giovedì 22 gennaio 2015

Nice ad of the day. The Internet of Everything | The Last Traffic Jam

Cisco is building the Internet of Everything. Creating the secure cloud and analytics solutions for connected cities today that will confine the traffic jam to yesterday. 

Cisco envisions a world full of lasts. Click to find out more:

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"After conducting interviews with leaders in business and technology and a global survey with over 2,000 C-Suite executives, we discovered a very clear sentiment among leaders that they feel a responsibility to do more. To use their assets to solve big problems in the world. They have an ambition and a drive to leave their companies and the world a better place as a result of their time here and, increasingly, technology is the avenue to do that. So we created this campaign to capture our audience’s ambitions and leveraging the Internet of Everything (and the Cisco technology) to solve important problems.
In the past couple of years, we have seen the first driverless car, the first connected parking lot and the first smart energy grid. While these industry firsts are noteworthy, we believe they are only truly interesting for the lasts they lead us to. The last traffic jam. The last missed delivery. The last blackout."

Credits via
Agency: Goodby Silverstein & Partners
Partners: Jeff Goodby, Rich Silverstein
Creative Directors: Nick Klinkert, Justin Moore
Art Director: Sam Luchini
Copywriter: Roger Baran
Director of Broadcast Production: Tod Puckett
Executive Broadcast Producer: Hilary Coate
Broadcast Producer: Stephanie DeNatale
Worldwide Group Account Director: John Coyne
Account Director: Tanin Blumberg
Account Manager: Annalisa Dreese
Assistant Account Manager: Chelsea Bruzzone
Group Brand Strategy Director: Kelli Robertson
Brand Strategist: Graham North
Junior Brand Strategist: Marisa Perazzelli
Senior Business Affairs Manager: Mary Marhula 
Production Company: Reset
Director: Johnny Green
Director of Photography: Lasse Frank
Producer: Laure Stevens
Executive Producer: Jeff McDougall
Editorial Company: Final Cut
Editor: Jeff Buchanan
Assistant Editor: Scott Butzer
Senior Producer: Suzy Ramirez
Executive Producer: Saima Awan
Telecine: MPC
Colorist: Mark Gethin
Color Producer: Summer McCloskey
Executive Producer, Color: Amanda Ornelas
VFX/Finishing: The Mill
Executive Producer: Sue Troyan
Senior VFX Producer: Kait Boehm
Shoot Supervisors: Tim Bird and Dan Williams
Creative Director: Tim Bird
2D Artists: Joy Tiernan, Ben Smith and Anthony Petitti
PreVis: Matt Neapolitan
VFX Coordinator: Daniel Midgley
Music: Barking Owl
Sound Design: Barking Owl
Sound Designer: Michael Anastassi
Creative Director: Kelly Bayett
Head of Production: Whitney Fromholtz
Mix: Eleven Sound
Mixer: Jeff Payne
Assistant Mixer: Ben Freer
Producer: Dawn Redmann
Executive Producer: Suzanne Hollingshead
Design Studio: Elastic

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