DDB Sydney
via adfreak: "Philip Thomas, CEO of the Lions Festivals: "We love the thinking behind DDB Sydney's idea," he tells AdFreak. "The representation of women in this industry, and in society at large, is something Cannes Lions feels a responsibility to address. Last year, we launched the 'See It Be It' initiative to accelerate creative women's careers in the industry. This year, we've been working hard, together with the industry, on a big idea that we'll be ready to announce in the next two weeks. It's really encouraging to see that the whole industry—veterans, rookies, male and female—is at a stage where we want to fight for the same vision."
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