Client: Ikea
Agency: Mother London
Production Company: MJZ
Director: Juan Cabral
VFX: MPC
VFX Producer: Julie Evans
VFX Shoot Supervisor: Bill Macnamara
CG Supervisor: Fabian Frank
VFX Lead: Alex Lovejoy
With hungry mouths to feed and not enough time in the day, cooking can sometimes feel like a chore. But at IKEA we know that fun is the one ingredient needed to turn everyday cooking into something we look forward to. When it works properly the kitchen is a wonderful place to spend time. It’s a social hub for friends and family. A place to play. A place to unwind. A place to create and enjoy.
In this advert we follow a group of curious monkeys as they discover something extraordinary in the middle of their jungle home. A playground like nothing they've seen before. Things pop, slide, turn and spin. They explore drawers and cupboards, each filled with surprises just for them. It doesn’t take long for their curiosity to turn into utter delight, reminding us all what a wonderful place the kitchen can be.
To rediscover the Joy of the Kitchen visit http://www.ikea.co.uk/wonderfuleveryday
Subscribe to the IKEA UK YouTube channel: https://www.youtube.com/ikeauk
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The spot was directed by Juan Cabral at MJZ London.
The soundtrack is Psychotic Reaction cover by Brenton Wood. Written by Roy Chaney, Ken Ellner, John Michalski, Byron Atkinson and John Byrne. Published by The Bicycle Music Company, Inc. administered by Bucks Music Group Limited.
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