sabato 22 aprile 2017

Ad of the day. TV Commercial | The Truth Is Hard To Find – Tyler Hicks / Bryan Denton | The New York Times

Discover the hard work needed to report the facts in the latest video series from The New York Times marketing team. All photos in this video were taken by Tyler Hicks while he was covering the refugee crisis for The New York Times in Lesbos, Greece, in 2015. The video is directed by Darren Aronofsky.

Discover the hard work needed to report the facts in the latest video series from The New York Times marketing team. All photos in this video were taken by Bryan Denton while he was covering Iraqi counterterrorism forces for The New York Times in Bartella, Iraq, in 2016. The video is directed by Darren Aronofsky.

Dedicated Journalists : Integrated Credits List
Client: The New York Times
Campaign: Dedicated Journalists
Refugees in Greece The Truth Is Hard to Find – Tyler Hicks
ISIS in Iraq The Truth Is Hard to Find – Bryan Denton
Ebola in West Africa The Truth Is Hard to Find – Daniel Berehulak
Economic Downfall in Venezuela The Truth Is Hard to Find – Meridith Kohut

Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Tim Gordon
Copywriter: Mariana Oliveira
Art Director: Joaquin Salim
Chief Creation Officer: Sally-Ann Dale
Co-Director of Film Production: Jesse Brihn
Co-Director of Film Production: Bryan Litman
Senior Producer, Film: Anders Hedberg
Associate Producer, Film: Kylie Loeffler
Integrated Production Business Manager: Grant Thompson
Internal Legal Counsel: Erica Palaia
Director of Interactive Production: Niklas Lindstrom
Director of Art Production: Cliff Lewis
Director of Print Services: Rob Lugo
Global Chief Strategy Officer: Jonny Bauer
Co-Head of Strategy: Harry Roman
Strategy Director: Tom Gibby
Head of Communications Strategy: Colleen Leddy
Communications Strategy Director: Kristen Ziaks
Communications Strategist: Eric Chow
Group Account Director: Julian Cheevers
Account Director: Keith Jackson
Account Manager: Sophia Bernard
Project Manager: Caroline Kosse

Client: The New York Times
David Rubin: SVP and Head of Brand
Amy Weisenbach: VP of Brand Marketing
Iain Newton: Brand Consulting Executive
James Perkins: Senior Brand Manager
Julie Tucker: Executive Director of Marketing
Tom Bodkin: Chief Creative Officer
Laura Forde: Executive Creative Director
Brenda Natoli: Head of Voice
Sabena Gupta: Brand Planner
Isabelle Ambler: Associate Brand Manager
Blair Ecton: Project Manager
David Furst: International Photo Editor
Brenda Hutchings: Photo Editor

Production Company: Chromista
Director: Darren Aronofsky
Executive Producer: Sandy Haddad
Executive Producer: Ted Robbins

Editorial: Bonch
Editor: Adam Zuckerman

Post Production: The Mill
Executive Producer: Mel Wickham
Senior Producer: Colin Blaney
Production Coordinator: Michael Brown
Lead Compositor: Ilia Mokhtareizadeh
Compositor: Brandon Danowski
Designer: Laura Nash

Sound & Mix: Barking Owl
Sound Designer: Morgan Johnson
Mixer: Patrick Navarre
CD/ EP: Kelly Bayett
Producer: Ashley Benton
Sound Recording for Davey Interview Sneaky Big Studios
Senior Producer: Heather Candelaria
Audio Engineer: Mike Martin
Studio Engineer: Tom Carlisle
Sound Recording for Hicks Interview Decimal Media (Kenya)
Eric Musyoka
Sound Recording for Berehulak Interview
Production Coordinator Mexico: Ana Ibarra
Production Assistant Mexico: Lucia Diez Marina
Sound Mixer Mexico: Jorge Torres

venerdì 21 aprile 2017

Smart campaign of the day. Dove - Image_Hack Case Study

Image_Hack Case Study from Awesome pomegranate on Vimeo.
Client: Dove
Agency: Mindshare, Denmark
Creative Director: Kenneth Kaadtmann
Client Director: Michael Hansen
Strategy: Mette Bierbum Bacher
Copywriter: Kenneth Kaadtmann
Copywriter: Anne Ingevold
Art Director: Sune Overby Sørensen
Digital Designer: Andreas Berglund
Media Buyer: Henrik Welling

Social media campaign of the day. Ford - Don't Tap And Drive.

Like the pictures here 

Don’t tap and Drive. GTB Rome and Ford of Italy on the responsible use of smartphone while driving.

GTB Rome, the WPP agency fully dedicated to the Ford Italia client, has for years extensively worked to communicate the principle of responsible driving. This process started in 2015, particularly covering the subject of the dangers of using a smartphone while driving.

3 out of 4 car accidents in Italy are caused by the use of an electronic device while driving. Young drivers between 18 and 29 years old are the most vulnerable victims of this misbehave.
This easily explains why they became the main target of our driving responsibly campaigns.

Yet, it is very difficult to communicate to such a young target. And it is especially difficult to convince them to leave their smartphone alone. This is why Ford of Italy and GTB Rome have concentrated their efforts on a campaign that mainly works on social networks.

After ‘Don’t Scroll and Drive’ and ‘Don’t Emoji and Drive’, this year GTB launches, on Instagram, ‘Don’t Tap and Drive’. This campaign refers to the single gesture that millions of people do every day: tapping on the touch screen.
The on air campaign includes the publishing of three pictures of a zebra crossing on the road.

Tapping on the picture results into the appearing of a few tags, all together shaped up into the silouettes of a dog, a runner, a pram. The message is clear: driving without paying full attention to the road can lead to serious consequences, as missing people crossing the road, for example.
The campaign is fully optimized for IOs.

Each tag links back to the Instagram profiles of a selection of web influencers who chose to be part of the campaign. They all will publish their own selfie holding a tag-resembling cardboard, with their names on it. And each will explain, in the caption, the importance of driving responsibly.

‘Young people hardly ever listen to institutional messages – says Federico Russo, Executive Creative Director at GTB Rome -  and they would rather pay attention to what comes in the shape of a friendly message from a social contact they trust. This is why we chose to launch a campaign that leverages on a solid network of web influencers who, informally, can get in real contact with our target, thus communicating further the real danger of driving distractedly.

Campaign photographs by Lorenzo Poli. The influencers network selection is the result of a cooperation GTB Roma – Burson-Marsteller, PR agency of the WPP Group.

Agency: GTB Roma
Managing Director: Sergio Baratelli
Executive Creative Director: Federico Russo

Art Director: Stefania Esposito
Copywriter: Elisabetta D’Alessandro, Roberto Ottolino
Social Media Director: Danielantonio Di Palma
Social Media Manager: Claudia Spaziano
Client Service Director: Andrea Manfredonia
Business Director: Chiara Di Loreto
Media Client Service Director: Luigi Sorrentino
Media Digital Supervisor: Laura Arena
Senior Digital Planner: Claudia Andreassi
Junior Digital Planner: Federica Marchetti
Head of Production: Mara Bruschetti
Production Manager: Massimo Candidi

martedì 18 aprile 2017

Great campaign of the past. Nike Skateboarding - Tennis / Running

"What if we treated all athletes the way we treated skateboarders?" is the theme of this campaign, in which Nike tries to suck up to a younger generation of consumers. The cleverly executed spots show runners and tennis players persecuted for practicing their sports. via
Goodby Silverstein & Partners, San Francisco 
Jon Soto 
Albert Kelly 
Baker Smith 
Tate USA, Santa Monica