Creativity (it was AdCritic) doesn't need to be advertised. However, it's one of the best source of information about advertising and deserves always attention. In this special number, you can discover the biggest innovators of the year in their respective fields of advertising, entertainment, marketing, technology, design and beyond.
Key: 1) Scott Vitrone, TBWA/Chiat/Day, N.Y. 2) Geoff Edwards, T.A.G 3) Ian Reichenthal, TBWA/Chiat/Day, N.Y. 4)Scott Duchon, T.A.G, 5) Ridley Scott, Director 6) Dan Wieden, Wieden+Kennedy 7) Paula Scher, Pentagram 8) Shane Smith, VBS.tv 9) Eddy Moretti, VBS.tv 10) Will Gompertz, Tate 11) Brad Neely, Writer/Animator 12) Jan Jacobs, Johannes Leonardo 13) Yves Behar, Fuseproject 14) Leo Premutico, Johannes Leonardo 15 and 18) Daft Punk, Musicians 16) Jaime Griesemer, Bungie 17) Juan Cabral, Fallon, London 19) Randy Krallman, Director 20)Mark Zuckerberg, Facebook 21) Rei Inamoto, AKQA 22) Tom Kuntz, Director 23) Zaha Hadid, Architect 24) Joel Coen, Director 25) Ethan Coen, Director
Product: Trident - Agency: JWT London - Creatives: Rick Russell (Editor) - Russell Ramsey (Executive Creative Director) - Phillip Meyler/Darren Keff (Creatives) - Dean Baker (Agency Producer) - Adam Lyne (Producer) - Anna Church (Assistant Producer) - Director: Blue Source - Prod: MJZ
Arnet - Cook
Arnet - Rabbit
Arnet - Child
Agency: Santo Buenos Aires - General Creative Director: Maximiliano Anselmo, Sebastian Wilhelm
Paso de los Toros - Kisses
Client: Paso de los Toros - Agency: BBDO, Argentina
MasterCard - Studious Pupil
Client: MasterCard - Agency: McCann Erickson, New York - Chief Creative Officer: Joyce King Thomas - Group Creative Director/Copywriter: Robert Frost - Group Creative Director/Art Director: Michele Raso - Deputy Head of Broadcast Production: Jonathan Shipman - Agency Producer: Minnie Tran - Director: Christian Bevilacqua - Production Company: Therapy Films - Executive Producer/Managing Director: Barry Hughes - Music: Adelphoi Music - Editor: Al Sinclair - Editorial Company: Swordfish - CG/Animation: Golden Square - CG Producer: Sharon Young - Sound Mixing: Sound Lounge - Mixer: Philip Loeb
Verizon FiOS - Awesome
Agency: McCann Erickson, New York - Chief Creative Officer: Joyce King Thomas - Executive Creative Director: Steve Ohler - Group Creative Director: Brian McDermott - Copywriter: Tom Weingard, George Dewey - Art Director: David Estoye - Agency Producer: Annie Faxson, Beny Ashburn - Production Company: Go Films - Director: Tim Hamilton - Editorial Company: Crew Cuts, New York - Editor: Nate Taylor - Music: Mophonics - Sound mixing: hsr/ny - mixer: Steve Rosen
Agency: DDB Barcelona - Production Company: Agosto - Creative Director: Alberto Astorga - Art Director: Jaume Badía - Copywriter: Alfredo Binefa - Director: Nacho Gayán - Director of Photography: Paco Femenía - Account Director: Francesca Gonzalez - Account Executive: Paco López - Agency Producer: Vicky Moñino, Toni Moreno - Editor: Fabrizio Rosetti - Post Production: Metropolitana - Music Company / Composer: BSO
Oceana - Mating Season
Agency: La Comunidad, Miami - Executive Creative Director: Jose Molla, Joaquin Molla - Copywriter: Gustavo Lauria, Stuart Dearnley - Art Director: Jon Kubik, Alvaro Ramos - Agency Producer: Lupita Alvarez - Production Company: Curious Pictures - Director: Joao Amorim - Producer: Nikos Katsaouris, Annie Moore - VFX/Animation: Mark Rubbo, Tara Jacobson - Editor: Sam Goetz, Maritza Quesada - Editorial Company: Circolo - Music: Promidi Music
Virgin Mobile - Housewife It's very difficult to repeat the success of "Suite & Innocence" for Virgin Atlantic made by Crispin Porter & Bogusky in 2004 and directed by Harry Enfield (I'm still looking for the full video. I please CPB's creatives to send it to me). However, this campaign is enjoyable. The other spots: Cowboy SexBot Plumber Secretary Fireman
Agency: McKinney - Executive Creative Director: Jonathan Cude - Group Creative Director: Ellen Steinberg - Art Director: Maari Thrall - Copywriter: Jenny Nicholson - Broadcast Producer: Josh Eggleston - Broadcast Coordinator: Leslie Riley - Editorial Company: McKinney - Editor: Erin Gurdziel - Interactive Producer: Nicole Kuhnlein, Melissa Blavos - Interactive Assistant Producer: Christie Perkinson - Interactive Production Coordinator: Megan Dawson - Programmer: Andy Zupko, Clive Sweeney - Production Company: Greencard Pictures - Director: Nick and Ben - Web Development: Oasis Technology Partners
Friends - Mean Words
Agency: Lowe Brindfors - Agency Producer: Sofia Belini - Creative: Alexander Fredlund; Kalle Hakanson - Director: Emil Möller - Production: FLX - Producer: Ylva Axell - Director of Photography: Crille Forsberg - Post Production: Morgankane - Music: Peter Von Poehl, Story of the Impossible
Agency: Anomaly NYC - Creative Director: Mike Byrne - Creative/Partner: Richard Mulder - Art Director: Ian Toombs - Copywriter: Lindsey Lanpher - Head of Production: Andrew Loevenguth - Production Company: Acme/Smith / Anonymous Content - Director: John Osborne - DP: Doug Glover - EP: Cassie Hulen - EP/Head of Commercials: Dave Morrison - Head of Production: Sue Ellen Clair - Producers: Heather Waters, Scott Pourroy - Editorial/Post: Consulate - Editor: Brandon Boudreaux - Smoke Artist: Michael Dwass - Asst Smoke Artist: Andi Prastowo
Psyop - Happy Valentine's Day
Director: Todd Mueller; Jon Saunders - Production: PSYOP Inc - Music: VHS or Beta, Love in My Pocket, with thanks to Brian Long at Yes Know Management
Microsoft Zune - Tickle Party
Agency: 72andSunny USA - Agency Producer: Elisa Orsburn - Creative Director: Bryan Rowles - Creative: Jeff Beberman; Charlie Stephenson - Director: Orilo Blandini; Sam Borkson; Arturo Sandoval - Production: FriendsWithYou - Music: Santogolg, Say Aha
