sabato 11 maggio 2013
Viral of the day. P&G - Maria and Eunice Shriver: The Gift My Mother Gave Me.
Agency: Wieden+Kennedy Portland
We all owe who we are to our mother's devotion. In this film Maria Shriver tells the story of how her mother, Eunice Shriver, founded Special Olympics, broke through social barriers, and in doing so, showed Maria the gift of possibility.
http://www.facebook.com/thankyoumom
http://www.twitter.com/thankyoumom
Idea of the day. Heineken - The Negotiation.
Watch what happens when football fans try to convince their ladies to buy stadium seats for the home. #uefachampionsleague #HNKnegotiation
venerdì 10 maggio 2013
Funny ad of the day. SANTEC Swing.
- AgencyServiceplan, Hamburg
- ProductionMarkenfilm, Wedel
- Director
Benjamin Brettschneider - Chief Creative Officer
Alexander Schill - Executive Creative Director
Till Diestel - Executive Creative Director
Friedrich von Zitzewitz - Producer
Oliver Schertlein - Executive Producer
Cornelius Roenz - Post production
NHB Hamburg
Automotive ad of the day. Volkswagen: Tall Girl.
via bestadsontv.com
In this ad we follow a tall woman on a series of dates in her quest to find the perfect partner. The problem is that every man she meets is simply too small for her.
After a number of failed dates with different men, we see her waiting for her next date. He arrives in a Volkswagen up! and our leading lady looks dejected: if he's driving that car, he's probably the shortest man of all, she thinks.
Imagine her surprise and delight when the door opens and out steps a strapping 6'3 hunk of a man! She's finally found true love and a suitably tall companion in the most unlikely of places - the surprisingly spacious Volkswagen up!
Visit http://www.volkswagen.co.uk/up for more information.
We'd love to know what you think of the ad on our Facebook page:
https://www.facebook.com/VolkswagenUK
And you can visit us on Twitter here:https://twitter.com/UKVolkswagen
In this ad we follow a tall woman on a series of dates in her quest to find the perfect partner. The problem is that every man she meets is simply too small for her.
After a number of failed dates with different men, we see her waiting for her next date. He arrives in a Volkswagen up! and our leading lady looks dejected: if he's driving that car, he's probably the shortest man of all, she thinks.
Imagine her surprise and delight when the door opens and out steps a strapping 6'3 hunk of a man! She's finally found true love and a suitably tall companion in the most unlikely of places - the surprisingly spacious Volkswagen up!
Visit http://www.volkswagen.co.uk/up for more information.
We'd love to know what you think of the ad on our Facebook page:
https://www.facebook.com/VolkswagenUK
And you can visit us on Twitter here:https://twitter.com/UKVolkswagen
- Agencyadam&eveDDB
- ProductionGorgeous
- Director Chris Palmer
Creative Director Jeremy Craigen
Creative Feargal Balance
Creative patrick mcclelland
Producer Michaela Johnson
Business Director Paul Billingsley
Account Director Jaimie Jennings
Client Team Director Rod McLeod
DoP bruno delbonnel
Post production Tom Sparks
Agency Producer Lucinda Ker
Editor Paul Watts
Account manager Naphtali Torrance
Viral of the day. THIS IS WATER - David Foster Wallace.
"In 2005, author David Foster Wallace was asked to give the commencement address to the 2005 graduating class of Kenyon College. However, the resulting speech didn't become widely known until 3 years later, after his tragic death. It is, without a doubt, some of the best life advice we've ever come across, and perhaps the most simple and elegant explanation of the real value of education.
We made this video, built around an abridged version of the original audio recording, with the hopes that the core message of the speech could reach a wider audience who might not have otherwise been interested. However, we encourage everyone to seek out the full speech (because, in this case, the book is definitely better than the movie).
-The Glossary"
Listen to the full speech here:
http://www.brainpickings.org/index.ph...
giovedì 9 maggio 2013
Idea of the day. PUMA DANCE DICTIONARY.
via creativity-online.com
Agency: Grey London
Encrypt your messages into dance moves. Top LA choreographer Super Dave works with some of the world's greatest Freestylers including King Charles, Pacman and Storyboard P to create a language of dance. Created to celebrate the launch of the new PUMA Sync fragrances, the PUMA Dance Dictionary is a digital application that encrypts messages into dance moves. Don't say it, move it. http://www.pumadancedictionary.com
Agency: Grey London
Encrypt your messages into dance moves. Top LA choreographer Super Dave works with some of the world's greatest Freestylers including King Charles, Pacman and Storyboard P to create a language of dance. Created to celebrate the launch of the new PUMA Sync fragrances, the PUMA Dance Dictionary is a digital application that encrypts messages into dance moves. Don't say it, move it. http://www.pumadancedictionary.com
Music video of the day. David Bowie - The Next Day, by Floria Sigismondi.
Get David Bowie's "The Next Day" at iTunes:http://smarturl.it/TheNextDay
Music video by David Bowie performing The Next Day. (c) 2013 ISO Records, under exclusive license to Columbia Records, a Division of Sony Music Entertainment
Director: Floria Sigismondi
Starring Gary Oldman, Marion Cotillard
Social campaign of the day. Care Aware - The Impossible Orchestra - Case Study
Care Aware is a campaign spanning short films, a feature length doco, a 24 hour concert, live webstreaming, a dedicated website and a smartphone app aimed at increasing the awareness of the role of carers in Australian society. In conjunction with McCann, Airbag produced this multi-faceted initiative primarily through the stories of 5 carers, shedding light on a diversity of carers that make up the 2.6 million known unpaid carers in Australia. A live event, The Impossible Orchestra 24 hr concert, was the first of its kind, with musicians working tirelessly in recognition of the sheer effort many carers undertake. The concert was live streamed and watched by 44 countries around the globe, and the short films have gone on to win international awards and acclaim.
LOL of the day. Hitler learns about Adobe's new Creative Cloud model.
"Hitler discovers that he will be unable to purchase a perpetual license for his Adobe software and must now subscribe to the Creative Cloud."
Fashion film of the day. Coco Chanel "Once Upon A Time..." by Karl Lagerfeld.
via pursuitist.com
"Once Upon A Time..." by Karl Lagerfeld
Soundtrack:
"Ah ! Finalmente !" Extract from "Tosca"
Composed by Giacomo Puccini
Performed by Gottfried Hornik, Fernando Corena, José Carreras, Berliner Philharmoniker, Herbert von Karajan ℗ 1980 Deutsche Grammophon GmbH, Hamburg
&
"Io De´ Sospiri" Extract from "Tosca"
Composed by Giacomo Puccini
Performed by Wolfgang Bünten, Berliner Philharmoniker, Herbert von Karajan ℗ 1980 Deutsche Grammophon GmbH, Hamburg
"Once Upon A Time..." by Karl Lagerfeld
Soundtrack:
"Ah ! Finalmente !" Extract from "Tosca"
Composed by Giacomo Puccini
Performed by Gottfried Hornik, Fernando Corena, José Carreras, Berliner Philharmoniker, Herbert von Karajan ℗ 1980 Deutsche Grammophon GmbH, Hamburg
&
"Io De´ Sospiri" Extract from "Tosca"
Composed by Giacomo Puccini
Performed by Wolfgang Bünten, Berliner Philharmoniker, Herbert von Karajan ℗ 1980 Deutsche Grammophon GmbH, Hamburg
Animated ad of the day. Red Cross "Parcel".
via motionographer.com
Red Cross "Parcel" from Antfood on Vimeo.
Client: New Zealand Red Cross
Agency: Y&R NZ
Production Company: Flying Fish / Blacklist
Director: Holbrooks
Original Music: Antfood
Sound Design: Antfood
Red Cross "Parcel" from Antfood on Vimeo.
Client: New Zealand Red Cross
Agency: Y&R NZ
Production Company: Flying Fish / Blacklist
Director: Holbrooks
Original Music: Antfood
Sound Design: Antfood
Music video of the day. The Vein / Magma.
via motionographer.com
The Vein / Magma from Dvein on Vimeo.
The Vein / Magma from Dvein on Vimeo.
'Magma' is the very first Dvein's music video for The Vein's new single.
+ Making-of: vimeo.com/65546038
+ Info: dvein.com/projects/view/31
+ The Vein: thevein.xxx
+ Info: dvein.com/projects/view/31
+ The Vein: thevein.xxx
Direction & Art Direction: Dvein
Client: Adobe
Client: Adobe
Post-production & VFX: Dvein
ZBrush Artist: Luis Gómez Guzmán
ZBrush Artist: Luis Gómez Guzmán
Live Action Crew
D.O.P.: Alejandro Oset
Production assistant: Anna Carretero
Camera operator: Toni Rodríguez
Grip: David Felices
Make-up Artist: Salònica Rodríguez
Actors: Ramón Pin, Antonio Izquierdo
D.O.P.: Alejandro Oset
Production assistant: Anna Carretero
Camera operator: Toni Rodríguez
Grip: David Felices
Make-up Artist: Salònica Rodríguez
Actors: Ramón Pin, Antonio Izquierdo
Sound mixing & mastering: Gerardo Vicente Martínez
Microphone recording: Alex Félez (Heptagon)
Microphone recording: Alex Félez (Heptagon)
Special thanks to Pamplona89, Anders Hattne, Agosto & Sergi Roda.
Sexy ad of the day. RadioShack Beats Pill #UWANTIT Commercial.
RadioShack and Beats have joined together to create a commercial that adds a twist on technology and a little fun! This exclusive new TV spot features Robin Thicke's "Blurred Lines" and the Beats Pill, which is available TODAY at RadioShack.http://shack.net/RSBeatsPill
For a limited time, you can get an EXCLUSIVE download of "Blurred Lines" by Robin Thicke featuring T.I. & Pharrell (Laidback Luke Remix) when you purchase in-store any Beats by Dr Dre ® product, mobile phone, tablet or MP3 player at participating RadioShack stores! A FREE download code will be printed on your receipt, and can be redeemed athttp://www.RadioShack.com/UWANTIT.
Robin Thicke 'Blurred Lines' (Dirty Version) from OB MANAGEMENT on Vimeo.
Digital stuff of the day. Huggies TweetPee - Nissan Self Healing Paint - GPS to Get Lost Jeep
via adweek.com
Ogilvy Brazil
Nissan created the first in the auto category a technology called the Self Healing Paint. It basically makes your car scratch proof. It's a special feature only available on very select models targeted at the affluent, tech seeker. TBWA\G1 Paris in partnership with DAN Paris and OMD Europe, created this special iPad ad that runs in The Economist. It's simple, unassuming but very highly disruptive and efficient communication piece.
Agency: TBWA\G1 Paris
Executive Creative Director: Rudi Anggono
Art Director: Matthieu Darasse
Copywriter: Alban Gallee
Content Manager: Nicolas Rocca-Serra
Web Developer: DAN Paris
Digital Innovative Media: Benjamin Levy
Nissan Europe Advertising Director: Arnaud Charpentier
via lbbonline.com
Leo Burnett Buenos Aires
Music video of the day. Numb – Max Cooper Feat. Kathrin deBoer.
via thecuriousbrain.com
Numb – Max Cooper Feat. Kathrin deBoer from Henning M. Lederer on Vimeo.
Numb – Max Cooper Feat. Kathrin deBoer from Henning M. Lederer on Vimeo.
iTunes: bit.ly/ZXCC3C
Beatport: btprt.dj/10UNGF0
Beatport: btprt.dj/10UNGF0
Audio /// Max Cooper & Kathrin deBoer / maxcooper.net
facebook.com/maxcoopermax / twitter.com/maxcoopermax
More Max Cooper videos /// youtube.com/user/maxbcooper
Video /// Henning M. Lederer / led-r-r.net
facebook.com/maxcoopermax / twitter.com/maxcoopermax
More Max Cooper videos /// youtube.com/user/maxbcooper
Video /// Henning M. Lederer / led-r-r.net
What Max says:
"This was a really fun project to work on right the way through. It started with some glitchy beats and a couple of big basslines I was messing around with, with a general idea of a deep but almost overpowering feeling. Kathrin came to my little studio in London and we talked a little about the idea, before she just let go and free-style sang over the loops, using my crappy little test mic I bought for 12 pounds in 2002.
"This was a really fun project to work on right the way through. It started with some glitchy beats and a couple of big basslines I was messing around with, with a general idea of a deep but almost overpowering feeling. Kathrin came to my little studio in London and we talked a little about the idea, before she just let go and free-style sang over the loops, using my crappy little test mic I bought for 12 pounds in 2002.
The plan was to lay down some melodic ideas for the vocals, which I could then select, and send back to Kathrin to write lyrics with and re-record properly. But when I ran through everything after I released she'd just nailed it right then and there! All I had to do was layer up some of the multiple instances of her voice, and add my reverbs and widening with some subtle EQing and compression, and it was there - she captured the pure feeling of the music and enhanced it a million times, and I love the free-flowing feeling of it, with it's imperfections and half words, and of course, he subconscious vocal of not feeling any more lead to the title and concise concept for the music.
We knew that we had to get a video made to match Kathrin's work, and I was really excited to find out that Henning M. Lederer, who I had been a big fan of for some time, could do the project. We discussed options together and decided to try a "numbed by the capitalist machine" theme, which he has developed into an amazing, detailed story with a twist. I love the result, I hope it works for you too!"
Funny ad of the day. Momtract - Give power over one aspect of your life to your mother.
via mediabistro.com
Momtract from Mother New York on Vimeo.
Agency: Mother New York
Make your contract at www.themomtract.com
Momtract from Mother New York on Vimeo.
Agency: Mother New York
Make your contract at www.themomtract.com
Animal campaign of the day. WWF Wonder World Fur.
Please join the Facebook Group of Animal Spot, the first International Advertising Festival on and with Animals.
via mikrosimage.eu and shots.net
Ad | WWF Wonder World FuR "bamboseal" from Mikros image on Vimeo.
Ad | WWF Wonder World FuR "Dolyphan" from Mikros image on Vimeo.
via mikrosimage.eu and shots.net
Ad | WWF Wonder World FuR "bamboseal" from Mikros image on Vimeo.
Ad | WWF Wonder World FuR "Dolyphan" from Mikros image on Vimeo.
Discover the new campaign “Wonder World Fur” of WWF France with imaginary animals like the “dolyphan” and the “bamboseal”.
Marcel Agency and Publicis created a new concept for WWF Wonder World Fur, a line of clothes and accessories made from the fur of…imaginary animals.
The collection will be on sales and all the profits will go the WWF french foundation.
An original way to protect many species and their environment.
The collection will be on sales and all the profits will go the WWF french foundation.
An original way to protect many species and their environment.
The post-production is signed by Mikros Image.
Agency : MARCEL
Executive creative director : Erik Vervroegen
Head of creation : Erik Vervroegen, Marcelo Vergara, Fabio Mazzia, Véronique Sels
Advertising copywriter : Maria Visco
Art Directors : Maria Visco, Bastien Grisolet, Marjorie Vardo
Heads of Agency : Olivier Sebag, Alice Rinder, Alexis Delwasse, Fanny Morel
Executive creative director : Erik Vervroegen
Head of creation : Erik Vervroegen, Marcelo Vergara, Fabio Mazzia, Véronique Sels
Advertising copywriter : Maria Visco
Art Directors : Maria Visco, Bastien Grisolet, Marjorie Vardo
Heads of Agency : Olivier Sebag, Alice Rinder, Alexis Delwasse, Fanny Morel
Production
TV Production (WAM) : Armelle Sudron
Sound Producer (WAM) : Boris Nicou
Director : Brent Harris
Production : Stink Paris
Producer : Sylvaine Mella
Photography : Rob Malpage
Editor : Sylvie Landra
TV Production (WAM) : Armelle Sudron
Sound Producer (WAM) : Boris Nicou
Director : Brent Harris
Production : Stink Paris
Producer : Sylvaine Mella
Photography : Rob Malpage
Editor : Sylvie Landra
Mikros image’s team
VFX Producer/Post-producer : Claire Garraud
CG Supervisor : Jean Lin Roig
Head of 3d Studio, commercials : Julien Meesters
Head of CG commercials : Benoit Holl
VFX Supervisor : Guillaume Ho
Shooting Supervisor : Jérémy Wulff
Character Design : Jao M’Changama
Modeling : Aurélien Fuentes, Nicolas Leblanc
Textures : Aurélien Fuentes, Nicolas Leblanc, Mehdi Rami, Guillaume Ho
Fur : Mehdi Rami, Guillaume Ho, Benoit Holl
Set up : Alexandre Sauthier
Animation “Dolyphan” : Michael Nauzin
Animation “Bamboseal” : Alexandre Sauthier
Track 3D : Lorenzo Veracini, Stéphane Richez
Clothes/SFX : William Untereiner
Lighting : Antoine Carlon, Guillaume Ho
Compositing Nuke : Julien Dias, Guillaume Parra, Antoine Carlon, Guillaume Ho
Matte 2D avant-plans : Julien Dias, Vincent Venchiarutti, Quentin Letout, Maxime Cordier
Flame : Flore Mounier, Laurent Creusot, Jao M’Changama
Grading : Magalie Leonard, Jacky Lefresne, Nicolas Guibert
VFX Producer/Post-producer : Claire Garraud
CG Supervisor : Jean Lin Roig
Head of 3d Studio, commercials : Julien Meesters
Head of CG commercials : Benoit Holl
VFX Supervisor : Guillaume Ho
Shooting Supervisor : Jérémy Wulff
Character Design : Jao M’Changama
Modeling : Aurélien Fuentes, Nicolas Leblanc
Textures : Aurélien Fuentes, Nicolas Leblanc, Mehdi Rami, Guillaume Ho
Fur : Mehdi Rami, Guillaume Ho, Benoit Holl
Set up : Alexandre Sauthier
Animation “Dolyphan” : Michael Nauzin
Animation “Bamboseal” : Alexandre Sauthier
Track 3D : Lorenzo Veracini, Stéphane Richez
Clothes/SFX : William Untereiner
Lighting : Antoine Carlon, Guillaume Ho
Compositing Nuke : Julien Dias, Guillaume Parra, Antoine Carlon, Guillaume Ho
Matte 2D avant-plans : Julien Dias, Vincent Venchiarutti, Quentin Letout, Maxime Cordier
Flame : Flore Mounier, Laurent Creusot, Jao M’Changama
Grading : Magalie Leonard, Jacky Lefresne, Nicolas Guibert
Edition : Alexa Marie-Jeanne
Self promo of the day. Goodby Silverstein & Partners Celebrates 150 Years.
via adweek.com
Thought Goodby Silverstein & Partners was celebrating their 30th anniversary this year? Nope. Turns out they've been around a lot longer than that.
Watch the heretofore untold story of Jefferson "Applejack" Goodby and Richard Montgomery Silverstein and a little advertising shoppe they set up during the California Gold Rush.
For the agency's more recent history, please visit:
http://goodbysilverstein.com/30for30/
Thought Goodby Silverstein & Partners was celebrating their 30th anniversary this year? Nope. Turns out they've been around a lot longer than that.
Watch the heretofore untold story of Jefferson "Applejack" Goodby and Richard Montgomery Silverstein and a little advertising shoppe they set up during the California Gold Rush.
For the agency's more recent history, please visit:
http://goodbysilverstein.com/30for30/
Agency: Goodby, Silverstein & Partners
Written and Directed by: Ty Bardi
Executive Producers: Tim Pries, P.J. Koll, Jon Wolanske
Producer: Katharine O'Hara
Editor: Graham Willcox
Audio: Nic DeMatteo
Director of Photography: Juli Lopez
Gaffers: Alvin Shen, Frank Fusco
Artists: Ty Bardi, Jessica Gibson, Gideon Newell, Chad Ford, Marco Mejia
Starring: Dave Baker, Tim Pries, Mike Landry, Jon Wolanske, David Sullivan, Jeff Goodby, Rich Silverstein
Archival photos courtesy of San Francisco Maritime National Historic Park
Special thanks to Asche & Spencer
Written and Directed by: Ty Bardi
Executive Producers: Tim Pries, P.J. Koll, Jon Wolanske
Producer: Katharine O'Hara
Editor: Graham Willcox
Audio: Nic DeMatteo
Director of Photography: Juli Lopez
Gaffers: Alvin Shen, Frank Fusco
Artists: Ty Bardi, Jessica Gibson, Gideon Newell, Chad Ford, Marco Mejia
Starring: Dave Baker, Tim Pries, Mike Landry, Jon Wolanske, David Sullivan, Jeff Goodby, Rich Silverstein
Archival photos courtesy of San Francisco Maritime National Historic Park
Special thanks to Asche & Spencer
mercoledì 8 maggio 2013
Emotional ad of the day. Google - Here's to the Moms.
via adweek.com
Agency: Whirled
Visit g.co/mom for more ways to celebrate the Moms of the world. Have a Mom you want to thank? Upload your own video, photo or note with #HeresToTheMoms
Song: I Just Want to Thank You, Tim Myers. Purchase the song at: goo.gl/j4yvl
Videos included:
Special Thanks to Viral Spiral
-Newborn Baby: http://youtu.be/NfskFjKNXEE
-Newborn Daisy: http://youtu.be/ZUhC6S_LTg0
-Lesbian Couple: Our Two Mom Family Intro / "Obama Wins!":http://youtu.be/GoCGRcnvM_w
-9 Nov painting mom face: http://youtu.be/mWDgOkzV4fw
-Sarayu playing with her mom: http://youtu.be/RuPIn__2FU8
-Wow, it's Mom, but I'm sleepy: http://youtu.be/KTCQpjUrCe8
-First time walking, Baby first steps !!!:http://youtu.be/1H_XqO5OwWM
-Surprise were pregnant!!: http://youtu.be/VBtU2z_o1ZA
-Yoga for Kids and Moms 2: http://youtu.be/31Oc1SGBeco
-Coming Out - Live: http://youtu.be/GESBUlXBCvE
-What Happens at a Marathon: http://youtu.be/O16sMp-mzSs
-Mother and Son's Fun First Dance: http://youtu.be/uK7HIYV-lPg
-Funny Funny Sling Shot Ride Video Mom and 7 year old Son!!!:http://youtu.be/jccRq1fgObQ
-My 94 yr. Old Grandma Dancing to Dubstep on Christmas:http://youtu.be/aP9oEMhcI9E
-How Awesome Is My Mom?: http://youtu.be/iQ9-T9p7LXE
-Boy Surprises Mom On Mothers Day:http://youtu.be/mWIuX6FKUAo
-M finds out she's going to be a big sister!!!:http://youtu.be/aQXTMPsOee0
-Soldier Mom Surprises Two Sons: http://youtu.be/c7NFyZWf008
Agency: Whirled
Visit g.co/mom for more ways to celebrate the Moms of the world. Have a Mom you want to thank? Upload your own video, photo or note with #HeresToTheMoms
Song: I Just Want to Thank You, Tim Myers. Purchase the song at: goo.gl/j4yvl
Videos included:
Special Thanks to Viral Spiral
-Newborn Baby: http://youtu.be/NfskFjKNXEE
-Newborn Daisy: http://youtu.be/ZUhC6S_LTg0
-Lesbian Couple: Our Two Mom Family Intro / "Obama Wins!":http://youtu.be/GoCGRcnvM_w
-9 Nov painting mom face: http://youtu.be/mWDgOkzV4fw
-Sarayu playing with her mom: http://youtu.be/RuPIn__2FU8
-Wow, it's Mom, but I'm sleepy: http://youtu.be/KTCQpjUrCe8
-First time walking, Baby first steps !!!:http://youtu.be/1H_XqO5OwWM
-Surprise were pregnant!!: http://youtu.be/VBtU2z_o1ZA
-Yoga for Kids and Moms 2: http://youtu.be/31Oc1SGBeco
-Coming Out - Live: http://youtu.be/GESBUlXBCvE
-What Happens at a Marathon: http://youtu.be/O16sMp-mzSs
-Mother and Son's Fun First Dance: http://youtu.be/uK7HIYV-lPg
-Funny Funny Sling Shot Ride Video Mom and 7 year old Son!!!:http://youtu.be/jccRq1fgObQ
-My 94 yr. Old Grandma Dancing to Dubstep on Christmas:http://youtu.be/aP9oEMhcI9E
-How Awesome Is My Mom?: http://youtu.be/iQ9-T9p7LXE
-Boy Surprises Mom On Mothers Day:http://youtu.be/mWIuX6FKUAo
-M finds out she's going to be a big sister!!!:http://youtu.be/aQXTMPsOee0
-Soldier Mom Surprises Two Sons: http://youtu.be/c7NFyZWf008
Funny branded content of the day. Audi vs. Mercedes - Zachary Quinto vs. Leonard Nimoy: "The Challenge".
via adweek.com: "The spot was created by agency PMK*BNC and Paulilu, the comedy team behind Dollar Shave Club's viral launch video."
What happens when old school goes head to head with new school in a battle of speed and wits? Leonard Nimoy takes on newbie Zachary Quinto and his all-new Audi S7.
Get more information on the S7 at http://audi.us/18SEJtQ.
What happens when old school goes head to head with new school in a battle of speed and wits? Leonard Nimoy takes on newbie Zachary Quinto and his all-new Audi S7.
Get more information on the S7 at http://audi.us/18SEJtQ.
Social ad of the day. Dove - The Carbon Paper Ad.
via adweek.com
The Dove Self Esteem Project has been working for several years on promoting women's self esteem and demystifying the beauty myth. Recently, this mission was extended to children. According to the brand's research, 6 out of 10 girls stopped doing something they love because they felt uncomfortable with their appearance.
We were asked to introduce the Dove Self Esteem Project in Portugal for the very first time and generate awareness among adults about the impact that their behavior may have on children's self esteem.
We created the carbon paper ad, a press ad in a specialized parenting magazine. The ad challenged readers to test their memory by writing down the worst thing they remember being called in their childhood. To facilitate, we also included a pen. What they didn't know was we had placed a piece of carbon paper underneath the page, and the word they wrote in the memory test would be imprinted on the shirt of a child on the next page with the accompanying text, "Words Mark Children Forever".
The teased readers (mainly parents) saw the result of their action imprinted on a child, just like the words we can "simply" say to children may stick to them, for life. We were able to introduce Dove's Self Esteem Porject goals in Portugal in a more interactive way through a print ad, that actually embodied the project main concern.
The Dove Self Esteem Project has been working for several years on promoting women's self esteem and demystifying the beauty myth. Recently, this mission was extended to children. According to the brand's research, 6 out of 10 girls stopped doing something they love because they felt uncomfortable with their appearance.
We were asked to introduce the Dove Self Esteem Project in Portugal for the very first time and generate awareness among adults about the impact that their behavior may have on children's self esteem.
We created the carbon paper ad, a press ad in a specialized parenting magazine. The ad challenged readers to test their memory by writing down the worst thing they remember being called in their childhood. To facilitate, we also included a pen. What they didn't know was we had placed a piece of carbon paper underneath the page, and the word they wrote in the memory test would be imprinted on the shirt of a child on the next page with the accompanying text, "Words Mark Children Forever".
The teased readers (mainly parents) saw the result of their action imprinted on a child, just like the words we can "simply" say to children may stick to them, for life. We were able to introduce Dove's Self Esteem Porject goals in Portugal in a more interactive way through a print ad, that actually embodied the project main concern.
Animal Spot of the day. Peta - Do It Like They Do.
Please join the Facebook Group of Animal Spot, the first International Advertising Festival on and with Animals.
PETA's risqué new ad -- brought to you by top creative agency Fallon UK -- gives a hint about how to unleash your inner animal in the bedroom. Going vegan helps your body function better -- including between the sheets.
The number of vegans is increasing -- could this be why? http://bit.ly/10di0mX
PETA's risqué new ad -- brought to you by top creative agency Fallon UK -- gives a hint about how to unleash your inner animal in the bedroom. Going vegan helps your body function better -- including between the sheets.
The number of vegans is increasing -- could this be why? http://bit.ly/10di0mX
Advertising Agency: Fallon, London, UK
Executive Creative Director: Santiago Lucero
Creatives: Rick Gayton, Darren Beresford
Production Company: Nunchaku
Producer: Lisa Mason
Director: Nico Kasakoff
Editor: Alan Segal
Post-production: Electric Theatre Collective, London
2D Operators: Giles Cheetham, Fasa Oyibo, Paul Wilmot, Andrew Stewart
Post Producer: Lee Pavey
Music: Simon Elms / Eclectic
Executive Creative Director: Santiago Lucero
Creatives: Rick Gayton, Darren Beresford
Production Company: Nunchaku
Producer: Lisa Mason
Director: Nico Kasakoff
Editor: Alan Segal
Post-production: Electric Theatre Collective, London
2D Operators: Giles Cheetham, Fasa Oyibo, Paul Wilmot, Andrew Stewart
Post Producer: Lee Pavey
Music: Simon Elms / Eclectic
Epic ad of the day. Honda - The Centaur.
Agence : DDB° Paris
Prod: CRAC
Réal: Alexander Kalchev
Co-Real: Florent Michel, Antoine Levi
Chef Op: Benjamin Roux, Romain Alary
Mix, Musique & Sound Design : The
Compositeur : Clement Tery
martedì 7 maggio 2013
Funny ad of the day. Odyssey of the Manual Toothbrusher from Philips Sonicare™.
via adweek.com
Visit the Facebook app: http://www.stickwithtechnology.com
The manual toothbrush is over 5,000 years old, and it has essentially gone unchanged. It's time to leap this technology gap and end the manual brushing era. Leap 5000 years of technology in a single brush by switching to a sonic toothbrush from Philips Sonicare™.
Get more information on about electric toothbrushes and other oral care products from Philips Sonicare™ by visiting:
http://www.sonicare.com
Client: Philips Sonicare
Visit the Facebook app: http://www.stickwithtechnology.com
The manual toothbrush is over 5,000 years old, and it has essentially gone unchanged. It's time to leap this technology gap and end the manual brushing era. Leap 5000 years of technology in a single brush by switching to a sonic toothbrush from Philips Sonicare™.
Get more information on about electric toothbrushes and other oral care products from Philips Sonicare™ by visiting:
http://www.sonicare.com
Client: Philips Sonicare
Spot: "Odyssey"
Agency: Ogilvy & Mather, New York
Calle Sjoenell - Chief Creative Officer
Jason Marks - Executive Creative Director
Craig Mannion - Executive Creative Director
Lucas Camargo - Art Director
Lukas Lund - Art Director
Andreas Hoff - Art Director
Matt Bonin - Chief Production Officer
Sarissa Karnbach - Producer
David Halberstadt – Integrated Content Production Business Manager
Calle Sjoenell - Chief Creative Officer
Jason Marks - Executive Creative Director
Craig Mannion - Executive Creative Director
Lucas Camargo - Art Director
Lukas Lund - Art Director
Andreas Hoff - Art Director
Matt Bonin - Chief Production Officer
Sarissa Karnbach - Producer
David Halberstadt – Integrated Content Production Business Manager
Production Company: Brand New School
Director: Jonathan Notaro
EP: Devin Brook
DP: Tommy Wildner
Post: Brand New School
Telecine: Company 3
Color: Tom Poole
Sound Design: Machinehead
Sound Design: Stephen Dewey
Director: Jonathan Notaro
EP: Devin Brook
DP: Tommy Wildner
Post: Brand New School
Telecine: Company 3
Color: Tom Poole
Sound Design: Machinehead
Sound Design: Stephen Dewey
Music: Adam Elk, Storefront Music
Idea of the day. SOUND POSTER 1.0
via creativereview.co.uk
SOUND POSTER 1.0 from Trapped in Suburbia on Vimeo.
SOUND POSTER 1.0 from Trapped in Suburbia on Vimeo.
The first of our experiments using conductive paint to create an interactive poster.
Simply move your hand over the different shapes to create different sounds.
Simply move your hand over the different shapes to create different sounds.
Experience the poster for real at CO-LAB, an exhibition of 37 students & designers at the Academie Galerie, Utrecht, from 3–25 May.
More info here:
Directors of the week. Fleur & Manu for Sprint | All Things.
I have already talked about them here. Their direction is always outstanding.
Sprint | All Things from DIVISION on Vimeo.
Director : Fleur & Manu
Production : CAVIAR / DIVISION
Sprint | All Things from DIVISION on Vimeo.
Director : Fleur & Manu
Production : CAVIAR / DIVISION
Outdoor of the day. FUNDACIÓN ANAR. "ONLY FOR CHILDREN".
via gizmodo.com
Título: Sólo para niños
ANAR Foundation manages in Spain the european unique phone number 116 111, to attend children and teenagers under a risk situation. On this telephone number, only for minors, they can find the help they need in a totally anonymous and confidential way. But, how can we get our message to a child abuse victim, even when they are accompanied by their aggressor?
Knowing the average height for adults and children under 10,GREY has created two different messages. Using an outdoor lenticular we show adults an awareness message, while children see a message where we offer them our help and show them the telephone number. A message only for children.
Advertising Agency: Grey, Spain
Chief Creative Officer: Antonio Montero
Executive Creative Directors: Enric Nel·lo, Javier García Monserrat
Creative Directors: Fernando Riveros, Matías López Navajas, María Salomón
Art Directors: Jesús Martínez, Nacho Capelo, Javier Gcía. Maestro
Copywriter: Álvaro Montes, Nuño Martín
Art Buyer: Mayte Carabias, Joquin García-Morato
Account Director: Lucía Gómez Hortigüela
Account Executive: Mar Portela
Título: Sólo para niños
ANAR Foundation manages in Spain the european unique phone number 116 111, to attend children and teenagers under a risk situation. On this telephone number, only for minors, they can find the help they need in a totally anonymous and confidential way. But, how can we get our message to a child abuse victim, even when they are accompanied by their aggressor?
Knowing the average height for adults and children under 10,GREY has created two different messages. Using an outdoor lenticular we show adults an awareness message, while children see a message where we offer them our help and show them the telephone number. A message only for children.
Advertising Agency: Grey, Spain
Chief Creative Officer: Antonio Montero
Executive Creative Directors: Enric Nel·lo, Javier García Monserrat
Creative Directors: Fernando Riveros, Matías López Navajas, María Salomón
Art Directors: Jesús Martínez, Nacho Capelo, Javier Gcía. Maestro
Copywriter: Álvaro Montes, Nuño Martín
Art Buyer: Mayte Carabias, Joquin García-Morato
Account Director: Lucía Gómez Hortigüela
Account Executive: Mar Portela
lunedì 6 maggio 2013
Social ad of the day. Likes don't save lives - UNICEF Sweden.
via brandchannel.com
Save childrens lives - buy vaccines: http://unicef.se/poliovaccin
It's easier than ever to support a good cause -- all you have to do is hit the like button.
The organization gets one more supporter and you get positive publicity among your friends. But even though it's important to be liked, likes can't fund medicine, water or food. In this we highlight the absurdness of our blind faith in likes, to raise money for vaccine.
Save childrens lives - buy vaccines: http://unicef.se/poliovaccin
It's easier than ever to support a good cause -- all you have to do is hit the like button.
The organization gets one more supporter and you get positive publicity among your friends. But even though it's important to be liked, likes can't fund medicine, water or food. In this we highlight the absurdness of our blind faith in likes, to raise money for vaccine.
domenica 5 maggio 2013
Tech ad of the day. Galaxy S 4 - Grad Party.
The Next Big Thing is here, and it's packed with a 13 MP camera, S Beam, Drama Shot, Air Gesture, Air View, and more. Learn all about the innovative features that make up the Galaxy S 4 and join the conversation at: http://facebook.com/samsungmobileusa
Client: Samsung
Agency: 72andSunny, Los Angeles
Ad of the day. Robinsons 'Pals'.
Agency: BBH, London
BBH Creative Team: Matt Moreland, Chris Clarke, Sarah Hardcastle, Elliot Shiels
BBH Creative Directors: Hamish Pinnell, Justin Moore
BBH Producer: Glenn Paton
BBH Strategic Business Leads: John Harrison, Becky Russell
BBH Strategist: Lilli English
BBH Team Director: Alex Monger
BBH Creative Directors: Hamish Pinnell, Justin Moore
BBH Producer: Glenn Paton
BBH Strategic Business Leads: John Harrison, Becky Russell
BBH Strategist: Lilli English
BBH Team Director: Alex Monger
Production Company: Academy Films
Director: Si & Ad
Executive Producer: Lizie Gower
Producer: Dom Thomas
Director of Photography: Barry Ackroyd
Postproduction: The Mill
Editor, Editing House: Joe Guest @ Final Cut
Sound: Nick Angell
Director: Si & Ad
Executive Producer: Lizie Gower
Producer: Dom Thomas
Director of Photography: Barry Ackroyd
Postproduction: The Mill
Editor, Editing House: Joe Guest @ Final Cut
Sound: Nick Angell
Digital project of the day. Y-3 interactive film.
Click on this link to Make your own Y-3 interactive film:
http://www.y-3.com/it/#/film/
Creative Direction, Interactive Experience: ACNE
Creative Direction, Film: Lloyd & Co
Photographer: Pierre Debusschere
Video Director of Photography: Tosh Ozawa
Video Editor and Effects Artist: Loïc Maes
Music: Tim Hecker
Styling: Jay Massacret
Hair & Make-Up Artists: Esther Langham & Adrien Pinault
Models: Juliane Grüner & Guerrino Santulliana
Animal Spot of the day. Woodland Park Zoo - Alive-Lion Cubs.
via creativereview.co.uk
Woodland Park Zoo - Alive-Lion Cubs from CRUSH on Vimeo.
Creative Director: Monkey Watson
Copywriter: Peter Trueblood
Art Directors: Caitlin Finn, Daoust Huertas
Sr. Graphic Designer: Ramon Vasquez
Producer/EP: Steph Huske
Account Supervisor: Heidi Brown
Design and Animation: Crush
Creative Director: Gary Thomas
Senior Designer & Animator: Yoho Yue
Designer & Illustrator: Jullian Ablaza
Illustrator: Ashley Barron
Senior Producer: Janice Rebelo
Executive Producer: Jo-ann Cook
Woodland Park Zoo - Alive-Lion Cubs from CRUSH on Vimeo.
Creative Director: Monkey Watson
Copywriter: Peter Trueblood
Art Directors: Caitlin Finn, Daoust Huertas
Sr. Graphic Designer: Ramon Vasquez
Producer/EP: Steph Huske
Account Supervisor: Heidi Brown
Design and Animation: Crush
Creative Director: Gary Thomas
Senior Designer & Animator: Yoho Yue
Designer & Illustrator: Jullian Ablaza
Illustrator: Ashley Barron
Senior Producer: Janice Rebelo
Executive Producer: Jo-ann Cook
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