Nice idea of the day. Google Cloud - The Biography of Tomorrow

Agency: Herezie

AGENCY

Agency: Herezie Group, Paris (France)

CEO: Andrea Stillacci

COO: Pierre Callegari

Managing Partner: Arno Pons

Executive Creative Director: Baptiste Clinet

Creative: Joseph Dubruque

Creative: Axel Didon

Creative: Raphael Stein

Head of Social Media: Paul Marty

TV Producer: Elodie Poupeau

TV Producer: Barbara Vaira

Production Company: The CABS

Director: The CABS

Post-Production: The CABS

Post-Production : Cyril Haoual

Account Manager: Diane Darricau

PUBLISHING COMPANY

Publishing Company: Le Cherche Midi

Book Editor: Maria Felix Frazao

Copy Editor: Fabienne Waks

Production Editor: Brigitte Trichet

Printer: Editis

CLIENT

Client: Google Cloud France

Head of Marketing: Salime Nassur

Head of Enterprise Marketing: Jonathan Hadida

Marketing Content Manager: Shanika Weligama

Marketing Campaign Manager: Maxime Gilloteaux

Google Cloud wanted to reach out directly to the most unreachable top executives in France. They wanted them to know about the power of Google Cloud Solutions. With the help of writers, we transformed extremely accurate and predictive data on markets, collected with Google Cloud tools, into a brand new genre of books: biographies of anticipation, telling the plausible future life stories of 10 top executives, based on data analysis of their markets. These executives were able to own the most personalized and confidential book ever, prefaced by the world-famous economist Jacques Attali.