venerdì 18 maggio 2007

Ads of the week. Ballpark – VW – Maternacord – NBA – SOS - WWF.

“Hunger gets what hunger wants”. Il claim di questa deliziosa campagna per Ballpark ci accompagna per 5 spot uno più divertente dell’altro. Godetevi il sito con un simpatico video game stile “MicroMachine 2” (che gioco ragazzi… sigh). Quelli della mia generazione apprezzeranno.

Ballpark - Video Games


Ballpark - Sleeping


Ballpark – Computer


Ballpark – Sharing


Ballpark – Spider Monkey

Client: Ball Park - Agency: TBWA/Chiat/Day - Los Angeles - Executive Creative Director: Rob Schwartz - Creative Director: Patrick O'Neill - Copywriter: Brad Beerbohm - Art Director: Mahmud Husain - Production Company: Hungry Man - Santa Monica - Director: Bryan Buckley – Editorial - Company: MacKenzie Cutler Editorial - New York - Sound Design: MacKenzie Cutler Editorial - New York - Graphics: Stardust Studios - Santa Monica - Mix: LIME Studios

VW - Dancing School

Agency: DDB Berlin - Creatives: Amir Kassaei (Executive Creative Director) - Bert Peulecke (Creative Director) - Stefan Schulte (Creative Director) - Marian Goetz (Copywriter) - Christian Jakimowitsch (Art Director) - Kai Abd El-Salam (Junior Copywriter) - David Oswald (Junior Copywriter) - Marc Isken (Junior Art Director) - Andreas Barhainski (Junior Art Director) - Janet Fox (Agency Producer) - Director(s): Sebastian Strasser- Prod. Co.: @radical.media

Mother – Maternacord
Dalla pagina Youtube: “With this national television commercial we proudly launch the world's first after-market Umbilical Reconnection System - The MaternaCord. Now you can truly reconnect with the most important person in your life - your mom. Released just in time for Mother's Day, it's a gift that shows mom you remember where you came from, and just how much you care.” Per divertirvi un po’ andate anche sul sito www.maternacord.com.

Agency: Mother, New York - Creative Director(s): Linus Karlsson & Paul Malmstrom - Art Director (s): Rob Baird - Copywriter (s): Allon Tatarka - Producer (creative): Margaux Ravis - Production Co.: HSI Productions - Director: Ryan Ebner - Dir of Photography: Morgan Susser - Exec. Producer: Michael McQuhae, Annique DeCaestecker - HSI Productions - Line Producer: Tim Kerrison - Editing Company: Cut & Run - Editor: Adam Jenkins - Editorial Producer: Angie Aguilera - VFX/Post Production: Josh Williams, Cut & Run - Ass't Editor: Merritt Duff - Music Co.: Pulse Music - Music Producer: Dan Kuby, Pulse Music - Composer: Denver Casado - Audio: Jun Mizumacho

NBA – Unbelievable – Yao

Agency: Goodby, Silverstein & Partners - San Francisco - Creative Director: Jamie Barrett - Copywriter: Craig Mangan Nick Prout - Art Director: Jack Woodworth Brian Williams - Production Company: Hungry Man - New York - Director: David Shane - Director of Photography: Nick Sadler - Executive Producer: Caroline Gibney - Line Producer: Marc Grill - Editorial Company: Lost Planet Editorial - Editor: Geoff Hounsell - VFX Executive Producer: Kirsten Anderson - VFX Producer: Amy Appleton
Cara Farnsworth - Mix Engineer: Scott Burns Robert Feist - Graphics Producer: Nick Terzich - Graphics: Buck - Los Angeles - Mix: RavensWork - Venice - Executive Broadcast Producer: Tod Puckett - Executive Producer (Editorial): Betsy Beale - Producer (Editorial): Wade Weliever Ali Maldinado - Partner/Creative Director: Jamie Barrett - Online/VFX Artist:
Brickyard VFX - Boston/Santa Monica

Gli altri due soggetti della campagna: Magnets/Baron Davis e Dunks/LeBron.

WWF – Ocean levels

Ocean Levels
Caricato da firat

A: DraftFCB, Toronto • YY/CD: Robin Heisey, Joe Piccolo, Chris Taciuk • SY/AD: Mike Doneghey • RY/CW: Chris Joakim. Via http://elmaaltshift.blogspot.com/

SOS – SOS
La regia è del gandissimo Frank Budgen, un mio pallino fisso insieme a Gondry. Uno dei prossimi post sarà dedicato ai suoi lavori più famosi.

Agency: Young & Rubicam – Chicago - Chief Creative Officer: Mark Figliulo - CD/Copywriter: Dave Loew - CD/Art Director: Jon Wyville - Senior Producer: David Fisher - Production Company: Gorgeous Enterprises/Anonymous Content - Director: Frank Budgen - Producer: Alicia Bernard - Editorial Company: Rock Paper Scissors - Los Angeles - Editor: Angus Wall
Terence "Biff" Butler - VFX: A52 - Los Angeles - VFX Producer: Heather Johann - VFX Artist: Tim Bird Raul Ortego - Music Company: Human - New York - Executive Producer (Editorial): Carol Lynn Weaver - CG Artist: Chris Janney - Director of Production: Matt Bijarchi

giovedì 17 maggio 2007

Ray-Ban. Never Hide 3.0, sette viral sette.

Dopo lo spot Reflections che mi ha deluso fortemente – un istituzionale vecchia maniera che non aggiungeva niente alla marca e all’operazione Times Square – la Cutwater ha ideato per Ray-Ban 7 viral molto interessanti. Tenete d’occhio questa pagina Youtube o MySpace. Se volete vederli tutti e subito abbonatevi ad Adcritic. Anzi, abbonatevi ad Adcritic in ogni caso, le migliori campagne passano per il loro sito. Fine stacco pubblicitario: i filmati potete anche vederli gratis su ’boards o scaricarli da qui sempre con la solita password per gli amici di Leo Burnett. Se non volete gironzolare troppo per la rete cliccate semplicemente sui nomi degli spot che trovate dopo i filmati Youtube qui sotto.

Ray-Ban - Sunglass Catch.
Visto 1,7 milioni di volte nel giro di una settimana.

Agency: Cutwater - Executive Creative Director: Chuck McBride - Creative Director: Travis Britton - Agency Executive Producer: Jennifer Golub - Agency Producer: Jennifer Golub Jesse Brihn - Production Company: Benzo-matic Photographic - Director: Benzo - Director of Photography: Johannes Gamble - Executive Producer: Steve Hanst - Editor: Benzo - VFX Producer: Johannes Gamble - Song: "Vida" - Musical Artist: Squeek E. Clean - Graphics: Johannes Gamble

Ray-Ban – Dominator

Agency: Cutwater - Executive Creative Director: Chuck McBride - Creative Director: Travis Britton - Copywriter:
Brian Lee Hughes - Agency Executive Producer: Jennifer Golub - Agency Producer: Jennifer Golub Jesse Brihn - Production Company: OPC - Toronto / Paradiso - Sao Paulo - Director: Brian Lee Hughes - Director of Photography: Brian Lee Hughes Marcos Menescal - Executive Producer: James Bland - Editorial Company: Plank - San Francisco - Editor: Mike Moore - VFX: Spy Post - VFX Producer: Andrea Bustabade - VFX Supervisor: Darren Orr - Mixer: Craig Helmholz - Mix: Crescendo

Ray-Ban – Streaker
Agency: Cutwater - Executive Creative Director: Chuck McBride - Creative Director: Travis Britton - Copywriter:
Jeff Labbe - Head Of Production: Alana Hall Agency Executive Producer: Jennifer Golub - Agency Producer:
Jennifer Golub Jesse Brihn - Production Company: Identity - New York - Director: Jeff Labbe - Director of Photography: Sam Levy - Executive Producer: Joe Masi - Editor: Steve Prestemon - Colorist: Siggy Ferstl - VFX: Riot - New York - Post Production: Cosmo Street - Music Company: SkyLabFilmPop Music - Composer: Matthew W. McKenna - Mixer: Robert Feist - Song: "Feet, Fire, Firmament" - Fire Artist: Mark Dennison - Mix: RavensWork – Venice

Ray-Ban – Kiss
Agency: Cutwater - Executive Creative Director: Chuck McBride - Creative Director: Travis Britton - Copywriter: Jaime Robinson - Art Director: Lauren Harwell - Agency Executive Producer: Jennifer Golub - Agency Producer: Jennifer Golub Jesse Brihn - Production Company: Tool of North America - Santa Monica - Director:
Geordie Stephens - Director of Photography: Rehet Baer - Executive Producer: Brian Latt - Editor: Steve Prestemon - VFX: Cosmo Street – VFX - Producer: Andrea Bustabade - Sound Designer: Brian Chapman – Music Company: Beacon Street Studios - Composer: Andrew Feltenstein

Ray-Ban - Karate Chop
Agency: Cutwater - CD/Art Director: Travis Britton - ECD/Copywriter: Chuck McBride - Copywriter: Jaime Robinson - Art Director: Lauren Harwell - Agency Executive Producer: Jennifer Golub - Agency Producer: Jennifer Golub Jesse Brihn - Production Company: Partizan - Director: Ace Norton - Director of Photography: Ross Riege - Executive Producer: Sheila Stepanek Ian Bearce - Producer: Charles Spano - Line Producer:
Charles Spano - Justin Benoliel - Editor: Brandan Driscoll-Luttringer - Visual Effects: Ghost Town Media – VFX Artist: Tom Drymalski Jeff Lichtfuss Brandon Parvini - Post Production: BDL Films - Composer: TK Broderick

Ray-Ban - Human Zoo
Agency: Cutwater - Executive Creative Director: Chuck McBride - Creative Director: Travis Britton - Copywriter:
Brian Lee Hughes - Agency Executive Producer: Jennifer Golub - Agency Producer: Jennifer Golub Jesse Brihn - Production Company: OPC - Toronto Paradiso - Sao Paulo - Director: Brian Lee Hughes - Director of Photography: Marcos Menescal Brian Lee Hughes - Executive Producer: James Bland - Editorial Company: Plank - San Francisco - Editor: Mike Moore - VFX: Spy Post - VFX Producer: Andrea Bustabade – VFX Supervisor: Darren Orr - Mixer: Craig Helmholz - Song: "Along The Way" - Musical Artist: OCS - Mix:Crescendo

Ray Ban - Wheelie Genius
Agency: Cutwater, San Francisco - Executive Creative Director: Chuck McBride - Creative Director: Travis Britton - Copywriter: Brian Lee Hughes - Agency Executive Producer: Jennifer Golub - Agency Producer: Jennifer Golub, Jesse Brihn - Director: Brian Lee Hughes - Production Company: OPC, Toronto - Director of Photography: Marcos Menescal, Brian Lee Hughes - Executive Producer: James Bland - Editorial: Mike Moore, Plank, San Francisco - VFX: Spy Post - VFX Producer: Andrea Bustabade - VFX Supervisor: Darren Orr - Mixer: Craig Helmholz - Song: "Along The Way" - Musical Artist: OCS - Mix: Crescendo

lunedì 14 maggio 2007

TBWA/Paris + Erik Vervroegen x AIDES. Il bello dell'Aids.

È uscita la nuova campagna della TBWA Parigi per promuovere la consapevolezza sull’AIDS. Da anni è un appuntamento pubblicitario da non perdere: per lo stesso cliente l’agenzia guidata dal grandissimo Erik Vervroegen ha vinto premi prestigiosi per tre anni consecutivi. A parte il filone “Cartoon”, segnalo il bellissimo leone d’argento 2004 “Village”, una breve parentesi tra “Vibrators” e “Sugar Baby Love”, e la campagna “Handcuffs”-“Porno”-“Plane”-“Forest” che nel 2003 immeritatamente non vinse niente. Riuscirà “Love Story” a continuare il filone vincente? Mettendo sul tavolo la longevità della campagna e la conseguente "perdita di originalità”, credo che un Bronzo possa essere più che soddisfacente. Prediction.

AIDES - Love Story

AIDS - 2007
Uploaded by firat

Agency: TBWA – Paris - Creative Director: Erik Vervroegen - Copywriter: Véronique Sels Art Director: Eve Roussou - Agency Producer: Christian Delhaye - Production Company: Wanda Productions - Director: Wilfrid Brimo - Producer: Clause Fayol - Song: "My Boy Lollipop" - 3D: Def 2 Shoot

AIDES - Sugar Baby Love

Silver Lion 2006 - Agency: TBWA – Paris - Creative Director: Erik Vervroengen - Copywriter: Véronique Sels - Art Director: Eve Roussou - Agency Producer: Christine Bouffort - Production Company: Wanda Productions – Paris - Director: Wilfrid Brimo - Producer: Claude Fayolle - Editor: Geoffroy Barbet Massin - Animator:
 Morgan Sagel Michael Nauzin Marie Honold Alexandre Sauthier Nicolas Cazaux Raida Mechiri Geoffroy Barbet Massin - Post Production: Mikros Image - Song:"Sugar Baby Love" - Musical Artist: The Rubettes

AIDES – Vibrators

Gold Lion 2005 - Agency: TBWA – Paris - Creative Director: Erik Vervroegen - Agency Producer: Christine Bouffort - Production Company: Wanda Productions – Paris Director: Wilfrid Brimo - Producer:
 Claude Fayolle - Editorial Company: Wanda Productions – Paris - VFX: Akama Studio

AIDES – Village

Silver Lion 2004 - Advertising Agency: TBWA\PARIS - Director: Miles Goodall - Creative Director: Erik Vervroegen - Copywriter: Ghislaine De Germont - Art Director: Marianne Fonferrier - Production Company: SUBURBAN FILMS / HAMSTER PUBLICITE - Advertising Agency Producer: Françoise Korb/Aurore Maincent - Sound Production: Collection African Ages/CD Number 010 - Entrant Company: TBWA\PARIS

“Questa è l’ultima delle tue preoccupazioni se fai sesso non protetto.”
Aides - Handcuffs

No Prize 2003 - Advertising Agency: TBWA\PARIS - Producer: Philippe Garnier - Director: Elvis - Lighting Cameraman: Stephane Vallee - Creative Director: Erik Veruroegen - Copywriter: Justin Gomes - Art Director: Andrew Whitehouse - Account Supervisor: Daniel Gaujac / Marie Wallet - Advertiser Supervisor: Olivier Denoue - Production Company: PREMIERE HEURE - Advertising Agency Producer: Nathalie Gueirard

Aides – Porno

No Prize 2003 - Advertising Agency: TBWA\PARIS - Producer: Philippe Garnier - Director: Elvis - Lighting Cameraman: Stephane Vallee - Creative Director: Erik Veruroegen - Copywriter: Justin Gomes - Art Director: Andrew Whitehouse - Account Supervisor: Daniel Gaujac / Marie Wallet - Advertiser Supervisor: Olivier Denoue - Production Company: BLUE MARLYN - Advertising Agency Producer: Nathalie Gueirard

Aides – Plane

No Prize 2003 - Advertising Agency: TBWA\PARIS - Producer: Philippe Garnier - Director: Elvis
Lighting Cameraman: Stephane Vallee - Creative Director: Erik Veruroegen - Copywriter: Justin Gomes - Art Director: Andrew Whitehouse - Account Supervisor: Daniel Gaujac / Marie Wallet - Advertiser Supervisor: Olivier Denoue - Production Company: BLUE MARLYN - Advertising Agency Producer: Nathalie Gueirard

Aides – Forest
No Prize 2003 - Advertising Agency: TBWA\PARIS - Producer: Philippe Garnier - Director: Elvis - Lighting Cameraman: Stephane Vallee - Creative Director: Erik Veruroegen - Copywriter: Justin Gomes - Art Director: Andrew Whitehouse - Account Supervisor: Daniel Gaujac / Marie Wallet - Advertiser Supervisor: Olivier Denoue - Production Company: BLUE MARLYN - Advertising Agency Producer: Nathalie Gueirard