sabato 11 aprile 2015

Automotive ad of the day. G's Baseball Party

via adfreak

TOYOTA PRESENTS
Baseball Party
スーパープレイの連続で街全体を野球場に一変させるスペクタクルムービー!
街のいたるところに突如あらわれるG`sスイッチ、それを押した街の人々は次々とアス­リートへと変身していく。リアルな街中を舞台にアスリートに変身した人々が繰り広げる­スーパープレイの連続、緊迫感あふれる真剣勝負が見る人をひきつけるスペクタクルムー­ビー。
この本編以外にもG's サイトでは、出演者たちが語るG'sの魅力やメイキングも公開予定!
http://dkwt.toyota.jp/gs/

※この撮影は北九州市小倉にて、市民の皆様及び北九州フィルムコミッションの協力のも­と行われました。

Digital stuff of the day. Wedding Online - IKEA


Agency Akestam Holst
via creativity-online.com

PSA of the day. Strings - Parental role modelling - TAC TV ad


The truth is that your kids learn more from your behaviour than you think they do.

Positive role modelling by parents of 5-12 year olds has the potential to have a huge influence on their child’s future driving behaviour.

The TAC has used this key piece of research to develop this, our latest campaign and the next stage of our long-term Parents and Road Safety Strategy. The goal of the strategy is to reduce road trauma for young drivers in their first months of solo driving and beyond.

Instilling safe driving behaviors and attitudes from a young age is key to achieving this goal.

Transport Accident Commission Victoria.
http://www.tac.vic.gov.au
======================
"Copyright in the material on this website is owned by the TAC and may only be used for non-commercial personal or educational purposes. You may not modify, transmit or revise the contents of this website without the prior written permission of the TAC."

Comments may not be published if they do not add to the discussion, are offensive, repetitious, illegal or meaningless, contain clear errors of fact or are in poor taste.

Client: Transport Accident Commission
Amy Cockerell: Marketing Coordinator
Cherie Chandler: Marketing Project Manager
Samantha Buckis: Road Safety Project Coordinator
Samantha Cockfield: Senior Manager Road Safety
Agency: Clemenger BBDO Melbourne
Luke Thompson: Senior Art Director
Jim Robbins: Senior Copywriter
James McGrath: Creative Chairman
Ant Keogh: Executive Creative Director
Stephen de Wolf: Creative Director
Sharon Adams: Print Producer
Sonia Von Bibra: Executive Producer: TV
Karolina Bozajkovska: Senior Agency Producer: TV
Steve Pratt: Retoucher
Lee Simpson: Managing Partner
Naomi Gorringe: Group Account Director
Kate Joiner: Senior Account Manager
Patrick Nally: Account Executive
Matt Pearce: Planner
Tomas Mankovsky: Director (Repped by Blink)
Camilla Dehnert: Producer
Lucinda Thompson: Designer
Geoffrey Simpson: DOP/Cinematographer
Elodie Fouqueau: Editor (Method)
Duncan Horn: Flame Artist (Glassworks)
Theodore Vidgen: Music Composer/Arranger
Stephen Boniface: Photographer (Match Photography)
Postproduction Company: Method Studio/Glassworks
Production Company: Finch/Blink (Co Production)
Paul Le Coutier: Sound Designer/Engineer
Sound House: Flagstaff
Special/Visual Effects" Glassworks

giovedì 9 aprile 2015

Automotive ad of the day. Ford Galaxy - Upgrade to first class with Darcy Oake


Experience first class travel like never before as Darcy Oake creates the ultimate car reveal for the All-new Ford Galaxy.


Smart ad of the day. #IMNOANGEL


The Lane Bryant #IMNOANGEL initiative celebrates women of all shapes and sizes by redefining society’s traditional notion of sexy with a powerful core message: ALL women are sexy.

Outdoor of the day. Probably the Best Poster in the World

via thedrum.com

How do you make the best poster in the world? Turn it into a working beer tap! 

That's just what we did in London today. Watch passers-by enjoy cold Carlsberg from #ProbablyTheBest poster in the world.


mercoledì 8 aprile 2015

Dilemma of the day. Dove Choose Beautiful | Women all over the world make a choice

Ogilvy & Mather Chicago

Would you describe yourself as beautiful? In our latest film Choose Beautiful, we travel to San Francisco, Shanghai, Delhi, London and Sao Paulo to prove that beauty is a choice – and the power of this choice is in your hands… 

Visit the Choose Beautiful hub [dovechoosebeautiful.tumblr.com]
Subscribe to our YouTube channel [http://www.youtube.com/subscription_c...]
Go behind-the-scenes of Choose Beautiful [http://youtu.be/jeBEJL2OHio]
Watch more about our mission [https://www.youtube.com/playlist?list...]
Dove.com [https://www.dove.us]
Facebook [https://www.facebook.com/DoveUS]
Twitter [https://twitter.com/Dove]


lunedì 6 aprile 2015

Experiment of the day. Garnier - Into a woman's skin


Publicis Conseil
This experience happened in a single day and under independent legal supervision.
Share your opinions: #FatigueAgesYou and on http://www.garnier.co.uk/skin-care/be...

The brand Garnier expresses its strong concerns and shows you how fatigue adversely affects a modern woman’s skin. 

For the first time, a video makes people aware - in a totally unexpected manner - of the impact that tiredness has on their skin. 
This video is a real life experience comparing two pictures of a woman: at the beginning and at the end of her busy day. People on the street will be asked to guess the age of the woman.

In just a single day, fatigue can age you by 5 years. 
But a miracle can change everything.


-- VERSION FRANCAISE --

Une expérience sur une journée et sous supervision d'huissier.
Partagez votre opinion sur #FatigueAgesYou et sur le site http://www.garnier.fr/soin-du-visage/...

On ne se rend pas compte à quel point la fatigue peut vieillir la peau.
Garnier partage cette prise de conscience sur la fatigue, l'anti-âge et le rythme de vie frénétique imposé aux femmes.

Pour la 1ère fois, une vidéo manifeste veut nous interpeller - de manière très inattendue - sur l'impact de la fatigue sur notre peau.
Cette expérience réalisée dans la vraie vie compare 2 photos d'une femme prise le matin au commencement de sa journée et le soir après une journée active. Ensuite, des gens dans la rue sont interrogés sur l'âge que peut avoir cette femme...

En une seule journée, la fatigue peut vous vieillir de 5 ans.
Mais un miracle peut tout changer.


Digital stuff of the day. Mutant Font - Amnesty International

Mutant Font - Amnesty International from Agência Africa on Vimeo.
Agência Africa


Sport ad of the day. Ripple - Nike Golf / Tiger Woods & Rory McIlroy

read more about the ad here

Every athlete grows up dreaming of emulating their heroes. Not many actually get to do it. 

Featuring: Tiger Woods & Rory McIlroy | http://www.nike.com/golf

Client: Nike Golf
Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Chris Groom / Stuart Brown
Copywriter: Brock Kirby
Art Director: Derrick Ho
Producer: Jeff Selis
Interactive Strategy: Reid Schilperoort
Strategic Planning: Andy Lindblade / Brandon Thornton
Media/Comms Planning: Alex Dobson / Jocelyn Reist
Account Team: Alyssa Ramsey / Rob Archibald / Heather Morba / Ramiro Del-Cid
Business Affaires: Dusty Slowik
Project Management: Nancy Rea
Executive Creative Directors: Joe Staples / Mark Fitzloff
Head of Production: Ben Grylewicz
Production Company: Biscuit Filmworks
Director: Steve Rogers
Executive Producer: Holly Vega
Line Producer: Vincent Landay
Director of Photography: Nicolas Karakatsanis
Editorial Company: Joint Editorial
Editor: Peter Wiedensmith
Post Producer: Leslie Carthy
Post Executive Producer: Patty Brebner
VFX Company: The Mill
VFX Supervisor: Tim Davies
Flame Artist:
VFX Producer: Will Lemmon
Titles/Graphics:
Composer: Ludovico Einaudi
Song (if applicable): Nuvole Bianche
Digital/Interactive:
Agency: Wieden + Kennedy, Portland, Ore.
Creative Director: Chris Groom / Stuart Brown
Copywriter: Brock Kirby
Art Director: Derrick Ho
Producer: Jeff Selis
Interactive Strategy: Reid Schilperoort
Strategic Planning: Andy Lindblade / Brandon Thornton
Media/Comms Planning: Alex Dobson / Jocelyn Reist
Account Team: Alyssa Ramsey / Rob Archibald / Heather Morba / Ramiro Del-Cid
Executive Creative Directors: Joe Staples / Mark Fitzloff
Agency Executive Producer: Ben Grylewicz
Digital Designer: Rob Mumford
Exec Interactive Producer: Patrick Marzullo
Content Producer : Byron Oshiro
Broadcast: Jeff Selis
Art Buying: Amy Berriochoa
Photographer: Luke Delong