On 14 February 2015, Paris Saint-German played against Caen at Parc des Princes. For most players this game was just another day on the job. For Zlatan Ibrahimović this was his most important game to date.
Underneath his sweater he had 50 new names tattooed. Names of people he’d never met, but still wanted to keep close. Names of some of the 805 million people suffering from hunger today.
These people don’t often make the front page, yet hunger and malnutrition are the number one risk to health worldwide — greater than AIDS, malaria and tuberculosis combined.
This is a campaign from the World Food Programme, the world's largest humanitarian agency fighting hunger worldwide. In emergencies, they get food to where it is needed, saving the lives of victims of war, civil conflict and natural disasters. WFP is part of the United Nations system and is voluntarily funded.
On average, WFP reaches more than 80 million people with food assistance in 75 countries each year. About 11,500 people work for the organisation, most of them in remote areas, serving the hungry.
Support The United Nations World Food Programme and Zlatan Ibrahimović’s fight against hunger at http://WFP.org/805millionnames
Music: Jónsi – Tornado
http://smarturl.it/qeqdrs
Forsman & Bodenfors
Credits via lbbonline.com
ADVERTISER
ADVERTISER: United Nations World Food Programme
CREATIVE AGENCY
PRODUCERS: (Web) Peter Gaudiano
PRODUCER: Jens Odelbring
COPYWRITER: Fredrik Jansson
ART DIRECTOR: Stafan Lamm, Andreas Malm
ACCOUNT EXECUTIVE: Martin Johansson
ACCOUNT DIRECTOR: Hans Andersson
DIGITAL PRODUCTION COMPANY
DEVELOPER: Mikael Holm
APP/DIGITAL PRODUCTION: Lundgren+Lindqvist
MUSIC AND SOUND
SOUND DESIGN: Eric Thorsell
SONG: Tornado
PRODUCER: Peter Katis
MUSIC SUPERVISION: André Brink, Universal Music Publishing Scandinavia
COMPOSER: Jón Þór Birgisson
ARTIST: Jónsi
OFFLINE
PRODUCER: Sophie Tamm Christensen
EDITOR: Robin Siew
POST PRODUCTION / VFX
POST PRODUCTION HOUSE: Stopp / Family
GRADE: Annika Pehrson
PRINT / OOH
PHOTOGRAPHER: Niklas Johansson
PRODUCTION COMPANY
PRODUCTION MANAGER: Sophie Hedberg, Arnaud Le Méné
PRODUCTION COMPANY: New Land / Iconoclast
EXECUTIVE PRODUCER: Erik Torell, Solal Michenmacher
DOP: Niklas Johansson
DIRECTOR: Gustav Johansson
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