lunedì 14 maggio 2007

TBWA/Paris + Erik Vervroegen x AIDES. Il bello dell'Aids.

È uscita la nuova campagna della TBWA Parigi per promuovere la consapevolezza sull’AIDS. Da anni è un appuntamento pubblicitario da non perdere: per lo stesso cliente l’agenzia guidata dal grandissimo Erik Vervroegen ha vinto premi prestigiosi per tre anni consecutivi. A parte il filone “Cartoon”, segnalo il bellissimo leone d’argento 2004 “Village”, una breve parentesi tra “Vibrators” e “Sugar Baby Love”, e la campagna “Handcuffs”-“Porno”-“Plane”-“Forest” che nel 2003 immeritatamente non vinse niente. Riuscirà “Love Story” a continuare il filone vincente? Mettendo sul tavolo la longevità della campagna e la conseguente "perdita di originalità”, credo che un Bronzo possa essere più che soddisfacente. Prediction.

AIDES - Love Story

AIDS - 2007
Uploaded by firat

Agency: TBWA – Paris - Creative Director: Erik Vervroegen - Copywriter: Véronique Sels Art Director: Eve Roussou - Agency Producer: Christian Delhaye - Production Company: Wanda Productions - Director: Wilfrid Brimo - Producer: Clause Fayol - Song: "My Boy Lollipop" - 3D: Def 2 Shoot

AIDES - Sugar Baby Love

Silver Lion 2006 - Agency: TBWA – Paris - Creative Director: Erik Vervroengen - Copywriter: Véronique Sels - Art Director: Eve Roussou - Agency Producer: Christine Bouffort - Production Company: Wanda Productions – Paris - Director: Wilfrid Brimo - Producer: Claude Fayolle - Editor: Geoffroy Barbet Massin - Animator:
 Morgan Sagel Michael Nauzin Marie Honold Alexandre Sauthier Nicolas Cazaux Raida Mechiri Geoffroy Barbet Massin - Post Production: Mikros Image - Song:"Sugar Baby Love" - Musical Artist: The Rubettes

AIDES – Vibrators

Gold Lion 2005 - Agency: TBWA – Paris - Creative Director: Erik Vervroegen - Agency Producer: Christine Bouffort - Production Company: Wanda Productions – Paris Director: Wilfrid Brimo - Producer:
 Claude Fayolle - Editorial Company: Wanda Productions – Paris - VFX: Akama Studio

AIDES – Village

Silver Lion 2004 - Advertising Agency: TBWA\PARIS - Director: Miles Goodall - Creative Director: Erik Vervroegen - Copywriter: Ghislaine De Germont - Art Director: Marianne Fonferrier - Production Company: SUBURBAN FILMS / HAMSTER PUBLICITE - Advertising Agency Producer: Françoise Korb/Aurore Maincent - Sound Production: Collection African Ages/CD Number 010 - Entrant Company: TBWA\PARIS

“Questa è l’ultima delle tue preoccupazioni se fai sesso non protetto.”
Aides - Handcuffs

No Prize 2003 - Advertising Agency: TBWA\PARIS - Producer: Philippe Garnier - Director: Elvis - Lighting Cameraman: Stephane Vallee - Creative Director: Erik Veruroegen - Copywriter: Justin Gomes - Art Director: Andrew Whitehouse - Account Supervisor: Daniel Gaujac / Marie Wallet - Advertiser Supervisor: Olivier Denoue - Production Company: PREMIERE HEURE - Advertising Agency Producer: Nathalie Gueirard

Aides – Porno

No Prize 2003 - Advertising Agency: TBWA\PARIS - Producer: Philippe Garnier - Director: Elvis - Lighting Cameraman: Stephane Vallee - Creative Director: Erik Veruroegen - Copywriter: Justin Gomes - Art Director: Andrew Whitehouse - Account Supervisor: Daniel Gaujac / Marie Wallet - Advertiser Supervisor: Olivier Denoue - Production Company: BLUE MARLYN - Advertising Agency Producer: Nathalie Gueirard

Aides – Plane

No Prize 2003 - Advertising Agency: TBWA\PARIS - Producer: Philippe Garnier - Director: Elvis
Lighting Cameraman: Stephane Vallee - Creative Director: Erik Veruroegen - Copywriter: Justin Gomes - Art Director: Andrew Whitehouse - Account Supervisor: Daniel Gaujac / Marie Wallet - Advertiser Supervisor: Olivier Denoue - Production Company: BLUE MARLYN - Advertising Agency Producer: Nathalie Gueirard

Aides – Forest
No Prize 2003 - Advertising Agency: TBWA\PARIS - Producer: Philippe Garnier - Director: Elvis - Lighting Cameraman: Stephane Vallee - Creative Director: Erik Veruroegen - Copywriter: Justin Gomes - Art Director: Andrew Whitehouse - Account Supervisor: Daniel Gaujac / Marie Wallet - Advertiser Supervisor: Olivier Denoue - Production Company: BLUE MARLYN - Advertising Agency Producer: Nathalie Gueirard

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