closes with and alternative ending which showcases MOO’s Printfinity option where the MOO customer can print a different image on every card in the pack. It can be used to show off their portfolio or range of super skills.
The campaign, that will run across TV, radio, digital and OOH, builds on Moo’s dedication to quality and the irreverent outlook of both brand and agency.
The main TV advert and digital spot features a re-imagined business card production process of fantastical proportions. KesselsKramer commissioned the build of a low-fi but functional printing machine, complete with a paper feed treadmill, dedicated screen printer and confetti bellow.
Creatives: Dave Bell & Freddy Taylor
Directors: Karim Zarrifa & Bob Partington
Production: Field Trip

Music video of the day. MISTER D. x ANJA RUBIK - CHLEB


MISTER D. https://www.facebook.com/pages/Mister...
TELEDYSK https://www.facebook.com/glebokioff
ALBUM MISTER D. http://rastergallery.com/publikacje/m...

ALBUM DOSTĘPNY 
https://itunes.apple.com/pl/album/spo...
https://play.spotify.com/album/2PlcjB...

----

Premiera kolejnego teledysku do piosenki Mister D. odbędzie się w sobotę, 29 III 2014 w Galerii Raster w Warszawie od godz. 18 do 21 - będzie to jednocześnie finisaż wystawy "Społeczeństwo jest niemiłe"
https://www.facebook.com/events/14187...

----

written & directed by KRZYSZTOF SKONIECZNY (głębokiOFF)
dop / postproduction : KACPER FERTACZ
editor : SEBASTIAN MIALIK
set designer : MICHAŁ KORCHOWIEC
in co-operation with : WOJCIECH CICHECKI / KAROLINA SULICH
costume designer : ZOFIA URSZULA KOMASA
make-up : POLA JAKIEL
Anja's make-up : MARIANNA YURKIEWICZ
Anja's hair styling: KACPER RĄCZKOWSKI
production manager : OLGA BIBIK
2nd production manager : KATARZYNA WROŃSKA
production : głębokiOFF http://www.facebook.com/glebokioff

starring :
DOROTA MASŁOWSKA as DRESIARA
ANJA RUBIK as PRINCESS DRESIARA
KAROL NIEZWIESTNY as SUPER DRESIARZ
RAFAŁ GARNECKI as DRESIARZ
MACIEJ NOWAK as JEGO STARA
BARTŁOMIEJ TOCZEK as B-BOY
JAKUB ŻULCZYK as B-BOY
PIOTR ŻURAWSKI as BRUDNY TUREK
KUBA WANDACHOWICZ as DEPESZ
PIOTR GWADERA as OSIEDLOWY EKSHIBICJONISTA
KACPER FERTACZ as DAWID OGRODNIK
JANUSZ CHABIOR as KSIĄDZ
PAWEŁ SAKOWICZ as MINISTRANT
KAROL TYMIŃSKI as MINISTRANT
HALINA LIPKA KADAJ as PACJENTKA OIOMu
WANDA MITURA as PACJENTKA OIOMu
MARIANNA OSZEWSKA as PACJENTKA OIOMu
EMILIA STRACHOTA as PACJENTKA OIOMu
MALINA i MATYLDA as TRUSKAWECZKI
ZESPÓŁ TANECZNY RIVIERA
JAMNIK CZAPS

production manager assistant : PRZEMYSŁAW BŁAŻEJEWSKI
costume designer assistants : JANA ŁĄCZYŃSKA / LENA CHROŚCICKA
make-up assistant : PAULINA HERMAŃSKA
focus puller : PAWEŁ KRAWCZYK
gaffer : MIKOŁAJ PAPROCKI
best boy : IRENEUSZ CHOJNACKI
set construction :ARTUR PIEKARSKI
stagehand : LICHO / MICHAŁ (YELLOWÓZ)
runner : JAKUB SOLARZ
help : TOMASZ WRÓBEL / POLA MOCZYŃSKA
set manager : JAKUB WIELECKI
set photos : KLAUDIUSZ CHROSTOWSKI / KONRAD DOBRZYŃSKI
light : HELIOGRAF
camera equipment : FILM CYFROWY

SPECIAL THANKS:
Teatr Rozmaitości Warszawa
Sensi Studio sensistudio.pl
Nowe Hollywood Studio nowehollywood.pl
Przychodnia Bar przychodniabar.pl
MPO w Warszawie
& everyone who helped us let it happen

https://www.facebook.com/glebokioff
https://www.facebook.com/pages/Mister...
https://www.facebook.com/anjarubikoff...

MISTER D. publisher : RASTER GALLERY

głębokiOFF 2014

Stunt of the day. Snickers - Aussie Builders surprise public with loud empowering statements

via adfreak

Snickers paired up with Aussie builders to call out empowering statements to unsuspecting members of the public.


This video features members of the general public and their actions and opinions in this video are their own, and these individuals are in no way associated with or endorsed by Mars Australia Pty Ltd, Snickers, or their agencies, representatives or affiliates.


Clemenger BBDO Melbourne

Patriotic ad of the day. Do It For Denmark!


No one has found out how to help Denmark's falling birth rate. Until now. Spies Travels announces a competition where you have to make a baby to win http://do-it-for-denmark.dk

...

Ingen har fundet løsningen på Danmarks alarmerende faldende fødselstal. Før nu. 
Spies står bag en konkurrence, hvor du skal undfange en baby for at vinde. http://do-it-for-denmark.dk

mercoledì 26 marzo 2014

Fashion ad of the day. COCO MADEMOISELLE: She's not there - CHANEL


Enter the world of COCO MADEMOISELLE on http://chanel.com
The portrait of a woman with a unique and carefree style. The new COCO MADEMOISELLE film reveals Keira Knightley, full of mystery and fascination.

With Keira Knightley and Danila Kozlovski, directed by Joe Wright.
Soundtrack: "She's not there" (Rod Argent) performed by The Zombies.


Client: Chanel/Coco Mademoiselle
Director: Joe Wright

Animated ad of the day. Coca-Cola - "Feels like AHH"

via adage.com

Every sip of Coca-Cola feels like "AHH." It's kind of like a polar bear karate chopping inanimate objects. Or a moon-walking spaceman. Check out http://ahh.com & every AHH on the Internet to see what we mean. Like http://ahhhhhhhhhhhhhhhhhh.com andhttp://ahhhhhhhhhhhhhhhhhhhhhhhhhhhhh... and http://ahhhhhhhhhhhhhhhhhhhhhhhhhhhhh......

Great stuff of the day. The beIN SPORTS Game Changer - A vuvuzela remote control


Introducing the beIN SPORTS GAMECHANGER, a vuvuzela engineered to change any channel directly to beIN SPORTS and help soccer fans take back control of their TVs

Click here to find out more: http://beingamechanger.com/


Advertising Agency: TBWA\Chiat\Day, New York, USAA
Executive Creative Director: Matt Ian
Global Creative Director: James Cheung 
Copywriter: Spencer Campbell
Art Director: Mike Malz
Account Director: Edward Rogers
Account Supervisor: Raffaella Pardi
Assistant Account Executive: Tim Masek
Project Director: Sophia Barnett-Wiltshire 
Studio Digital Director: Dima Farer
Studio Director: Pasquale Bortone
Technology Director: Jordan Holberg
Design Director: Melatan Riden
U/X Designer: Cait Smith
Designer/ Animator : Yuriy Lozitskiy
Designer: Eric Lau
Print Services Manager: Joni Adams/Frances Cardona-Espinal
Senior Video Producer: Kelcey Edwards
Producer: Brittni Phillips
Production Designer: Dan Kane
Photographer: Erwin Brown
Comp Artist: John Turturro
Tech Consultant: Ed Bear
Design Consultant: Liz Zarro
Video Directed By: Shillick
Video Production Company: WW7
Video Editors: Brady HammesNida Vohra
Mold Production: Neomak

Sexy ad of the day. Victoria's Secret Very Sexy Online Commercial (Extended Cut) (Spring 2014)


Supermodels Martha Hunt, Behati Prinsloo, Karlie Kloss, Candice Swanepoel and Lily Aldridge turn up the heat high above Miami in this online-exclusive extended edit of the commercial for the all new Very Sexy collection from Victoria's Secret. Check out the new strappy-back bras and bright colors, in stores, catalogue and online now.

Funny ad of the day. Bavaria Radler Commercial - starring Tupac Shakur, Marilyn Monroe, Bruce Lee, Kurt Cobain, John Lennon and Elvis Presley

via consequenceofsound.net

"“We all know the stories and theories surrounding the death of certain stars. But what’s the real story? This Bavaria Radler commercial makes it clear once and for all.” read more at time.com

Agency: Selmore Amsterdam
Category: Drinks, alcoholic
Client: Bavaria beer
Agency: Selmore Amsterdam
Production: Bonkers, Amsterdam
Country: Netherlands
Director: Jonathan Herman
Creative Director: jakko achterberg
Creative Director: Niels Westra
Producer: Jan Jinek
Executive Producer: Saskia Kok
DoP: glynn speeckaert
Agency Producer: Marga Bierema
Editor: Gert van Berckelaer 
Postproduction: HecticElectric 
Sound : Kaiser Sound Studios 
Music : Massive Music & AMP
The TV Commercial Ad titled Pretty Relaxed was done by Selmore Amsterdam advertising agency for brand: Bavaria in Netherlands. It was released in the Mar 2014.

Nice ad of the day. Orange "Wonderlove"

via MAA

Advertising Agency: Publicis Conseil, Paris, France
Director: Fredrik Bond
Chief Creative Officer / Creative Director: Olivier Altmann
Copywriter: Olivier Dermaux
Art Director: Mathieu Vinciguerra
Client Team Directors: Fabienne DulacQuentin DelobelleAnnabel SalesaSeverin Cassan
Planner: Nicolas Lévy
Production Company: Irene
Agency Producers: Guillaume DelmasPierre Marcus / Prodigious
Account team: Anne Dauve, Steven Roue, Baptiste Roynette, Noemie Balmat, Joanna Weber, Remy Guizerix
Account manager: Marie Wallet

Test drive of the day. Seat Cupra 'Extreme Simulator'

via fubiz.net
Seat Cupra 'Extreme Simulator' from Rogue Films on Vimeo.
The ‘Cupra Extreme Simulator’ is an online film that does three interlinking things. Firstly, it fools members of the public into believing they’re in a bona-fide simulator. Secondly, it ensured that whatever they saw in the simulator it was good enough to generate not just good reactions, but great reactions - the kind of reactions that we hope in turn, to snare YouTube viewers.
This film encapsulates the hallmarks of a great chase scene - a high-octane car chase that puts a group of lucky viewers literally right into the heart of the action. It was exciting and at times a humorous film for the viewer afterwards. So how did we fool the public into believing that they’re in a normal simulator? The trick was to do as much as possible to make them feel like they were getting into something that isn’t special at all... it’s just a simulator ride.
DIRECTOR: Mark Jenkinson
EXECUTIVE PRODUCER: Kate Hitchings
PRODUCER: Tom Farley
DOP: Richard Mott
SFX / Simulator: Machine Shop / Drogo Michie
EDITOR: Guy Savin @ Marshall Street
POST PRODUCTION: Electric Theatre

Video of the day. A minor - Janine Jansen / Violin Concerto with Lasers LED

via fubiz.net
A minor - Janine Jansen from DBLG on Vimeo.
"DBLG were invited by Decca Classics to create a video for the violinist Janine Jansen. Janine is the No.1 violinist on iTunes and has become known as The Queen of the Download. Our task was to bring Bach to a digitally aware audience. In the this A Minor film, we wanted to explore the relationship between movement, sound and in camera digital effetcs. We worked closely with leading LED, laser and light technicians, to create a 'light bow' that would reflect and visualises the passion of her performance."

Teaser of the day. evian The Amazing Baby & me 2 - Trailer


BETC Paris


Funny stuff of the day. This Is a Generic Brand Video

via adage.com

This Is a Generic Brand Video is a generic brand video of "This Is a Generic Brand Video," written by Kendra Eash for McSweeney's Internet Tendency. No surprise, it's made entirely with stock footage. All video clips used are from dissolve.com. See and license them here: http://www.dissolve.com/generic

The original piece is published on McSweeney's:http://www.mcsweeneys.net/articles/th...

Narrated by Dallas McClain.

Music: "Piano Work 02" by rysktchkw
Available under Creative Commons License from SoundCloud athttps://soundcloud.com/rysktchkw/pian...


Emotional ad of the day. Awaken your Incredible - Weight Watchers AU

via adweek.com

Awaken your Incredible. You've done the incredible before, let's do it again. Never forget how incredible you are. Remember what you have done, stood up for and tried for already and realise you are incredible. 

Find out more about Weight Watchers Australia online at 
http://incredible.weightwatchers.com.au


Client: Weight Watchers Australia
Agency: Reactive
Image Partner: Getty Images

martedì 25 marzo 2014

Promo of the day. The Crabbie's Grand National Festival | April 3-5 | Channel 4 Racing

via creativereview.co.uk

http://www.channel4.com/racing
The Original Extreme Sport

Our trailer for the world's greatest race is based on the story of the first ever recorded steeplechase - reported to have taken place in 1752 Ireland as a result of a wager between Cornelius O'Callaghan and Edmund Blake.

Soundtrack: On the Run, by Cerebral Ballzy

Creative Directors: Chris Bovill & John Allison
Director: Keith McCarthy
Executive Producer: Shananne Lane
Producer: Tabby Harris
Agency / Production Company: 4 Creative
Marketing Manager: Ros Godber

Campaign of the day. Scottish Police Federation - #itswhatwedo

via creativereview.co.uk



http://www.itswhatwedo.org.uk/
Creative Agency: Tinker Taylor Films
Production Company: Brain Candy Films
Director: Simon Ellis
Director Of Photography: James Stoneley
Editing & Sound Design :Ashley Allen
Fixer: Julia Valentine
Art Director: Laura Donnelly

Prehistoric ad of the day. Nike Evolution, Trophy, and Co-Op All Sports October 23, 1982


The first national broadcast spots for W+K and for Nike, INC. 

Learn more about our humble roots:http://blog.wk.com/2014/03/21/our-beg...


"the first-ever ads made by Messrs. Wieden and Kennedy, Nike’s first-ever nationally broadcast work."

Fashion video of the day. Louis Vuitton presents the Emprise Jewellery and Watch Collection

via pursuitist.com

Louis Vuitton explores Parisian origins in the House's new collection of watches and jewellery with its new film Emprise. 

Direction : Surface to Air Studio / Raphael Giannelli-Meriano (Slowdance)
Production : Slowdance
Music : Aleph - Gesaffelstein - Savoir Faire
Post production : Nightshift

lunedì 24 marzo 2014

Porn food of the day. Carte Noire

via adfreak
ROSE by Carte Noire from ))) datafone on Vimeo.
Chromatique porn food serie.
Agency : Proximity BBDO Paris
Creative direction : Proximity BBDO
Directors : M. Roulier et P. Lhomme
Production : Le Potager Prod.
Food designer : Emmanuel Turiot
Style designer : Sylvie Bagros
Editing : Bruno Herlin
Music supervisor, Composer : Aymeric Lepage
Sound design : The Hot Line

Carte Noire donne de la couleur aux saveurs avec une série de 4 recettes chromatiques... 3ème volet de la saga Couleur Café : le Tiramisu pistache au café sucré !
Pour connaître les secrets de ce dessert gourmand, rendez-vous sur cartenoire.fr/recettes
Direction créative et sonore : Proximity BBDO
Réalisation : M. Roulier et P. Lhomme
Production : Le Potager Prod.
Stylisme culinaire : Emmanuel Turiot
Stylisme de table : Sylvie Bagros
Montage : Bruno Herlin
Sound Design : The Hot Line
Musique originale & Mixage : Aymeric Lepage
D'après une recette signée Brigitte Régis.

Recette #1JAUNE
Espumas de mangue au Caviar de café.
Client : Carte Noire
Campagne : Recettes filmées 2012
Agence : Proximity BBDO Paris
Création sonore originale : Aymeric Lepage
Réalisation : M.Roulier & P.Lhomme
Production : Le Potager prod.
Direction créative & sonore : Proximity BBDO Paris
Bruitages concrets : The Hotline Studio
©Tous droits réservés - Paris 2012.

Carte Noire donne de la couleur aux saveurs avec une série de 4 recettes chromatiques... 2ème volet de la saga Couleur Café : le Millefeuille choco-framboise au café serré !
Pour connaître les secrets de ce dessert gourmand, rendez-vous sur cartenoire.fr/recettes
Crédits :
Direction créative et sonore : Proximity BBDO
Réalisation : M. Roulier et P. Lhomme
Production : Le Potager Prod.
Stylisme culinaire : Emmanuel Turiot
Stylisme de table : Sylvie Bagros
Montage : Bruno Herlin
Sound Design : The Hot Line
Musique et mixage : Aymeric Lepage