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Organic Valley Dairy Farmer, Gerrit van Tol, opens a coffee shop in NYC that only serves organic half & half. See his secret to making the world's best coffee. Great coffee isn't made, it's milked!
via adweek: "It's pretty obvious coffee culture has become a parody of itself, considering how seriously it takes itself," David Littlejohn, creative chief at Humanaut, which crafted the campaign (as well as Organic Valley's earlier lauded efforts), tells Adweek. "The truth is, Organic Valley dairy farmers have the same amount of craft and passion for their product, but they would never talk about organic milk with the same level of pretension. We knew there was a funny tension between farmers and baristas we could play with."
In the store, the coffee itself was placed off to the side in stainless steel carafes, and available free of charge—just like milk, cream and, yes, half-and-half are in more traditional cafes.
"What surprised us most is that people didn't seem that thrown off or confused by a coffee shop that only sold organic half-and-half," says Littlejohn. "No one had a problem paying $2 for a pour of organic half-and-half. In the end, the idea wasn't as crazy as we thought it was."
Client: Bijoux Indiscrets Agency: Proximity Madrid Chief Creative Officer: Eva Santos Executive Creative Director: Susana Pérez Creative Director: David Despau Art Directors: Antonio Jiménez, Cristina Luna Copywriter: Fernando Esteban Account Supervisor: Patricia Montero Account Executive: Amanda Esteban Technology Director: Rafael Zafra Creative Technology Director: Víctor Madueño Head of Social: Diego Alonso Community Manager: Ainhoa Labarta Production Director: Gemma Selga Editors: Teresa Muñoz, Elías Maldonado Communications Director: Laura Carrillo Head of Strategy: Juan Manuel Ramirez
Watch Getty Images’ new fun film created using only creative content. No editorial images were used.
Credits Title: Millions of Images. Endless Possibilities Agency: AlmapBBDO Client: Getty Images Partner/ CCO: Luiz Sanches Executive Creative Direction: Bruno Prosperi Creative Direction: Benjamin Yung Jr, Marcelo Nogueira, Andre Gola, Pernil Digital Creative Director: Luciana Haguiara Digital Head of Art: Pedro Burneiko Copywriter: Daniel Oksenberg Art Director: Andre Sallowicz Illustrator: Vitor Fubu, Vetor Zero Print + Evandro Malgueiro Photography: Getty Images Web Designer: Adriel Nunes Art Buyers: Teresa Setti, Ana Cecília Costa Production Company: Vetor Zero Direction: Gabriel Nobrega Audio: Satelite Audio Music: Team Satelite Agency producer: Vera Jacinto, Diego Vilas Boas e Fernando Yamanaka Project Manager: Mayra de Souza Otsuka Technology Director: Eduardo Bruschi UX Designer: Caroline Kayatt Planning: Cintia Gonçalves Accounts: Daniela Gasperini, Samia Reiter Paz Media: Carla Durighetto Client Supervisors: Renata Simões, Susan Smith Ellis, Kjelti Kellough
Teens. We’re not sure what you guys like. But we have a lot to tell you, so we’re just gonna guess, with a lot of videos. This is the first one! Does it work? For you all? We hope yes. Comment yes or no below. Thanks.
The Internet gets a little angry when it’s hungry. So we've created a hunger algorithm that monitors the mood online. Now, when anger goes up, prices at 7-Eleven go down. Get your low priced bar at Snickers.com.au
SNICKERS® You’re Not You When You’re Hungry.
Client: Mars Chocolate Australia Marketing Director: Matthew Graham Brand Manager: Renee Lewington Assistant Brand Manager: Heidi Keller National Sales Manager – Retail: Shaun Thomas
Agency: Clemenger BBDO Melbourne Executive Creative Director: Ant Keogh Creative Directors: Evan Roberts and Stephen de Wolf Digital Creative Director: Ben Keenan Art Director: Jackson Harper Copywriters: Shannon Crowe and Jim Robbins Regional Director: Jennifer Chin Group Account Director: Bryce Coombe Senior Account Manager: Sam Ayre PR Director: Nichola Patterson Planning Director: Michael Derepas Senior Planner: Matt Pearce Executive Producer: Sonia von Bibra Head of Interactive Production: Christian Russell Community Manager: Will Barber Senior Digital Producers: Nathan VanderByl and Ben Crowe Digital Producer: Allan Ngo Senior Digital Designer: Adam Hengstberger
Senior Developer: Andrew McLagan Senior Full Stack Developer: Sylvain Simao Frontend & Backend Development: Omar Mashaal (CHE Proximity) Backend Development: Andrey Sidorov and Alex Best (CHE Proximity) Technical Director: Bob Watts (CHE Proximity) Project Delivery Lead: Adam Burnell (CHE Proximity)
Braun – the manufacturer of some of the world’s most-loved shaving and styling products – has partnered with four-time Oscar-winning animation studio, Aardman Animations to create the world’s first stop-motion animation film using beards. Created to mark the launch of the brand new Braun Styling Range, the Braun Beardimation video uses advanced stop-frame animation to take the viewer on a journey of eye-catching shapes, patterns and designs as they are etched into facial and body hair using the Braun styling tools. The video features faces, heads and chests of over 70 men to convey a scintillating story of precision that inspires creativity when it comes to shaving. The new Braun styling range, comprising 18 products, features ground-breaking technology: the Braun Precision Dial on the Beard Trimmer range and an improved comb for more precise trimming. With the consistent, precise trimming power provided by the range, men can get the look they want day after day. Learn more about the Braun styling range on our website: www.braun.com
We took the VR experience around Australia to our eBay shoppers. From Bondi to Broome and a few places in between, we gave shoppers a glimpse into the future of shopping
Burger King / Snap King (case) from DanDan on Vimeo. "To create awareness over one our most differentiating brand assets: Our Flamed Grill tradition, we decided to do it found a very visual and bold way. The first thing we did was to meet our target audience in that place where they spends most of their time: Snapchat. We invited other restaurants’ fans to take a picture of their favorite a non-grilled hamburger, draw grilled lines with Snapchat pencil tool, and send it to our account. In exchange we would send them a voucher valid to taste one of our real Flame-grilled hamburger, for free.
This mechanic not only managed to drive our main competitors consumers to our restaurants but also helped us highlight our main differential asset in a very ludic and interactive way."
Date May 23, 2016 Agency: DM9DDB Brazil Chief Creative Officer: Aricio Fortes Client: Special Dog Executive Creative Director: Paulo Coelho Creative Director: Gonzalo Ricca Creative Director: Carlos Schleder Creative Director: Adriano Alarcon Art Director: Rafael Segri Copywriter: Filipe Medici Production Company: Bossa Nova Films Director: Livia Gama Sound: A9 Audio
