sabato 21 febbraio 2015

AdLand stuff of the day. You Never Forget Your First Lion. A story by Greco Design #CannesLions @Cannes_Lions

You never forget your first…Lion. Watch this inspiring story told by Greco Design and find out how winning a Lion can help you grow your business and open a whole new world of opportunities.

In 2015, Cannes Lions will recognise and award the year’s most exciting creative ideas across 16 categories, covering everything from traditional print and film communications to technology and product design.

Enter now at

venerdì 20 febbraio 2015

Ad of the day. Emily’s Oz


Discover what Emily, a little girl who is blind, sees when she watches The Wizard of Oz.™ You’ll never see it the same way again yourself. To see more of Emily’s Oz, visit
To view with video description click here:

Client: Comcast/XFNITY
Sr. Director, Brand Strategy & Communications: Sherri Davis
Campaign: Emily's Oz
Campaign website:
Agency: Goodby Silverstein & Partners New York
Co-Chairmen: Jeff Goodby, Rich Silverstein
Executive Creative Director: Paul Caiozzo
Creative Director: Nathan Frank
Art Directors: Michael Hagos, Peter Jostrand
Copywriters: Josh Chua, Sam Dolphin
Account Services
Managing Director: Nancy Reyes
Account Manager: Laura McWhorter
Assistant Account Manager: Nate Baker
Brand and Communication Strategy
Group Brand Strategy Director: Conner Huber
Brand Strategist: Jane Jun
Business Affairs
Senior Business Affairs Manager: Judy Ybarra
Director of Broadcast Production: Tod Puckett
Executive Broadcast Producer: James Horner
Broadcast Producer: Tess Kenner
Assistant Broadcast Producer: Charlotte Dugoni
Production Company: Biscuit Filmworks
Director: Andreas Nilsson
Director of Photography: Matty Libatique
Production Designer: KK Barrett
Managing Director: Shawn Lacy
Executive Producer: Colleen O'Donnell
Line Producer: Emily Skinner
Editorial/Finishing: Rock Paper Scissors
Editor: Paul Watts
Assistant Editor:  Christian Oreste
Assistant Editor: Rhys Hecox
Executive Producer:  Eve Kornblum
Producer: Jenny Greenfield
Producer: Jen Milano
VFX: A52
Lead Flame artist: Stefan Gaillot
CG Supervisor: Kirk Shintani
2D VFX Artist(s): Stefan Gaillot, Matt Sousa, Andy Bate, Enid Dalkoff, Steve Wolf, Tiffany Germann
3D Artists: Jose Limon, Joe Paniagua, Jon Balcome, Christian Sanchez, Adam Carter, Paulo Mauro, Vivian Su
Producer: Scott Boyajan
Executive Producer: Patrick Nugent, Jennifer Sofio Hall
Telecine: Company 3 New York
Colorist: Tim Masick
Colorist:  Rob Sciarratta
Executive Producer: Angela Lupo
Color Producer: Rochelle Brown
Mix: Heard City
Sound Engineer: Keith Reynaud
Sound Engineer: Jeremy Siegel
Managing Director: Gloria Pitagorsky
Senior Producer: Sasha Awn
Sound Design: Jafbox Sound
Sound Designer: Joseph Fraioli
End Treatment Graphics: Elevel Post
Animator: Jessica Gibson
Executive Producer: PJ Koll
Producer: Samantha Liss
—Behind-the-Scenes Documentaries
Director: Cassie Jaye
Directors of Photography: Margaret Parus, Sertac Yildizhan
Editorial Company – Main Documentary
Production Company: Rock Paper Scissors
Editor: Parker Whipple
Producer: Jenny Greenfield
Producer: Jen Milano
Editorial Company – Mimi Documentaries
Production Company: elevel (Goodby Silverstein & Partners)
Editor: Graham Willcox
Assistant Editor: Lori Arden
Producers: Carley Ridgway, Samantha Liss

Branded content of the day. BoConcept furniture


Watch star actor Mads Mikkelsen unfold his talent in The Call. Mads’ irresistibly charming role rehearses lines with his beautiful co-star, but suddenly the mood changes. Please share.

Mads about the cooperation with BoConcept: “I rarely take on commercial roles, but this film is different. BoConcept didn’t hire an advertising agency but allowed professional film makers to do what they do best.”

Mads Mikkelsen is internationally famous for his chilling performances as Le Chiffre in the James Bond film Casino Royale and as Hannibal Lechter in the TV-series Hannibal. Read more here:

Filmed in Spain in the home of BoConcept Designer Morten Georgsen
Director: Dejan Cukic
Technical Director: Thomas Busk

Video of the day. Paint. A Short Lego Film


Painting, with Lego!

You can find me on twitter

The resulting painting is a recreation of Composition II in Red, Blue, and Yellow by Piet Mondrian

The music used in the background is the second movement from Schubert's Symphony No.5 in B flat major - Andante con moto, sourced from the European archive.

AdLand stuff of the day. Things We Don't Want to Hear in a Radio - Radio Mercury Awards

Things We Don't Want to Hear in a Radio Ad (Part 1) from Radio Mercury Awards on Vimeo.

Things We Don't Want to Hear in a Radio Ad (Part 2) from Radio Mercury Awards on Vimeo.

Sage advice from chief judge Jim Elliott, incoming Global CCO, Arnold Worldwide, on what not to submit to the 2015 Radio Mercury Awards if you want a chance of winning.


Jim Elliott: Jim Elliott
Voice over artist: Paul Guyet
Script: Robert Rooney, Creative Director, Y&R NY
Director Kevin R. Frech
Camera: Taylor Christoffel
Recording Studio: Sound Lounge
Recording Engineer: Collin Blendell
Production Company: Logical Chaos
Editor: Nick Fehver

Automotive ad of the day. Honda – Keep Up

Click here to go faster: 

‘Keep up’ introduces Honda’s new range of products and continuing innovations all whilst challenging the viewer to push themselves to improve, a philosophy Honda has embraced since the birth of the company.
Agency: Wieden & Kennedy London

Director: ManvsMachine

Creative directors: Scott Dungate, Graeme Douglas
Creatives: Bertie Scrase, Christen Brestrup, Caleb Al-Jorani
Executive creative directors: Tony Davidson, Iain Tait
Agency executive producer: Danielle Stewart
Group account director: Nick Owen
Account director: Alex Budenberg
Account manager: Maria Kofoed
Head of planning: Beth Bentley
Planning director: Martin Beverley
TV producer: Jo Charlesworth

Production company: Friend
Executive producer: Luke Jacobs
Line producer: Luke Jacobs
Post producer: Caroline Muhlich
Post executive producer: Mike Merron

VFX company: Analog
VFX supervisor: Simon Reeves
Flame artist: Fabio Zaveti
VFX producer: Matilda Woulfe
Design/graphics: ManvsMachine

Music+sound company: Wah Wah
Composer: Dhruv Ghanekar
Sound designer: Anthony Moore
Producer: Carmelita Lobo
Mix company: Factory
Mixer: Anthony Moore

giovedì 19 febbraio 2015

Emotional ad of the day. Oscars Commercial: And the Oscar Goes To / Holding Oscar / Everybody Speaks Oscar / Happy Valentine's Day from the Oscars

via adfreak

Stay tuned for updates all season long here:

Watch Live Oscar Sunday, February 22, 2015 at 7e/4p.

Client: Academy of Motion Picture Arts & Sciences
President: Cheryl Boone Isaacs
Chief Executive Officer: Dawn Hudson
Chief Marketing Officer: Christina Kounelias
Marketing Manager: Ford Oelman
Agency: 180LA
Chief Creative Officer: William Gelner
Creative Directors: Zac Ryder, Adam Groves
Copywriter: Christina Semak
Art Director: Karine Grigorian
Head of Production: Natasha Wellesley
Producer: Nili Zadok
Chief Marketing Officer: Stephen Larkin
Account Manager: Jessica DeLillo
Account Coordinator: Alexandra Conti
Planner: Jason Knight
Holding / Goes to / VDay
Editorial Company: Exile Edit
Editor: Nate Gross (Holding)
Editor: Will Butler (VDay; Goes to)
Executive Producer: Carol Lynn Weaver
Producer: Brittany Carson
Foreign Language
Editor: Dave Groseclose
Producer: Brian Scharwath
Color, Visual Effects, Finishing: The Mill, Los Angeles
Colorist: Adam Scott
Color Executive Producer: Thatcher Peterson
Color Producers: Natalie Westerfield, Antonio Hardy
Color Coordinator: Diane Valera
Lead 2-D Artist: Robin McGloin
2-D Artist: Scott Johnson
Art Department: Jeff Langlois, Laurence Konishi
Executive Producer: Sue Troyan
Visual Effects Producer: Kiana Bicoy
Visual Effects Coordinator: Jillian Lynes
Recording, Mix
Recording Studio: Eleven Sound
Mixer: Scott Burns
Assistant Mixer: AJ Murillo
Producer: Dawn Redmann
Executive Producer: Suzanne Hollingshead

Idea of the day. YG Round 3 - Sex sellouts / "Cannes Lioness" category

YG Round 3 - Sex sellouts from Christian Tough on Vimeo.
DDB Sydney
via adfreak: "Philip Thomas, CEO of the Lions Festivals: "We love the thinking behind DDB Sydney's idea," he tells AdFreak. "The representation of women in this industry, and in society at large, is something Cannes Lions feels a responsibility to address. Last year, we launched the 'See It Be It' initiative to accelerate creative women's careers in the industry. This year, we've been working hard, together with the industry, on a big idea that we'll be ready to announce in the next two weeks. It's really encouraging to see that the whole industry—veterans, rookies, male and female—is at a stage where we want to fight for the same vision."

Sport ad of the day. ASICS - IT'S A BIG WORLD. GO RUN IT.

ASICS runners push their boundaries discovering a huge variety of ways to run on their mission to reach the top.

Visit ASICS.COM/GORUNIT to discover the big world of running.

Featured ASICS athletes:
Gwen Jorgensen
Queen Harrison
Ryan Martin
Rosario Rios-Aguilar
Sissi Cussot
Genis Zapater

Agency: 180 Amsterdam
Client: Asics
President/CCO: Al Moseley
Creative Director: Dean Maryon
Copywriter: Anna Sweet
Art Director: Robbie Graham
Prod. Co.: Somesuch
Director: Chris Sargent
Exec Producer: Seth Wilson
Post Production: MPC
Audio Post: Wave Amsterdam

IRVINE, Calif.Feb. 19, 2015 /PRNewswire/ -- True sport performance brand ASICS today announced the launch of its 2015 global advertising campaign, 'It's a big world. Go run it.' The creative is designed to inspire sportspeople and fitness enthusiasts around the world to explore new territories and discover the huge variety of ways and reasons to run.
'It's a big world. Go run it.' features an exhilarating TVC, to be aired globally during headline sports events. In addition, there will be a 90-second digital version, print, outdoor, online and in-store executions, and activations at marathons around the globe. The 2015 campaign is ASICS' most ambitious to date.
The TVC features runners of all ages, abilities and cultures challenging themselves on city streets, country roads, forest trails, snow, ice, and mountains - demonstrating the diversity of running and ASICS' expert equipment.
The advert creative starts with a single runner finding a ram's horn on a deserted city street. As he blows into the horn a beckoning call echoes through the streets. More and more runners emerge from roads, deserts, mountains and trails, gathering into running tribes. As the multitude of runners realize their achievement by reaching the summit of a giant mythical mountain, the sound of another ram's horn echoes through the air calling them towards their next challenge.
The TVC promotes the diversity of running, with ASICS bringing every kind of runner together and encouraging them to push boundaries and achieve their goals together.
Shot in New Zealand, the TVC features a host of ASICS sponsored athletes, including world champion triathlete Gwen Jorgensen(U.S.), 100m & 400m Olympic hurdler and sprinter Queen Harrison (U.S.), 800m runner Ryan Martin (U.S.), elite training and fitness athlete Rosario Rios-Aguilar (U.S.) and elite trail runners Sissi Cussot (France) and Genis Zapater (Spain), alongside real running enthusiasts.
As part of the campaign, fifteen short films will also be released throughout the year, in which ASICS sponsored athletes discuss their training routines and diets.
Katsumi Kato, Head of ASICS Global Marketing Division, commented, "Our new advertising campaign signifies a major step in communicating the ASICS brand on a global level. This demonstrates ASICS is the leading running brand, inspiring and helping athletes of all ages and abilities to experience running in all its forms. We believe 'It's a big world. Go run it.' will appeal to all types of runners, whilst also keeping the sport fun and accessible."
The 2015 brand campaign will go live on February 19th, 2015. A number of compelling creative iterations, tailored to each area of ASICS' multi-sport specialism, will be released throughout 2015. A specific tennis campaign, 'It's a Tough Game. Go Smash It.', featuring tennis star Gael Monfils, will be released in May and a rugby-focused campaign will be launched in the second half of the year.
Link to TVC (90sec online version): 
Anima Sana In Corpore Sano, meaning "A Sound Mind in a Sound Body," is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic footwear, apparel and accessories. For more information, visit


Retouched ad of the day. 25 Years of Photoshop - Dream On #Photoshop25

To celebrate the tool that has helped shape creativity, artists from all over the world contributed their most amazing dreams—and their working files with layers. 

These PSDs were then animated layer by layer to create a film made in Photoshop. #Photoshop25

Client: Adobe
Project: Photoshop 25th Anniversary – "Dream On"
Length: 60 seconds
Product: Adobe Photoshop
Agency: Goodby, Silverstein & Partners
Co-Chairman, Creative Director: Rich Silverstein
Creative Directors: Adam Reeves, Patrick Knowlton, Will Elliott
Associate Creative Directors: Sam Luchini, Roger Baran
Executive Producer: Tod Puckett
Producer: Timothy Plain
Director of Graphic Services: Jim King
Business Affairs Manager: Heidi Killeen
Account Director: Joel Giullian
Account Managers: Cassi Norman, Chelsea Bruzzone
Brand Strategy Director: Anne Faricy
Director of Communications Strategy: Christine Chen
Senior Communications Strategist: Joe Gruchacz
Communications Strategist: Victoria Barbatelli
Junior Communications Strategist: Tara Hughes
Production and Postproduction
Directors: Brady Baltezore, Mike Landry
Editorial Company: Rock Paper Scissors
Executive Producer: Angela Dorian
Producer: Cristina Matracia
Editor: Grant Surmi
Assistant Editor: Arielle Zakowski
Color: Chris Martin @ Spy Post
Graphics Company: eLevel Studios
Executive Producer: PJ Koll
Creative Directors: Brady Baltezore, Mike Landry
Producer: Luke Dillon
Artists: Nathan Shipley, Kyle Westbrook, Chad Ford, Jessica Gibson, Karim Fawzy, Jon Corriveau, Devin Earthman
Final Mix: Dave Baker
Photoshop Effects Artists: Sam Nordemann, Kleber Lacher, Philip Chudy
Artwork Collaborators:
Adhemas Batista
Ahmed Emad Eldin
Alex Trouchut
Alexey Romanowsky
Anka Zhuravleva
Anthony Hearsey
Anton Semenov
Artur Szygulski
Bill Mayer
Brian Miller
Chris Slabber
Claude Shade
Clifton Harvey
Cristian Girotto
Damián Domínguez
Dan Elijah Fajardo
David Fuhrer
David Mascha
David McLeod
Edit Ballai
El Grand Chamaco
Emi Haze
Evgeny Kazantsev
Fabian Flenker
Fede Cook
Flora Borsi
Gerrel Saunders
Henrique Cassab
Jakob Wagner
James Roper
Jason Seiler
Jerico Santander
Jimmy Williams
jonathan ball
Jordan Metcalf
José Bernabé
Juan Carlos Paz -Bakea
KJA Artists Fredrico
Kristina Varaksina
La Boca
Leandro Senna
Lucas Zimmermann
Luke Choice
Mario Sanchez Nevado
Mart Biemans
Martin Grohs
Maxim Vasilyev
Mike Campau
Oleg Dou
Paolo Todde
Pawel Nolbert
Peter Stylianou
Richard Perez
Rik Oostenbroek
Romain Laurent
Rubén Álvarez
Ruslan Khasanov
Sasha Vinogradova
Stu Ballinger
Tejal Patni
Thomas Koch
Thomas Muller
Tim Tadder
Vault 49
Vincent Viriot
Zaki Abdelmounim

Ambient of the day. Allianz - Car Swap

Ogilvy Paris 

Outdoor of the day. Topshop from Ocean Outdoor

Topshop from Ocean Outdoor on Vimeo.
via, more info here

mercoledì 18 febbraio 2015

Ad of the day. The Arena: Dare Greatly #DareGreatly

CITIZENSHIP IN A REPUBLIC Theodore Roosevelt Speech delivered at the Sorbonne Paris, France April 23, 1910 The Famous Quote: “The Man In The Arena” 
"It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat."
Agency: Publicis

Automotive ad of the day. Soundscaping the TOYOTA Racing challenge “DIVE into the HYBRID” - Music by Yasutaka Nakata

Hybrid technology not only improves environmentally-friendly performance and fuel economy, but is also an advanced technology that provides greater acceleration characteristics for higher speed, amplifying the “Fun to Drive” element. In 2014, Toyota became the first Japanese manufacturer to win the Manufacturers category of the FIA World Endurance Championship (WEC). Using the “sound” of the most advanced racing hybrid, TS040 HYBRID, Toyota brings you the senses of racing reality, of immersion and of elation.


Race Car Audio Samples x Yasutaka Nakata (CAPSULE)!
Our music video was produced using immersive audio samples culled throughout the year from the development sites and circuits of Toyota Racing's state-of-the-art hybrid race car TS040 HYBRID, set to take on all challengers in the World Endurance Championship. The music is composed by one of Japan's leading musicians―Yasutaka Nakata of CAPSULE.
Dive into the intensely stimulating world of hybrid driving. Headphones are recommended for maximum enjoyment!
At the special website, audio samples used for the music video are available in a high-resolution format.

Digital stuff of the day. Ray-Ban x Reflections

via Download the app here
Ray-Ban x Reflections from gents agency on Vimeo.
The one-of-a kind Ray-Ban #Reflections app lets you shoot, edit and share unique double exposure pictures using your front and back camera. Drawing on the popularity of fans taking photos with reflections in their Ray-Ban sunglasses, we created the #Reflections app so every selfie now tells a story.

martedì 17 febbraio 2015

Short of the day. Sonia by Sonia Rykiel: Notes on Seduction


AdLand stuff of the day. Jesus from 1one production

Jesus from 1one production on Vimeo.
"Never-seen before original footage of the historic meeting leading to the biggest advertising stunt of all time."
Client: 1one Production
Agency: lg2
Copywriter: Philippe Comeau
Director: Pierre Dalpé
DOP: Barry Russell
Producer: Jean-René Parenteau
Production House: 1one Production
Music and Sound Design: 1one Production

Video of the day. Dubai Flow Motion

Dubai Flow Motion from Rob Whitworth on Vimeo.
My first impression of Dubai was that of super-tall buildings jutting out of the desert sand. However, after 3 months of exploration, research and filming, my lasting impression is of the eternal wonder of the desert and the importance it holds for the Emirati people.
Dubai may be home to the world’s most outrageous skyline but Dubai’s desert dunes and historical creek are where you’ll find its soul.
A special thank you to Dubai Film for making this project possible and for providing the extraordinary access which enabled me to realise this story.
If you want to see more...
An extended version of the airport baggage scene, from plane arrival to luggage cart in 4K here:
And also the creek scene in full, the original of this is 13500px (13.5K) across however in 4k here:
Sound Design: Slava Pogorelsky

Nice ad of the day#2. Heineken | The Match, directed by Fredrik Bond

It's UEFA Champions League tonight and a rough and tumble crew of football-mad sailors are heading off shore just as the big game kicks off. Can one man save match night and help his shipmates watch the game in style? Champion The Match.


W+K Amsterdam


BRAND: Heineken


STRATEGIST: Nick Docherty
PRODUCER: Ross Plummer
DESIGNER: Joe Burrin
CREATIVE DIRECTOR: Thierry Albert, Faustin Claverie
CREATIVE AGENCY: Wieden+Kennedy Amsterdam
COPYWRITER: Bern Hunter (Senior)
ART DIRECTOR: Ignasi Tudela Calafell (Senior)
ACCOUNT MANAGER: Jorge Fesser, Amber Martin, Elianne Vermeulen


DIGITAL AGENCY: DDB & Tribal Amsterdam


SONG: Viva la Pappa col Pomodoro
MUSIC SUPERVISION: Beth Urdang/The Selfsame Organization; Riyadh Drebika/Sizzer Amst.
AUDIO POST PRODUCTION: Grand Central Recording Studios
ARTIST: Rita Pavone


EDITOR: Tim Thornton-Allan
EDIT COMPANY: Marshall Street Editors


PRODUCER: Gemma Humphries
FLAME: Jay Bandlish (Lead)




PRODUCER: Alicia Richards
DOP: Roman Vasyanov
DIRECTOR: Fredrik Bond

Nice ad of the day. Heineken | Champion the Match: Work vs. Soccer #ChampionTheMatch

Would you drop everything to fly to a Champions League Match in Barcelona? What if you had to convince your boss to go with you? See if these soccer fans can come away with a victory.

See more of the trip:

Follow us during the UEFA Champions League season: