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Viral of the week. Ray-Ban - Massive yarn ball rolls through San Francisco.

Also on Flickr and on Facebook.

Agency: Cutwater

Ads of the week. Cheetos - Konzerthaus Dortmund - Robinsons - Rega - H&M - Ad Council - Sooruz.

Cheetos - Shrink

Agency: BBDO Argentina
Executive Creative Directors: Ramiro Rodríguez Cohen, Rodrigo Grau
Art Director: Frodo
Copywriter: Potter
Audio-Visual Director: Verónica Zeta
Agency Producer: Carlos Cavaciocchi
Production Company: Primo, Buenos Aires
Director: Felipe & Pancho
Executive Producer: Caro Cordini
DP: Leandro Fillol
Post-Production: Reino Buenos Aires @ Bitt Animation
Editor: Federico Peretti
Sound Post-Production: Andasonido
Music: Papa Music

Konzerthaus Dortmund - The Resonator

Agency: Jung von Matt/Elbe, Hamburg
Executive Creative Directors: Sascha Hanke, Wolf Heumann Art Director: Patrik Hartmann Copywriter: Michael Okun
Agency Producer: Thomas Nabbefeld
Production Company: Bigfish Filmproduktion, Berlin
Director: Simon Ladefoged Sound Design: Hastings, Hamburg

Robinsons: Be Natural

Agency: Bartle Bogle Hegarty (BBH)
Agency Producer: Ben Davies
Creative Director: Nick Gill
Creative: David Monk; Matt Waller
Director: Andy McLeod
Production: Rattling Stick
Director of Photography: Stuart Graham
Post Production: Big Buoy
Editor: Andy McGraw
Music: Wave Studios
Brand: Robinsons

Rega - Heaven Can Wait

Agency: Walker Zurich
Creative Director: Pius Walker
Copywriters: Roger Beckett, Benn Callis
Art Director: Andrew Smart, Justin Barnes
Production Company: Academy Films, London
Director: Martin de Thurah
Producer: Simon Cooper
DP: Kasper Tuxen
Editor: Russell Icke @ The Whitehouse
PA: Kerry Smart
Production Service Company: Domino Productions, Bucharest
Line Producer: Ileana Anghel

H&M: Summer 09 by Matthew Williamson

Agency Producer: Anna Granditsky
Creative Director: Jan Nord
Creative: Jan Nord; Johan Renck
Director: Johan Renck
Production: Renck Åkerlund Films (RAF)
Producer: Annabel Ridley
Director of Photography: Tim Maurice-Jones
Post Production: The Chimney Pot
Editor: Johan Soderberg
Brand: H&M
Agency: H&M Red Room, Stockholm

Ad Council: Textual Harassment

Agency: R/GA, New York
Chief Creative Director: Nick Law
Executive Creative Director: Taras Wayner
Copywriter: Jim Therkalsen
Visual Creative: Dave Brown
Visual Designer: Eric Deichl
Head of Production: Vin Farrell
Agency Producer: Nicolas Karlson
Interactive Producer: Sean Farrell
Production Company: Smuggler, New York, Los Angeles
Executive Producers: Patrick Milling Smith, Brian Carmody, Lisa Rich
Director: Jun Diaz
Head of Production: Allison Kunzman
Head of Production LA: Laura Thoel
Producer: Paula Cohen
DP: Adam Marsden
Production Designer: Tony Gasparro
Post-Production: Brandname
Editorial: PS 260
Sound Mixing: Sound Lounge

Sooruz: Maman

Agency: Publicis Conseil
Creative Director: Olivier Altmann
Creative: Olivier Camensuli; Frédéric Royer
Director: Bruno Lejean
Producer: Eric Muller
Music: Eric Cervera
Brand: Sooruz
Production company: Dans Le Cible

T-Mobile Sing-along Trafalgar Square. By Saatchi & Saatchi.

After "Dance" another fantastic flash-mob. More info at Brand Republic.
"The exclusive 4 minute extended version of the moment 13,500 people sang Hey Jude together in Trafalgar Square.
Everyone involved came along thinking they could be dancing - no-one had any idea how the event would unfold."

Funny ad of the week. Sprint Nextel “Wedding".

Agency: Goodby, Silverstein & Partners, San Francisco - Co-Chairman/Creative Director: Rich Silverstein - Creative Director: Franklin Tipton - Group Creative Director: Paul Stechschulte - Group Creative Director/Associate Partner: Christian Haas - Senior Copywriter: Steve Payonzeck - Art Director Jack Woodworth - Agency Producer: Jennie Lindstrom - Production Company: O Positive Films, Los Angeles/New York - Director: Jim Jenkins - Executive Producer: Ralph Laucella - Line Producer: Ralph Laucella
DP: Bob Gantz - Production Supervisor: Devon Clark - Editorial Company: HutchCo Technologies - Editor: Jim Hutchins - Assistant Editor: Joaquin Machado - Executive Producer: Jane Hutchins - Transfer: Stefan Sonnenfeld @ Company 3 - Sound Design: Mophonics - Producer: Colette Huemer - Sound Design: Josh Marcy - Stock Music: APM - Online: Brickyard - Lead Flame Artist: Patrick Poulatian - Flame Artist: Chris Sonia- Flame Artist: Narbeh Mardirossian - VFX Producer: Diana Young - Sound Mix: Lime - Engineer: Rohan Young - Assistant Engineer: Joel Waters - Producer: Jessica Locke - Graphics by Radium LA - After Effects: Hatem Ben Abdallah - Inferno: Joe Censoplano - Producer: Linda Jackson

I have always loved Spring Nextel commercials. This is my favourite one: Shakespeare.

Worldwide Creative Director: John Hunt - Director of Broadcast Production: Ozzie Spenningsby - Group Creative Director: Richard Overall, Simon McQuoid - Copywriter: Richard Overall - Chief Creative Officer: Lee Clow - Editor: Michael Elliot - Art Director: Simon McQuoid - Director: Joe Pytka - Editorial Company: Mad River Post - Production Company: Pytka - Client: Nextel - Agency: TBWA/Chiat/Day, New York