sabato 24 gennaio 2015

"This is advertising" of the day. Official Call of Duty®: Advanced Warfare Havoc Trailer - Randall Higgins: KillCameraman

Ever wonder who’s on the other side of the KillCam? Meet Randall Higgins, the KillCameraman. With all of the mayhem-inducing content loaded into Havoc, the first DLC pack for Call of Duty: Advanced Warfare, Randall's going to have to elevate his game to keep up. 
Havoc includes four new multiplayer maps, an all-new bonus weapon, and Exo Zombies -- a terrifying new co-op mode only available in Advanced Warfare DLC.
Havoc is available January 27th on Xbox LIVE.

Learn more:

Get the Season Pass for access to four exciting DLC packs at one great price:

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Client: Activision/Call of Duty
Agency: 72andSunny

Adland stuff of the day. Casestudy - Wehaveyourhashtag #Wehaveyourhashtag

Casestudy - Wehaveyourhashtag from wehaveyourhashtag on Vimeo.
Advertising professionals love using the hashtag phenomenon. Not only to create social engagement with a brand, but also for their own agency propaganda, especially via Instagram. But what happens when we capture their beloved hashtag, leaving them in dire desperation.
Wehaveyourhashtag, an ad agency’s hashtag take over on Instagram.

venerdì 23 gennaio 2015

Patriotic ad of the day. Italy the Extraordinary Commonplace

Leo Burnett Italy
Il Vice Ministro Calenda ha mostrato in anteprima a Davos un video – che il Ministero e ICE hanno prodotto – per evidenziare i nostri punti di forza e sfatare alcuni dei principali luoghi comuni sull'Italia, cioè che il Made in Italy sia in grado di esprimere solo prodotti della moda e del design, oltre che naturalmente agroalimentari. Il video “ITALY THE EXTRAORDINARY COMMONPLACE” confuta gli stereotipi sull'Italia e la racconta dunque quale essa è, cioè un grande produttore di beni tecnologici, secondo esportatore europeo nel settore meccanica e automazione.

Vintage idea of the day. Bud Light Super Bowl XLIX Commercial – Real Life PacMan #UpForWhatever

Get inspired by the #UpForWhatever messages on Bud Light bottles and you might get led into a real-life game of PacMan like one Bud Light fan who was #UpForWhatever. #SB49 

Learn more at

EnergyBBDO Chicago

Morally harmful automotive ad of the day. Audi "Swim"

Client: Audi of America
Spot: Swim
Agency: Venables Bell & Partners
Executive Creative Director: Paul Venables, Will McGinness
Creative Director: Tyler Hampton, Lee Einhorn, Erich Pfeifer
Art Director: Ryan Mclaughlin
Copywriter: Cam Miller
Director Of Integrated Production: Craig Allen
Agency Executive Producer: Mandi Holdorf
Account Director: Justin Pitcher
Account Supervisor: Krista Muir
Group Strategy Director: Orit Peleg
Project Manager: Talya Fisher
Production Company: Arts & Sciences
Director: Matt Aselton
Director Of Photography: Crille Forsberg
Executive Producer: Marc Marrie
Producer: Zoe Odlum
Editing Company: Arcade Edit
Editor: Geoff Hounsell
Music: Elias Arts
Composers: Jonathan Elias
V/Fx: The Mill
Senior Executive Producer: Chris Harlow
V/Fx Supervisor: Gareth Parr

German ad of the day. McDonald's Old Clown

Copy: "When you make people happy, you never get old"
"Agency: Leo's Thjnk Tank (a new agency founded by German agency Thjnk and Leo Burnett." via 

Screaming ad of the day. Old Spice | Nightmare Face

More info about the campaign here

Unruly face hairs lead to unruly face-hair children, and so on. Help break this vicious cycle with the Old Spice electric shaver.

W+K Portland

giovedì 22 gennaio 2015

Cool ad of the day. Invisible Runners - Mizuno

Read more about the campaign here.

Garbage collectors are true marathon runners of everyday life. They can run roughly 20 kilometers without even noticing. At the end of 2014, Mizuno prepared a tribute for these "invisible athletes." During the week of Christmas, the brand followed the routine of this team through the streets of São Paulo. There were 40 hours of footage and research, streets run, and lots of garbage collected to understand the dynamics of collectors. The result of this project is a mini-documentary that has just been launched on the brand's Facebook page and YouTube channel.
Advertising Agency: F/Nazca Saatchi & Saatchi, Brazil
Executive Creative Directors: Fabio FernandesEduardo Lima
Creative Directors: Pedro PradoRodrigo Castellari
Creatives: Rodrigo ViscontiPedro Hefs
Account supervisors: Marcello Penna, Thiago Iusim, Andrea Almeida, Maria Eduarda Navarro, Luiz Ortega
Media: Fabio Freitas, Maurício Almeida, Luana Gallizzi, Henrique Fogaça, Gabriela Guedes
Planners: José Porto, André Foresti, Danilo Lima, Gabriela Sanchez, Flavia Nogueira
Agency Producers: Victor AllozaRenato ChabuhGisele CamposMaira MassulloRafael Paes
Production company: Urso Morto
Director: Fabricio Brambatti
Executive producer: Fabricio Brambatti
Casting: Gustavo Tranquilin
Post production: Raphael Enes
Sound house: Paulo Akio
Producer: Paulo Vicente
D.O.P: Gabriel Bianchini

Dancing video of the day. A Fela Kuti Flex

Transplanting the Nigerian funk master to the streets of Brooklyn

"He may have died 18 years ago but the music of Fela Kuti resonates throughout the years. The flamboyant Nigerian was the inventor of afrobeat, and its hypnotic fusion of jazz, funk and African rhythms has a freshness and intensity that retains its power to inspire. The five bone-popping dancers feeling Fela beats in this clip are not Nigerians but New Yorkers, and answer to the names of Flizzo, Opt, Jay Donn, Sedo and Danny. Their style of street dance—flexing—originated in the east Brooklyn, and found fame in the 2013 documentary, Flex Is Kings."


PSA of the day. Numbers - New Zealand Transport Agency Commercial - NZTA

Advertising Agency: Clemenger BBDO, New Zealand
Executive Creative Director: Philip Andrew
Creative Director: Brigid Alkema
Art Director: Erik Hay
Head Of Television: Martin Gray
Group Account Director: Linda Major
Account Manager: Bethany Omeri
Director: Derin Seale
Executive Producer: Rob Galluzzo
Producer: Karen Bryson
DOP: Crighton Bone
Production Designer: Guy Treadgold
VFX Supervisor: Jason Hawkins
Editor: Drew Thompson
Vfx: Method Studios
Grade: Andy Clarkson
Flame: Jason Hawkins
Audio Post: Nylon Studios
Sound Design: Simon Lister

Story of the day. Valeriy Sugrobov: Skype Pet Detective in “Finding Donut” 

"The things we can do with Skype can sometimes prove to be quite unexpected and delightful. 

For 25 years, Valeriy Sugrobov has been searching the streets of Moscow for everything from cats and dogs to crocs and hedgehogs — if it’s a pet and it’s lost, he’ll find it (most of the time). Before turning his talents to the field of pet detection, Valeriy had been a police officer in Moscow. With all this experience under his belt, being a pet detective is a job Valeriy not only takes very seriously, but one at which he is incredibly talented.

Skype plays a big role in his investigations. When time is of the essence, Valeriy is able to take a case immediately by interviewing people over Skype as well as file sharing images or necessarily documents for the missing pets. 

Of course some of his methods are a bit unconventional. For instance, a hot broth of the owner’s socks is sprayed near where a pet was last seen and turns out to be very effective. Hear Valeriy’s Top 5 Tips for Finding a Lost Pet.

When a pet is found that’s where Skype proves most effective in Valeriy’s work. He makes a video call over Skype mobile to instantly ID the pet, and in some cases, he needs the owner to call out to the pet to lure them out of hiding places.

A longer version of this film will be in NCM Theaters starting this weekend! 1/16/15"

Agency: Pereira & O’Dell
Executive Creative Director: Jamie Robinson
Creative Director: Jonathan Woytek
Associate Creative Director: Michael Gurman
Associate Creative Director: Brett Beaty
Senior Art Director: Ben Sweitzer
Senior Copywriter: Gabriel Miller
Copywriter: Simon Friedlander 
Head of Production: Jeff Ferro
Senior Broadcast Producer: Bill Spangler
Post Producer: Ro Weitekamp
Senior Integrated Producer: Jason Mar
Co-Director of Client Services: Ivy Truong
Senior Account Executive: William de Ryk
Strategy Director: Molly Cabe
Strategy Director - Media and Distribution: Jasmine Summerset

Production Company: Station Film
Director: Peking (Gregory Mitnick and Nat Livingston Johnson)
Executive Producer: Caroline Gibney, Michael Di Girolamo
Line Producer: Sarah McMurray

Editorial and Post: Umlaut Films
Editor: Jessica Congdon
Assistant Editor: Michael Pavoni
Color: Ivan Miller
Online: Ivan Miller
Executive Producer: Gina Locurcio
Producer: Kelly Gibbs

Music: Future Perfect Music
Composer: Victor Magro
Executive Producer: Maxwell Gosling

Sound Mix: One Union Recording Studios
Senior Engineer: Eben Carr
Senior Engineer: Matthew Wood
Audio Producer: Lauren Mask

Social ad of the day. Freedom Tattoos

The "Freedom Tattos" project goal is to transform crude, hideous amateur tattoos made in prisons and juvenile detention centers into professional, socially well-perceived artistic tattoos, that will help them find a job.

Transforming old tattoos enables juvenile delinquents and ex-convicts to start all over again with their lives without a stigma to constantly remind them of the mistakes they made in the past.

The cover tattoos are designed and applied by qualified professionals using adequate tools and methods, and are not only of exceptional high quality, but are also placed in such a way that they fully replace the old, unwanted tattoos.

Learn more at

Credits via
Advertising Agency: Isobar, Warsaw, Poland
Managing Creative Director: Maciej Nowicki
Senior Copywriter: Jan Cieślar
Senior Art Director: Rafał Ryś
Production Company: Film Fiction
Account Manager: Agnieszka Gilewska

Nice ad of the day. The Internet of Everything | The Last Traffic Jam

Cisco is building the Internet of Everything. Creating the secure cloud and analytics solutions for connected cities today that will confine the traffic jam to yesterday. 

Cisco envisions a world full of lasts. Click to find out more:

Subscribe to Cisco's YouTube channel:

"After conducting interviews with leaders in business and technology and a global survey with over 2,000 C-Suite executives, we discovered a very clear sentiment among leaders that they feel a responsibility to do more. To use their assets to solve big problems in the world. They have an ambition and a drive to leave their companies and the world a better place as a result of their time here and, increasingly, technology is the avenue to do that. So we created this campaign to capture our audience’s ambitions and leveraging the Internet of Everything (and the Cisco technology) to solve important problems.
In the past couple of years, we have seen the first driverless car, the first connected parking lot and the first smart energy grid. While these industry firsts are noteworthy, we believe they are only truly interesting for the lasts they lead us to. The last traffic jam. The last missed delivery. The last blackout."

Credits via
Agency: Goodby Silverstein & Partners
Partners: Jeff Goodby, Rich Silverstein
Creative Directors: Nick Klinkert, Justin Moore
Art Director: Sam Luchini
Copywriter: Roger Baran
Director of Broadcast Production: Tod Puckett
Executive Broadcast Producer: Hilary Coate
Broadcast Producer: Stephanie DeNatale
Worldwide Group Account Director: John Coyne
Account Director: Tanin Blumberg
Account Manager: Annalisa Dreese
Assistant Account Manager: Chelsea Bruzzone
Group Brand Strategy Director: Kelli Robertson
Brand Strategist: Graham North
Junior Brand Strategist: Marisa Perazzelli
Senior Business Affairs Manager: Mary Marhula 
Production Company: Reset
Director: Johnny Green
Director of Photography: Lasse Frank
Producer: Laure Stevens
Executive Producer: Jeff McDougall
Editorial Company: Final Cut
Editor: Jeff Buchanan
Assistant Editor: Scott Butzer
Senior Producer: Suzy Ramirez
Executive Producer: Saima Awan
Telecine: MPC
Colorist: Mark Gethin
Color Producer: Summer McCloskey
Executive Producer, Color: Amanda Ornelas
VFX/Finishing: The Mill
Executive Producer: Sue Troyan
Senior VFX Producer: Kait Boehm
Shoot Supervisors: Tim Bird and Dan Williams
Creative Director: Tim Bird
2D Artists: Joy Tiernan, Ben Smith and Anthony Petitti
PreVis: Matt Neapolitan
VFX Coordinator: Daniel Midgley
Music: Barking Owl
Sound Design: Barking Owl
Sound Designer: Michael Anastassi
Creative Director: Kelly Bayett
Head of Production: Whitney Fromholtz
Mix: Eleven Sound
Mixer: Jeff Payne
Assistant Mixer: Ben Freer
Producer: Dawn Redmann
Executive Producer: Suzanne Hollingshead
Design Studio: Elastic

lunedì 19 gennaio 2015

Automotive ad of the day. Volvo - Made by Sweden - Vintersaga

Agency: Forsman & Bodenfors

Advertising Agency: Forsman & Bodenfors, Sweden

Art Directors: Andreas MalmStaffan Lamm
Copywriter: Fredrik Jansson
Designer: Mikko Timonen
Account Directors: Anders BothénHans AnderssonErik Sollenberg
Account Executive: Martin Johansson
Agency Producer: Jens Odelbring
PR Strategist: Mathias Ericsson

Web Producer: Malin Careborg
Director: Gustav Johansson
Director of Photography: Niklas Johansson

Editor: Sam Ostrove

Production company: New Land

Executive Producer: Erik Torell
Producer: Sophie Tamm Christensen
Production Manager: Sophie Hedberg

Grade: Mike Cosola
Sound Design: Martin Dahl / STOPP
Post Production: Johan Boije / STOPP
Musical Artist: Amanda Bergman

Title of song: ”Vintersaga”
Written by: Ted Ström
Produced by: Oskar Linnros

Music Supervisor: André Brink & Jonas Holst, Universal Music Publishing Scandinavia
Published by: BMG Chrysalis Scandinavia A
Label: Sweden Music / Universal Music

Mastered by: Björn Engelmann, The Cutting Room
Photographer: Felix Odell

Production company: CameraLink
Post production: Johan Cabezos, Señor & F&B Factory
Media agency: Mindshare
Social media agency: The Viral Company

Det här är en hyllning till Sverige när det är som kärvast. Ett tack till kylan, mörkret, blåsten och regnet. Därför att utan våra hårda svenska förhållanden hade vi aldrig tillverkat de bilar vi gör.

Vem som helst kan bygga en bil som fungerar i solsken och vackert väder. Att ta fram bilar som tar dig dit du ska oavsett väder och väglag är en helt annan sak. För oss är fyrhjulsdrift inte en onödig extrautrustning man kan skryta med, det är en funktion som tar dig hem.

Aktiva helljus, automatisk nödbroms och döda vinkeln-varnare är inte en lek med teknik, utan vettiga hjälpmedel för att köra tryggt och säkert genom ett Sverige där det stora vemodet rullat in.

Amanda Bergman - Vintersaga
Producerad av Oskar Linnros
Spotify -

Nice ad of the day. Normal Days - British Army

‘Normal Day’ is a new multi-channel campaign for the Army which aims to improve understanding of what the Army does and support recruiting across the whole Army.

‘Normal Day’ vividly brings to life the many unsung roles the Army performs in a number of different communities and scenarios. The campaign spans TV, print, digital and includes a series of online films with real-life examples of how Army personnel have impacted ordinary people’s lives in the UK, Kosovo and the Philippines.

With one in four people feeling their jobs are lacking a challenge, excitement, the opportunity to travel and a decent salary – ‘Normal Day’ also aims to support recruitment drive and encourage part-time roles with the Army Reserve.
 campaign 'Normal Day' showcases the Army's role and relevance in changing times.

Brigadier Nick Orr, the Army’s Head of Communications, said:

We have launched this campaign to improve understanding about what the Army does, but also to showcase the people that make our Army the force it is for good. These skilled men and women help to ensure normality is preserved for people at home and overseas and this campaign helps bring that to life for a modern audience who, in part at least, may question its future role and relevance.

We are proud of the Army’s values and role which is absolutely to protect the United Kingdom and fight its enemies, but also to prevent conflict and deal with disaster. While we recognise the clear need to adapt and change with the times, our role and relevance is enduring. The Army is as relevant now, if not more so, than ever before amid these incredibly complex times.

The campaign breaks new ground for the Army and vividly brings to life the many, and often under-recognised, duties it performs across a number of different communities and scenarios.

Credits via


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