sabato 11 luglio 2015

Ad of the day. Toyota - A Sirious safety message


via cultofmac.com
Saatchi & Saatchi's Stockholm

venerdì 10 luglio 2015

Animal Spot of the day. Rediscover the Joy of the Kitchen | IKEA Wonderful Everyday




Client: Ikea
Agency: Mother London
Production Company: MJZ
Director: Juan Cabral
VFX: MPC
VFX Producer: Julie Evans
VFX Shoot Supervisor: Bill Macnamara
CG Supervisor: Fabian Frank
VFX Lead: Alex Lovejoy


With hungry mouths to feed and not enough time in the day, cooking can sometimes feel like a chore. But at IKEA we know that fun is the one ingredient needed to turn everyday cooking into something we look forward to. When it works properly the kitchen is a wonderful place to spend time. It’s a social hub for friends and family. A place to play. A place to unwind. A place to create and enjoy. 

In this advert we follow a group of curious monkeys as they discover something extraordinary in the middle of their jungle home. A playground like nothing they've seen before. Things pop, slide, turn and spin. They explore drawers and cupboards, each filled with surprises just for them. It doesn’t take long for their curiosity to turn into utter delight, reminding us all what a wonderful place the kitchen can be.

To rediscover the Joy of the Kitchen visit http://www.ikea.co.uk/wonderfuleveryday

Subscribe to the IKEA UK YouTube channel: https://www.youtube.com/ikeauk
Like IKEA UK on Facebook: https://www.facebook.com/IKEAUK 
Follow IKEA UK on Instagram: http://www.instagram.com/ikeauk 
Follow IKEA UK on Pinterest: http://www.pinterest.com/IKEAUK

The spot was directed by Juan Cabral at MJZ London.

The soundtrack is Psychotic Reaction cover by Brenton Wood. Written by Roy Chaney, Ken Ellner, John Michalski, Byron Atkinson and John Byrne. Published by The Bicycle Music Company, Inc. administered by Bucks Music Group Limited.



giovedì 9 luglio 2015

PSA of the day. What's The Worst That Can Happen





Agency: RK Venture
Principal, Executive Creative Director: Richard Kuhn
Broadcast Creative Director, Writer: Nick Tauro
Executive Producer: Akash Khokha
Director: Sean Broughton
Director of Photography: Dean Mitchell
Editor: Phil Perri
Effects, Color: Left Field Labs
Computer Graphics, Special Effests: The Brigade


mercoledì 8 luglio 2015

Automotive ad of the day. smart forfour | Swearing Kids


No swearing kids with the smart forfour: when you drive the wrong car, you teach the wrong words. Learn more about relaxed city driving athttp://www.smart.com

More information about smart: 
--- http://www.smart.com 
--- http://www.facebook.com/smart
--- http://www.youtube.com/smart 
--- http://twitter.com/smart_worldwide 
--- http://pinterest.com/smartworldwide 
--- http://instagram.com/smart_worldwide
--- http://smart-magazine.com

BBDO Berlin

NSFW Cannes Lion of the day. Dorcel - #HandsOff – Case

Agency: Marcel - Direct Gold Lion 2015

More info here

Video of the day. Typographic Film Advertising

via creativereview.co.uk / http://www.dandad.org/en/new-blood/
Typographic Film Advertising - Alien from William Lanham on Vimeo.
Typographic Film Advertising - Blade Runner from William Lanham on Vimeo.

Smart ad of the day. Kiss - End The Awkward - Scope video


Grey London 
http://www.scope.org.uk/awkward
6 July is International Kissing Day and we’ve produced a new film to celebrate, ahead of a whole season of End The Awkward activity. We want to ‘Kiss awkward goodbye’ by showcasing disabled and non-disabled couples kissing. By showing this unapologetically, we can help break down awkward barriers that currently exist.

The film shows that when you get down to it – literally – we’re all the same and it’s about personal connection and chemistry. 

We want people to ditch their assumptions about disability, get over their awkwardness and just relax. Dating, sex and relationships can be awkward at the best of times. It’s always better to just chill out a bit. Focus on the person and the connection, not the impairment.

For an audio description version of this film, please visit:
https://youtu.be/_CHNH1gYP1Y

About End The Awkward:
A big part of the campaign is encouraging people sharing their awkward moments. We hope this video will get people thinking differently about sex and disability – but also prompt people to share their stories and get involved at our Awkward hub. We’ll be publishing awkward stories regularly through the campaign too.

http://www.scope.org.uk/awkward

About Scope:
Scope exists to make this country a place where disabled people have the same opportunities as everyone else. Until then, we'll be here. We provide support, information and advice to more than a quarter of a million disabled people and their families every year. We raise awareness of the issues that matter. And with your support, we'll keep driving change across society until this country is great for everyone. 

Find out more about our work here: http://www.scope.org.uk



Stunt of the day. [놀라운 도전] 극한 테스트! 무중력 메이크업 도전 (Extreme test! Makeup in zero gravity challenge) | 아이오페 (IOPE)


미션: 30초 동안 무중력 상태에서 촉촉한 윤기 피부를 완성하라!
건조한 공기, 자유롭게 움직이기 힘든 극한의 무중력 상태, 메이크업은 성공할 수 있을까요?
어떤 상황에서도 촉촉한 윤기피부로
아이오페 에어쿠션

[Amazing Challenge] Extreme test! Makeup in zero gravity challenge.
The Mission: In 30 seconds, complete the hydrating and radiant skin makeup in zero gravity!
In an extreme state of dry air and hard for free movements, will this makeup succeed?
Hydrated, radiant skin in any situation
IOPE AIR CUSHION®

[惊人的挑战] 极限试验! 无重力化妆挑战
任务: 在30秒无重力状态下完成自然光润肌肤!
在空气干燥, 不能自由活动的极限环境-无重力状态下, 此化妆试验能否成功?
任何情况下都能保持肌肤水润
IOPE艾诺碧水滢多效气垫粉凝霜

제품 상세(Product Information): http://www.iope.co.kr/ko/product/skin...
제품 구매(Shop Now): http://www.aritaum.com/noleft/leftNon...
팝업스토어(Pop-up Store): http://www.iopeaircushion-popup.co.kr
공식 브랜드(Learn more): http://www.iope.co.kr
Youtube 구독하기(Subscribe Now): https://www.youtube.com/channel/UCuU0...
페이스북 페이지(Like us): http://www.facebook.com/iope.kr

Agency: Innored

Follow-up of the day. Always #LikeAGirl - Unstoppable



Sport ad of the day. Nike 'Real Girls of Moscow'

via adfreak


Agency: Wieden + Kennedy Amsterdam
Executive Creative Director: Mark Bernath, Eric Quennoy
Creative Director: David Smith, Alvaro Sotomayor, Craig Williams
Art Director: Ignasi Tudela
Copywriter: Zoe Hawkins
Head of Content : Joe Togneri
Planner: Danny Feeney, Michelle Arrazcaeta
Communications Planner: Josh Chang
Group Account Director: Kirk Johnsen
Account Director: Kathryn Addo
Senior Account Manager: Jorge Fesser
Broadcast production / Head of Art Buying : Maud Klarenbeek
Art buying / broadcast production: Javier Perroud
Head of Studio: Jackie Barbour
Retoucher: Dario Fusnecher
Project Manager: Janna Harrington
Business Affairs: Michael Graves
Production Company: Terrie Tanaka Management
Director/Photographer: Carlos Serrao
Director of Photography: Monica May
Producer: Amy Lynne
Executive Producer: Terrie Tanaka
Vogue Shoot Make-up: Mark Williamson at artist-management using Mac
Vogue Shoot hair: Hanjee at Jed Root for Hanjee Hair Gallery
Editing Company: Whitehouse Post
Editor: Sam Gunn
Audio Post: Wave Amsterdam
Sound Designer/Mixer: Alex Nicholls-Lee
Music: Glintshake / MassiveMusic
Katya Izotova: Glintshake
Olga Markes: Glintshake
Adelina Sotnikova: MassiveMusic
Diana Vishneva: MassiveMusic
Darya Klishina: MassiveMusic
Postproduction: Glassworks
Flame: Morten Vinther
Telecine: Scott Harris
Producer: Jane Bakx
Media Buy: Mindshare Russia
Digital Production + Social Activation: Instinct BBDO Moscow






lunedì 6 luglio 2015

Dreamers of the day. DSM - Unsung heroes of science


These scientists are proving that science can change the world for the better: http://www.sciencecanchangetheworld.org. #brightscience

A handful of inspirational people - that you’ve probably never heard of - are proving that science doesn’t just change the game. It can change the world for the better. They have devoted their time and energy to solve challenges such as Malaria outbreaks in Tanzania or how to provide food for 9 billion people in 2050. Thanks to their commitment it is possible to turn harmful methane gas into biodegradable plastics and for disabled people to walk again . Meet our unsung heroes of science.

DSM reserves the right to remove comments that contain personal insults, obscenity, or that are otherwise inappropriate.

Film Production: "Unsung Heroes of Science"
Client: Royal DSM N.V. (Angelique Paulussen, Jos van Haastrecht, Rob Dirix)
Concept, Script: Jasper Claus, Hugo Keijzer
Agency: 1Camera
Creative Director: Jasper Claus (1Camera)
Director: Hugo Keijzer
Executive Producer: Paul Keur (1Camera)
Production Partner: MikeTeevee
Producers: Ellen Utrecht, Inge Zoete
Director of Photography: Adam Scarth (Lux Artists)
Art Direction: Marijn Molenaar
Offline Editors: Annelien van Wijnbergen, Brian Ent (Kapsalon.tv)
Colorist: Toby Tomkins
Sound Studio: Kaiser Sound Amsterdam
Music: Dead Man's Bones, "Lose Your Soul" (licensing: Pitch & Sync)
Online: Glassworks Amsterdam