venerdì 17 ottobre 2014

Funny campaign of the day#2. Here's a potential fail put to good use - Re-born To Be Alive

If you are going to do stupid things, at least become an organ donor. Because as a donor, you can donate up to 8 organs and save up to 8 lives. The brain however cannot be donated. And in some cases that's a good thing.
Become a donor now at

"Duval Guillaume came up with this campaign for Re-born To Be Alive. It wants to make people aware of the fact that one donor can save up to eight lives. The brain however cannot be donated. And in some cases that’s a good thing – as this video shows.

Every year people die waiting for an organ donation. The waiting list is too long. The donor list too short. The Belgian non-profit organisation Re-born To Be Alive wants to raise awareness about organ donation and make the topic more easy to discuss."

PSA of the day. Superheroes: Eyewitness Reports

A group of journalists investigate multiple sightings of ‘flying superhero figures’.
See the touching stories from real children who have been saved by these mysterious heroes...

From Save the Children and BAFTA award-winning creative agency Don’t Panic 

Find out how to be a Superhero:

On October 17th, in a global campaign, thousands of children in over 50 countries will take to the streets in running races, to help amplify the voices of millions children living in the world’s most unforgiving environments.


"The film supports Save the Children's Race for Survival campaign, and its release is timed to coincide with today's UN International Day for the Eradication of Poverty. (This marks the third stirring Save the Children effort for Don't Panic and Unit 9, which previously teamed up for "Reverse" and "Most Shocking Second a Day," both of which dealt with the conflict in Syria. The pair also collaborated on "Everything Is Not Awesome," a film for Greenpeace calling on Lego to end its relationship with Shell.)" Read more at adfreak

Funny campaign of the day. Glass O-I - Glass is life #escogevidrio

#escogevidrio La vida nos da opciones y tenemos el poder de escoger lo mejor. Cuando tomamos decisiones equivocadas, las mismas situaciones nos dan una lección. 
Escoge bien en

Agency: DDB
Geo: Colombia
O-I: Glass is life, 5
Advertising Agency: Doremus / DDB Colombia

giovedì 16 ottobre 2014

Social ad of the day. Unquiet Film Series - Uncomfortable Truths

via and

"Find out more:

Behind everyday encounters can be hidden uncomfortable truths - The Sunday Times investigates and exposes."

Grey London 
Director: Phil Lind
Production company: Betsy Works.


BRAND: Unquiet Film Series
ADVERTISER: Sunday Times




POST PRODUCTION HOUSE: Sarah Antrobus & Sian Hagan
FLAME: Marcus Dryden & Dean Wyles
COLOURIST: Vicki Matich


PRODUCER: Dawn Christy

PSA of the day. David's story: Road safety campaign

Hard-hitting footage of a fatal collision in Norfolk has been released by police in a bid to get motorcyclists and drivers to think seriously about road safety. Viewers are warned that this video contains content which some may find distressing, but it does not show any graphic images of the rider during or after the collision and they are given the option to refrain from viewing.
More info here

Funny ad of the day. Get Lolli - The Instagram Horror Game (Chupa Chups Halloween 2014)


Join Finger’s quest to rescue Lolli from the haunted house! Grab your phone and play “Get Lolli”, the first choose-your-own-adventure game on Instagram. Help us to find Lolli at 


ADVERTISER: Perfetti Van Melle


PLANNER: Lindsey Cummings, Heidi Lahtinen
COPYWRITER: Omar Sotomayor
ACCOUNT MANAGER: David Webster, Bassam Abdel-Rahman, Bernice Ooi, Michelle Zimmerman


DIRECTOR: Flamboyant Paradise

3D Mapping of the day. The House I Grew up in - New Home Insurance TV advert | Hiscox

more info at

"The ‘house I grew up in’ uses striking projection mapping technology to tell the story of how your home becomes more important as you progress through life."




PLANNER: Ben de Castella
COPYWRITER: Kieran Knight
ART DIRECTOR: Veryan Prigg


SOUND DESIGN: Sam Robson at 750mph
MUSIC PRODUCTION: Christopher Slaski


PRODUCER: Ian Walker, Sean Stuart
DOP: Tony Miller
DIRECTOR: Mike Sharpe

Storytelling of the day. A Bee Friendlier Flower Bombing

Find out how you can help bees at

We depend on bees for diversity in our food system. But bees are in trouble, which is why Cascadian Farm wanted to help. We launched our Bee Friendlier initiative with a Flower Bombing in Yolo County, California, where we planted over a million native wildflower seeds to help increase pollinator habitat.

Watch the video above and join the cause by planting your own wildflowers, buying organic and avoiding pesticides. Because even a small change can make a big difference. 


Music: “Glósóli” performed by Sigur Rós
Courtesy of Geffen Records
Under license from Universal Music Enterprises

Client: Cascadian Farm
Agency: Solves, Minneapolis, MN
Senior Creative Director: Chelsea Klevasahl
Creative Director: Hans Hansen
Senior Writer: Janelle Erickson

Account Executive: Andrew Pautz
Production Company: HēLō
Director: Kyle Ruddick
Executive Producer: Justin Moore-Lewy
Managing Director: Brendan Kiernan
Producer: Tracey Karka
DP: Ian Rigby
Post Production: ONE DAY ON EARTH

mercoledì 15 ottobre 2014

Negative approach of the day. Have you been flying BLAH Airlines? Virgin America

"We reached out to Bryan Houlette, creative director on the Virgin America account at Eleven, and asked him a few questions about the creative process for the campaign.
Adweek: Where did the inspiration for this idea come from?
Bryan Houlette: Today, most of the options for flying—besides Virgin America—are pretty bland, lack personality and rarely have the latest in amenities. Yet people fly them because they're tied to mileage programs and feel like they have to. It's almost like they're traveling on autopilot—without realizing they don't have to get on that boring flight.
We wanted to recreate the feeling of what it's like to fly on autopilot and then remind people there's a better way to fly. So we created a film that shows what's it like when you're on a "blah" flight, from takeoff to landing. We called it BLAH Airlines flight 101, and we made it the length of an actual cross-country flight."
Read the full interview at

Take a look inside BLAH Airlines Flight 101 from Newark to San Francisco. Witness the harsh reality of nearly six hours of flying at its worst, from takeoff to landing. Unfortunately, this is a familiar experience for far too many travelers. 

If you’ve been flying BLAH, it’s time to take a radical departure to Virgin America. Trade peanuts and annoying service for WiFi, entertainment, power outlets, mood lighting, and food and drinks on demand. Grab a seat at

Client: Virgin America
Agency: Eleven Inc.
Chief Creative Officer: Mike McKay
Creative Director: Bryan Houlette
Senior Art Directors: Sarah Worthington, Bryan Houlette
Senior Copywriter: Aryan Aminzadeh
Copywriters: Jon Korn, Kevin X. Barth
Head of Integrated Production, Executive Producer: Anastacia Maggioncalda
Producer, Live Action: Lindsey Wood
Producers, Digital/Social: Michael Phillips, Amanda Punzalan
Activation Strategy Director: Fiona Su
Director of Social Media: Maura Tuohy
Director of Client Services: Rob Garnett
Account Management Supervisor: Lily Byrne
Account Manager: Meghan Kemp
Director: Shillick
Print Photography: JUCO
Print Post: DMAX
Executive Producer: Josh Ferrazzano
Producer: Bo Clancey
Directort of Photography: Peter Thompson
Video Postproduction, Sound Design: World War Seven
Editor: Kevin X. Barth
Visual Effects Artist: Sean Pfeiffer
Additional Visual Effects: Sean Addo
Colorist: Robert Crosby
Additional Editing: Penny Krueger, Nick Brown
Additional Sound Mixing: Matt Wood

Prank of the day. Câmera Escondida Annabelle - Inédita (05/10/14) - Annabelle Prank


Fashion film of the day. CHANEL N°5: The One That I Want, by Baz Luhrmann Starring Gisele Bündchen and Michiel Huisman

"Ten years ago, renowned filmmaker Baz Luhrmann (The Great Gatsby, Australia, Moulin Rouge!, Romeo + Juliet, Strictly Ballroom, and more) brought us an epic narrative in a mini–romance film in the form of a Chanel No. 5 commercial, starring Academy Award–winning actress Nicole Kidman. Back then, Luhrmann depicted a particular character, a woman reflective of that time and space and in need of escape from her famed reality, who Kidman was perfectly suited for—the kind of woman who would wear Chanel No. 5.
Today, 10 years after that first film-commercial, Luhrmann has done it again". Read more at

A woman, a destiny, a perfume. N°5 #theonethatiwant
The world's most desirable fragrance.
Discover more on

With Gisele Bündchen, Michiel Huisman and Lo-Fang, directed by Baz Luhrmann.

Title: "You're The One That I Want"
Album: Blue Film (4AD)
Performed by Lo-Fang
Written by John Farrar (Warner Unichappell Music/Sonthis iy)

The previous film for Chanel by Baz Luhrmann Starring Nicole Kidman

Baz Luhrmann's Chanel Nº5 Commercial from Bazmark Inq. on Vimeo.

lunedì 13 ottobre 2014

Fashion ad of the day. HYPERFLEX: Stretch Your Limits!

Replay changes the rules of jeans by stretching the limits of the manufacturing process. The Replay Hyperflex collection is an innovative product where the stretch denim experience attains smart new heights. Complete ease of motion, great shape retention, a luxurious feel: ready to Stretch Your Limits?
Test it on and connect live with Dr. Ambrosio on our platforms:

REPLAY – Fashion Box S.p.A.
CEO – Matteo Sinigaglia
Benelux Managing Director – Art Zuyderwijk
Communication Director – Lorenza De Mattia
Head of Digital – Fabrizio Consoli
180 Amsterdam
President and Chief Creative Officer – Al Moseley
Managing Director – Stephen Corlett
Creative Director – Martin Terhart
Copywriter – Martin Beswick
Art Director – Stephane Lecoq
Producer – Kate Pirouet
Planning Director – Jonas Vail
Brand Director – Emma Holland
Account Director – Nicole Scopes

Production credits
Production Company – Bold Productions
Producer – Robert Godbold
Director – Justin Anderson
D.O.P. – Simon Chaudoir
Editor – Sam Gunn
Edit Company – The White House
Music – Adelphoi
Sound Design – Angell Sound
Post-Production – Rewind FX
Additional production – Smile Barcelona